Marketing Week

In the latest episode of Marketing Week’s podcast series, What3Words CMO Giles Rhys Jones discusses the importance of global nuance, building a team from scratch and his mission to help the brand secure its place in popular culture. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide. Hosted on Acast. See acast.com/privacy for more information.

As one of the CX50's 10 Disruptors, Cazoo's CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can't get distracted by generating short-term sales. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Ikea and long-term creative partner Mother London discuss why ambition, honesty and accountability frees them from a fear of the obvious. Hosted on Acast. See acast.com/privacy for more information.

The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this podcast, sponsored by Omobono, Russell Parsons speaks to B2B marketing leaders examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing That Matters, sponsored by Google, Russell Parsons talks to three marketers who are tackling the challenge of measuring marketing effectiveness: Which? head of marketing Simon Crane; and Jo Lyall and Andy Goodwin, UK CEO and head of search respectively at the consumer protection brand's digital agency, Brainlabs.They delve into the challenges that Which? and Brainlabs have faced in measuring marketing outcomes and driving sustainable business growth, in order to further the brand's consumer-championing agenda, including:- How organisations can benchmark performance in the midst of a highly unusual period- How the language used to frame measurement can help organisations align internally around objectives- Why linking marketing activity to business growth poses a perennial challenge for marketers. Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Marketing That Matters, sponsored by Google, Russell Parsons looks back at the key highlights from the case studies featured in the podcast in 2021: from TalkTalk’s rapid digitisation of its sales journey to Ancestry and IG Group capitalising on new-found consumer demand, to how Samsung and Uswitch are meeting customers where they are with the right message deployed at the right moment. Plus, some sage advice from Google’s senior industry managers on how to champion a digital transformation agenda within your organisation. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year Forest Holidays discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition. Hosted on Acast. See acast.com/privacy for more information.

One of the 10 Technologists named in the 2021 CX50 list of the UK's top customer experience professionals, BHF's chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, the NFL’s commercial director Michelle Webb discusses the continued popularity of American football in the UK and the rise of athlete activism on both sides of the Atlantic. Hosted on Acast. See acast.com/privacy for more information.

As one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons sits down with Ethan Radtke, head of marketing, and Louise Saul, online marketing analyst at Uswitch, to learn how the brand stays ahead of the competition in the “cut-throat” comparison space. Radtke and Saul dive into Uswitch’s paid search automation journey, explaining how the brand’s transition from an in-house tool to Google Smart Bidding brought about conversion increases of up to 70% in some verticals, as well as freeing up more time and resources for broader innovation. Hear how Uswitch’s focus on “facts over opinion” allowed the company to find the most fruitful way forward, as well as how Uswitch is evolving from a channel-focused to a customer-focused approach to marketing. Hosted on Acast. See acast.com/privacy for more information.

In this podcast, Abi Comber discusses the challenge of becoming Debenhams CMO at the onset of the pandemic, the power of structured planning and why her current role as CMO at Covid-19 screening service Cignpost Diagnostics is a marketer’s “dream job”. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to Tom Goode, customer and ecommerce director, and Phil Twigg, head of customer acquisition, at MandM Direct, “one of the biggest brands many have never heard of”.Russell learns about how MandM made the transition from being marketing-oriented to being focused on the customer, and how it is using first-party data to improve customer communications, personalise the online experience, and keep customers coming back and spending with the brand – as well as how it intends to maintain its competitive advantage in the discount fashion space. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storytelling to dial up the audio experience. Hosted on Acast. See acast.com/privacy for more information.

The Covid-19 pandemic resulted in an explosion of interest in investing as consumers looked for stimulating activities to carry out in their free time and ways to have more of a say in their economic fortunes – against a backdrop of financial market volatility and unexpected developments in stocks and shares.In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons talks to Heidrun Luyt, chief marketing officer at IG Group, and Michael Logue, global head of advertising, about how the investment platform has capitalised on this surge in interest, covering:- How search data allowed IG Group to understand and cater to consumers’ changing interests- How the brand helps newcomers to investment get to grips with a complex market- What IG Group believes the next few years hold for the investment space and how it plans to stay competitive. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing That Matters, sponsored by Google, Russell Parsons learns the story of Ancestry and how it is evolving its position in the competitive genealogy market, using search marketing to target new audiences and entice consumers to “bring their backstory to life”.Guilhem Duprat, international media director at Ancestry, and Joanna Gajewska, performance marketing lead, lay out how the brand has connected with a growing contingent of budding historians during the Covid-19 pandemic, how it uses techniques like automation and the ‘long tail’ to capitalise on search opportunity, and how they predict that the role of search in marketing will evolve over the long term. Hosted on Acast. See acast.com/privacy for more information.

We begin season 2 of Inside B2B, sponsored by Omobono, by asking leading marketers from Ricoh and Marqeta how they have established ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues and the rest of the business. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Giffgaff CEO Ash Schofield reflects on the “culture defining moment” of lockdown and the mobile network’s decision to offer employees full autonomy over their working lives. Hosted on Acast. See acast.com/privacy for more information.