Brand Me

From working as a cog in the machine of journalism to a reputable editor of national newspapers, Natasha Courtenay-Smith has done it all. Founder of Bolt Digital, Natasha examines her clientele's social media strategy and gives advice to those seeking guidance in the world of advertising. You can catch the full video version of this episode here and from her vlog.   "Your first job as an advertiser is to stop the scroll." -Natasha Courtenay-Smith     Like the podcast? Subscribe on iTunes   Times Stamps: 4:31 Natasha Courtenay-Smith story, coming up through journalism   7:15 The birth of Bolt Digital   10:15  Critiquing of bad branding that can lose you money  11:39  The nine-step process of direct to consumer of online e-commerce brands   15:15 Why you need an integrated approach to advertising to be successful today  21:20 Boosted&nbs

Get ready because today's episode is not your average interview. Tracey Woodward, CEO of Aromatherapy Associates' and Natasha, cover it all from health and well-being tips to performing at the next level like Beyonce and Tiger Woods, to goal setting and the current e-commerce landscape. You'll discover expert strategies that will help you build your online brand, sharpen your mindset, and how Tracey redesigned the vision of the brand to what it currently is today. This interview covers much more than just business tips to grow your brand, but life, health, and mindset tips to improve every part of you. Enjoy. More about Aromatherapy Associates from the company website At Aromatherapy Associates, we focus on Mindful Beauty by giving you time to stop and find balance in your life. Leaders in aromatherapy, we address your specific concerns and take you on a sensory journey to enhance your wellbeing.Our passion for essential oils stems from the understanding that they have therapeutic benefits which work on the

Meet Maxine Laceby, the founder of Absolute Collagen, a beauty product that's winning people in the world of beauty and skin care. But how did Maxine do it? How did she manage to create a product that brought her so much success in such a short time? Join our conversation to listen to Maxine's story, her most significant moments with her new product, and some excellent advice for your own improvement.   "It gave me a period of time when I really connected with my end user." -Maxine Laceby     Like the podcast? Subscribe on iTunes Timestamps: 0:50 - Starting and growing an e-commerce brand 2:48 - The major moments in recent months for Maxine 5:49 - Maxine's thriving business and the product – Absolute Collagen 8:14 - Her story and how she does it   Resources: Absolute Collagen   Connect with Maxine Laceby: Facebook Instagram Blog Twitter   Connect with Natasha Courtenay-Smith: Facebook Instagram Twitter YouTube Natashacourtenaysmith.com

Opportunity is everywhere. Born from dissatisfaction with his corporate career and a need as a customer, founder, and CEO Howard Harrison, birthed his company KNOMO! Now a solid brand with 14 years of steady growth Natasha and Howard discuss the evolution of KNOMO, brand strategy, and optimizing advertising dollars.   "The world is filled with products. So new products must fulfill a consumer need that isn't out there already." -Howard Harrison   Like the podcast? Subscribe on iTunes   Times Stamps: 3:01  Starting KNOMO 5:48  The launch of KNOMO 7:57  Insight into how sales continue to increase 10:06  Howard explains how the strategy has changed over the life of the brand 12:21  Breaking down KNOMO's advertising spend 17:17  Long-term plans for KNOMO     Connect with Howard Harrison: Facebook Twitter Instagram Knomo.com   Connect with Natasha Courtenay-Smith: Facebook Instagram Twitter YouTube Natashacourtenaysmith.com

On today's episode, Tash is joined by Jeremy Vine at a local coffee shop! Jeremy is the host of the BBC Radio 2 Programme.  Together the two discuss how Jeremy's Facebook following has grown dramatically. Initially, Jeremy thought Facebook was for grannies, tune in to hear what made him change his mind.   "You have to hang it [your content] somewhere where it's a bit permanent and Facebook is the best."  Jeremy Vine      Like the podcast? Subscribe on iTunes   Times Stamps: 2:45 How Tash and Jeremy got to know each other 5:29 Is Facebook for Grannies? 9:00 All about Jeremy's viral posts 11:50 Is it important for celebrities to be on social media? 21:19 Jeremy's experiences with posts that have gone viral for the wrong reason 24:00 Are newspapers and journalism finished?   Connect with Jeremy Vine: Twitter Facebook   Connect with Natasha Courtenay-Smith: Facebook Instagram Twitter YouTube Natashacourtenaysmith.com  

Knowing nothing about footwear, four friends took the leap, started a brand and ten years later Butterfly Twist remains a top brand of consumer choice. Emmanuel Eribo, co-founder, and CEO stops by to discuss how they've built the brand from conception to market while remaining in the challenging retail space. Emmanuel drops many nuggets to his company's success that you can use immediately. These pointers include knowing what works well for your company, knowing your message and the best way to broadcast that message, the importance of not being too dependent on one channel, and figuring out who your customer is and how to service them. Join the conversation today.   "Things change and while it's changing you just need to adapt to the business." -Emmanuel Eribo   Like the podcast? Subscribe on iTunes   Timestamps: 0:55  How Butterfly Twist began   8:04  The challenge of understanding customers and changing with time 10:18  Insights into direct to consumer, measuring return

A day that started as a search for a quality pair of shoes, and a dropped purple pocket square ended with the start of a custom shoe brand. Now four years later, Tim Waring, founder, and director of Eves & Gray Ltd. drops in with Natasha for an in-depth conversation into everything brand. Tim gives a peek into brand management, internet marketing strategies and the resilience required to last in the industry.   "You learn very, very quickly that outsourcing is king." -Tim Waring    Like the podcast? Subscribe on iTunes Timestamps: 1:09  The start of Eves & Gray and a look into the brand today 13:14  Eves & Gray's business model and risks to look out for when starting a brand 21:45  The truth about landing placement into retail stores 23:44  Strategic branding and luring traffic to your website 26:17  Retargeting to reach your customers—the power of Facebook 32:38  Where to put your resources into Facebook 41:41  Using ads on Facebook and the gro

Sean Vigue has made something as simple as posting videos online translate to reaching more than 20 million worldwide. After this episode, you will walk away with valuable tips that you can implement today.  "Make sure the videos you do first, is something you really enjoy doing because people enjoy watching you do something you love doing." -Sean Vigue   Like the podcast? Subscribe on iTunes   Timestamps: 1:29 - Sean's professional history 8:10 - Sean's start to making videos 9:55 - How Sean's personal brand evolved 13:14 - Income streams that work the best 14:16 - Benefits of building a personal brand online 15:33 - What you can do now, despite not starting years ago 17:29 - How do you deal with personal connections of your followers 19:30 - Determining the image you want for your brand     Connect with Sean Vigue: Facebook Instagram Pinterest Twitter YouTube www.seanviguefitness.com   Connect with Natasha Courtenay-Smith: Facebook Instagram Twitter YouTube natashacourtena

Want to write a book? Want to be seen as the authority in your area of expertise? Listen to Natasha's interview with Lucy McCarraher, co-founder & managing editor of Rethink Press, as she provides valuable tips that will land your book on the next printing press.   "If you have a book it puts you out there...It changes people's perception of you… It's the best ambassador, business development manager you can have." -Lucy McCarraher   Like the podcast? Subscribe on iTunes   Timestamps: 2:15 - The reasons why people want to write books 5:51 -   What makes a good book   9:48 - Lucy gives advice on book topics for different experts in various industries 15:32 - The value of giving away your books 19:27 - Cost of resourcing Rethink Press as the hybrid to assist in publishing book 22:15 - What you need to know about writing a book Connect with Lucy McCarraher: Facebook LinkedIn Twitter rethinkpress.com Connect with Natasha Courtenay-Smith: Facebook Instagram Twitter YouTube natasha

Why give all the secrets away? In this Information Age, everyone wants to be in the know. They want to know upfront 'what's in it for me?' And even who the mystery person behind the products and services they're buying. So, Cy Wakeman, Reality-Based Leadership CEO and author, makes sure she meets that need. Grab your notepad as Cy and Natasha discuss the value in effectively branding yourself and using social media to build your business.  "People are always distracted at work. We want to be the YouTube channel your boss will let you watch at work." -Cy Wakeman   Like the podcast? Subscribe on iTunes   Timestamps: 5:20  Starting with Gary V-building Cy's personal brand 6:00  Why personal branding is critical 8:23  Being accessible to audiences 11:09  Return on investment in digital marketing strategy 16:06  Overcoming traditional approach to marketing 20:48  Huge propellers to her current success  22:36  How Cy has handled this transition 23:34 

Be you. That's who people really want to see. Carl Reader, a successful author, and entrepreneur joins Natasha to discuss how his unique appearance, simple messaging, and the showcase of his human side helped propel him to become a leading expert and advisor in the business industry.   "Business is simple. If I can do it, anyone can." -Carl Reader   Like the podcast? Subscribe on iTunes   Timestamps:   3:57  The start of building a personal brand 6:26  Measuring the initial success of social media visibility 9:13  Early strategies that kickstarted Carl's success 12:06  Importance of credibility in building brands 16:06  Determining values and messages 22:51  Carl explains the benefits of being unique and how it's helped him stand out and bring in various opportunities 29:01  Making accounting about business, not just numbers   Connect with Carl Reader: Facebook Instagram Twitter carlreader.com   Connect with Natasha Courtenay-Smith: Facebook

Some people just talk about what needs to be done. But John Pritchard and his team have set out to take action. With an uncommon focus, grounded in ethics and aesthetics, he spreads the message of helping others with each purchase of the quality eyewear brand. In today's episode, Natasha and John discuss specifics around digital marketing, defining the target audience and much more.   When you're launching a fashion brand, you've got to have passion –it'll keep you going. -John Pritchard Like the podcast? Subscribe on iTunes   Timestamps: 16:08  Challenges in taking a different approach to defining the key audience 18:47  A look into various digital marketing strategies 21:45  Using Facebook as a marketing tool 27:27  Marketing tips and creating the connection with the audience 31:31  Ups and downs of high street 36:09  Future of John's Pala Eyewear brand   Connect with John Pritchard: Facebook Instagram Twitter Palaeyewear.com   Connect with Natasha Courte

Hello, I'm Natasha Courtenay-Smith and welcome to Brand Me. My brand new podcast that shares the stories, experience and wisdom of some of the leading influencer lead business owners and visible experts in the world. Over the course of this show, you'll learn how to create a huge personal brand - from building social media to getting your name in the national press. Subscribe and make sure you don't miss the first episode with Cy Wakeman.