Jane Hamill | Podcast

Who do you get your information from? Who do you listen to for business advice? On today's episode I'm on a mission to help you decide who to let IN to your brain, and what voices to keep out.  This is Salty Jane. I'm on a bit of a rant because this is important. Don't EVER EVER EVER EVER do this!! EVAH.  I hope you listen to this episode and take it seriously.  xoxo - Jane  

It's a tricky balance to think about ditching your day job as you build the business of your dreams. When is the right time? How much money should you save? What if you're terrified? My guest today walks us through how to make the transition when you have one foot in your full-time day job (the one that's paying the bills) and the other knee deep in entrepreneurship. Girl's got rent, ya know...but the girl also deserves a chance to build the business of her dreams. Elizabeth Stiles is a fashion brand consultant in the UK. She's worked in all aspects of the fashion and apparel industry. She had a lot of great jobs that paid well, but something was missing. She wanted something bigger, something better. She tells us how she used her 3 hour London commute to prepare to launch her own business and the specific steps you can take to prepare to ditch the day job.  Show notes and links: janehamill.com/elizabethstiles/ Monthly Coaching Program:  janehamill.com/membership

"How can I improve my email open rates for my online boutique? I feel like I'm doing everything I should but not getting results." Are your email open rates low? My client wants his email open rates to improve and I’m assuming he cares about it so much because he feels it will lead to more sales (he and his partner own an online clothing & jewelry boutique hosted on Shopify). Why are my email open rates so low? Let’s start with the basics… 1. Is your list fresh? Scrub it! Newer subscribers are more highly engaged 2. Where did the names come from? JH client story – LINKEDIN. Nooooooo!!! 3. Consistency matters more than you think 4. “Occasional” emails actually lower your open rates, unsubscribes, spam reports 5. Best time to send – not as important as you think 6. Too sales-y or gasp!! BORING. If you want increase open rates and ultimately make more money, think about it. The big picture. We want the CUSTOMER. Not the one-off sale. If you want to sell, stop trying to sell. Do the opposite. In this episode,

I’m so excited to share this episode with you today!! In today’s show,  I interview Claire Wolfson, the co-owner of Bean Goods, a dachshund-centric online store devoted to “radical people who love their wiener dogs”, Claire’s an entrepreneur whose business is breaking through. In fact, it’s exploding. Claire has DOUBLED her sales and in this episode, she’s going to tell you EXACTLY what she’s doing differently this year. What’s different about how she’s running the business AND how she shows up  entrepreneur and a boss. And not just things like, oh, you’re doing Facebook ads this way or that way, but the specific list of what Claire’s doing differently that’s allowed her to double her sales without working any harder. Her sales are up 100%, she’s not working any harder, she feels less overwhelmed, and she and Chris enjoy their business more.  Whaaaaaa??? How is this happening? Enjoy the show! Jane Show Notes and Links:  https://janehamill.com/claire/  Jane's Coaching Membership: https://janehamill.com/memb

I should really call this episode... “My Big Dumb Newbie Mistake and How I Lost $25,000 Selling to a Big Box Store”. No, it’s not a joke. My biggest mistake in business was when I screwed up an order with a major department store and it cost me waaaaaay too much money. And confidence. And shame.  It's never fun when you screw up, and I've made a gazillion business mistakes during my gazillion years as an entrepreneur, but the mistake I'm sharing today is particularly epic.  I didn't trust my gut and I lost $25,000. Here's what happened... After you listen to the episode, tell me this... Have you experienced something like this? Could you give me a specific example (in the comments on the blog - janehamill.com/mistake) of a business mistake and what you learned from it? I can’t wait to read your comments! Show Notes and Links: https://janehamill.com/mistake My Monthly Coaching Program: https://janehamill.com/membership

Today you'll hear about my client Claire Wolfson's best sales day this year. Boom. Claire is the co-owner of Bean Goods, an online store for people who own and love dachshunds. This week on Wednesday, I got a message form Claire at 8:56 am that sales from her Shopify store were already over 4K. This episode about is Claire's story. Show Notes:  https://janehamill.com/whatspossible/    

We interrupt this podcast for an announcement.  I have a book for you. Actually, I'm writing you a book. Like writing you a letter, but a book instead. Or a book-let. A booklet kinda thing. A Book for You. I’m Writing You a Book. There, I said it again. I know the grammar is off but I don't care. And BTW if you really, really care about those things you should prolly just skip my book anyway. Prolly. OK, this is SCARY. Because now I announced that I'm doing this. And I'm feeling all the feels... So my book – it’s not going to be War and Peace. It’s more like a pocket guide to help you with those EVERY.DAY.ENTREPRENEUR experiences. Every darn day. Like a little pistol you’d strap to your thigh if you were an international spy, it’s a little book(let) you could strap to you thigh to help you through the crazy brain moments. Honest stories and tips – so you know you’re OK. You're not doing it wrong. Because Chekov and I agree, this every day living stuff - entrepreneuring, if you will - can really get to you.

Today's episode answers this question from one our coaching members and Shopify store owner.  "Jane, we do pretty well with sales when we launch a new product for about 2 weeks or so and then things die off. I feel like my team and I are always hustling to release NEW NEW New!! It’s exhausting and I feel like a hamster on a wheel?" Launching new products all the time is so exhausting for product-based entrepreneurs. I'd actually call it bone crushing. And product launch after product launch will burn out your audience as well. So how do you get sales BETWEEN new product launches? What do you do to drive traffic and sales when you don't have anything new to promote?" Today's episode lays it out for you.  Show Notes: janehamill.com/newproduct/ Free Class: How to Create Your Content Calendar bit.ly/ContentClassJane Business Coaching: janehamill.com/membership  

“I have a great product and a nice online store but I don’t have enough customers. What am I doing wrong?” This is probably the top question I get every single week from coaching members and students in my courses. You’re working hard, you’re getting some traffic to your site, but it’s not enough (or not consistent enough) to make you really happy with your results. And usually, you think the answer is the “right” ads, the “right” collaborations, the “right” new product launch – the “right” something if only you knew what it was… Before you get to the specific marketing tactics to get more customers, I really want to make sure you understand why you don’t ALREADY have the sales. This episode is the basis of how to get more customers. Listen now! www.janehamill.com/3reasons

"Sometimes people are really, truly insane. But you're in retail so you stay nice no matter what. Retail Lesson number one -- the magic is in being nice." There's what you think it will be like to own a retail store and then there's the every day reality. I owned a women's boutique for 14 years and let me tell ya, it's not for wusses. It's more fun than you ever imagined and it's waaaaayyyyyy harder than you ever imagined.  My guest today tells us what it's really like to own and operate a boutique. Kirsten Skoglund owned a knitting shop with her sister for 10 years in Minnesota. Like most people who go into retail, she never thought she would. She's a former HR executive who had a passion for knitting - and a business was launched. Kirsten is funny, smart, and honest in this interview. She's also the new accountability coach (woot!woot!) in my Imperfect Action membership. She ROCKS.  Some snippets from the interview: "It can be pretty lonely being a retail store owner because you really don't have a whole l

We're diving back into our discussion with Zoe Hong on the 5 Ugly Truths about the Fashion Industry. If you missed the first episode, you can listen as a podcast or watch the video interview at this link:  http://janehamill.com/zoehong/   In this episode, Zoe touches on the last 2 Truths.  4. It's About Who You Know 5. If You are Not Implementing Sustainability You are Already Behind. These last two Truths are especially valuable and necessary to understand for those wishing to succeed in the Fashion Industry - or any industry really. www.janehamill.com/zoehong2    

My special guest is a fashion industry insider and breath of fresh air on the interwebs. I came across on of Zoe's videos on Facebook and immediately loved her. Zoe's YouTube channel has over 185,000 subscribers and in her videos she makes NO apologies and just tells it like it is. Zoe doesn't mince words and today's episode is no different - 5 ugly truths about working in the fashion industry.  Show Notes and Links: http://janehamill.com/zoehong/

People land on your site but they don't buy. Why not? In today's episode, I'm giving you 9 more tips to increase your e-commerce conversion rate. My goal in life is to help you make money so you can support your family, pay your bills, pay yourself, go on vacation, and enjoy life. Let's turn thos lookers into buyer. Show notes and links:  http://janehamill.com/conversions2/    

Do you want a website that looks great to your eyes? Or do you want a website that MAKES YOU MONEY? I think I know the answer. In today's episode, I'm going to teach you the 6 main things your site needs to do to increase your conversion rate. I want to help you to support your family, to pay your bills, pay yourself, go on vacation, and enjoy your life. Let's do it! Show notes and links:  janehamill.com/conversionspodcast/

What would it be like to do something totally different? One day you're designing a clothing line and the next you decide you want to be a writer. Boom - business pivot. A lot of us THINK about making a switch like that but my guest today is actually DOING it. Adeline Olmer has owned a fashion business for quite a while, she's owned a retail store, worked as an artist. Her work is lovely. Her clothing line is architectural and fun. But she tells me about owning a fashion business... "It was NOT easy." - Adeline Olmer I'd say that's an understatement. The business pivot started when she finally committed to writing her blog every week - no matter what. She's been blogging for years but never consistent with her content. She wanted more traffic to her site and I was always telling her that creating consistent content is a key component. I'm always telling everyone that. She blogged weekly and things started happening. Her email list grew "without even trying", people reached out and thanked her for her blog sto

My mission is for you to build a following for your brand and to let people get to know you, like you and trust you. When that happens, there's always a percentage of these people who will want to buy from you. It will be a natural progression and not something you'll need to worry about. You won't have to always be saying, where's my next sale coming from? What am I going to do? How will I get enough traffic to hit my sales goals? I truly believe any entrepreneur can build a following of people who want to buy their products ,can afford to pay for them and understand the value.  This episode explains the "backwards" strategy of getting sales.  Enjoy! Jane

There's setting up your show booth to "look good" and then there's setting it up for maximum SALES. I certainly didn't know the difference when I first started doing shows. This episode will tell you exactly what to do with your booth for a craft fair, art show, market, festival, wholesale trade show - any selling event. My guest today is Amy Meadows and she's an absolute expert at visual merchandising with intent to sell. It doesn't matter if it's a B2B or B2C show, booth setup is a high level skill and there’s no one better at it than Amy. She understands the issues my clients face when doing trade shows. She gets down to the nitty gritty details and in this interview she tells how she worked with a clothing designer and... "we were able to talk through some of those very same logistics issues that you just talked about. How many nails are you going to actually poke in that wall and what is the cost per square foot going to be and how long are you going to be there and how are you going to optimize all of y

Having a content marketing strategy that consistently ATTRACTS people to your website is a life-changing thing. AS a creative entrepreneur, knowing you have a PLAN in place, and an actual calendar you can follow - it's nothing short of magical! Magical, I say. Today, I'm going to share my process for getting started with a kick-ass badass BOSS holy moses it works content calendar. And most importantly, a content marketing plan that results in... money $$ for you, and happiness :) :) for your customers Let's do it together, people!! Get your marketing calendar together NOW before summer -- before the kids get out of school, before you head out on vacation, before you lay on your hammock & listen to the birds and drink wine... Get your content plan together and you will feel IN CONTROL of your destiny, your business, and your bank balance. Let's do it. :) janehamill.com/calendar

Let me ask you something. That seems simple... How happy are you with your business right now? Are you pleased with how things are going? The way you run it? How much you work? How much money you make? What would make you REALLY happy with your business? Yesterday I had a full day of brainstorming and planning with my friend/colleague/coach. It was amazing. Throughout the day, I could sense she felt frustrated. From my viewpoint, her business is going AWESOME so I couldn't understand what was bugging her. So I asked her..."What's going on overall? Are you happy with how your business is doing?" After a long pause, she replied "I just wish it were easier..." Ever have that feeling? We just want to be happier, we want things to be easier, and yet when I asked my coach what the "perfect" business looked like, she was stumped. What does "easier" really look like? What would need to happen in your business to feel "happier" about it? In this episode, we dive in and try to get answers to these 2 huge questions. www

When I first started making videos for my business, it was awful. I said the same things about doing video that many of you probably say: - I don't want to be on camera - it's not about ME, it's about the product - what would I even say in a video? - who would possibly want to hear from me? - I've gained a little weight so I'll wait until I lose it to start making videos - I need to get a new camera before I can start I've heard every excuse in the book and I've used many of them myself.   This episode will help you understand the REAL reasons to use vdeo in your marketing and how to get started.  www.janehamill.com/usingvideo