Your Wellness Marketer Podcast

Everyone has that one thing in their mind that they reaaallllyy want to do, but it might seem crazy or out of reach. So much so that we might not even call it a DREAM. Because that would make it even more real than we’re willing to make it. THOSE are the dreams I’m talking about. While this episode is a bit different than what I’m usually sharing with you, it’s not random. For me anyway. If you follow me on Instagram, you will know that I recently quit my full time job to pursue a passion of mine. I have been building Your Wellness Marketer alongside my full time job for the past two years, as well as freelancing and building a clientele, which I did for many years - because I love this stuff. Not only did I quit my job to pursue my dream of helping wellness businesses spread their message, but I decided to travel and see the world while I did it. Slowly of course, so I can put in mad hours into my business, which I wouldn’t want any other way! I hope this episode sparks something in you to really go for what

In order to convince your ideal client to work with you, they have to know, like and trust you. To tap into that much-needed trust, you MUST build authority in your space. I bet no matter which part of wellness you are in, you have a lot of competition. There’s a lot of wellness noise happening in the world these days and you must be strategic to cut through it all and find your space. This makes building authority a non-negotiable when building a business online. It’s not something you can skip, which is why I break it down for you in this episode. In this episode, you will learn: Why businesses need to build authority Key things you need to start building authority How to gather these key thingsHow consistency plays a role in authority and what you need to be consistent inHow trust and authority go togetherThings I mentioned: Content Training: Build your content plan https://yourwellnessmarketer.com/contentFind podcast transcript and resources here.  About Christina BernhardMarketing is where I have found m

Are you creating enough content to get the results you want? Creating content is a building block to your business. If you want to build authority and trust online in the wellness industry, consistent content is a must. While I have talked a lot about consistency recently, you might be wondering how often you need to be pushing out this consistent content. So, in this week’s episode I break it down for you. Every person and business is different, so I help you find the right frequency for you. But don’t worry - I give you a straight simple answer too so you at least have a place to start! If you are struggling to be consistent or you aren’t getting the results you want, listen to this episode and see if frequency may be a reason! In this episode, you will learn: Why frequency mattersHow to tell which frequency is right for you How long you should wait until you change your frequency What is the best frequency for content for most businesses?How to create supplementary contentThings I mentioned: Free Quiz: Whi

Knowing and understanding what your audience wants is your exact path to making your business successful. There’s no doubt that if there is anything you must nail down, it’s this!There are ways you can get to know your audience on a deeper level and learn how to serve them. To learn what they need healed and how before they actually become your client is going to be life-changing for your business. Your audience will feel like you are speaking directly to them and your content will make a real impact. This week, I’m giving you my best tips you can implement right now to learn more about your audience and know exactly how to serve them. In this episode, you will learn how to: Make the shift to being strategic with your content planningFind out what your audience really wants Use analytics to boost your content performance Have game-changing conversations with your audience Leverage social media when coming up with content ideas Things I mentioned: Content Planning training Find podcast transcript and resources

If you want to build an online wellness business and become an authority figure in your field, there’s no doubt that you will have to create consistent content. Many people might be fine with creating content, but consistently?This is where I see many struggle - myself included at one point! Life gets in the way, businesses get crazy and have really busy seasons and it makes it harder to keep up with content creation. Since many of us have clients we have to take care of and operational tasks that can’t be put off, content creation can make its way to the back burner. In this episode, I give you my best tips to keep your content creation steady no matter how busy things get. I have created systems and ways to stay strategic and consistent, which will get you to your business goals if you keep it up! What we cover in this episode: How to consistently produce content How to stay strategic with your content How to have more flexibility for when things gets busy Ways to create a system for your content creation H

I know what it’s like. You spend forever crafting this perfect content, put it out into the world, some of your audience consumes it and…. Then what? What about all the people that didn’t get the chance to check it out? I have no doubt - people need to see what you’re creating. I used to think, that’s it? All that work and it’s just over? If you’re putting the amount of work into your content that you really should, then your content’s lifespan really shouldn’t be so short. In this episode, I walk you through some ways to get the most out of your content so you can impact more people with it. I want your content to have the longest lifespan possible so that every drop of effort you put into making this world better gets noticed and used.In this episode, you will learn how to: Not let your content go to waste by reinventing your old content Take advantage of content channels that build an audience fastReinvent great content that didn’t perform as well as you would like Have more variety of content by leveragin

Creating valuable content is the foundation of building authority online so you can get clients and get found and trusted online. While we know this, getting 100% consistency can be hard for some. In my work, I noticed the biggest reason my clients weren’t consistency wasn’t their work ethic. They had that covered. It was because they weren’t choosing a content creation path that was right for them. Content creation must fit into your life and be something you can maintain for...ever. This means that you might have to do some experimenting. If you’re struggling to stay consistent or you feel like you’re not getting results with the content you are creating, this episode is for you. Find out what kind of content you should be creating and get started! What we cover in this episode: Reflecting on what you’re currently doingHow to tell if what you’re doing is the right content type for youThe obstacles in video and podcasting and how to overcome them Benefits of voice and videoYour next steps to finding what’s r

What on earth do I write about? I get this a lot and I think most of us end up here at one time or another. Whether it’s right from the beginning or 100 blog posts in, at some point you might feel stuck. Content is SO important to building a large and engaging audience, which is a necessity for bringing in a steady flow of new clients. So, when you feel stuck it can be pretty frustrating and even put a halt on your business growth! In this episode, I go over my best tips on creating new content ideas that you’ve never covered before and that your audience will LOVE and need! Take these tips and What we cover in this episode: How to find your audience’s biggest needThe best tools to generate hundreds of content ideas Where to find common questions Where you might already have ideas How to repurpose your contentThings I mentioned: Quiz: Which content creator are you?Tools to generate more content ideasUberSuggestBuzzSumoQuoraGoogle Find podcast transcript and resources here.  About Christina BernhardMarketing i

This has been a huge year for me and it feels great to reflect on it! I always want to look back and see what worked and what didn’t. I decided to share my three biggest takeaways from this year as we move out of it and share with you what I learned in hopes it inspires some change in you for 2020. I think reflecting back is something we must take time to do. Once the new year starts, we will likely move forward and not give the previous year much deep thought. My goal is to share what I learned this past year, but also to encourage you to come up with your three takeaways from 2019 as well! Things I mentioned: Quiz: What is holding you back? Find podcast transcript and resources here.  About Christina BernhardMarketing is where I have found my home and what I can do for hours on end without it feeling like work.I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.Through my last few years o

I’m sure you’ve heard, 2020 is RIGHT around the corner! This is my absolute favorite time of year! I’m obsessed with goal-setting and planning! It couldn’t be more fun and exciting for me! Every year, I make the decision to play BIGGER the following year and I want to help you do that too! I sat down and thought of five new projects that you can try in 2020 to help you play even bigger too! These five projects will allow you to grow a bigger audience, connect with your audience and serve them even more. Which in turn, means more money, more impact and more fulfillment through your work. Listen to these five projects and be sure to include them in your 2020 plans for next year! What we cover in this episode: How to be positioned as the expertHow to turn more of your audience to clientsA simple way you can learn more about your audienceWays to get more engagement from your audienceWhy and how to shorten your learning curve My favorite way to get motivated and be held accountable Ways to share content faster and

A really common thing when it comes to marketing is the lack of a plan. It seems to often be an afterthought UNTIL the business isn’t growing. I didn’t just see this in the freelance world, I saw this a lot in the corporate world too! How is this possible?! As a marketer, I wonder how anyone could make it without a marketing plan, but I’m clearly biased. The thing is, these businesses were making it, sort of. Amazing things weren’t happening, but they were paying the bills. As you can probably guess, once we got a marketing plan in place, things really started to move and take off. In this week’s episode, I will be breaking down exactly what happens when you don’t have a marketing plan. With each consequence, I will give you action steps to make sure you’re on the right track. In the end, we are going to put all of this together and start building a simple marketing plan for you. What we cover in this episode: Ways a marketing plan elevates your business The marketing funnel and how to align your marketing st

Since 2020 is right around the corner, I thought I would share three goals that are at the top of my mind. I hope your goal list is LONG because I know 2020 is going to be full of amazing things for all of us! I’m going to help you get there :) While your list may be long, I want to make sure you’re not missing out on these three important things. Most of your goals should stem from these three things to really make next year count! If you haven’t signed up for my masterclass yet, there are still time slots open that I’m slowly releasing! We will be going over the four moves to make when your marketing strategy isn’t working. You can click below to sign up for the time that works for you! https://yourwellnessmarketer.com/masterclassFind podcast transcript and resources here.  About Christina BernhardMarketing is where I have found my home and what I can do for hours on end without it feeling like work.I started my career with a journalism degree and running a marketing department in the corporate world. I beg

I did so many things to grow my business that worked. My clients got amazing results, but there was one thing I did that threw gas on the fire. In this episode, I’m changing it up a bit. I’m sharing the one thing I began doing that made the biggest impact in my business. This is a short one so I hope you enjoy it! If you haven’t signed up for my masterclass yet, there are still time slots open that I’m slowly releasing! We will be going over the four moves to make when your marketing strategy isn’t working. You can click below to sign up for the time that works for you! Sign up hereFind podcast transcript and resources here.  About Christina BernhardMarketing is where I have found my home and what I can do for hours on end without it feeling like work.I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.Through my last few years of freelancing and coaching, I noticed a trend of wellness busi

When you’ve been working so hard to build a wellness business online and put out the offer to take on new clients or sell your book or program, it can be really discouraging to get no response. You might start growing doubt that you can pull this off and the levels of frustration can get pretty high. This is your passion and I know all you want to do is impact more people and grow your business. This isn’t the time to lose hope though. You have something to offer that you built! This is a big deal. Since I know this happens a lot I wanted to create this episode to walk you through the reasons you might not be getting a response to your marketing campaigns. These reasons are so common, even I have been guilty of them! And this is what I do for a living! You will quickly learn that this journey takes a lot of testing, trial and error and patience. But it doesn’t have to be so long. With the right advice, I can show you what could be the reason you’re struggling with this and you can make some adjustments and be

With how competitive and saturated the online wellness industry is, it’s no surprise business owners fear there is too much competition to break through to build a successful business online. While it’s true that you have a lot of noise to cut through, it shouldn’t stop you. Not because you’re so awesome or because you should believe in yourself. I mean, those things are completely true, but it’s not what I’m talking about today. I’m talking about legitimate reasons the competition likely won’t even be in your way when building your online business. The goal here is to not even have much competition. And I don’t mean by taking them all down. I mean by making your business more special and unique. In this episode, I talk about the reasons you can no longer worry about the competition and exactly what to do to stand out. We will discuss how to find your own unique value proposition so you build a business that is like no one else. Find podcast transcript and resources here.  http://yourwellnessmarketer.com/epis

One of the things we focus on when building an online wellness business is driving traffic to your website. Your website is the home of your business and where all the magic happens. Most people know traffic is important, but with every online business out there, we are all fighting for it. Since growing website traffic is such a common goal, I knew I had to do an episode to break down the three main ways to drive traffic to your website. Throughout the episode, I will give you examples of these strategies and encourage you to choose one from each path to driving traffic to your online business. Once you understand the three main ways, you will know how to create a more well-rounded marketing strategy. Find podcast transcript and resources here.  http://yourwellnessmarketer.com/episode40About Christina BernhardMarketing is where I have found my home and what I can do for hours on end without it feeling like work.I started my career with a journalism degree and running a marketing department in the corporate w

If you have an online business that hasn’t taken off the way you want to, there could be a few reasons. You’re either being impatient, need a better strategy or you’re not being consistent. I hear this desire for consistency all the time. As I’ve been going through this research phase in my business lately, I’ve been learning so much about the needs and struggles of my audience. Some people don’t struggle with consistency, but many do. It’s not because they don’t have good habits or they’re lazy. Neither of those are true. In this episode, I go over the reasons online wellness business owners struggle to be consistent and what to do about it. I highlight the THREE biggest reasons you struggle to stay consistent and give you the way to squash it. Once you see what’s holding you back, there will be no stopping you. Find podcast transcript and resources here.  About Christina BernhardMarketing is where I have found my home and what I can do for hours on end without it feeling like work.I started my career with a

If you’ve ever launched something with no results, you know how frustrating it can be. You know your stuff is good. I have no doubt that you have amazing things to offer this world. That’s what I love about the wellness industry. You’re out here changing lives and there’s nothing better to do to make a living than that! When you’re out there trying to share your gift and no one responds, it can feel so discouraging, but trust me when I say, it’s part of the process! And most people don’t get it all right on the first try. Or the second. And sometimes not on the 10th either, but your persistence will pay off here. The first thing I want you to start with is your target audience. From my quiz results, I’ve seen that many of you say you’ve “kind of” nailed down your target audience. It’s time to go all in and get this crucial step done before you move forward with anything else. In this episode, I break down the steps to defining your target audience and learning what they need. I will show you exactly what you

Starting from scratch online or restarting can be sooo overwhelming. There is so much noise out there and the online world is full of conflicting tips. With all of the resources out there, it’s hard to weed through what should be done NOW versus what should be saved for down the road. Doing everything at once won’t get you very far and doing nothing at all... well, you know. You have to start from the beginning and if you’ve been in business online for quite some time with no results, you might need a restart.These episodes are my favorite because they are the ones I wish I would have found in my beginnings when working through all the dead ends in the beginning of my marketing career. I just wanted someone to give good advice on where to start. I pulled myself in so many different directions that nothing gained traction. When I found THE path that works for every online business, it was a breath of fresh air and I duplicated it with unique adjustments to grow online business after online business. Now, it’s

When I started my marketing career in the corporate world, the shift in branding grew out the company by 50% after being in business for over 20 years. That’s a big jump for being so far into a company. The company steadily grew for years and then plateaued because the world had changed and their marketing didn’t change with it. This is what happens if you don’t keep up with the trends of what your audience is going to respond to. One heavy shift that has been made in consumers is the desire for trust. We’ve had our many years of pushy salespeople that inspired “No Soliciting” signs on front doors and the practice of never answering a number we don’t know to avoid sales conversations. Now we want authenticity and to gain that, we must have a strong brand. I see Facebook ads telling people you can skip this step and that you don’t need to do all the things it takes to build a brand and I just shake my head. They are right, but at what cost? At the cost of never building something that brings YOU business. At t