Stop Marketing Now - With Tobin Slaven

Informações:

Sinopsis

Stop marketing now - and do this instead. I help online communities, social influencers, and even non- profits, earn more revenue by advertising less to their audiences.

Episodios

  • E:59 - The 4 Gears Of Your Sales & Marketing

    09/10/2019 Duración: 12min

    Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha! But how cool would it be if your sales & marketing could race around the competition like a Lamborghini? In today's Stop Marketing Now episode  (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when  you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.

  • E: 58 - Stop the complexity (also known as your marketing)

    02/05/2019 Duración: 07min

    It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...

  • E:57 - Wait... what? No automation for LinkedIn?

    29/04/2019 Duración: 09min

    Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.

  • E:56 - Seeing vs. Believing and the science of magic

    05/04/2019 Duración: 09min

    In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?

  • E55: If we are living in a video game, let's be more playful

    02/04/2019 Duración: 09min

    Have you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.

  • E54: What's the top thing you can do to extend your reach to more people on LinkedIn?

    26/03/2019 Duración: 07min

    In today's podcast we talk about the $1.80 strategy (giving credit where its due) and the top 5 things that people are doing to extend their reach on LinkedIn. We also talk about the book I am loving this week, and why.

  • E:53 - Have you seen the movie Hoosiers?

    18/03/2019 Duración: 06min

    Did you ever see the movie Hoosiers? Do you remember the iconic scene where coach Norman Dale takes his kids into the cavernous Hinkle Field Hour at Butler University, for the State Championship game. Today I share a little story from my own hoops background and a perspective on reframing or making that slight shift in perspective that can be your next inflection point.

  • E:52 - This was BAD advice about inbound marketing

    14/03/2019 Duración: 07min

    I went on a bit of a rant this morning, after reading what I feel was some bad advice about inbound marketing, and its place in the marketing world. The mini-training about how to do LinkedIn differently can be found at: https://www.facebook.com/brandyouworld/videos/390915835038583/

  • E51: How To Be Awesome And Why The World Needs You To Be Awesome

    08/03/2019 Duración: 05min

    Do you know the story behind what is widely considered to be the "first high 5?" We talk about how it happened back in 1977, and more importantly what it means to to you in bringing more awesomeness into the world.

  • E50: Are you looking for more "polish" or more results?

    06/03/2019 Duración: 03min

    This short and sweet episode (less than 4 minutes) shares a counter-intuitive way to engage more deeply. Turns out our best efforts to be more polished may actually be costing us new clients. See https://TobinSlaven.com/scale for more information about how we are creating more conversations, and with the right people.

  • E49: First day of the 100-Day-Book Giveaway

    25/02/2019 Duración: 07min

    For the next 100 days, I will be giving 1 book away each day. Today we are talking about The Referral Engine, by John Jantsch. We talk about how to become "meaningfully unique" and who will be getting this copy.

  • E48: How to create a sales "simulator" for your business

    11/02/2019 Duración: 08min

    Over the last couple of weeks, I actually stumbled on a new way of looking at our work - and discovered that you can actually create a sales simulator (like a flight simulator) for your business.

  • E47: Beware of the Leg Humpers

    12/12/2018 Duración: 08min

    Last episode of 2018, and I go on a rant about the "leg humpers" and the folks who are willing to burn relationships, all in the name of getting the almighty sale. There is an alternative way - through preeminence.

  • E46: How often you should send your email newsletter (and why)

    05/12/2018 Duración: 09min

    In this episode we talk about the implications of how often you send your email newsletter. Is being top of mind 1-2x a year enough for you? And the secret to getting 2-3x your current open rates.

  • E45: Two useful tips to reach and engage more people with your posts

    03/12/2018 Duración: 09min

    How do you get your audience to pay attention to your posts? Today's episode shares a couple of useful resources that I am using (one book, and one tool) that make it easier and more compelling when you post.

  • E44: What is a scotoma, and why should you care?

    15/11/2018 Duración: 08min

    Let's take a minute to talk about scotomas, or blindspots on the brain. How are the created, and more importantly - how can you remove them?

  • E43: How To Get The Most Effective Sharing On LinkedIn

    12/11/2018 Duración: 11min

    Are you sharing your content on LinkedIn? Want to know how you could reach 10x more people, with one slight adjustment in your sharing? That's the topic of today's episode of the Stop Marketing Now podcast.

  • E42: Special Edition: What Is Conversational Copy?

    08/11/2018 Duración: 09min

    In this episode of Stop Marketing Now - I recorded a short piece of background on conversational copy for our paid coaching group. And I am sharing that background with the podcast audience today. What is conversational copy, and why does it matter? Let's dig in.

  • E41: What To Do When You Feel Like You Are Struggling

    27/10/2018 Duración: 05min

    In this episode of the Stop Marketing Now podcast, we talk about that feeling (many entrepreneurs wrestle with this) of scuffling along, and not making the progress we want. Not winning and feeling frustrated. So I dig into my past as a former basketball coach to share some insights into what this means for you - and how to turn the game around.

  • E40: Sharing The John Rowley Story

    17/10/2018 Duración: 09min

    Special edition of the podcast. This past weekend I had the opportunity to hear John Rowley speak at a business event in NC. Here are several of my top takeaways. Never heard of John Rowley? Neither had I - but here is a link to his book and his amazing story: https://www.amazon.com/Climb-Ladder-Success-Without-Running-ebook/dp/B00513MO0U

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