Making A Marketer

Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable. Our guest... Ilo Neukam - of The Collective SD -- Founder, Marketing Strategist Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time, on budget and most importantly, on strategy. She's proud to have worked with and for an array of brands including, ABC, Applebee’s, TGI Friday’s, Hooters, Buffalo Wild Wings, Tilted Kilt, the Liberace Estate and Buzztime.   Going out on your own and starting a business is no small feat. Having worked for corporations and agencies, Ilo and her business partner Heather knew things were changing in agency life… and they thought they had a better way. Sourcing local talent to execute the work for their clients, rather than having the traditional agency set-up with the overhead that com