Sinopsis
In a world overflowing with marketing advice, you need simple, straight-forward wellness marketing advice for YOUR industry. Tune in for short episodes that bring you everything you need to know to get your wellness business off the ground. Visit yourwellnessmarketer.com for more DIY wellness marketing resources or to work with me one-on-one to grow your online wellness marketing business.
Episodios
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Why you’re not getting consistent sales
13/07/2020 Duración: 10minIt can be really frustrating when you put in the effort but you aren’t getting the results you want. So that’s why in this episode, I share the 3 main reasons why you’re not getting consistent sales.If you still have to hustle for each and every sale, it might be time to build a funnel for your business. You can’t keep hustling forever!By setting up a system and building a funnel, you will be able to sit back while the automation does the work for you.What you’ll learn in this episode of the Scaling to Freedom podcast: how to capture leads, how to build trust and provide value to your audience and how and WHEN to pitch your sales.Things I mentioned:If you’re ready to create a funnel to serve your audience so you no longer have to hustle as hard, my funnel starter kit is perfect for you!I created the ultimate toolkit for anyone who is ready to take that first step and learn how to make a funnel, the basic components and what tools I recommend.Head to my website at http://www.christinabernhard.com/starterAbout
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How to build a funnel for services
06/07/2020 Duración: 11minYou do NOT need a digital product to have a successful funnel.Do I need to say that again?You can totally make funnels work for you even if you have a service-based business and no digital product to offer!Although the funnel will look a bit different, the concept is still the same.In this episode of the Scaling to Freedom podcast, you will learn:that you need to work backwards and decide on your end goal first! Create a freebie that will help serve your audience's pain points and remember, a simple funnel can still be effective!Things I mentioned:If you’re ready to create a funnel for your business, check out my new funnel starter kit! Head to my website at christinabernhard.com/starter to download your own toolkit.Make sure to connect with me on Instagram @christinadbernhard, where I share mini trainings and answer commonly asked questions about funnels.Thanks for listening and tune in for the next episode, I release a new episode every week!About Christina Bernhard:I’m Christina and I’m a Facebook Ads
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What you need before building a sales funnel
29/06/2020 Duración: 10minEvery day your business goes without a funnel, you are MISSING out on opportunities!If you’re ready to build a funnel, or you recently tried to make one yourself, there are a few “must-haves” to tick off your list first!In this episode of the Scaling to Freedom podcast, I’ll be sharing the 3 most important steps you need when building a sales funnel for your business.What you’ll learn in this episode:What you want from an email marketing program, why you need to be clear on your end goal BEFORE starting, and which tools to use when building a funnel!Things I mentioned:Today I’m launching my sales funnel toolkit! If you’re not sure what tools to use or how to create a plan, this is exactly what you need to get started! Head to my website at christinabernhard.com/starter to sign up for your toolkit.About Christina Bernhard:I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. After years in the corporate world building a
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How to build a funnel when you hate tech
22/06/2020 Duración: 11minI hear it all the time… you’re scared of tech and don’t know where to start in building a funnel.Although tech can be overwhelming, there are SO many benefits of adding a sales funnel to your business!Funnels don’t have to be scary, or even that “techy,” when broken down into simple steps.That’s why I broke it down for you in this week’s podcast episode. What you’ll learn in this episode of the Scaling to Freedom podcast:Tips and tricks when building your first funnel, the tools and programs I recommend and remember, a SIMPLE funnel is better than no funnel!Things I mentioned:The Funnels Academy is launching this August! I will be making a waitlist in a few weeks for those who are interested, so keep your eyes open for that announcement. If you don’t want to learn how to do it yourself, you can always outsource! I still have two spots left at my current pricing! You can find more information on my website at christinabernhard.com/services. These spots are the last opportunity to book with me before I raise my
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How to scale your business if you're booked out with clients
15/06/2020 Duración: 09minThere comes a time for every service-based entrepreneur when you need to create more space in your business to avoid burn-out.After the initial phase of hustling and pitching to land clients, you find yourself fully-booked and you’re working around the clock. Didn’t you start your business because you wanted more freedom?When you reach this point, there are a few ways you can scale your business (even when you’re booked out with clients!).In this episode of the Scaling to Freedom Podcast, you will learn that it IS possible to earn more money without working more hours, when it's time to raise your prices and how an automated funnel can help your business.GIVEAWAY Announcement:In honor of my Podcast rebranding, I am giving away 1 of my Intensive Strategy Calls this month! This is a one-hour call to create a game plan for any area of your business. You can view details on this service on my website at www.christinabernhard.com/servicesTo enter the giveaway, all you need to do is: 1) leave a review on the S
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Why you’re not motivated in your business and what to do about it
08/06/2020 Duración: 12minLet’s be honest, losing motivation in your business is NO fun! When you lose motivation, it can create so many negative impacts on your business and your overall confidence as a business owner.Most business owners, including myself, have struggled with motivation at least once (or a lot more!).In this episode, I am going to share four reasons why you might not feel motivated in your business and what to do about it, using practical steps that I have personally used.In this episode, you will learn:Why you aren't motivated in your business, why you aren't getting your desired results, the importance of outsourcing, and most importantly, how to narrow your focus and create a clear strategy! Things I mentioned:If you are looking for a one-time intensive strategy created for your business, I have 3 spots open for the month of June.Book your spot here! www.christinabernhard.com/servicesFind podcast resources here www.christinabernhard.com/episode70Make sure to connect with me on Instagram, I post a lot of
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Is your business ready for its first funnel?
01/06/2020 Duración: 07minThere are a million benefits of building a funnel. You attract the right people into your community, nurture them, build brand awareness and lead them to sales - on autopilot!If that sounds too good to be true, believe it. The common downfall I see though, is business owners being intimidated by the thought of funnels and having the idea that the strategy is too sophisticated for where they are in their business. So, this week, I’m going over what you need to have to be ready for a funnel in your business. In this episode, I break down the criteria, while busting the myths you may have heard or believed. Find out if you’re ready and if you are, I have a special surprise for you at the end. Things I mentioned: If you want to learn how to build your own sales funnel for free, I’ve built a program that helps walk you through every step. I have put my heart and soul into this program and I want it to be perfect! So, I’m giving it away for free in exchange for feedback to 30 women! Fill out a short application to
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What the heck is a funnel and why do I need one?
25/05/2020 Duración: 10minI’m putting an end to the fear around funnels. With so many people missing out on the benefits because they believe it’s too advanced of a strategy or too complicated for them to pull off. When people think of funnels they often think TECH! And too much work or too complicated. Since many people like to start out simple, they shy away, but the truth is that funnels can also be really simple. You can get the benefits of a funnel without building out complicated ones on day one! So, in this episode, I’m going to break it down and make it simple for you. I will go through what a funnel is, some examples and help debunk myths you may believe around funnels. In this episode, you will learn: What is a funnelExamples of simple funnels Most common funnel myths and why they’re not trueWhat businesses are ready for a funnelThe benefits of building a funnelThings I mentioned: If you want to learn how to build your own sales funnel for free, I’ve built a program that helps walk you through every step. I have put my heart
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Why your freebie isn’t getting downloads
18/05/2020 Duración: 14minFreebies are THE way to build your email list and if you’re a part of my community, you likely know how important it is to build one. It can be SO frustrating to be really excited about starting something new in your business, put a ton of work into it only to get crickets back. I will tell you after being in marketing for years, this is the game. Sometimes, it can be a small tweak in language that makes everything kick off! I’ve heard so many people struggling with putting a freebie out there with no downloads that I had to get this episode out there. In this episode, you will learn: Potential reasons no one is downloading your freebieHow to speak to your audience’s pain pointsWhy the transformation is so important How to choose the right transformation to offerHow to align your freebie with your goalHow to validate your topic Things I mentioned: If you’re ready to build an email list of hot leads by creating a freebie that will convert to sales, I’m hosting a live workshop to walk you through every step on
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The fastest way to build trust with your audience
11/05/2020 Duración: 13minFor someone to hire you or buy from you, they must know, like and trust you. You can get them to know you by putting yourself out there. If you do that, I’m confident they will like you! But trust you? This one takes some intention. There’s a lot of competition out there and trust in any capacity is harder to gain and easier to lose! Yet, it’s incredibly important. It comes down to that trust, which is why this week I’m talking all about the fastest ways to build trust with your audience so you can gain a steady stream of clients and customers in your business.In this episode, you will learn how to: Hurt your trust (so you don’t) Build trustServe your audience betterFind out what your audience wants and needsMake a good first impressionThings I mentioned: If you’re ready to create a freebie that will build your email list or fill your funnel with qualified leads, I’m hosting a live workshop to walk you through every step on May 21st. Even if you can’t make it live, you can catch the replay! Grab your spot he
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Where to start in your online marketing strategy
04/05/2020 Duración: 12minIn a world with SO much information on how to grow your online business, it can be really easy to get caught up in so many things and have no idea where to start in any of it. I know the feeling and I see it everywhere. I will be honest, growing your online business has a lot of different factors, but it’s not impossible to gain full clarity on what you need to do. Once you grasp that clarity, you will be able to move so much quicker. Specific goals and plans will give you direction and you will be unstoppable when it comes to growing your business! That’s why I’m giving you a simple place to start that will set you up for longterm success. Listen to this episode, take notes and get started right away so you can get your business moving forward.What you will learn in this episode: The best place to start with your marketing strategyThe benefits of growing your email list The pieces of building a small funnel The first steps of building a funnelHow to be intentional with your freebie Where to start when creati
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Why your freebie matters so much and how to get strategic
27/04/2020 Duración: 10minWhen starting your funnel, there are many factors that go into why it works, but there are certainly some factors that are stronger than others. The worst thing you can do is start your funnel off by attracting the wrong people OR attracting no one… This isn’t what we are going for when we start building out a funnel, am I right?So, in this episode, I’m giving you all the reasons your freebie matters the most and how to get strategic and intentional with it so you can attract a larger audience of people that will actually consider working with you. If you apply these tips, you will learn how to build an audience that is ready to go on a journey towards working with you so you can build your business with intention.What you will learn in this episode: Why your freebie matters so much How to make a good impression with your freebieHow to use your freebie to get people closer to working with you How to build authority with your freebieThings I mentioned: If you’re wanting to create a freebie and be strategic I h
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Establish the perfect daily routine for your business
20/04/2020 Duración: 11minThere’s no doubt a lot of us have had some daily life changes recently. Even if you’ve always worked from home, things are different when you can’t leave the house as much or your kids are now right next to you during your work day. This time calls for some adapting, but it’s such a great time to build a new beginning and start with a fresh routine! So, this week on the podcast I decided to go through my exact process of creating a routine that is custom to you, how your mind and your body work, and what helps you perform your best each day - and feel good about it! We are all different, so we need to have different schedules. So, we will be taking your personal energy flows and using them to your advantage instead of resisting them! In this episode, I discuss: How to use your personal energy cycles to stay productive and refreshedWhere to put each type of energy flow to ensure you’re always working high levelHow to incorporate exercise into a busy dayHow to keep your routine easily consistentHow to use space
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Build a resilient business that can survive uncertain times
13/04/2020 Duración: 08minIn uncertain times we are reminded more than ever the importance of building something strong. Seeing how things can change at any moment to affect your business is a reminder that we need to focus on the foundation. We must make sure that our businesses can survive uncertain times and we are doing our part to put these pieces together for the sake of our business and our purpose. This week I’m discussing what it means to build a business with more resilience, having a strong foundation and how to achieve that as an online business owner. There are many strategies to grow your business without taking the foundation into consideration, but only to have it swept away if the world around you changes. We are changing things up. Making sure we have systems in place, loyalty is high and we can face these times head on and know that our business isn’t going anywhere. Listen to this episode to learn how you can build a business that can withstand challenging times. In this episode, I discuss: What it means to be resi
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How you can help the COVID-19 Pandemic
06/04/2020 Duración: 15minIt’s a very unique time in the world right now and it’s affecting us all in very different ways. I’m sure you’re tired of hearing about the coronavirus, but as a business owner we have to know how to handle this time. What do we do next? How do we “pivot” (hot word right now!) and adapt to this? Some people are trying to figure out how to stay in business, while others are finding ways to use their businesses to help. One thing that is amazing about YOU is that I already know you have so much to offer in this time of such great need. While so many people have ways to help, there is a level of guilt I’ve been hearing about (and was even experiencing myself!) about selling in a time like this. How can I really go sell to people in a time like this? Shouldn’t I just give it all for free right now? I mean, the world is falling apart! This is why I’m addressing this on the podcast this week! I’m also talking about how we can show up as a lead right now and what we need to do in this time to keep our businesses mov
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Adapting in times of chaos
30/03/2020 Duración: 12minThis is a crazy time in life right now. With so many things shut down and people staying inside their homes with little notice, the world wasn’t quite ready to go 100% virtual overnight. While this is a really difficult time for many, as business owners, we need to act. It’s really easy to get distracted and feel confused about everything when the world abruptly changes, but in 3 months, what we do in this time is really going to matter… a lot. We have to all come out of the other end in a better place and that is going to require us to adapt and quickly. In this episode, we are discussing how to adapt during a time of chaos such as this one. In this episode you will learn: What you need to be adaptable Why being adaptable is a must in business and in life The steps I take to adapt to new situations How outsourcing can help you adaptWhy we need to get out of our comfort zoneThings I mentioned: Follow me on instagram: christinadbernhard Find podcast transcript and resources here. About Christina BernhardI gr
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Three Facebook Ad campaigns to grow your business
23/03/2020 Duración: 10minAs a solopreneur, I know what it’s like to not have a huge budget to work with. When I transitioned from creating marketing strategies for a law firm with a lot of resources to my own marketing strategy with a much smaller budget, I’m sure you can imagine they looked quite different. I had to be extra selective with what would bring the highest return since I couldn’t do it all. Facebook ads is where I put my money and it paid off in so many ways. The audience I grew with paid ads would have taken me an eternity to do organicallyIf you’re interested in getting started with Facebook ads or are curious how they could fit into your business, this episode is for you. In this episode you will learn: How Facebook ads can get you started in growing your businessWhy you should start NOW and not wait How FB ads can grow your biggest asset for your online business How NOT to use Facebook ads when starting out How Facebook ads can support your launch or salesThings I mentioned: New Consulting Packages Find podcast trans
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How to get results with Instagram ads
16/03/2020 Duración: 13minIf you aren’t using Instagram ads, you could really be missing out on the results you are looking for. If you are implementing Facebook Ads in your marketing strategy, it’s possible that you are using Instagram ads, but you don’t know it. Instagram ads are a placement option in Facebook ads, so if you choose “automatic placements” in your ad set, you are likely putting your ad to instagram as well. This can be a good thing, but it could also be better. In this episode, I walk you through the right way to use Instagram ads so you don’t waste your ad money and you can use the platform to your advantage. When creating Instagram ads, there are parts of it that should be done differently. I will walk you through what those are, as well as examples of Instagram ads to get you started! In this episode you will learn: The difference between Facebook Ads and Instagram AdsWhy Instagram ads should be different from Facebook AdsWhat should be different in your ad creativesExamples of good Instagram ad ideas to get you st
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Getting started with Facebook Ads
09/03/2020 Duración: 13minIf you’re ready to scale your business, grow your email list or get your message in front of your audience, then Facebook ads are likely a great step for you. Facebook ads can be so profitable, you might have already given them a try. Afterall, everyone is doing it and everyone is recommending it. You can count me in on that bandwagon. I LOVE Facebook ads. So much, it’s one of the main services I offer! In this episode, I start you from the very beginning. If you want to get started THE RIGHT WAY, follow the action steps I give you in this episode. This episode will give you everything you need to get started with Facebook Ads so you can get moving with everything setup properly to be successful. In this episode you will learn: The very first steps when you want to start Facebook adsThe basics - like data sources and audiences Which audiences you need to create right away How to define your goals for Facebook ads What you need to understand to make Facebook ads work for your businessThings I mentioned: Check
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What to spend your marketing budget on
02/03/2020 Duración: 09minIf there’s one thing you really want to be careful with in the beginning of your business, it’s money. That carefulness may never change, but in the beginning stages, it can be a huge concern. Where should you put your money? Is Facebook ads a waste? Or your best investment? How much money should you blow on trying out every awesome looking software out there? There are so many decisions and mistakes to make and it’s never fun when money is involved. So, I decided to use this episode to give you some simple guidance on what is worth investing in at different stages of your business. After this episode, you won’t have to worry about making the wrong choice and you’ll be ready to know where your money really belongs when growing your business. In this episode you will learn: What to spend your money on at each stage of your business Where to start putting your budget What spending to avoid at first Which expenses have always given me the biggest returnThings I mentioned: Check out my new consulting packagesFind