Hit The Mic With The Stacey Harris

“Should I run my podcast weekly or seasonally?” That is one of the questions I most often get asked. And while there’s no right or wrong answer, generally speaking, there is a right answer for you. So how do you discover which format is right for you? Over the years, I’ve seen many podcasting clients wrestle over this decision and discovered the nuances involved in choosing a preferred schedule. In this episode of The More Profitable Podcast, you’ll learn how to move through this decision-making process. I’ll go over the pros and cons of each schedule, reveal how you can navigate the nuances for yourself, and even offer a third option you might want to try. 2:47 - The first thing you need to consider when deciding on a podcast schedule 6:56 - The one time I usually recommend seasons over weekly (and one con to doing it) 12:33 - How a seasonal format can work really well for your podcast 16:18 - Another reason why you might not want to release seasonally 18:33 - Why it’s imperative to prepare your listeners fo

What would growing your podcast mean for your sales? For your business as a whole? You’d have a valuable asset that attracts more leads, more clients, and more sales. You’d have an avenue to help you achieve sustainable business success. But having support along the way increases your odds exponentially. Friend and longtime client Tara Newman grew her podcast by 40% last year and was really the start of my agency. When I launched Uncommonly More, she was the first client whose show I helped turn into a lead-generating, client-converting team member. And today, she’s my special guest! In this episode of The More Profitable Podcast, Tara and I talk about how she grew The Bold Money Revolution podcast and how that growth has impacted her business. You’ll learn what does and doesn’t matter when it comes to launching, what should guide your decision-making as you grow your podcast, how to be strategic with your content, and so much more! 1:31 - Why Tara turned to podcasting and how she launched her podcast 9:00 -

Should you really add video to your podcast marketing or to the podcast itself? Video marketing is the hot trend in podcasting circles these days. And you may feel like you’re missing out on something if you don’t do it or fear that your podcast won’t be as successful as it could be without it. After all, things in the online world can change so fast that what worked last year may not work this year. But what if you’re camera shy and hate the idea of doing video yourself? Or you just don’t have the time, money, or desire to go through that extra effort to produce your show? Good news: there are ways of adding video to your podcast and your marketing that can fit your personality, budget, and time. If you like the idea of incorporating video into your show somehow but the thought of recording the whole thing puts you off, then you’ll want to listen to this episode of The More Profitable Podcast. In it, you’ll learn about the three different “tiers” of using video in your show and ways you can incorporate it in

“Magic pill” marketing needs to die. Too many marketers online point to a tactic and tell podcasters that it’ll make their show better, more popular, more successful, etc. But looking for that miracle tactic to produce sales from your podcast is costing you in so many ways. It’s costing you time, money, confidence, progress, and mental capital. And if your show is shitty to begin with, then forget about it! No marketing method is going to change that. There are three tactics in particular that I see people raving about online and encouraging podcasters to try. As a fellow podcaster, I do these things myself but there’s a caveat: You have to have a good approach in mind before you implement a technique. Too many go into it completely blind and get absolutely nowhere. So in this episode of The More Profitable Podcast, you’ll learn about those tactics and why you cannot just tactic your way out of a shitty show. I’ll teach you the correct mindset and purpose behind each one so you can put your show in the best p

It's Wednesday, and much later than this usually lands in your feed, so where exactly is your new episode? Well, it's coming... next week. I decided after doing a final review of this month's audit on The Podcast Newsroom that you really needed to hear THAT episode this week, so we changed the plans. I want to be super transparent, and that's why I'm sharing this... it's not just OK to change the plan, it's inevitable. Sometimes the plan NEEDS changing, like this week. I want you to hear my conversation with Diann during this podcast audit because it's an extension of last week's conversation where we discussed episode types. ​ ​In my conversation with Diann, we get into a really good example of the difference between strategy and tactic and how knowing the larger strategic goal of the episode is going to impact your tactics. We also talk through some things Diann did VERY well in this episode, it's important that we share what "good" looks like,

Want better results from your podcast? Then it’s imperative you understand the point of every single episode you record for your show. Today, I talk about the three categories an episode can fall into and how they work to help your business generate leads and convert those into sales. 3:07 - The goal of a sales asset episode 4:33 - The purpose of a content episode and how it can serve various, larger goals 9:44 - Why I call episodes in the third category “leadership episodes” 14:12 - Why thought leadership and providing a service aren’t the same thing Mentioned In 3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales The Podcast Newsroom EP 588: “What Happens During a Podcast Strategy Intensive” EP 587: “Why I Don’t Care If Your Show Is ‘Bingeworthy’” EP 586: “Why Business Owners Need a Podcast (And More Importantly, Why They Don’t)” EP 582: “How to Rebrand Your Podcast and Set Yourself Up For Growth” EP 567: “What Working With Uncommonly More Looks Like” Learn more about Podcast Production S

What is a podcast strategy intensive? Why does it exist? And how can it help you with launching (or even rebranding) your podcast?  Have you been asking these questions and want to get the inside scoop on podcast strategy intensives? Then tune in as I walk you through why I started offering these sessions, what they are, and how the process works from beginning to end. 3:46 - The reason why I offer the podcast strategy intensive 5:50 - What these intensives are and the process of booking a session 9:44 - Walkthrough of the questionnaire and the nuanced difference between ideal client vs. who you’re selling to 18:28 - How I prepare before the session and work with you during the strategy intensive 22:46 - What happens after the session and during the follow-up call 25:51 - Feedback from two people who’ve been through a podcast strategy intensive Mentioned In What Happens During a Podcast Strategy Intensive The Podcast Newsroom Learn more about  Podcast Strategy Intensives EP 578: “How to Create an Audio Sales

You know how you can get into a TV show and watch episode after episode after episode (after episode...)? People do the same with podcasts. In fact, there are gurus who highly recommend making your show the same way: so addictive that it becomes bingeable to anyone who comes across it. I don’t agree with them. As a matter of face, I don’t think it matters at all. But if being bingeworthy doesn’t matter, then what does? Find out on today’s show as a I talk about bingeworthiness and your podcast! 1:55 - Why I don’t love the idea of making your show bingeable (with one exception) 5:25 - The decision you have to make for your podcast 7:34 - What you should be working towards to help listeners and create a win-win situation 9:03 - How the “content is king” perspective lacks nuance 10:38 - What to do the next time someone recommends bingeability for your podcast Mentioned In Why I Don’t Care If Your Podcast Is “Bingeworthy” The Podcast Newsroom Learn more about Podcast Production Services Learn more about  Podcast

You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk. But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still doing it. And if you’ve yet to start a podcast, you may be wondering if you’re ready... or even if it’s something you should do. In this episode, I talk about why podcasting may or may not make sense for you. 4:28 - Is your podcast B2B or B2C? The specific way I see each type 9:36 - The filter you should use when consuming marketing information online 11:19 - How podcasting helps you in selling merch or services, book speaking gigs, or generate affiliate sales 16:44 - Why your focus should be on audience quality, not quantity 18:40 - The #1 reason why podcasting might not be the right move for you right now 21:51 - Situations that can make it tough for you to start

Welcome to Resolutions Season! It’s the new year now, so I know you’ve probably spent some time thinking about business goals. But do you have the right goals? In this episode, I want to give you some clarity on this and point your focus in a direction that’ll better serve your podcast and your business for the new year. 2:41 - Getting clear on your growth or conversion goals 4:42 - Where to put your focus if you have any listeners for your show right now 8:49 - What to look at if you have leads but they’re not converting 13:20 - A challenge regarding your show goals for the new year 15:53 - My goals for The More Profitable Podcast this year   Mentioned In Setting Your Annual Podcast Goals: Focus On Growth or Conversions? The Podcast Newsroom EP 582: “How to Rebrand Your Podcast and Set Yourself Up for Growth” EP 557: “How Sarah Cottrell Helps Lawyers Leave the Law with The Former Lawyer Podcast” Learn more about Podcast Production Services Learn more about  Podcast Strategy Intensives Rate and Review the po

If you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together? Client and longtime listener Shannon Baker recently worked with me in a podcast strategy intensive to revamp her podcast. Then, she immediately put into action the plan we created together. In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business. 3:00 - Who Shannon is and what she does 5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business 12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon 16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with 20:50 - The process Shannon used to hit the ground running in implementing her new plan 25:09 - Something else I spend time working with clients on during

It’s almost time to turn the page to a new year! Do you have a vision for your podcast in 2023? As you reflect back on your personal goals (and old New Year’s resolutions that did or didn’t pan out), now’s the time to review your podcast too. In this episode, I talk about doing a podcast audit and how looking back on what’s been can help you create a vision for where you want your show to be in 2023. 3:54 - The first logistical thing you need to check that’ll give you the best reach 6:05 - The second logistical thing to consider when you do a podcast audit 8:09 - Your data trends: when do these three things happen? 11:53 - A trend I see every year with this show and most of my clients’ podcasts 13:57 - How you’re going to use your show’s data trends 17:10 - Another decision a podcast review can help you with at the end of the year   Mentioned In  Apply for a Podcast Audit with Stacey EP543: “Using Your Podcast As a Sales Tool with Racheal Cook” Podcast Housekeeping Series: “How to Craft the Perfect Podcast

Today’s news has been months (maybe years) in the making! If you noticed a different name and cover art in your podcast player, that’s not your imagination or a mistake. I’ve rebranded the show and in this episode, I talk about how to approach the process, what it looks like, and how it can set you up for even better sales success. 1:46 - How things have changed at Uncommonly More, from its beginnings until the present 8:06 - A suggestion as you listen to this episode 10:21 - Why I decided to rebrand this podcast 16:10 - Two things that’ll increase the discoverability factor of your show 21:09 - Why now was the time for me to rebrand and how to know when it’s time for your own podcast rebrand 26:22 - Four critical touch points to pay attention to as you make changes   Mentioned In How to Rebrand Your Podcast and Set Yourself Up for Growth The Podcast Newsroom EP 436: “The Dos and Don’ts of Instagram Direct Messages” EP 567: “What Working With Uncommonly More Looks Like” Podcast Housekeeping Series: “How to

I often recommend that entrepreneurial podcasters do case study episodes. What better way to showcase your work to potential clients than through a client who’s already experienced it, right? (It’s also a great way to have featured guests on your show). I this episode, I talk about how to do case study episodes for your podcast. 3:10 - When you should ask your clients for a case study 4:39 - How to help your listener see themselves and identify their next steps with a case study 7:00 - Why you should carefully consider which clients you ask for case studies 9:07 - The first type of question to ask that helps set the stage 10:20 - The second question and why I like to say “we” when talking with clients about it 12:27 - The questions that highlight the good stuff that comes with working with you Mentioned In How to Structure Case Study Episodes for Your Podcast Sign up for the Your Profitable Podcast Workshop EP572: “3 Ways to Use Feature Guests on Your Podcast”  EP570: “Why I’m Committed to Being Annoying” EP

“Nobody’s going to listen to my podcast! It’ll just get lost in the sea of shows out there!” I’m guessing that thought has probably run through your head a time or two. But is it actually true? Are you really competing against the millions of podcasts you see on, say, Spotify? In this episode, I do a little podcast myth-busting with metrics. 1:50 - The crazy truth about the vast majority of podcasts (as of July 2022) 4:07 - Why it’s totally worth having your own podcast 5:30 - The first thing you need to have a successful podcast 8:09 - An example of how the trajectory of support for your show can look like 9:39 - Something new podcast show hosts should be aware of (and where a cautionary tale comes in) 11:45 - What you need to continuously reconnect to the purpose of your show Mentioned In How Many Podcasts Are There... REALLY? Amplifi Media: “A surprisingly small number of podcasts are still in production.”  EP557: “How Sarah Cottrell Helps Lawyers Leave the Law with The Former Lawyer Podcast”  Sign up for

Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas. In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients. 3:39 - My #1 favorite way to get content ideas 6:31 - Another way this benefits you as a long-time service provider 10:14 - My second favorite way to get content ideas 12:23 - The very specific kind of podcast Uncommonly More produces 14:55 - Examples of how I’ve applied this second technique to this podcast Mentioned In The Two Most Effective Ways to Generate Content Ideas The Podcast Newsroom EP 578: “The Power of an Audio Sales Page” Podcast Housekeeping Series: “How to Cr

You know how people can get anxious at the idea of building a sales page? I’m weird in that I LOVE creating audio sales pages for podcasts! In fact, I’ve been recommending clients record them for their podcast for almost two years now. In this episode, I want to give examples of audio sales pages I’ve created in hopes of normalizing this process so that you (if you’re skittish about it) can stop feeling that anxiety, too. 1:07 - The valuable real estate you have available to you as a podcaster with an offer 5:46 - What the structure of an audio sales page looks like (and the difference between it and a written sales page) 8:17 - Why you shouldn’t worry about sounding too salesy, douchy, or uninteresting in your audio sales page 12:02 - The common narrative I hear from clients about creating this asset 14:23 - Why it’s fine to keep recording audio sales pages even if your offer never really changes   Mentioned In How to Create an Audio Sales Page for Each of Your Offers The Podcast Newsroom “Private Podcast F

You feel like your podcast clicks on all cylinders. It has a great intro and outro, fascinating topic discussions or great guests, crystal clear audio, and a smooth production process. But there’s a problem: it’s not really converting listeners into paying clients. Why? In this episode, I talk about the actual reason behind your show not converting into sales. 1:19 - How I know why your podcast doesn’t convert into sales (without even having to listen to a single episode) 4:16 - The biggest benefit that comes with using your podcast content (or any content) as an educational tool for clients 8:42 - An example of how I educate my clients on converting sales during podcast strategy intensives and quarterly meetings 12:26 - The problem with just teaching all the time on your podcast Mentioned In The Real Reason You’re Not Getting Sales From Your Podcast Learn more about Podcast Production Services or Podcast Strategy Intensives at Uncommonly More Rate and Review the PodcastSupport the show

Welcome, welcome to part four of our podcast housekeeping, how to craft the perfect podcast episode. I am most excited for this episode because I think this is a place that is most impactful to how you feel about your podcast. Everything else has been very public-facing, it's been very much so about the listener on the other end, and absolutely this is too, because we're obviously crafting episodes for listeners, for people, but this one's a little more process. This one's a little more inside you, what you want, and how you go about putting things together. Let's kick off by starting at, you guessed it, the beginning. Book Your Podcast Strategy Intensive at https://uncommonlymore.com/intensive Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom  Support the show

Welcome to week three of our podcast housekeeping series. We're going to talk about your podcast description and cover art today. Don't skip this bit, because there are a couple of things here that you might be surprised about. Book Your Podcast Strategy Intensive at https://uncommonlymore.com/intensive Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroomSupport the show