Marketing Week

In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit. Hosted on Acast. See acast.com/privacy for more information.

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI  opportunity. Hosted on Acast. See acast.com/privacy for more information.

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand. Hosted on Acast. See acast.com/privacy for more information.

The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision. Hosted on Acast. See acast.com/privacy for more information.

Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present. Hosted on Acast. See acast.com/privacy for more information.

The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations. Hosted on Acast. See acast.com/privacy for more information.

Checkatrade's chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, claims marketers “don’t really care” about ad fraud and its impact on society in this wide ranging interview. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity for brands. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability? Hosted on Acast. See acast.com/privacy for more information.

Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Giffgaff's CMO shares the story of her cancer diagnosis and outlines the change she wants to see to support people suffering from long-term illness. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful. Hosted on Acast. See acast.com/privacy for more information.

In the five years of the CX50 list, customer expectations have grown and evolved. As the top marketer at the quintessential challenger brand of UK mobile networks, Giffgaff's Sophie Wheater discusses the biggest and most important shifts she has seen. In partnership with Zone and Cognizant Digital Experience. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week's This Much I Learned podcast, we speak to two Procter & Gamble marketers at different stages of their career who have both benefitted from a culture of continual learning and the constant exchange of ideas. Hosted on Acast. See acast.com/privacy for more information.