Remodeling Mastery By Mark Richardson

In this episode, Mark Richardson suggests businesses take a glass half full approach as it relates to the COVID-19 pandemic. Take a listen to discover 10 ideas for how you can position your business to come out of this period of uncertainty better than you were before it started. These ideas are inspired by conversations Mark has had over the past week as he speaks with business owners and leaders across the country on what they're seeing and thinking and will help you set the stage for your business to thrive 6 months, 9 months, a year from now.

The concept of surviving in business is something everyone should be thinking about during these uncertain times and what lies ahead in the next few months. If you do, you'll find that the opportunity to thrive will be greater than ever. In this special episode, Mark Richardson shares 10 actions, ideas, and recommended digital tools to help your business not only survive, but help you position your business for the future and long-term success. Take care, everyone!

(1:38) In This Episode: Virus Leadership This is the time to lead, the time for leaders to step up and lead their company. This is one of those times where there are a lot of things going on, particularly the issue with the coronavirus. In this episode of Remodeling Mastery, Mark explains the importance of good leadership and management during uncertain times. There is a tremendous amount of uncertainty out there that can create fear and confusion among your team and clients. Tune in to learn lots of tips that will help you lead your team better. (16:59) Thought Leader Interview with Erika Taylor, Director of Content for Professional Remodeler Erika Taylor is the chief of content for one of the top construction and remodeling trade publications in the country. She joins Mark today to share some of her insights into the latest trends and issues in the industry. Tune in as they discuss the increased consolidation and activity of private equity companies in the home improvement industry, the focus on greater

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:48) In This Episode: Risk Intelligence How do you think about risk? Risk intelligence is one of the most important differentiators between successful businesses and mediocre businesses. It's not enough to simply think in terms of high-risk tolerance and low-risk tolerance. In this episode of Remodeling Mastery, Mark will explain the concept of risk intelligence and why it is different from risk tolerance. Join Mark as he discusses seven questions you need to ask yourself to determine your risk intelligence. He also gives tips on how your business can deal with risk better. (17:19) Thought Leader Interview with Kermit Baker, Project Director for Remodeling Futures Program at Harvard University Kermit Baker is the Project Director of the Remodeling Futures Program at Harvard University and he is also the Chief Economist for the American

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:40) In This Episode: Scarcity The reality is that some businesses have a certain amount of scarcity. Scarcity as it relates to opportunity, leads, clients and projects. Some businesses, however, have an abundance of those things. Why is that the case? In this episode of Remodeling Mastery, Mark will explain how companies that understand scarcity vs. abundance are the ones that are able to deal with scarcity. Join Mark as he explains what scarcity means and how it relates to your business. He also gives tips on how your business can deal with scarcity better. (14:05) Thought Leader Interview with Ed Johnson, Executive Director & CEO of the Better Business Bureau Mid-Atlantic Region The BBB is a highly recognized and respected non-profit organization. It is the largest community of trusted businesses in North America. Ed Johnson has bee

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:30) In This Episode: 20 Tips for 2020 It's a brand new year and the start of a new decade, so it's the perfect time to really think about how you can improve your business and, if necessary, implement some changes. In this episode of Remodeling Mastery, Mark will discuss 20 tips, insights and thoughts for 2020. Join Mark as he discusses the importance of figuring out your why, the benefits of keeping things simple, why you shouldn't necessarily look at each month or each quarter equally and more. (20:45) Thought Leader Interview with Sabrina Starling, Author of How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees Of all the different issues in the industry right now, one of the most challenging is finding, hiring, retaining the right kind of talent. Sara wrote her book to fulfill a need. There j

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:45) In This Episode: 2020 2020 is not only just a new year, but a new decade. A new decade has a lot of different meanings compared to just a new year. When you think in terms of decades instead of years, you'll begin to notice several important issues that you probably wouldn't have noticed if you only think in terms of years. In this episode of Remodeling Mastery, Mark will discuss 10 different thoughts and insights about looking at something at a 10-year cycle vs. looking at something at just for one year. (14:11) Thought Leader Interview with Joaquin Erazo, President and Founder of Marketing Wing Joaquin Erazo is the president and founder of Marketing Wing. His company offers cutting-edge strategic marketing for design build remodeling companies and takes an analytical approach to building a marketing strategy for their clients. I

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:35) In This Episode: World Class Client Experiences Many people go into the remodeling business because they have a real interest in designing and building things, which is why they focus on the product and on creating things for their customers. However, the reality is for customers it's not about the product. It's about the experience. Creating great experiences for your customers is one of the keys to business success. A delighted core client base can provide a lot of value because of positive reviews, referrals and repeat business. In this episode of Remodeling Mastery, Mark will explain how you can create a world class customer experience. It's simpler than you think. (14:41) Thought Leader Interview with David Lupberger, Author of The Emotional Homeowner David Lupberger is a former remodeling contractor who now writes books and

(1:37) In This Episode: Who Will Fire You? It's critical that as you and your business mature, you start thinking about the next steps: the transitions in your business. These transitions need to be thought about well in advance. In this episode of Remodeling Mastery, Mark will discuss how you can create these transitions and provide you with 6 useful tips. You can't move forward unless you design the person who will push you forward. (13:24) Thought Leader Interview with Vince Nardo, President of Reborn Vince Nardo is the President of Reborn. He grew his father's small business into a company with 7 locations in California and Nevada and about 500 employees. Join Vince and Mark as they discuss the importance of looking at your business in an analytical and systematic way. He also shares insights on how constantly challenging himself has led his business into success and explains why you should hire for where you want to be rather than hiring for what you need today. "It's sad to say but we don't really foc

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:52) In This Episode: Keep it Simple Many different remodelers out there make their lives more complicated than they need to be. The companies that try to boil things down and make it simple are the ones that are winning. In this episode of Remodeling Mastery, Mark will spend some time talking about how you can simplify and avoid making things complicated. You will learn about the power of 3 and how it can help your thinking process and keep you on track. (17:26) Thought Leader Interview with Chris Marentis, Founder and CEO of Surefire Local Chris Marentis is the founder and CEO of Surefire Local, a digital marketing leader that helps local businesses generate new business by getting discovered online. He joins Mark today to share some insights and help you crack the code on what's happening in the digital marketing world. Tune in as t

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:04) In This Episode: Moments of Truth What are the critical points in the process that are important to get right? These are the moments of truth that will influence the success of your business. To help you understand this concept, Mark will use a traditional design-build remodeling process as an example. In this episode of Remodeling Mastery, you will learn about the 12 moments of truth in the remodeling process and why you should get those moments right. (14:35) Thought Leader Interview with Dave Anderson, Senior Vice President with Service Finance Financing can be an effective tool to promote your business and get more sales. Financing can allow you to offer your customers a more attractive and affordable deal and help you reach out to homeowners who don't want to use cash for their projects. Join Mark and Dave as they discuss the

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:05) In This Episode: Softening in the Market Preparation is key to the success of every business. We've experienced 10 years of growth in the remodeling industry, so it's only sensible to start preparing for an eventual softening of the market. In this episode of Remodeling Mastery, Mark gives suggestions and insights that will help you prepare for a softer market. Tune in to learn 7 tips that will help increase the resilience of your business. (12:59) Thought Leader Interview with Anthony Mathews, Transitions Expert Do you have a plan for an exit or transition out of your business? If not, then Employee Stock Ownership Plans or ESOPs might be the answer to this problem. When you own a productive asset like a business, one of the principal ways that it changes ownership is through inheritance. However, this family transition is becomi

If you’re looking to grow your business or carry it through an economic downturn, few things are as valuable as understanding consumer behavior and learning from the experience of other successful remodelers. We’ve got both in this episode of Remodeling Mastery. Don’t miss out! In this episode: (0:55) In This Episode: Questions A lot of times we're moving along so fast and so furious, that we don't spend enough time thinking about things as opposed to doing things. In this episode of Remodeling Mastery, Mark explains the importance of asking yourself the right questions. Good questions allow you to reflect on subjects and come up with new ideas and perspectives. Tune in to find out the 7 questions you should be asking yourself to help you focus and work more effectively. (9:34) Thought Leader Interview with Erika Taylor, Director of Content for Professional Remodeler Erika Taylor is the chief of content for one of the top construction and remodeling trade publications in the country. She joins Mark today

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:58) In This Episode: Risk How do you think about risk and apply it to your day-to-day process? If you're a builder or remodeler, then it's important for you to be in the wave, not ahead of it and not behind it. Learning how to deal with risk can help you achieve that. In this episode of Remodeling Mastery, Mark goes over seven tips about risk to help you integrate risk into your decision-making process and explains how this can help you be more successful. (12:56) Thought Leader Interview with Eric Minkiewicz, President and CEO of Huff ‘N Puff Eric grew his family's business that had under a million in revenue to over 20 million in revenue. He applied the sound business principles from his career in finance and technology to give Huff ‘N Puff the consistency, standards and reliability of a Fortune 500 company. Tune in as he and Mark d

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (0:51) In This Episode: Business Themes to Live By You’re constantly hearing about businesses having to evolve at breakneck speeds to keep up with market changes, but what of the things that should be held constant? Without an overriding framework—a ‘Ten Commandments’ of sorts to keep you rooted in the fundamentals—it can be easy to lose sight of your core values and vision for your company. In this episode of Remodeling Mastery, Mark explains why increasingly complex businesses don’t need bigger playbooks, but a better understanding of certain core themes. Tune in to find out what those themes are and how they can help keep your team in sync as you grow. (15:35) Thought Leader Interview with Kermit Baker, Chief Economist for the American Institute of Architects and Project Director of the Remodeling Futures Program at Harvard University

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (0:51) In This Episode: Business Themes to Live By You’re constantly hearing about businesses having to evolve at breakneck speeds to keep up with market changes, but what of the things that should be held constant? Without an overriding framework—a ‘Ten Commandments’ of sorts to keep you rooted in the fundamentals—it can be easy to lose sight of your core values and vision for your company. In this episode of Remodeling Mastery, Mark explains why increasingly complex businesses don’t need bigger playbooks, but a better understanding of certain core themes. Tune in to find out what those themes are and how they can help keep your team in sync as you grow. (15:35) Thought Leader Interview with Kermit Baker, Chief Economist for the American Institute of Architects and Project Director of the Remodeling Futures Program at Harvard University

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (0:51) In This Episode: Business Themes to Live By You’re constantly hearing about businesses having to evolve at breakneck speeds to keep up with market changes, but what of the things that should be held constant? Without an overriding framework—a ‘Ten Commandments’ of sorts to keep you rooted in the fundamentals—it can be easy to lose sight of your core values and vision for your company. In this episode of Remodeling Mastery, Mark explains why increasingly complex businesses don’t need bigger playbooks, but a better understanding of certain core themes. Tune in to find out what those themes are and how they can help keep your team in sync as you grow. (15:35) Thought Leader Interview with Kermit Baker, Chief Economist for the American Institute of Architects and Project Director of the Remodeling Futures Program at Harvard University

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (0:27) In This Episode: Google Insights Google’s access to millions of American homeowners gives them unparalleled insight into who your consumers are, what they do, what they care about and how things are changing. If you’re a builder or remodeler looking to attract more and better-quality leads, they are a resource you can’t afford to ignore. In this episode of Remodeling Mastery, Mark goes over five Google insights that should inform your messaging, your marketing focus, and even your product or service offerings. (17:16) Thought Leader Interview with Larry Green, CEO and Co-founder of System Pavers Larry’s story as a business owner is one of resilience and adaptability. Having started two home improvement companies and carried each through major economic recessions on both sides of the Atlantic, he has a unique understanding of what

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:17) In This Episode: Why We Struggle Running a remodeling business isn’t easy. In an industry full of challenges and potential missteps, it can be easy to fall into the trap of thinking that struggle is just another fact of life. But what happens when conditions are favorable and everyone else seems to be thriving? How do you explain the struggle then? In this episode of Remodeling Mastery, Mark urges businesses to take a closer look at the common denominators between floundering businesses and what you can do to catapult yourself out of the struggle and into success. (13:49) Thought Leader Interview with Michael Anschel, President of Otogawa-Anschel Design+Build Few remodelers understand the value of transparency quite like Michael, whose company is known for their atypical approach to pricing—one that emphasizes what he calls PHAT:

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. In this episode... (1:18) In This Episode: Transparency It’s a quality two-thirds of homeowners look for when researching remodelers, but one many contractors are uncomfortable demonstrating. With customers demanding that transparency be the norm in business, and companies feeling forced to give away their secret sauce, can we find a middle ground that satisfies and delivers value to both? In this episode of Remodeling Mastery, Mark explains the ins and outs of disclosing some information traditionally kept private—think pricing structures, internal processes and profit margins—and why meeting homeowners’ expectations of transparency is to everyone’s ultimate benefit. (12:28) Thought Leader Interview with Brian Gottlieb, CEO of Tundraland Home Improvements If anyone deserves to be called a thought leader, Brian Gottlieb is it. It takes a