The Fitness Entrepreneur Podcast

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-5-key-areas-to-focus-on-when-your-coaching-business-hits-a-slump   When client numbers drop, the first instinct is usually to chase more leads. I’ve been there too, but I’ve learnt that before you go looking for external fixes, you’ve got to check in with yourself first. In this episode, I walk through a strategic framework I use when things feel off-track. It starts with getting clear on your mission—the real backbone of your business. If that’s shaky, no amount of lead generation will fix it. Whether you're early in your journey or have years under your belt, the principles here will help you strengthen your foundations and move forward with more certainty. If this gives you something to think about—or act on—let me know. I’d love to hear how

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-art-of-selling-with-purpose-in-the-fitness-industry Sales calls used to make me feel awkward, like I was pushing something on someone who wasn’t ready. But over time, I realised that if you truly believe in what you’re offering, challenging someone to invest in themselves isn’t pushy—it’s leadership. In this episode, I unpack the real purpose of a sales call in the fitness industry. It’s not about pressure—it’s about helping someone make a decision that could change their life. From rebuilding confidence to giving someone structure and purpose, coaching goes far beyond sets and reps. And while not every conversation will lead to a sale, every call is a chance to lead with integrity and belief in what you do. If you’re looking to approach sales w

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-truth-about-high-ticket-coaching-and-sales-calls   There’s a lot of noise out there about what’s right or wrong when it comes to pricing your coaching, especially when it comes to high-ticket offers. One of the biggest myths I see floating around is that charging premium rates somehow makes you a scammer. That mindset doesn’t just hurt your business—it holds the whole industry back. In this episode, I break down where those beliefs really come from, who’s pushing them, and why. I also share why relying on low-ticket pricing often leads to chasing volume and selling information over transformation. If you’re serious about building a business that delivers real results and real income, it’s time to re-evaluate the value you bring—and how you price

In this episode of the Fitness Entrepreneur Podcast, host Phil Graham discusses the transformative shift from one-on-one coaching to one-to-many coaching. Drawing from his extensive experience as CEO of Authority Network, Phil emphasizes the importance of building the right team and installing efficient systems to alleviate the frustration and burnout that often accompany traditional coaching methods. He addresses the common fears and anxieties fitness entrepreneurs face when considering growth and how adding more clients can sometimes feel like adding more stress. By implementing the strategies shared in this episode, listeners are encouraged to change their approach to business and ultimately enhance their client relationships and personal well-being. Tune in to learn how to create a thriving fitness business without overwhelming yourself.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling.https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-1-marketing-strategy-for-coaches-(live-call-with-my-six-figure-clients) Far too many fitness entrepreneurs get caught up chasing the latest marketing trends, only to end up blending in with everyone else. I’ve learned that real success comes from building a brand that stands out, not one that tries to copy what’s already out there. In this conversation, I break down what truly makes great marketing — not just theory, but practical strategies you can apply to set yourself apart in a crowded market. I’ll also share some of the biggest mistakes I see coaches make when they follow trends blindly, and how to avoid falling into that trap. If you’re serious about building a brand that people remember and trust, this will point you in the right direction.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire!   Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=how-to-create-extreme-focus-and-grow Building a successful fitness business demands an unshakable level of focus. Listen in as I break down how mastering focus has been the key to achieving financial freedom in my 30s. I share my own journey of developing extreme concentration, the strategies I use to enter a flow state free from distractions, and the mindset shifts that have made all the difference. I also dive into the common misconceptions around attention issues and why many fitness coaches may be mislabelling their struggles. Plus, for those in my high-level mastermind, Power Room, I offer insights on cutting through noise and maximising productivity. If you’re serious about scaling your business and unlocking your full potential, this is a

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=online-coaching-client-just-hit-100k-per-month-heres-how-he-did-it Building a successful fitness business isn’t about casting the widest net—it’s about specialising. I break down why narrowing your niche can be the most powerful move you make, sharing the incredible success story of a client who now earns $100K months by coaching farmers struggling with their health due to the demands of their work.   Many believe a smaller niche means fewer opportunities, but that couldn’t be further from the truth. I challenge that mindset, drawing comparisons between this client’s earnings and those of high-profile figures to prove that real financial success comes from focus, not generalisation. If you’re ready to level up and dominate your space, this is a conver

Still grinding 40-hour weeks, drowning in check-ins, and stuck in the day-to-day of your business? That’s not scaling—that’s surviving. In this episode, I’ll walk you through the exact steps to extract yourself from your business, build a system that generates income without you, and finally get the freedom you signed up for in the first place. If you’re ready to start owning your business instead of being owned by it, book a call with one of our coaches to build a game plan for scaling while working less: fitness-entrepreneur.com/authority-network-application In this episode of the Fitness Entrepreneur Podcast, host Phil Graham shares his insights on maintaining excitement and fulfillment in your fitness business. Drawing from his own experiences and mentorship from Judith Spencer, Phil discusses the dangers of predictability and the feelings of boredom that can arise when you know what to expect from your routine. He emphasizes the importance of introducing change and variety to keep your passion alive a

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling.https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=what-id-do-if-i-only-had-2-hours-a-day-to-run-my-business If you only had two hours to run your business each day, what would you focus on? It’s a question that forces clarity and reveals what truly drives growth. Drawing from my experience as CEO of Authority Network, I break this down from two angles—whether you’re a solo coach or leading a team. One of the biggest lessons I’ve learned is the power of reinvesting profits into hiring the right help. The more you free yourself from tasks that drain your energy and don’t align with your strengths, the more you can focus on the vital 20% of activities that generate 80% of your results. If you’re ready to work smarter and scale faster, this is a conversation you can’t afford to miss.

  ONE: Most coaches think they’re building a business, but in reality, they’ve just created a glorified job that pays them by the hour. If you can’t step away without everything falling apart, you don’t own a business—you own a liability. In this episode, I’ll break down exactly how to transition from a time-for-money trap to a real business that works without you, so you can finally have freedom without sacrificing income. If you’re tired of working in your business instead of on it, book a call with one of our coaches to map out a plan to scale without burnout: fitness-entrepreneur.com/authority-network-application   TWO: Let’s be honest—marketing as a fitness professional can feel like an annoying, time-consuming chore. Even with a large social media following, I’ve had my fair share of frustrations. But here’s the truth: marketing is a moral and ethical responsibility if you genuinely want to help people. If no one knows about your services, you can't change lives. One of the biggest threats in this i

Whenever you're ready click here: https://fitness-entrepreneur.com/grow... I recently had a fascinating conversation with one of my clients, Kevin, who’s built a fitness business generating $325K a year while working just 12 hours a week. His story highlights exactly what’s possible when you avoid the biggest pitfalls in business, marketing, and operations. One of the most significant lessons is understanding the difference between chasing wealth and chasing fame. Far too many people get caught up in seeking recognition within the industry, but fame doesn’t pay the bills. Prioritising the strategies that deliver actual financial results is what really matters if you want to thrive. If you're ready to focus on what truly moves the needle and build a business that works for you—not the other way around—I’ll share the three key mistakes to avoid and how to set yourself up for success heading into 2025. Let’s cut through the noise and start crafting a business that delivers both freedom and financial security.

  Whenever you're ready click here: https://fitness-entrepreneur.com/grow... Your business will only grow as far as your personal capacity allows. Whether it’s your skills, beliefs, or the infrastructure you’ve built around you, these factors all play a massive role in how far you can take things. One challenge I often hear about from entrepreneurs is the fear of sales calls. Let me put your mind at ease—sales calls are crucial when you're just starting out. They help you understand your market, refine your message, and build the confidence you need to close deals. But they’re not the be-all and end-all. As your business grows, there are smarter, more efficient ways to drive sales that don’t consume all your time or pull you away from your family and personal life. If sales calls feel like a hurdle, I’ll walk you through practical ways to manage that anxiety and explore strategies to maximise your business potential while still living the life you want. Let’s break down the barriers holding you back

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. High-ticket coaching—legitimate pathway to a thriving fitness business or just another overhyped sales tactic? Some industry influencers argue it’s spammy and overly focused on marketing with little real value behind it. But before accepting those views, it’s worth questioning who’s making these claims. Many of the critics have either never tried high-ticket coaching or struggled with it themselves. Through my own experiences, I’ve seen influencers with massive followings who still find it difficult to sell high-ticket programs effectively. I’ll share insights on the true value of high-ticket coaching and how it can become a powerful part of your business model. Dive in with me for practical strategies to elevate your fitness business.

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Becoming an online personal trainer isn’t just about coaching—it’s about mastering the art of entrepreneurship. I’ve uncovered seven harsh truths that every aspiring trainer needs to know before stepping into this competitive space. Success doesn’t come from coaching alone; it’s built on mastering marketing, sales, and delivering an exceptional customer experience that keeps clients coming back and referring others. As your business grows, so does the need to delegate and build a supportive team to handle the demands of expansion. If you’re ready to face these truths head-on and take your fitness business to the next level, let’s dive in together and get started on creating a sustainable and thriving career.

Pricing is one of the most important yet challenging decisions for online personal trainers. With some undercutting rates and others charging premium fees, it’s easy to feel uncertain about where your services should fall. Drawing on over a decade of experience helping coaches thrive, I break down three critical factors to consider when setting your prices. The first, and perhaps most essential, is belief—confidence in your ability to deliver real results. If you’ve genuinely transformed lives, you deserve to charge accordingly. For those just starting out, it’s all about gaining experience and building a strong foundation of success stories before finalising your pricing strategy. If you're ready to stop second-guessing yourself and charge what you're truly worth, it’s time to refine your approach and elevate your fitness business.

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Goal-setting can be a double-edged sword—exciting at first, but often followed by anxiety, especially when you're scaling a fitness business. Many entrepreneurs fall into the trap of setting goals that backfire and leave them feeling like failures. For example, you might aim to jump from £250K to £300K in revenue but overlook the need for evolving strategies, new skills, and upgraded beliefs to make it happen.    The truth is, what got you to where you are now won’t get you to the next level. I’ll share what it takes to hit bigger targets, set goals that actually work, and handle the pressures that come with growth. If you want to make 2025 a year of real progress, stick with me—I’ll help you shape the right strategy and mindset to get there.

https://fitness-entrepreneur.com/the-2025-reset-plan In this episode of the Fitness Entrepreneur Podcast, host Phil Graham dives into the concept of focus and the importance of having a clear purpose in life.  He expresses his frustration with the over-reliance on nootropics and other productivity tools, arguing that they can often distract from the real work of developing courage and taking consistent action. Phil emphasizes that true wealth is defined as having options and the freedom to choose how to spend your day. He shares insights on how entrepreneurs can overcome obstacles and build a successful fitness business by honing in on their 'why' and embracing uncertainty. T une in for practical advice that can help you achieve a flow state and maximize your productivity.

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Let’s dive into a topic many fitness professionals grapple with: the pull between scaling your business for financial success and the comfort of a steady, predictable routine. Speaking from experience, I know how tempting it is to stick with what feels stable. But with the health and fitness industry booming due to rising obesity rates and mental health challenges, the opportunities for growth are massive. Especially if you’re in your 20s, 30s, or 40s, there’s never been a better time to aim for true financial independence and personal freedom. By focusing on solving real, high-value problems, you can build a thriving business without sacrificing your well-being. Stick around for insights that could be game-changers for your fitness career—let’s get

Everything you need to win strong, grow strong, and scale strong in 2025: https://fitness-entrepreneur.com/the-2025-reset-plan/ Black Friday often sparks the question: should you run an offer for your coaching services? My stance is a firm no, and here’s why. Black Friday attracts shoppers motivated purely by price, which means you risk drawing in clients who are chasing discounts rather than valuing the true worth of your expertise. These types of clients often come with higher churn rates, lower profits, and can create unnecessary stress in your business. Instead of quick cash grabs, I believe in attracting clients who are driven by real pain points and are ready to invest in meaningful solutions. It’s about building a business around quality relationships that align with your long-term vision, rather than sacrificing your time and energy for short-term wins. If you’re serious about creating a sustainable coaching business, this perspective will serve you far better than any discount strategy ever cou

  https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Let’s get into the essentials for building a fitness business that thrives in 2025 and beyond. Reflecting on my own journey, I can’t overstate the importance of laying down a solid foundation—not just for business success but for family and life as a whole. From being a young guy diagnosed with type 1 diabetes to creating a prosperous and fulfilling lifestyle, I’ve learned that resilience and adaptability are absolute musts in this industry. You’ll hear key strategies that can help you elevate your business and build a rewarding life for yourself and those you care about. Be sure to subscribe, leave a review, and let’s take your fitness business to the next level!