Sinopsis
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
Episodios
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268: Power Talk Friday: Ashley Faulkes- Maximizing SEO for Your Interior Design Firm
08/12/2017 Duración: 01h12minWelcome to another episode of Power Talk Friday! We have Ashley Faulkes, the CEO of Mad Lemmings with us on the show today. Ashley creates Wordpress websites and he also is an SEO expert, which is one of the main reasons that LuAnn invited him onto the show. She knows that there are many of you out there, wondering about the merits of blogging and wanting to find out how to go about doing it. This is a topic that we really can't seem to get enough information on, so listen in and learn from Ashley, who is an expert when it comes to blogging and creating websites. Ashley, whose company is fourteen years old, is an Australian who is now living in Switzerland. After skiing one time, on the last run of the day, Ashley fell, twisting his leg and breaking it in thirty-seven places. He then had to spend three days immobilized in hospital, waiting for the weekend to be over and for the surgeons to get prepared to operate. It was well worth the wait, however, and he was also really lucky because they ended up doing a
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267: Rasheeda Gray: A Pipeline With Over 20 Interior Design Projects in Under 2 Years
06/12/2017 Duración: 01h04minWelcome to today's show! Our guest for today is Rasheeda Gray, the Principal of Gray Space Interior Design, which is located in the Philadelphia Metro area. Gray Space is still a side hustle for Rasheeda at this point in time and yet in just under two years, she has already had more than twenty projects! You're probably wondering how she has managed to do this, so today she shares three strategies that she has used, to land these twenty plus projects and also her thoughts on what it takes to succeed in the field of Interior Design. Listen in now, to get some really actionable tips from Rasheeda, to fill your pipeline. Rasheeda holds a Bachelor's Degree in Marketing and International Business, as well as a Master's Degree and she currently works full time, in a corporate position. She also has a husband and two kids. Rasheeda brings her business skills to her Design Firm, so listen in, as she explains how she's managed to achieve as much as she has, in such a short time. Show highlights: What led to Rashee
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266: Remya Warrior: How To Network in 7 Steps
04/12/2017 Duración: 01h08minToday we have Remya Warrior on the show with us and she's a New Jersey Interior Designer with a Master's Degree as well as fourteen years of experience in the field. She is active in both the WCAA (Window Coverings Association of America), where she is currently the Vice President of the New Jersey chapter, and also in ASID in New Jersey, where she is the featured Tech Talk host. Listen in today, to hear all about what that is and also to find out about Remya's very actionable Seven Step Process that she uses to really knock her networking right out of the park. Remya really loves to cook for her friends and family and she firmly believes that the kitchen is the heart of the home and it is this that has her specializing in Kitchen Design. Being an active member of the WCAA has led her to her falling in love with window treatments and specializing in that area as well. On Remya's website, there is a line that says that she helps busy, middle-income families create a home that they love and this is something
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265: Power Talk Friday: FreshBooks for Your Interior Design Firm
01/12/2017 Duración: 57minWelcome to Power Talk Friday! We have an interview with FreshBooks today. A few months ago, FreshBooks and LuAnn started talking about them becoming a regular sponsor for this show. As pretty smart business people, they both wanted to find out more about one another before joining forces, to see who they would be getting involved with. FreshBooks asked to do a trial of two or three thirty second ad spots. Before LuAnn agreed to do any commercials for them, however, she wanted to know if they really were right for you, her listeners. And what better way for LuAnn to know if they are the right fit than to apply her ninja interview tactics to them? Listen in to find out more. LuAnn wanted the chance to ask any and every question that she thought would be helpful, for you to decide if FreshBooks is right for you because she thinks they really are a terrific platform for helping you to track the money side of your Design business. Today she talks to Julie Kerr, the Marketing Communications Strategist at FreshB
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264: Design Biz Live: How to Manage Not Being the Project Manager
29/11/2017 Duración: 01h03minHow many times have you, as a Designer, felt like you were caught between your client and the Contractor? You know the kinds of situations where you have created a floor plan for space, only to find, on your next visit to the site, that a wall has been moved... So, what happens when this happens? Listen in now, to find out. Judith Neary and Corey Klassen have some terrific insights and advice for you around this subject, on today's Design Biz Live feature. On today's show, Corey and Judith will be talking about how to manage not being the Project Manager. The diversity of the Design Industry is your strength, but sometimes also your weakness, as a Designer, so listen in, as we pick this topic apart a bit and go through the nuances of it, so that you can find out how to avoid being in this kind of situation. Show highlights: The definition of Project Management. Judith's concept of the three legs of the stool. The challenge that Corey faced recently, around having to manage a project. The role of the G
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263: Amanda Evans: Creating Growth in Your Interior Design Firm
27/11/2017 Duración: 01h08minWelcome to today's show! Our guest for today, Amanda Evans, is someone you may know through Instagram. She is the Founder and Principal of Amanda Evans Interiors, which is based in Vancouver. Amanda opened her business in 2009, before the birth of Theo, her first child. Today Amanda talks to LuAnn about what work looked like for her before Theo came into her life, what it looked like after Theo began pre-school and what it looks like now, after their daughter, Marlee, who is now just three months old, was born. Listen in to find out more. On the show today, Amanda gives a detailed explanation of how she grew and then filled her pipeline, so that now, only three years later, she already has three employees. If you have been battling with ways to give your new (or existing firm) a boost in getting new leads, you're going to really enjoy today's show. Listen in now, to find out from Amanda some ways to handle the transitions in life, both from a business standpoint and when things come at you personally. Show
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262: Power Talk Friday - Dezignwall- What is it? With Joseph Haecker
24/11/2017 Duración: 01h02minWelcome to another Power Talk Friday! Today LuAnn is really excited to have Joe Haecker, The CEO and Founder of Dezignwall, with her on the show. Listen in to find out more about this awesome social network platform, created specifically for the Design community. Dezignwall is the fastest growing network for Design and Architectural professionals, worldwide. It is the very first social platform to address the specific needs of the international Design community and it blends the features found on top social media platforms with the ability to produce products. The goal of Dezignwall is to unite the International Design and Products community, in order to help the industry to compete in a constantly changing and growing global marketplace. Joe's background is in Custom Lighting, for hotels, casinos, high end residential and Daylight Tubular Skylight Industries. He has been responsible for setting trends, developing innovations and also coordinating world-class projects internationally, for more than seventee
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261: Shannon Tate: The Road to Interior Design isn’t Always Straight
22/11/2017 Duración: 01h07minWelcome to today's episode! We have Shannon Tate, a real go-getter, with us on the show today. She opened her business, Shannon Tate Interiors, in 2012, after having worked in a very diverse range of artistic fields, such Acting, Fine Art, Fashion, Writing, Lifestyle Coaching and even spending some time working as a Private Chef. Shannon, who is also a Certified Holistic Health Coach, loves to pair her artistic vision with her sense of empathy, her Reiki training and her knowledge of Ayurveda and Feng Shui. In addition to her Interior Design Services, Shannon designs and creates custom furniture, art and home décor for her projects. After being in business for only five years, Shannon has been featured in Home Polish three times, Apartment Therapy twice, Design Sponge, Domino, The Nest, New England Home, and Modern Sanctuary. Listen in now, to find out more about Shannon's artistic approach to her Interior Design business. Shannon grew up both in New York and Los Angeles. On today's show, she shares the sto
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260: Chaney Widmer - A 100% E-Design Interior Design Firm
20/11/2017 Duración: 01h11minA special 'hello' to all our new listeners and a warm welcome to the show! Today we are really happy to introduce you to our guest, Chaney Widmer, the Founder of Mix And Match Design Company. Chaney is a very smart lady, who saw a need in the market and created a really innovative way to fill it. She offers One On One Decorating Services, through her E-Design and Online Interior Design and on her Mix And Match Blog, she shares her decorating tips and inspiration. Listen in, to find out more about E-Design and how to make it work profitably for you. Today, Chaney explains how she created Mix And Match Design, in order to provide affordable and accessible Interior Design to everyone. After many years of writing a Design Blog and helping her friends and family to put together beautiful homes that they loved, Chaney decided that the time had come for her launch her own internet-based Design Business. Chaney is fully committed to taking the intimidation out of Interior Design, whether her client is starting fr
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259: Kae Whitaker - Get New Clients with the Right Email Sequence
17/11/2017 Duración: 51minWelcome to another episode of Power Talk Friday! Everyone can start doing their happy dance today because we have Kae Whitaker on the show! After doing her really great series all about Facebook, LuAnn was considering doing another series, about landing pages, click funnels, email responders etc. She was out there, in Podcast Land, listening and looking out for the right person to have on the show- someone who could really relate to you, as Designers, as well as having all the necessary know-how, when out of the blue, she got a notification that Kae Whitaker was going live on Instagram. She went on over to have a look and there was Kae, talking about click funnels and email sequences... It was like hitting the jackpot for LuAnn because she knows that Kae really talks our language, so listen in to find out what Kae has to share with you today, about Email Marketing. If you're a new listener and you haven't yet been introduced to Kae, this is the fourth time that she's been on this show and she is really well
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258: Lisa Escobar - When Your Ideal Client Isn’t Who You Thought it Was
15/11/2017 Duración: 01h07minToday we have Lisa Escobar on the show and she has a Design Firm based in Las Vegas. Lisa was initially connected to LuAnn through Christie Leu (episode #182) and Darci Hether (episode #220). Lisa, Christie, Darcy and another Designer, Jessie Cooney, met at an Interior Designer Workshop Summit. They really hit it off and decided to all meet again, for a weekend retreat. Today, on the show, Lisa discusses the value of getting together with other Designers and having some quality one on one time together and she also talks about her firm, Lisa Escobar Design. Listen in to find out more. Lisa is from Las Vegas, and growing up in the 'Entertainment Capital of the World' has really had an impact on her career, where she has managed to complete a vast range of projects in an impressively short time. She has consulted on and managed high-rise condo transformations, high-end residential spaces, and new build designs, both locally and beyond. She has shaped concepts and designs for Commercial and Hospitality projects
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257: Dionne Gardner: A Conversation About Landy Gardner Interiors
13/11/2017 Duración: 01h57sWelcome! Today, we're really happy to introduce you to Landy Gardner Interiors, which is based in Nashville, Tennessee. Landy Gardner Interiors have a really unique philosophy with which they approach their diverse clientele, where the focus is on individual needs and on combining the comfort of familiarity with new and fresh elements, using techniques both proven and untried. The way that a client works, plays, entertains and relaxes must all be considered, according to the Landy Gardner way of designing. Today, we're really privileged to have Landy's daughter, Dionne, on the show with us. We originally arranged to have both Landy and Dionne on the show, however, due to some technical hitches on their end, the recording of the interview had to be rescheduled twice. Sadly, in the interim, Landy Gardner passed away. He was a man bigger than life and a great, kind soul and even though LuAnn had very little exchange with him, he made a really deep impression on her. Today, Dionne talks about how she started wo
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256: Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients
10/11/2017 Duración: 59minWelcome to Power Talk Friday! We have Nancy Ganzekaufer with us today and if you're a new listener to the show and you're not familiar with her, she has already been on the show twice before, first on episode #15, where she spoke about Niche Markets and then again, on episode #159, where she had a very actionable conversation with LuAnn about getting clear and confident about who you are and what you offer. Today we are going to be talking about your business, in words. This will be the kind of show where you may want to take down some notes, so please have your pen and paper ready. Then, listen in, to find out about a fantastic, non-salesy way of having people really want to work with you. Nancy and LuAnn are eight weeks through their fantastic ten weeks Premiere Online Coaching Program, Money, Mindset, And Sales, with an awesome group of people, who are all working really hard, to get themselves to the next level. So far it's been really interesting and also very rewarding and because this Program has been
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255: Anne Rue: Coaching Helped Identify Her Ideal Client and Her Business Value & Worth
08/11/2017 Duración: 01h14minToday we have Anne Rue on the show. Anne is the principal of Anne Rue Interiors and she has more than twenty years of experience in the world of Design, having worked with both high end residential and also commercial clients. Today, Anne shares tons of insights, from her vast experience as a business owner, for you to enjoy and appreciate. Listen in, as she talks about the complete turnaround in her eighteen-year-old business after she hired a Business Coach and also about the reality of doing Reality TV. Anne has been creating inspired living spaces for everyone, from professional athletes, multi-family housing properties, model merchandising, senior housing and even luxury motor coaches and yachts. Anne's work has been featured in Florida Design, Orlando Magazine, Orange Appeal Magazine and she's been a Design Expert on Orlando's WESH News On Sunrise and Good Day Orlando, on Fox News. You may even know Anne as the Season Eight Fan Favorite, on HGTV's Design Star, or possibly as the Designer on the hit sh
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254: Design Biz Live: How to Price Your Interior Design Services
06/11/2017 Duración: 01h17minWelcome to part two of Design Biz Live 3, with Corey Klassen. The last episode of Design Biz Live (#246) was the interview with Judith Neary, about the Self Assessment Evaluation, (which you can still find at www.windowworks-nj.com/designbiz2) that Judith and Corey put together for themselves and also for you, so that you can learn to evaluate the strengths and weaknesses of yourself, as an Interior Designer and also of your staff. They created this because just like many of you, they battled to structure their fees. Because Judith and Corey really are pretty brilliant, they worked out a way to figure out what you're really good at, what you're not so good at, what you don't like doing, what you're not going to do... the whole thing! In the last episode, LuAnn talked with Judith, who runs a One Man Show, in Vashon Island, off the coast of Seattle, about how she used this evaluation to enable her to work in her particular zone of genius and to structure her projects and fees to best coincide with the things t
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253: Katie Krimitsos - Discussing the Common Struggles of Entrepreneurship
03/11/2017 Duración: 43minWelcome to today's episode of Power Talk Friday! LuAnn is thrilled beyond belief to introduce you to today's guest, Katie Krimitsos! Katie is the founder of the Facebook Community Biz Women Rock, and she uses this platform to educate and bring women entrepreneurs together, from all around the world. When you listen to Katie on her show, she is so real, so empathetic and so willing to share what she's learned and she's really on the ball with her on-air Coaching too, so listen in today, to find out more about Katie and the way that she manages to do so many different things really, really well! Katie, who has a Masters Degree in Communication, has a great depth of experience in helping and teaching her fellow women entrepreneurs how to get their businesses on track. Within the platform of Biz Women Rock that Katie has created, she has the Biz Women Rock Podcast, she teaches a course on how to create a rocking Facebook Community, she has the Mompreneur Series, she has a blog, she has her Money Moxy Series and
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252: Michelle Woeller - Re-Building Your Design Firm in a New Community
01/11/2017 Duración: 01h11minWelcome to today's show! We have Michelle Woeller as our guest and today she will be talking to us about how to build a new client base, after relocating to a new area. Michelle and her family relocated to Cape Cod about a year ago and today she discusses what she had to do in her new community, and the strategies she employed, to get her Interior Design firm off the ground there. Listen in now, to get some awesome tips from Michelle. Michelle graduated from Seattle Pacific University with a degree in Fashion Buying and Merchandising and she also studied Interior Design at the same university. After a career in Retail Settings and Product Design, she took some time off, to focus her attention on raising her children. Then, in 2006, she became the lead Designer for her husband's Landscaping Company, where she and her husband collaborated in the designing of outdoor spaces for both residential and commercial properties. In 2013, Michelle launched Summerland Homes And Gardens, a Design Studio dedicated to beau
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251: Adam Scougall : Managing a Successful Design Firm & a Full Time Job
30/10/2017 Duración: 01h04minWelcome to another episode of A Well Designed Business! Today we have Adam Scougall on the show. He's someone who has become quite famous to all of us through the Facebook groups that we're in, where he's become our good friend and also someone that we really value! Today, Adam and LuAnn have decided to zero in on some really interesting topics, including photography and leaving your day job to become a full-time Interior Designer. Listen in now, to find out what Adam has to share with you. Adam, who is an artist as well as an Interior Designer, opened his Interiors Consulting Business in New South Wales, Australia, in 2010 and ever since then, he has been creating and studying Residential Interiors for his clients, across New South Wales. His work has been featured in many national and international publications, including Home Beautiful, Real Living, Grand Designs Australia and Singapore's Metropolitan Home Magazine. What really hooked LuAnn about Adam is that he also has a full-time corporate job, which h
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250: Facebook Coaching Sessions: FB Live w/ Jessica Brace
27/10/2017 Duración: 55minWe have Jessica Brace with us as our guest on today's Power Talk Friday. LuAnn is very appreciative and happy to have her on the show, because she's really well sought after in podcasting circles, due to her expertise in Internet and Video Marketing. LuAnn has also enjoyed several other podcast episodes, where Jessica was the featured guest, talking about Facebook Live. So listen in, as Jessica shares some of her expertise about Facebook Live with you, today. We're doing a whole series about Facebook Live on the show and statistics have been mentioned by more than a few of the guests recently, that by around 2020, approximately eighty percent of all social media will be done by video. We also know from others in the Design Industry, about how important Facebook Live, Instagram, and Snapchat have become. LuAnn finds Facebook Live to be a particular conundrum though, because, on the one hand, she sees it as a great platform for our really visual Industry, however, on the other hand, Designers do tend to st
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249: Kendra Bester - Advice and Reflections, in Business Under 5 Years.
25/10/2017 Duración: 01h06sWelcome to another episode of A Well Designed Business! Today we have Kendra Bester with us on the show. She's an Interior Decorator who runs her own firm in the Toronto area and today she talks to LuAnn about some of the challenges that she's faced and the things that she's learned in her first three years in business. She also discusses the importance of setting up great systems in your business and ensuring that you really have your finances in good order. Listen in to find out more about Kendra and the way she runs her firm. Kendra received her degree in Environmental Science from the University of Guelph. She then switched career tracks and enrolled at Humber College, in their Interior Decorating Program. She graduated there with first-class honors and she's now a Certified Interior Decorator. Listen in today, to find out more about Kendra's take on the business side of Design. Show highlights: Some tips for new Designers about the right kind of questions to ask during the initial consultation with