Jane Hamill | Podcast

There's setting up your show booth to "look good" and then there's setting it up for maximum SALES. I certainly didn't know the difference when I first started doing shows. This episode will tell you exactly what to do with your booth for a craft fair, art show, market, festival, wholesale trade show - any selling event. My guest today is Amy Meadows and she's an absolute expert at visual merchandising with intent to sell. It doesn't matter if it's a B2B or B2C show, booth setup is a high level skill and there’s no one better at it than Amy. She understands the issues my clients face when doing trade shows. She gets down to the nitty gritty details and in this interview she tells how she worked with a clothing designer and... "we were able to talk through some of those very same logistics issues that you just talked about. How many nails are you going to actually poke in that wall and what is the cost per square foot going to be and how long are you going to be there and how are you going to optimize all of y