Making A Marketer

We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest! Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more. Get to know Jen in a different way than you have before! Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer. Our guest... Greteman Group and co-owner of X-Stand Standing Desk Jen gives brands a voice. With a background in social services, fundraising, event planning and marketing, she is a creative at heart and co-host of this podcast, hosting marketing professionals from all over the world. Her strongest passion is teaching brands how to build loyal fanbases around their brand, to build truly devoted communities. She strongly believes we need to keep the human element in our marketing strategies! ~._.*._.~ We are "Making a Marketer"... in all ways. Check out

We have said it before and we will say it again - video is HOT! Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time. Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at. It's a fun convo - we would love to know what you think! Our guest... Uscreen “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos.  Rob is a content creator at heart, he publishes tutorial videos and livestreams on his Coffee with Content Creators.” He runs a successful private membership called “CreatorsTV” using the Uscreen platform. When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family. Rob's Book Recos: - Undistracted by Bob Goff - Good to Great by Jim Collins ~._.*._.~ We are "Making a Marketer"... in all ways.

My solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five. Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on social media, and I also talk about progress and recognition in the meetings and events industry after two difficult years (the meat of this "sandwich"). Optimal Confusion  Have you considered confusion can make you smarter? That it might fire-up a part of your brain that might have been dormant? This will get you thinking! Events Progress We are absolutely NOT where we were in 2019, nor should we be. We have had our challenges, but the progress the meetings and events industry is making AND recognition of those in it is i

Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content. Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :) We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content? Amy gives us some really solid tactics and strategies we can put to work right away! Our guest... Amy Knightley - Founder & Chief Strategist @ Savvy Mudder Amy is a marketing strategist who helps professionals design stronger connections and expand their reach. She’s best known for her gritty approach to problem solving and shifting peoples’ perception of what marketing looks like. Her consulting

We all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around! Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs. Turn that obstacle into an opportunity. He gives us a deal on his OWN book as well - you gotta listen all the way through for that! Our guest... Rain Bennett Rain is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action. His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simpl

When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real.   She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about. Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you’re in for an even bigger treat with this one.  "I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else." We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more.  Ar

Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself.  It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring! We talk a lot about leadership and how we show up - if you work with or FOR people, this is the show for you. Our guest... Mel Kittle Mel is an expert at communication that earns trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement. Clients rave about Mel’s sharp insight, her ab

We regularly hear good marketing contains good storytelling. It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling. Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode.  Our guest... Chad Illa-Peterson Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Peterson (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft the stories you didn't even know you had to create deeper connections and open a portal of belonging. Chad's book recos: Storyworthy by Matthew Dicks Cumulative Advantage - Mark Schaefer’s (past MaM guest!)   We have a new website coming SOON - MakingAMarketerPodcast.com (not quite live at time of publishing)!  We are "Making a Marketer"... in all ways. Check out episode 98 -- and please t

Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"? After a very interesting few weeks the lessons for this episode were not difficult to pull out! Being snowed-in taught me one... The never-give-up mentality of my QB / team taught me another... And, finally, after quite a few "new" adventures being kicked off in '22 - there was another... This is another solo show with host Megan - just about 12-minutes again! Let us know what you think and lessons you might have learned by tweeting at us or via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter accounts. Megan's Blog - she's a writer too (blog post on this ep to come)! Book reco (read while being snowed-in!): Atlas of the Heart by Brene Brown   We are "Making a Marketer"... in all ways. Check out episode 97 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results! Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind.   “A great customer experience strategy is the best way to get people talking about a brand.” Our guest... Dan Gingiss  Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Ma

How we work with the press / media has evolved so much over the years, like everything in the digital age. Our guest on this episode shares how to stay on track and not blow a media opportunity. Elisa has had such a diverse career, and uses her knack for storytelling as she shares so many great knowledge bombs with us! Interestingly, the advice she gives for engaging with press has much in common with the advice she gives for having productive conversations with people with whom we may disagree.  You'll be able to put this knowledge to work right away - whether you work with the press / media or not! Our guest... Elisa Camahort Page  Elisa was the Founding COO of BlogHer, Inc. She and her co-founders took BlogHer from grassroots movement to national women’s media brand. After bootstrapping for two years, they raised four rounds of VC funding and achieved exit by acquisition. Through BlogHer’s community practices and her own, Elisa built community, grew a business, and championed inclusivity in words and actio

We can have seasons in our careers and in our businesses. Our guest on this inspiring episode shares that just because we might be entrepreneurs with a certain type of business doesn't mean we have to keep doing that thing. We can have a new "season" of our business and ourselves. And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our clients, our businesses, our people in a more impactful way. SO much inspiration on this one! "What the mind believes, the body receives." Our guest... Candice Denise  Candice is a Creative Director & Wellness Curator. With over ten years in the event planning industry, she is known for creating and curating memorable social experiences for clients. She took the logistics skills, project management, and creativity she gained from the event industry, evolved and created CD Creative Loft, working with high achieving, ambitious women to help them nurture their well-being + achieve & maintain a lifestyle of wel

The brain is complicated, but our guest on this episode does a great job of breaking it down for us! Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode. Tim was recommended to us, and he delivered -- getting our brains really working on this one! His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE! Our guest... Tim Ash  Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketi

Social audio continues to grow in popularity and our guest on this show is an expert in Twitter, so we wanted to talk with her about how we can all experience Twitter Spaces to our advantage (spoiler alert: both personally and professionally)! She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of how she has grown as an entrepreneur.  She is known as the "Tweeting Goddess," and you will absolutely understand WHY! The viral tweet she told us about is HERE. Our guest... Sam Kelly  Sam is a Twitter expert, author, speaker, social media consultant, and Director of Women's Inspire Network. One of the top Twitter experts as named in many global lists, Sam Kelly is a super connector and award winning business woman. Her book reco: Little Book of Twitter Magic by Samantha Kelly Bonus: The Daily Reflections   We are "Making a Marketer"... in all ways. Check out episode 92 -- and please take a minute to follow, rat

We all have those moments, whether we are in the C-Suite or just out of college! Questioning ourselves is natural, and we can be intentional in how we deal with these "imposter" thoughts. Recognizing that's what is happening is the first step... then what? Our guest Dr. Allana Da Graca helps us get out of our heads on this one! Her first book is quite inspiring - Tomorrow Can't Wait: An Inspirational Book Offering Persistence for a Lifetime. Harvard Business Review article mentioned on the show. Our guest... Dr. Allana Da Graca  Obsessed with building authentic engagement, Dr. Allana helps people share their genius without apology. This has a major influence on their perception and ability to reach new milestones. She helps remove tech overwhelm and makes complicated processes become tangible steps that make goal attainment possible. Having helped more than 20 thousand individuals through her 23-year tenure as a Professor and Communication expert, she has been featured in FOX News, NBC, BNN, WERS, WMUA, Do

Season 5 is holding nothing back, and this episode featuring Angus Nelson is no exception. He blew our minds, motivated us, inspired us, taught us, and made us laugh. When we enter a conversation with curiosity and an open mind, it’s disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirely different dynamic, and Angus gives us the tools to get started. More than likely you'll listen to this episode more than once -- there's so much GOLD in this one! Our guest... Angus Nelson  Angus is a men’s executive coach, one of America’s top performance strategists and Founder of Evolve Men Coaching. He helps ambitious men find fulfillment for a life of meaning and purpose. His past clients include members from Fortune 50 brands to celebrity personalities while also speaking at headquarters for America's top brands such as Walmart, Coca-Cola, BMW, Disney, Whole Foods, and Adobe. Angus is married with three child

This our very first "no guest" episode! It's an idea host Megan has been toying with -- to add a third episode each month that's a very brief recap on recent marketing news or a "what I learned" recently sort of thing. We really look forward to your feedback if this is something you'd like more of as a supplement to the two episodes per month we normally publish. Megan had a BIG birthday recently and through that adventure there were a few things that occurred to her that are life / business lessons. It's just about 12-minutes long, and she also did the editing herself on this one, so please forgive if it's a little less smooth than normal:). Let us know what you think via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter (she also gives her email you can get if you listen).   Megan's Blog - she's a writer too! Book recos: Cumulative Advantage - Mark Schaefer’s (past MaM guest!) new book It’s Not Just Who You Know by Tommy Spaulding   We are "Making a Marketer"... in all ways. Check out episode 89 -- a

Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting! "...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. And so we as individuals have a responsibility to ourselves, I believe, to put ourselves at the center of what we do. And so your brand is doing that -- in every way..." Truly, this episode gets DEEP in a way you might not expect, given the title of the show. We would LOVE to hear what you think! If you comment on our Twitter, we would love, love, love that!  "...be brave and put your authentic self in the world... the world needs you." Our guest... Cass McMann  Cass McMann is the principal and founder of Know Better, Do Better Consulting - an organizational development firm relentlessly focused on building inclusive

Our FIFTH season is officially ON. We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says. In this second part we have brought together (10 people!) Rob & Kennedy, Dennis Wakabayashi, Dorothea Bozicolona-Volpe, Chris Craft, Nathalie Gregg, Alexis Heinrich, Melissa Majors, Judi Fox, and Gary Ware! We check in to recap their episode and have them answer "one big question"... This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"  The result is a very insightful and lively conversation! GUESTS & their episodes from season four: Rob & Kennedy - Mastering Email Marketing, Ep. 66 Dennis Wakabayashi - TikTok - Top Platform Worldwide - Ep. 79 Dorothea Bozicolona-Volpe -

FIFTH SEASON?! Yes! We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us! In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett! We check in to recap their episode and have them answer "one big question"... This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"  The result is a very insightful and lively conversation! GUESTS & their episodes from season four: Troy Sandidge - Marketing Strategy, Ep. 65 Gary J. Nix - Challenges in Media Communication - Ep. 76 Jim Fuhs - How to Build a Livestreaming Show - Ep. 69 Diana Richardson - Scintillating Search Tips (SEO) - Ep. 74 Kendra Losee - Marketing CBD - Ep. 60 Christina Garnett - Visual Intelligence - Ep. 71   We are "Making a Marketer"... in all ways. Check out