A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 1209:55:57
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Sinopsis

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.

Episodios

  • 288: Madcap Cottage, Jason Oliver Nixon: Building a Lifestyle Brand

    24/01/2018 Duración: 58min

    Today we have Jason Oliver Nixon, one of the dynamic partners of Madcap Cottage, with us on the show. LuAnn has really been looking forward to this interview because she and Jason Oliver are both going to be at the IWCE (International Window Coverings Expo) Conference in Tampa Florida in March, where Jason and his partner John Loecke are going be giving a keynote address. On the show today Jason will be talking about the IWCE and also about his business, Madcap Cottage, so listen in to find out more. There are so many parts of Madcap Cottage that have intrigued LuAnn and she really admires that way that Jason Oliver and John stand so firmly in the space of their design aesthetic. These Madcap gents are well known for their whimsical use of color and pattern, really bringing their client's story-lines to life and their out-of-the-box website really says it all! Listen in today to find out about Madcap Cottage's really unusual and fascinating approach to interior design. Show highlights: How Madcap Cottage

  • 287: Sandra Espinet: Keys to a Luxury Interior Design Brand

    22/01/2018 Duración: 01h09min

    Big news! We are nearing February and the 2nd birthday for the podcast! Our 300th episode is coming on February 21; there’s a BIG party in NYC---and you’re invited! Listen to today’s show for details! Today’s guest is Sandra Espinet, a luxury interior designer and the principal of SE Designs, based in Los Cabos, Mexico. Sandra is warm, genuine, intelligent, and a very smart businesswoman. She knows the nuances of catering to the luxury design market, and how it carries its own code and way of doing things. As a lifelong traveler, she embraces the concepts of relaxed luxury and casual international style in her designs. Her experience and extensive travel have given her a unique perspective on her design style. Her work has been published in several international publications, and she has received numerous awards and distinctions, in addition to appearing on several HGTV shows and radio shows. Her first book is The Well-Traveled Home and her newest book is Barefoot Luxury: Mexican Resort Living, due for rele

  • 286: Power Talk Friday: Jeff Bullas - You Have a Interior Design Blog, Now What?

    19/01/2018 Duración: 42min

    Welcome to today's episode of Power Talk Friday. We are really very happy to introduce Jeff Bullas, an expert social media marketing blogger, strategist and speaker from Sydney Australia, as our guest for today's show. LuAnn has been a great fan of his work for years and she has also been on his email list and following him for a really long time. Despite all the conversations that we've had on the show about blogging, there are still some things about it that continue to plague us, as designers. So today Jeff will be talking about why blogging really works and he will also be sharing some of his expertise about ways to get your audience to find you on social media and how to write killer headlines. Listen in to find out more! Jeff is the author of the book Blogging The Smart Way- How To Create And Market A Killer Blog With Social Media. He is listed in Forbes as one of the Top Twenty Influencers of CMO's in 2017, he has been ranked by Apollo Research as the Top Twenty Influencers of Digital Marketing in the

  • 285: Lot 35 Homes: Husband & Wife Teams, Morgan & Ryan Motsinger

    17/01/2018 Duración: 55min

    Welcome to today's show! Today we have another show featuring a husband and wife team and we're really excited to have Morgan and Ryan Motsinger, the owners of Lot 35 Homes as our guests. Ryan is a contractor and Morgan is a designer and until recently they each used to do their individual jobs. During the summer of 2017 however,  they combined their skills and opened a business together and now they have a really cool thing going on! Listen in today as we take apart the way that Morgan and Ryan work together as a husband and wife team. Lot 35 Homes is a full-service residential construction and interior design company, specializing in creating spaces that are relaxing, comfortable, functional and also beautiful. Ryan and Morgan really love their local community in Tillamook, on the Oregon coast and so they align their business values as closely as possible with those of their community. Listen in now to find out more about the really awesome way that they go about their business. Show highlights: The rea

  • 284: Caitlyn Waite: Savvy Giving by Design’s 1st Affiliate in Mobile, Alabama

    15/01/2018 Duración: 01h14min

    Welcome to today's show. Our guest for today is Caitlyn Waite, an interior designer from Mobile Alabama. Caitlyn has been chosen to head up the very first affiliate chapter of Savvy Giving By Design, a really wonderful organization started by Susan Wintersteen (#164) with a mission to provide comfort, healing, and support to families with a child facing a medical crisis. This is done by transforming the interior space of the bedrooms of the child and their siblings, at no cost to the family. Listen in to find out more. Also, through her interior design business, Caitlyn has developed a relationship with a builder and she already has twelve confirmed projects lined up with him for 2018. Today she talks in detail about how this relationship came about and also about the kind of things that you, as designers, really need to know if you would like to duplicate in your design firm what Caitlyn has done in hers. Listen in today to find out more about Caitlyn's approach to cultivating valuable relationships with bu

  • 283: Power Talk Friday: Madeleine MacRae: Set Clear Goals in 5 Steps

    12/01/2018 Duración: 01h15min

    Welcome to today's Power Talk Friday. We are really happy to introduce you to today's guest, Madeleine Macrae. Madeleine and LuAnn are going to be co-presenters at the International Window Coverings Expo in Tampa Florida this March. Listen in today to find out more about Madeleine, why she's here on the show and why she's been invited to present at the Window Coverings Expo. Madeleine is the highly motivated CEO, founder and chief innovator for M MacRae, a national learning, coaching and consulting firm which focuses on the development and growth of pros and companies in the home professionals industry. More than thirteen years ago Madeleine developed a time-tested process and also a language for bridging the gap between the needs and expectations of the corporate world and the needs and expectations of their greatest asset- the pros out in the field. In Madeleine's bio she says that she is connected and responsive, she has a three hundred and sixty-degree view and understanding of objectives, goals, and sta

  • 282: Blanche Garcia - You Teach Clients How to Treat You

    10/01/2018 Duración: 01h20min

    Today's guest is Blanche Garcia, a certified interior designer with more than eighteen years of experience in commercial and residential design. Blanche is one of the principal designers featured in the Travel Channel reality series Hotel Impossible and she was also a contestant in season six of HGTV Design Star. Blanche owns a design business and she also does a lot of speaking at design industry events, where she shares her proven methods for 'surviving' her interior design business. On the show today she will be discussing how she runs the business side of things, so listen in to find out more. Blanche is the owner of B. Garcia Designs which is based in Montclair New Jersey. She is a member of the American Society of Interior Designers (ASID) and she's also a 'Green Design' LEED Accredited Professional through the United States Green Building Commission. Listen in today as Blanche discusses her really focused approach to running a successful design business. Show highlights: How Blanche ended up doing

  • 281: Anita Dawson: How to Work with Architects & Builders Successfully

    08/01/2018 Duración: 01h08min

    We have Anita Dawson with us on the show today. She is the president and owner of the Dawson Design Group, a full-service interior design firm based in San Diego Southern California. DDG specializes in all things modern, and since 2007 they have completed more than a hundred projects in Southern California, Chicago, and Atlanta. They have been awarded The Design Impact Award and Design Excellence Award by the American Society of Interior Designers; multiple Home of the Year awards from San Diego Home/Garden Lifestyles and also an Award of Excellence- Architectural Rehabilitation award from the City of San Diego Historical Resources Board. Anita has a really unique and interesting story to tell, so listen in today, to find out what she has to share with you. Anita founded Dawson Design Group to fulfill her true calling in a creative and hands-on environment after her previous successful careers in the performing and visual arts. Anita's clients gravitate towards the relaxed style and clean-lined approach that

  • 280: Power Talk Friday - Adam Urbanski: Dream Business Design Process - How to identify what you want most to sell to your most ideal client

    05/01/2018 Duración: 01h07min

    The guest for today's Power Talk Friday is Adam Urbanski, aka The Millionaire Marketing Mentor and he's a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could really help and influence all LuAnn's Designer friends to get that extra 'something' to tweak their businesses, so today, she's decided to go with Adam's Dream Business Design Process. Listen in to find out how this process helps Designers to identify what they want to sell the most and also how to sell to the most clients. Adam, who has been in business for seventeen years now,  is really the 'go-to guy' for Coaches, Consultants and other Service Professionals who want to attract more clients, convert more high-value sales, build an authority brand, or grow a Lifestyle Business that has more impact and generates more income. Adam's clients have often doubled, tripled and even ten times-ed their businesses, some of them in as little as ninety days! All of this and Adam started out with only $194 and limited Eng

  • 279: Candy Scott: Practical Advice to Launch, Grow and Sustain Your Interior Design Firm

    03/01/2018 Duración: 01h13min

    My guest for today’s amazing show is Candy Scott, the Principal of MOOD Design + Build, based in Chicago. She gives practical advice on launching, growing, and sustaining an interior design business. Candy has 15 years’ experience in both commercial and residential design. She graduated from Meredith College in Raleigh, NC, with a BS in Interior Design. You’ll hear her describe how her early experience working with a large developer and with large corporate clients, outfitting high-rise condominiums, lobbies, model homes, and showrooms all contributed to some of the principles and lessons she brings to her own business. She founded MOOD Design + Build in 2014, and continues to work with residential clients and small business owners with their homes, offices, and small-scale commercial interiors. Show highlights: Candy’s background and experience after design school Benefits to working at a furniture store, learning customer service and different segments of the business Making mistakes in the early years

  • 278: Erika Ward - Master Business Skills 1st, Interior Design Skills 2nd.

    01/01/2018 Duración: 57min

    On today’s show, we have the lovely Erika Ward! Erika started out as an accountant for a design, build company. While still working in corporate settings she started her own firm called “Erika Ward Interiors”. She used her background in financing and her creative side to grow her business and has since then built her business to the greatness that it is now. Erika not only works with individual clients but also works close with retail brands like Home Depot! Links: Her website and social: http://erikaward.com https://www.instagram.com/mrserikaward/ https://www.linkedin.com/in/erika-ward-09a524a/ https://twitter.com/search?q=erika%20ward&src=typd

  • 277: Stephanie Chung - You Are a Salesperson and You Are an Interior Designer

    29/12/2017 Duración: 01h02min

    Welcome to another episode of Power talk Friday! Today LuAnn has Stephanie Chung with her on the show. Stephanie has a company called Stephanie Chung and Associates, where she offers Sales Training, Executive Coaching and also Small Business Mentorship, to companies nationwide. Stephanie also has a course, called High Ticket Selling Made Simple which has been designed to help business owners sell more and make more. Listen in to find out more about Stephanie and her company. Stephanie used to work as a Sales Executive in the Aviation and Private Jet Industry, where she mastered the art of high ticket selling. She has mentored and coached numerous people, including some of the highest paid, most elite Sales Professionals in the country. She serves Business leaders, Entrepreneurs, and Sales Professionals, using her proven Executive Coaching and Sales Training. Stephanie is a contributor on ABC, CBS, and NBC and she's authored Profit Like A Girl- A Woman's Guide To Kicking Butt In Sales And Leadership and also

  • 276: Judi Kieffer: Steps to Build a Hospitality / Commercial Interior Design Firm

    27/12/2017 Duración: 01h25min

    My guest today is Judi Kieffer, who has over 24 years’ experience in hospitality, luxury residential, and restaurant design. Her portfolio is full of top-tier projects and satisfied clients. In our conversation, she shares advice about how she built and now manages her design firm in Boise, Idaho. Judi is involved as an advocate for the personal and professional development and for sustainable products and developments. She participates in several local philanthropic and civic groups and is a mentor for women’s and children’s organizations. She was recently appointed as a spokesperson for the American Society of Interior Designers and is a certified Green Globe auditor. Her passions are yoga, fine wine, riding horses, hiking, and inspiring other designers to run more profitable and enjoyable businesses. Join me for this conversation with Judi! What you’ll hear in this episode: How Judi’s career began, working for three different companies before opening her own firm The benefits of experience, classes, a

  • 275: Replay: Andrea Schumacher: Managing a Mid-Size Interior Design Firm

    25/12/2017 Duración: 54min

    Welcome back! Our guest today has been in the interior design business for 17 years! Andrea Schumacher started her own eight-person firm, Andrea Schumacher Interior Design, including herself in Colorado in 1999. Andrea has experience in commercial and residential spaces and she has set design for television at Days of Our Lives and Columbia Pictures! She has a BA in interior design from the F.I.D.E.R. accredited Colorado State University and a certificate in Universal Design from the Graduate School of Design at Harvard University. Today she is going to share with us how she does things at Andrea Schumacher Interior Design and how she makes everything more efficient and successful and how you can too. Show Notes: She can have how many projects in the pipeline at one time? How are the positions broken down at Andrea Schumacher Interior Design? Did she work for anyone before she started her own firm? How was Andrea Schumacher Interior Design started? Explain how everything is broken down up front! What

  • 274: Power Talk Friday: Kae Whitaker- Part 2 of Email Marketing for your Interior Design Firm

    22/12/2017 Duración: 52min

    We have Kae Whitaker with us once again on today's Power Talk Friday- this time for her fifth appearance on the show! She appeared previously on episodes #26, #66, #114 where she discussed branding, how to hire and train interns, how to conduct a proper year-end review of your business and last month on episode #259 she spoke about the subject and content of a typical sale funnel email sequence for interior design firms. Today she's back to talk some more about email marketing and she will be explaining how to set up an email marketing system, with some great tips for doing it really effectively. She will also be discussing the main idea of email marketing, the difference between broadcast emails and triggered emails, how your blog actually connects and supports your email marketing and how to segment your list and what to do with the different lists. Listen in to find out more. Kae is the owner and CEO of Kae Whitaker Solutions. She uses her more than ten years of experience in retail sales and marketing de

  • 273: Dixie Willard: Visibility and Your Interior Design Firm

    20/12/2017 Duración: 01h16min

    Welcome to today's show! We have Dixie Willard, of Dixie Willard Design in Tennessee, with us today. Dixie is a co-host of the Design and Style Podcast with Rachel Moriarty, of Rachel Moriarty Interiors and today we will be talking to her about the  Design and Style Community and about how her partnership with Rachel and their podcast came about. Today, Dixie also discusses her own business and she talks about the Community Projects that she's involved with too. Listen in, to find out more. Dixie got her Design Degree at the Chaminade University of Honolulu, where she graduated with honors. She has worked for an Architecture Firm as well as having worked as a Designer and a Bookkeeper, for a high-end furniture store and she has done e-design for Pottery Barn Kids, PBTeen, and West Elm. In the middle of all of that, she also managed to earn her NCIDQ Certification. After traveling around the world, Dixie and her Air Force husband have finally settled down in their forever home, in East Tennessee. Dixie loves

  • 272: Laura Thurman: Tips for Building Relationships with Industry Peers & Leaders

    18/12/2017 Duración: 01h26s

    Today’s guest is Laura Thurman of Laura Thurman Design Studio in Nashville, Tennessee. She specializes in a global aesthetic that is filtered through a modern lens influenced by her upbringing in Los Angeles, as well as her world travels. Laura Thurman Design Studio services include custom interiors, re-design, weekend styling, and in-field developer selections. Laura talks about the importance of educating clients about the interior design process. To that end, she explains on her website to clients and potential clients the difference between “off the shelf” and “custom made.” We also discuss how she is harnessing the power of building meaningful relationships with peers and industry leaders in helping to grow her firm. In fact, our meeting is a direct result of her commitment to getting out her “box,” reaching out and asking for advice, and for remembering to return the favor. Laura is always thinking of ways to give value back to the new colleagues and mentors she has met. Laura is a delight, and I’m sure

  • 271: Power Talk Friday: Husband & Wife Teams- This Week is LuAnn & Vin Nigara

    15/12/2017 Duración: 51min

    Welcome to today's episode of Power Talk Friday! LuAnn has a really special treat in store for you today - her husband, Vince will be joining her on the show! LuAnn has recently had a lot of people asking her to address the topic of husband and wife teams, working together. She recently interviewed Syd and Shea McGee, of Studio McGee (#270) and there are also a few more interviews scheduled with husband and wife teams, which are to be aired in the near future. Vince has already appeared on the show once before, where he talked to LuAnn about the kind of advice that he would give to new entrepreneurs just starting out in their business. He discussed establishing a mission, core values and also systems. So if you're interested in finding out more about any of that, please go back and listen to episode #78. Today, LuAnn and Vince will be talking about how they've managed to be in business together for so many years, and still, like (let alone love) each other! Listen in to find out more! Vince is the brains be

  • 270: Shea & Syd McGee: Building a Design Empire Involves a Lot of Hustle

    13/12/2017 Duración: 01h12min

    Welcome to today's show! We really have the most amazing surprise for all of you today- we have Syd and Shea McGee, of Studio McGee on the show with us! Shea was on the show about a month ago, (episode #236) where she talked about how Studio McGee was created in a spare bedroom and then, after many late nights of brainstorming and sharing their dreams, Shea and Syd decided to turn what was a small business for a stay at home mom, into something way beyond that. Today, you will hear Shea discuss how she always knew that she wanted to do high-end Design. She also talks about two business decisions that Syd was instrumental in making very early on, which allowed them to attract the kind of client that they really wanted to work with and she explains how Syd has also really helped her to approach certain problems in business with the right perspective.  Listen in to find out more about this dynamic duo and their approach to running a really successful business.     Studio McGee has been featured in House Beauti

  • 269: Nina Magon: Building a Team For Your Design Firm

    11/12/2017 Duración: 01h05min

    Welcome to today's show! We have Nina Magen, the Principal of Contour Interior Design, on the show with us today. Nina is a very savvy lady, who has a lot going on, on both the business and the Design side. The fact that she is driven is evident in the nine-year rise of her Design Firm and it also shows in the way that she runs her business. Today we talk to Nina about the significant impression it made on her and her business when she was on American Dream Builder TV show. We also talk to her about her staff: how she hires and what she looks for when hiring someone. So listen in to find out more. Contour is an international, full-service Interior Design firm, with offices both in Houston and Miami. There is a long list of award-winning interiors in the Contour portfolio, which have received recognition from NBC, Bravo and HGTV Networks, as well as acknowledgment for Best Interior Architecture and Best Commercial Interior, by Paper City. ASID also awarded them Best Commercial Interior. The work of Contour ha

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