Your Wellness Marketer Podcast

If you have a membership as one of your offers in your product suite, you know selling an ongoing membership is so different from selling a group program, course or 1:1. With memberships, we need a constant flow of people coming in and as few people as possible dropping out. This week on the Scaling to Freedom Podcast, I share the strategies we see work the best in the agency for our clients with memberships. I talk about how we keep these memberships flowing with new members. A must-listen if you have a membership! In this episode, you will be able to:Elevate your membership business by applying reliable sales and retention strategies.Harness the power of quarterly live events to stimulate membership growth and engagement.Implement evergreen event advertising to optimize lead generation and list building.Enhance membership value by providing standalone content with captivating themed marketing approaches.Boost retention rates using market research, tiered offers, and customer loyalty schemes.

Have you been trying to increase business profits during uncertain times, but feel like no matter what you do, nothing seems to work? Stop wasting time on ineffective tactics and learn how to use bundles, flash sales, affiliate programs, and more to rapidly boost cash flow and achieve lasting success.In this episode, I share six quick cash injection ideas to up level a coaching business and achieve freedom, from bundles and flash sales to affiliate programs and no-brainer offers.Stay tuned!Here’s a closer look at what I discuss in this episode: [00:00:01] Introduction - quick cash injection ideas that highlights the importance of having such ideas in times of low sales.[00:02:23] Bundles - bundling multiple smaller programs together to offer them at a discounted price. This simple idea helps to attract clients who may have been on the fence about your work.[00:03:07] Flash Sales - Flash sales work well because of their short time frame, and they are likely to attract people who have already decided to purchas

This week on the podcast we brought on a special guest, Mandy Emerson who is the founder of The Fierce Social Society to come on and break down the social media trends of 2023 so you can keep up with the newest changes and still generate sales from your Instagram despite how different things are now!We chatted about whether social media is still worth it, common mistakes, what to do about them and how to revive a dead account!You won’t want to miss this episode

Tell me if this sounds familiar: ✔️People are signing up for your freebie or webinar✔️They're opening the emails✔️They're clicking the links❌But they're just not buyingIf this is your scenario, I understand the frustration. In my years of experience working on successful evergreen funnels and live launches, there is ONE way to find out for sure why this is happening.That's what I cover this week on the Scaling to Freedom podcast. I'm going to give you step-by-step directions on what to do in this scenario so you can find out why your offer isn't selling and what to do about it so you can get your business to the place of high ticket sales and growing impact. Here’s a closer look at what I discuss in this episode: Why you’re offers might not be sellingThe importance of feedback to improve your program/offerRecommendations on how to get good (or critical) market researchHow asking specific questions can help you find the right answers to your problemsResources: Grab Freebies HEREAp

When I was ready to become a mother, a part of me feared what it would do to my business.Would I be able to keep working this hard? Would I lose love for it? Would I be able to juggle them both? Would I still have a business afterward?These fears certainly didn't stop me from becoming a mother, but they did make me extremely curious about what this experience was going to be like. And I'm so grateful to have conquered through the first 6 months - as a single mom entrepreneur.On the podcast this week, I shared my story of my experience over the past 6 months juggling both, handling postpartum, the things I loved and the things I struggled with. Tune into the Scaling to Freedom podcast to hear my experience.Here’s a closer look at what I discuss in this episode: Fears about being a new mom as an entrepreneurThe ups and dowms of juggling a business and a new babyThe realities of postpartum and being a SMBCResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInsta

Sharing the behind the scenes reality of what it's like to have a successful coaching business, but this week we aren't just glamorizing the wins. We are chatting about the dark side. Because there's that, too. And if you're in it or have been, I want you to know that you're not alone. Tune into this week's episode on the Scaling to Freedom podcast to hear the reality of what ALL coaches go through at one time or another. Here’s a closer look at what I discuss in this episode: The scary truth behind launching… and failingBeing a broke 6- and 7-figure coachWhen clients don’t pay, and lawsuits are threatenedFeeling burnt out and wanting to burn it all downResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

"I want to burn my business to the ground."I've heard this exact statement from many coaches. Coaches that have very glamorous Instagrams of high cash months and raving testimonials.The truth is, growth can be painful and if your business isn't ready for the high volume, it can be an absolute nightmare leading to intense burnout.This week on the Scaling to Freedom podcast I break down scaling vs. growing and what you need at minimum before ramping up the volume in your business with ads. Here’s a closer look at what I discuss in this episode: The difference between growing vs. scalingThe importance of processes and systemsHow having a reliable team will make or break your businessThe importance of reviewing your product suiteResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

When should you see a return on your ads? I don't think there is a more asked question

I have been in client services for almost a decade, when I started out in 2013 building websites as a freelancer. Over the years, there are so many mistakes I've seen clients make that make it almost impossible to serve them at the highest level.This isn't about being a good client to be fun and easy to work with. This is about getting the most out of your investments, making good decisions and heading towards your goals. There are ways that you might be blocking your team from their fullest potential and if you have big goals, this could be the death of them.This week on the podcast, I gather the top characteristics and behaviors from our BEST clients that get the HIGHEST return on their ads and listed them out on the podcast.If you have a team, and certainly if you invest in ads, this one is for you. Listen in to see what these clients have that give them the best results on their journey to 7 and multiple 7-figures. Quick hint: ALL of these clients make at least 7-figures a year, and there is a r

When I was pregnant, I tried to binge as much content as possible about maternity leaves for entrepreneurs.I'm pretty sure I finished in a single afternoon because there was so little of it.When you are an entrepreneur ready to take maternity leave, you don't get to just let your boss know you'll be out for x amount of weeks. There is a TON of planning and a million details to take care of.Before my maternity leave, I shared my plan on the podcast with the caveat that I hadn't carried it out yet. Well, now I have and this week on the Scaling to Freedom podcast I share a recap of how it went, insights, things I would do the same and things I would do differently.If you're an entrepreneur looking to have children in the future or are pregnant now, this one is for you

If you're a coach in this space, I'm sure you've seen your peers share their amazing results with big numbers after their launches. Curious what these successful launches have that make them so successful? I've been a part of A LOT

The Scaling to Freedom Podcast is back! 2022 was a year of growth, change, and new journeys. After a much needed maternity leave, we are back better than ever and ready to share with YOU everything business growth related.In today’s quick episode I discuss some major changes we are making to the podcast, including really zooming in on those 6- and 7-figure female entrepreneurs and coaches. This podcast can help anyone who needs the information, but we are really going to focus on how ads help this group specifically. This year we are also going to focus more on the BTS of our business, what exactly we do, and how this will help YOU reach your goals effectively. Stay tuned for 2023… It’s going to be a big year!Here’s a closer look at what I discuss in this episode: What is happening in in business and my life as of nowWhat to expect from the podcast in 2023An inside look at what our agency does for our clientsClarifying what this podcast is about and who it’s forResources: Apply to work with us! Free Ads Mini-

We’ve almost reached the end of 2022! How wild, right? This time of year raises the question… Should you continue to run FB ads during the holiday season? There is no right or wrong answer to this, but in today’s episodes I’m going to explain an idea of what to expect with your ads in Q4. I will also be talking about whether you should run your ads during the holidays, what I don’t recommend for coaches during this time, and how to manage your ads during the holiday season. Stay tuned!Here’s a closer look at what I discuss in this episode: Should you run ads during the holidays What I don't recommend for coaches in Q4 How to manage your ads during the holidays An idea of what to expect from your ads during this timeResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Becoming a business owner has been one of the most rewarding, and humbling, experiences I have ever had. I was able to grow a successful ads agency, help an array of business owners and coaches, and build a life of freedom. On the other hand, it brought up every feeling imaginable and made me confront the deepest parts of myself. As rewarding as the freedom is, entrepreneurship is hard, which is why many people fail. But if you’re able to overcome those challenges you discover an inner strength that sparks so much power it becomes addicting. In today’s episode I’m going to discuss one of my favorite topics: how to deal with the roller coaster of emotions that arise with entrepreneurship. I go into what makes being an entrepreneur so hard, and how it has nothing to do with the journey. I will then talk about why discomfort is actually a good thing, and how I overcame my fear in my business. Finally, I talk about how hitting milestones don’t make things easier and what they actually do. Stay tuned!Here’s a clos

Gaining success in your business has been the long asked question for entreprepreneurs. But, at what cost to you - or your offers? It is a common misconception that if a launch doesn’t go the way you planned you should just discount it and chock it up as a loss. I’m here to tell you there IS a way to make your offer more valuable without any discounts (or definitely a lot less!).In today’s episode I’m going to talk about the difference between what an offer is and what a product is. This is commonly used interchangeably when in fact they are two different things. I will then go over 5 ways to increase your offer without discounting your services or offers. Finally, I will go over how to know what changes to make in order to get the most success. Stay tuned!Here’s a closer look at what I discuss in this episode: The difference between your offer and your productThe 5 ways to increase your offer valueHow to know what changes to makeResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Retu

If you’ve been in the online business space for any amount of time, I’m sure you’ve heard all about the “hustle culture.” It’s “make 10K in a day with my program” or “the more you put in, the more you’ll get out!” and “create freedom today with xyz…” but at what cost? I’ve done both hustling and slowing down and, not that there's anything wrong with that life, have found by slowing down in my business and being more intentional with my time I’m able to not only have a more successful business but TRUE freedom in my life. In today’s episode I talk about 5 things I noticed once I slowed down my business growth. I talk about the benefits it had on my personal/social life, which ultimately allowed me to become a mom; I talk about having the time to create fool-proof SOPs and trainings for my team in order to have a more functional business; and I also talk about how staying present allowed me to propel my business forward by taking the time to review all aspects of my business. Listen in!Here’s a closer look

Every business owner’s goal is to have low expenses and high profits, right? Well, after evaluating my business, I was able to cut my busines expenses in HALF. And the best part? Profits increased, systems became more streamlined, and I was able to focus more on increasing client experience! In today’s episode I talk about how I was able to cut my business expenses in half by reevaluating unnecessary expenses and subscriptions, switching from using independent contractors to in-house employees, and creating SOPs and video trainings for every system in the agency. Stay tuned!Here’s a closer look at what I discuss in this episode: How evaluating my subscriptions to cut back costsThe importance of team performance and switching to in-house employeesCreating streamlined trainings and SOPs to cut back on training timesResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Over the years I have seen FB ads change drastically. From IOS 14 tracking interruptions to a more saturated market to changing the name from “Facebook” to Meta. But one thing is the same – in order to be successful in ads you MUST be aware of the trends. In today’s episode, I talk about some of the trends I have seen in 2022 and what I predict will continue to excel in the next year. I talk about some strategies you can use in your business and ads to make them more successful; and finally, I discuss how having a strong organic marketing strategy is fundamental for a successful ads campaign. Here’s a closer look at what I discuss in this episode: Ad creatives that are doing best in 2022 Organic, native ads vs. specifically curated adsThe power of Reels and short videos Having strong fundamental marketing and how it creates more successful adsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite