Uimpact Packaged For Growth Podcast

This is not about a 30 second commerical. This is about ow memorable you are. Are you giving way too much information initially to the point where you become forgetable? Do you leave people wanting to really get to know you? Are you leaving an impression? If you struggle in this area, this is the episode for you.

If there is one struggle that I see many entrepreneurs face is how to develop an effective marketing campaign. What I share are some quick tips on how to approach your next campaign. Keep in mind there are no one size fits all - I don't believe in that. However, there foundational tools you can do to ensure you have an effective campaign. 

Each week I ask our audience if they have any questions that I can address on our show. So today I was asked, "How do I go beyond a traditional to do list that I never seem to really complete or get through?" My response is great for any entrepreneur that loves to infuse a sense of "challenge" to getting things done. 

On this episode I talk about the importance of evaluating what we speak over ourselves. How does this deal with marketing, branding and positioning yourself? It has everything to do with how you approach your business. What you say influences how you approach your business each day.

Each week I ask our audience if they have any questions that I can address on our show. So today I was asked, "How do I really craft my skills so that I can dominate my market.?" Listen to this episode as to how I answered this question.

You cannot market to everyone. Everyone cannot be your market. Mastering the art of really segmenting your audience allows you to be more effective in your branding and your marketing. Today I am going to share with you a couple of options that you can implement in developing your market segmentation.

Each week I ask our audience if they have any questions that I can address on our show. So today I was asked, "Kim, I am new at business, how can I develop my influence?" My response is great for a new entrepreneur or for anyone that is trying to develop their influence.

There is so much discussion about the importance of getting your audience to like you, know you and then to trust you. However, trust is generally built over time. So how do you gain the trust of your audience in a short period of time? I am going to cover a couple of ways to gain trust with your audience.

I am a huge believer that each of us can truly great incredible programs, services and/or products without copying another person's intellectual property. However, the issue of developing originally content is a struggle for many entrepreneurs. Today I am going to offer some suggestions on how you can infuse more creativity in how you develop your programs and services.

There is so much competing with our attention on a daily basis, so staying focused is imperative. Today I go over some ways that you can utilize to stay focused. This episode was designed based on many questions I get about how to avoid getting distracted.

This show focuses on how you can develop more cohesive marketing so that you are consistent and focused.

When to raise prices is one of the most asked questions I hear. You may be asking whether you are valuing yourself to low, to high or are you priced fairly. In this episode I cover how you will know when it time to raise your fees. 

We all know that in order to have a business that is effective and sustainable you must have a clear brand and marketing system in place.  If you are not consistent with your branding and marketing it shows up in the results of your business. In business, there are 7 critical areas of marketing every successful entrepreneur must have in place in their business. If you want your business to run smoother, be less stressful, be more effective, and have greater reach, review each of the 7 areas that I talk about.     

Imagine that you are talking to a potential client and they say "no", they don’t want your service. How does that make you feel? First off, let’s be clear that a "no" is just a two-letter word consisting of "n" and "o". These are just harmless characters and yet we attach so much meaning to them and give them so much power over us. We think a "no" says something about us and that our services aren’t good enough. We attach so much power to a "no" that it sometimes paralyzes us. Let's look at how we can change the meaning of "no". 

One struggle entrepreneurs comment on the most is marketing and creating messages that attract their audience. When I meet someone that struggles with this it tells me that they have not really taken the time to get to know their audience. (Or they may not know how to do this.) They have not learned what moves their audience to make purchasing decisions, and they have not learned their market (not audience) but the market around their audience. In this episode we go over what asking looks like and how it can help your business to grow.

If you are a professional speaker who has tried everything to market yourself in an effort to obtain paid speaking engagements, then this is the episode for you. The speaking industry is changing rapidly and what worked yesterday does not work today. In this episode I cover 4 critical mistakes speakers make when marketing themselves.

If you are like most, you are tired about hearing about all the things you need to do to brand yourself and not seeing the results from your actions. I am going to cover the 4 Branding Blunders that many entrepreneurs find themselves committing when working on building their brands.

When to raise prices is one of the most asked questions I hear. You may be asking whether you are valuing yourself to low, to high or are you priced fairly. In this episode I cover how you will know when it time to raise your fees. 

This episode is designed for those that feel like they have great marketing copy, a great brand presence and yet, you are not getting the results you want. I will share with you how you can apply just one simple strategy to go from little results to massive results.

This episode focuses on the scripts that many entrepreneurs play that curtail their growth and progress.