Marketing Week

In this episode of Marketing That Matters, sponsored by Google, Russell Parsons sits down with the CMO of Farfetch, Gareth Jones, as well as senior director of customer acquisition Adam Cartlidge, to learn how Farfetch has maintained its early-mover advantage in the competitive category of luxury ecommerce during the pandemic. Listen now to learn: - How Farfetch combines expertise in luxury fashion with cutting-edge technology- Why the business is focusing on both long-term brand-building and short-term performance- How search data has allowed Farfetch to keep ahead of rapidly-evolving consumer trends in luxury. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung’s direct to consumer proposition: Mike Durey, head of digital, CRM and data at Samsung, and John Melton, business director at Samsung’s long-time agency partner Performics. In a wide-ranging discussion, they cover:- How Samsung replicates the benefits of bricks-and-mortar retail online- Samsung’s evolving approach to Search, which has led to paid Search accounting for one in three sales on Samsung.com- The secrets of an adaptive and successful brand-agency partnership Hosted on Acast. See acast.com/privacy for more information.

In the second season of Marketing That Matters, sponsored by Google, Marketing Week editor-in-chief Russell Parsons speaks to the agents of remarkable brand transformations, delving into the highs and lows, the long-term lessons, and what comes next. In our first episode, TalkTalk’s commercial sales director Becki Smith relates how the brand moved quickly to digitise its customer journey amidst the coronavirus lockdown, and how it kept up with rapidly changing customer needs and a surge in demand for communications infrastructure, including:- How TalkTalk’s team worked in sprints to tackle problems and accelerate the design process- How the company translated a call-driven sales journey to digital touchpoints and addressed the challenge of communicating complex product offerings- What being ‘customer first’ looks like in the midst of a crisis, and where TalkTalk’s digital transformation is headed next Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Eve Sleep’s Cheryl Calverley discusses her year as CEO, what skills marketers need if they want to reach the top role and why building a culture of forgiveness is essential. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, former Leon marketing boss and sustainability and values director, Kirsty Saddler, discusses her experience feeding the frontline during the first lockdown, her shift to the startup world and explains why the pandemic has been a "wake-up call" for business. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, Patagonia European marketing director, Alex Weller, discusses how businesses can live up to their purpose, what a Joe Biden administration means for the global climate crisis and why the apparel brand has no intention of fuelling a ‘superficial desire’ for its products. Hosted on Acast. See acast.com/privacy for more information.

The latest podcast in our B2B series, sponsored by The Marketing Practice, looks in-depth at collaboration between sales and marketing, how it has been changed by the disruption of the pandemic, and what marketers need to do make it as successful as it can be.Join Marketing Week's panel of senior B2B marketers as they debate:- How to create better relationships between sales and marketing- What each can do for the other- How 2020 has changed the buying experience of customers- What sales now needs from marketing as a result- Why marketers now have a greater role in closing the deal Hosted on Acast. See acast.com/privacy for more information.

In the new episode of This Much I Learned we speak to former Wagamama CMO Ross Farquhar about being made redundant as the UK went into lockdown the first time, his job hunt and his new role at mochi ice cream maker Little Moons Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s podcast series, founder of lingerie and hosiery brand Nubian Skin, Ade Hassan MBE, discusses how she is using marketing to shake up the fashion industry with an inclusive message embracing a range of ages, body types and skin tones. Hosted on Acast. See acast.com/privacy for more information.

Episode 3: The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future. Hosted by Creative Review editor Eliza Williams, with guests Marcus du Sautoy, Oxford professor and author of The Creativity Code, and Facebook planning director Ian Edwards. Sponsored by Facebook. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn and co-founder of People Like Us, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry. Hosted on Acast. See acast.com/privacy for more information.

Episode 2: We explore how artificial intelligence can help brands buy digital media more effectively - including the importance of allowing the 'learning phase' to be completed, and how to prepare for big seasonal campaigns such as Black Friday and Christmas. Hosted by Econsultancy deputy editor Rebecca Sentance, with guests Niran Chana, chief commercial officer of Gymshark, and Facebook connection planner Pete Buckley. Sponsored by Facebook. Hosted on Acast. See acast.com/privacy for more information.

In the fifth episode of Marketing Week’s This Much I Learned podcast series, Emma Harris talks about the disruption in her career and how others could learn from what she has learned to access confidence, focus on positive thinking and creating outcomes for the year ahead.Emma Harris is a marketer, agency head, coach and an advocate for the power people have to make positive changes in their career. Hosted on Acast. See acast.com/privacy for more information.

In the fourth episode of Marketing Week’s This Much I Learned podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19. Hosted on Acast. See acast.com/privacy for more information.

In the third episode of This Much I Learned, Direct Line's managing director of marketing and digital, Mark Evans, offers some thought and advice from his experience of being made redundant four times. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week looks beyond the pandemic to ask what's coming next for B2B marketers in the short, medium and long term. Host Russell Parsons is joined by Capita CMO Antonia Wade, Lenovo UK marketing director Philip Oldham and The Marketing Practice CMO David van Schaick. Sponsored by The Marketing Practice. Hosted on Acast. See acast.com/privacy for more information.

Alex Dimiziani is former global marketing director at Airbnb and global creative director at Coca-Cola. Here in the second episode of Marketing Week's This much I learned podcast series, she discusses how to make bold career choices, closing the 'risk confidence gap' and why now is the right time to go in a new direction. Hosted on Acast. See acast.com/privacy for more information.

Episode 1: An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them wrongly. Hosted by Russell Parsons, editor-in-chief of Marketing Week and the Festival of Marketing, with guests Inés Ures, CMO of Deliveroo, and Facebook planning director Ian Edwards. Sponsored by Facebook. Hosted on Acast. See acast.com/privacy for more information.