Your Wellness Marketer Podcast

If you’re a wellness professional that has built a practice that you want to take online, it’s essential that you learn to navigate this new space. In order to be successful marketing yourself online, there are necessary shifts you will have to make to succeed. Almost all of my clients in the past have experienced this transition and the process to understanding where to start is the same. You have to be aware of the differences between marketing yourself locally and jumping into a saturated sea of competition all fighting for the spotlight. But don’t let that discourage you. While the competition is high, I can assure you, so is the abundance of potential clients, students and customers interested in what you have to offer. In this episode, I will talk about: The mind shifts you will need to makeHow this whole online game worksSome of the groundwork you will have to put in placeExactly what you need to do to get startedFind podcast transcript and resources here.  For more marketing tips to grow your wellness

Last week I talked about the importance of building your email list. If you aren’t sold on why you should be building your email list or making it a number one priority and haven’t checked out that episode, listen to it hereIf you’re here, you’re probably well aware of its importance since you’re curious about which type of lead magnet to create next. Let me tell you- you have a TON of options here. There are so many amazing ways to create REALLY good content for your audience that they can learn, get results and interact with. In this episode, I go through the steps you need to take to see which type of lead magnet is for you and what you’re wanting to offer. Those of you that have signed up for my upcoming lead magnet workshop: Listen to this episode so you can have a good idea of the type of magnet you want to create. This will help us go through the steps of how to create it to make sure it converts well, fits in your marketing strategy, attracts the right audience, brings the most value possible and the

Building an email list is something everyone should be making a top priority. I know many people are doing things here and there, but they aren’t using their fullest potential and going all in on the idea.Growing your email list by collecting email addresses from those who are interested in the topics you are creating content about is your life blood of your online business. Some may argue your email list IS your business.So, knowing how to grow this is a really big deal! In this episode, I go over why you should build an email list and how to get started. Lead magnets are the best way to do it. You want these lead magnets to be targeted and effective. I have been hired a million times to create them for businesses, when honestly… If you have the time, you could probably make them yourself.Although, it can be strategic if you have more money than time, I know that’s not often the case for many online business owners starting out. Hiring someone to create a lead magnet for you can be really expensive. Lead mag

Here goes my first guest on the show! Patricia Bohl is the founder of Patricia Bohl Marketing where she helps yoga instructors build their businesses! Patricia joins me in talking about setting goals for your life and how to determine what those goals are. We talk about what it means to set goals and Patricia gives tips on how to create meaningful goals and how to tell if your goals are big enough! Patricia mentions creating SMART goals and clarifies misunderstandings and myths when it comes to goal setting. As promised in the episode, here is the SMART goals acronym! SpecificeMeasurable Attainable Relevant Time-basedPatricia is also the host of the Yoga Marketing Summit that starts NEXT WEEK! The Yoga Marketing Summit is a virtual summit that is free until September 23. You can get your free ticket to the marketing summit here: https://marketingforyogateachersummit.com/marketing-for-yoga-teachers-summitFind Patricia on instagram @patriciabohlmarketing For more DIY marketing resources for your wellness busine

As part of my content series, one thing I know that is so important is TOOLS. Different software can change your entire business. The functionality of certain tools can shave off several hours of work, as well as create even better resultsI, myself am a tool and software nerd. I will try just about everything for at least a month and I’m always bouncing around. When it comes to content creation, there is SO much out there. In this episode, I go over four tools that I just love. You will hear me ramble about how much I love some of them and you can bet it’s genuine excitement, so excuse my geeking out! I narrowed it down to four because you can really go overboard in this area. And it can cost a ton of money. The best part of these four is three of them are free! And the one that isn’t, is one so good that it’s the last tool I would ever give up if I had to! For more information and access to these tools, go to https://yourwellnessmarketer.com/tools/ For more marketing tips for your wellness business, you can

I’ve spent quite a bit of time talking about strategy and preparing for it. There is still a lot more great things coming to you about strategy! But for now, I want to go over content, because it’s such an important piece of your wellness marketing strategy. I kick off this new content series with the top five mistakes business owners make in their content plan. I feel like enough people aren’t talking about this stuff! They are mistakes I see so often and can be SO frustrating for the person trying to keep up with their content plan. Listen in so you can avoid these top 5 mistakes and create a better content plan for you and your wellness business. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

I talk a lot about creating a lot of content consistently. It’s sooo important to stay consistent and build a brand of trust and authority through content creation. When using content creation to build authority, you must be consistent. Creating valuable content and then disappearing will hurt your brand and your reputation. When your audience wants more and you are nowhere to be found, you can bet your competitors are taking your audience sooner or later. Unfortunately, you can’t just create content and it all work for you. It must be quality, which means your creative gears must always be going. This can be easier said than done, so in this episode I give you 5 ideas that can help you generate more quality content. One year of free weekly wellness marketing projects to grow your wellness business: https://yourwellnessmarketer.com/oneyearsignup/For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marke

There are times I get asked whether a client should focus on their personal brand or their business brand. Building a brand takes a lot of work and consistency. Since it takes so much work, I understand why some business owners struggle to build both and often want to know which one they should focus on the most. In this episode I describe the difference between the two and why they are important.- SPOILER ALERT - In this episode I choose both and believe they are both equally important. Tune in to hear why they’re both important and ways you can build them both at the same time.For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Marketing strategy sessions can be a huge game-changer for your business. Sitting down with a professional to give you a plan to grow your online presence is a really important step for your business. Many marketers and agencies offer this service, so it’s important to know what they should include and what you should get out of them. In this episode, I go over the different pieces of a marketing strategy session so you can understand the process and make sure you’re getting everything you need out of them. Other related episodes: Define your mission episode: https://yourwellnessmarketer.com/episode13/ Define your target audience episode: https://yourwellnessmarketer.com/episode16/ Choosing your niche episode: https://yourwellnessmarketer.com/episode15/ Defining your message episode: https://yourwellnessmarketer.com/episode24/ If you would like to sign up for a one-time strategy session with me, click the link below: https://register.yourwellnessmarketer.com/strategy-sign-up-form For more marketing tips for y

When you first start your business or your marketing strategy, it can be incredibly challenging to weed through all the noise. There is SO much advice out there, conflicting strategies and as you can see right away, a lot to learn. I don’t want people to be overwhelmed during this time, because they should actually be excited! In this episode, I give you the advice I have learned when helping clients start their marketing from zero. I will give you the do’s and the don’ts and give you what you need for your first steps. Starting off matters so much and if you don’t do it right, you will just be starting over again in the future. Here’s the free stuff I mention in this episode: Weekly Strategies:5-Steps: https://register.yourwellnessmarketer.com/strategy-download For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

One thing I discuss in my 5 steps to a wellness business marketing strategy is crafting your offer. By your offer, I’m talking about your wellness business services. This is crucial to making your wellness business successful and with all the competition out there, we can’t screw this up.In this episode I talk about the importance of making your offer the best and many ways to do it. I will walk you through the process of evaluating what you have versus what is out there and how to make your services competitive. Tune in to turn your already-so-good services into the best packages you have ever created for your clients. Use these packages to show your audience it’s a no-brainer to work with you. Free download: 5 Steps to your wellness business marketing strategyhttps://register.yourwellnessmarketer.com/5stepsdownloadFor more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and servi

Before you get down to marketing your wellness business, you need a clearly defined message that you are marketing. Consistency is everything in your marketing strategy, so having a message to root your strategy and guide your direction in your business is so important. In this episode, I help you break down the parts of your message and how to put it all together. Once you have it’s parts, you can create a statement you can refer to when creating all of your marketing campaigns to be sure everything is in line with your branding message. Free download: 5 Steps to your wellness business marketing strategyhttps://register.yourwellnessmarketer.com/5stepsdownload 5 Steps Episodes mentioned: Step One: Define your missionhttps://yourwellnessmarketer.com/episode13/Step Two: Define your nichehttps://yourwellnessmarketer.com/episode15/Step Three: Learn your target audiencehttps://yourwellnessmarketer.com/episode16/Step Four: Craft your offerhttps://yourwellnessmarketer.com/episode23For more marketing tips for your we

Obviously marketing is important. That’s why I’ve dedicated my life and my entire career to it. I wanted to bring something with the most valuable to business owners and marketing is where I landed. But what are you marketing?Marketing never works if the product isn’t good enough. Your offer has to be solid. And not just solid. You need to make it a no-brainer to work with you or buy from you. This might not be a surprise, but if you make your offer too good to resist, your marketing will get a lot more effective. In this episode, I go over how to craft an offer for your wellness business and ways to make it even better. 5 Steps to a Wellness Marketing Strategy Free Download: https://register.yourwellnessmarketer.com/5stepsdownload For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services.

There is a lot that goes into making your wellness business marketing successful, but there are ways to doom your marketing strategy from the start. Not knowing what truly sets you apart from your competition could take away any chance you had at reaching your business goals. Some feel they know what sets them apart until they see that their answer is the same as everyone else’s: that they care, or they provide the best service. The problem with this is most people are saying these things and no one can prove it until AFTER you make the sale. So… that creates a pretty tough sale. In this episode, I walk you through an exercise that will help you uncover your unique value proposition that you can use in your marketing strategy. You can download this free activity to find your unique proposition here: https://yourwellnessmarketer.com/resources/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketin

Friction is what prevents potential clients from working with a business or staying with one. It bogs down systems, slows processes and is often less efficient. In the fast-paced world we not live in, people are expecting efficiency and convenience. If you aren’t keeping up with this trend, your competitor may be stealing your potential business and your wellness business is bound to hit a glass ceiling in growth. In this episode I go over four of my favorite tools to use to create frictionless processes in my own business, as well as my clients’ wellness businesses. I have a lot of experience with these specific tools and have seen the impact they have made in the processes of various wellness businesses and marketing campaigns. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

There are special skills you need to make a wellness business work - I’m sure you are all aware. But most people are thinking of the technical skills. If you don’t have the technical skills to offer a great product or service, your business probably won’t do very well - TRUTH. But there are other skills that are just as vital that I constantly see a lack of with my clients. I would even consider these fairly rare. The good news is they can be simple to get. Once you’re aware of them and their importance, you could be in a MUCH better position to succeed. In this episode I break these down to offer clarity to marketing your wellness business and what ways you need to understand the process to ensure lasting success for your wellness business. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

business Too many marketing strategies don’t have an analytics plan. I see business owners blast ads and social media campaigns without knowing how to properly measure their success or even what analytics they should be looking at on a regular basis. In this episode, I go through my top 4 insights I think are most important for online wellness businesses. Use these insights to measure the progress of your online business to ensure you’re moving in the right direction and have successful marketing campaigns. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Making one marketing strategy that doesn’t address people in different parts of your sales funnel can set you up for failure.In this episode, I go over the three marketing strategies you must have if you want a successful marketing campaignListen to this episode and implement these strategies into your campaign to be sure no potential clients are being missed. These strategies are geared towards building an actual brand that is resilient and sustaining instead of trying to make quick sales now and ensure stability for years to come. Related episodes: Your first steps before creating a marketing strategy: https://yourwellnessmarketer.com/episode14/Creating your first content plan: https://yourwellnessmarketer.com/episode10/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

After seeing so many of my clients come to me with no results on social media, there is a really common reason why- they’re using it for the wrong purpose. Misunderstanding the use of social media can greatly hurt your results and even damage your brand. It can repel people and it’s hard to change their mind once they have an opinion of you and your business. Listen to this episode to find out how social media is meant to be used and how NOT to use social media to protect your brand and bring you the results you are looking for. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services. 

A common thing I see in small business owners is not knowing their true target audience. They either tell me they don’t have one (we all do) or they make them far too broad. In this episode, I go over why you need a defined target audience and how to define yours. I will walk you through 3 simple steps of creating your target audience and give you a great place to start in your marketing strategy. Changing your target audience can make or break your marketing strategy so check this episode out! Business avatar download: https://yourwellnessmarketer.com/resources/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketerVisit yourwellnessmarketer.com for wellness marketing education, tips and services.