Marketing Week

Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.In this episode of Marketing Week Meets, recorded at The Festival of Marketing, Mark answers the audience’s questions and tackles:- Why CMOs need to talk about “making money first” and brand and customer satisfaction second if they want the respect of CFOs- Why long-term brand building should be the job of agencies- The coming Apocalypse in marketing caused by a lack of formal training among marketers- His “despair” over the lack of appetite of British marketing professors for practical experience- Having no major professional regrets and why he applies the 40/40/20 rule to making money Hosted on Ac

Rita Clifton has been described as the “doyenne of branding” and with 40 years of experience in the industry such praise is merited. Career highs include stints as vice chair of Saatchi & Saatchi during advertising’s heyday and chair of Interbrand, where she was at the forefront of a push to get brands valued as tangible assets on a company’s balance sheet. She is also the author of several books on branding and is a serial non-executive director with current NED positions at Nationwide and Asos. She was awarded a CBE for services to advertising in 2014. In a wide-ranging interview, Clifton discusses• The revolution in marketing in the early 80s • How agencies grew with the changes • The challenge of getting brands recognised as core assets • Why brand needs to be the organising principle in companies • The skills required to become a non-executive director Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of the Marketing Week Explores podcast we explore the launch of The School of Marketing, a new learning platform and series of educational initiatives aimed at solving the looming talent crisis in the marketing industry by raising awareness of the profession as a career option for young people.To explore the initiative further Charlotte Rogers chats to Ritchie Mehta, dean and managing director of the School of Marketing, Mark Evans, Direct Line marketing director and chairman of the School of Marketing and Marketing Week editor Russell Parsons. Hosted on Acast. See acast.com/privacy for more information.

Syl Saller is one of the UK’s highest-profile and most respected marketers. Beginning her career at Gillette in 1984 she had a number of senior leadership and marketing roles before joining Diageo in 1999, rising through the ranks to become global chief marketing and innovation officer in 2013. Notably, in a world which often sees marketers bemoaning their lack of influence, she is also on the company’s executive board. Related, she is the president of The Marketing Society, where she is pushing an agenda aimed at making marketers better leaders in their businesses. In a wide-ranging interview Saller discusses: · Why you can learn as much from failure as you can from success· The evolution of the Diageo brand· Empowering the next generation of female leaders · Why marketers need to “follow the margin”· Finding the balance between being demanding and supportive· Why taking things personally is a good thing but “wallowing” isn’t Hosted on Acast. See acast.com/privacy f

There are not many marketers who can boast about having founded a major brand. But that’s what Gav Thompson did when he launched Giffgaff in 2009, which is just one significant stop-off in a career spanning almost 25 years. Not one to settle on a particular path, his professional journey to date has been anything but linear. Indeed, it is the very epitome of a zig-zag career, taking in some of the biggest names in agency world, telcos, startups and a stint as CMO of Paddy Power at the height of criticisms over its controversial - some might say distasteful - ad campaigns. In a wide-ranging interview Thompson discusses:Why hanging out in bars and shops is the route to true customer centricity.How far is too far when it comes to controversial ads.The cultural, branding and insight challenges of launching a startup. Why 'creativity versus data' is a false dichotomy.The route to brand success - a marriage of efficiency and effectiveness. Hosted on Acast. See acast.com/privacy for more information.

FMCG has always been heralded as the ultimate place to learn marketing, but with the rise of faster-paced, perhaps more innovative sectors where young marketers can learn a wider array of skills and more hands-on learning experience, is FMCG still the only option? Hosted on Acast. See acast.com/privacy for more information.

Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history.  She left marketing in 2015 to work with film-maker Richard Curtis on Project Everyone before becoming CEO of Prince Charles’s charity Business in the Community in 2016. She was awarded an OBE for services to marketing in 2015.  In a wide-ranging interview, Mackenzie discusses:Why marketers should pursue P&L responsibilityWhy the complexity of unloved sectors should be appealing to marketers The ongoing battle for gender equality in boardrooms Why the “incredible” Richard Curtis is as good a strategist as he is comedy writer Why most brands talking brand purpose are just paying “lip service” Hosted on Acast. See acast.com/privacy for more information.

As brands overhaul the established model of discount-based loyalty schemes, is rewarding longevity now the answer to incentivising profitable customer relationships? Hosted on Acast. See acast.com/privacy for more information.

Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith and author of "Digital Darwinism" about a wide range of topics from the importance of people and creativity in digital transformation to the role of brands on social media. Hosted on Acast. See acast.com/privacy for more information.

In the latest Marketing Week Explores Podcast reporter Molly Fleming speaks to Mark Sandford, chief revenue officer at the Book of Man, about the impact toxic masculinity has on male mental health, while senior writer Charlotte Rogers interviews Iain Sawbridge, CMO of Beano Studios, about using content to address children's issues around mental health, confidence and emotional literacy. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS where in addition to overseeing brand strategy for some of the UK’s biggest financial services brands, he is also on its executive committee.In a candid interview, Wheldon discusses:The challenge of rebuilding RBS' brand repuationWhy marketers shoudn't get distracted by digitalTackling a "discombulating" corporate crisis at BarclaysWhy marketers would benefit from working at agenciesHis career highs and lows The biggest challenges marketers will face in the future Hosted on Acast. See acast.com/privacy for more information.

In the latest Marketing Week Explores Podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet of Things and 5G. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more.Through his work he has gathered the attention of some of the world’s biggest brands, many of which have adopted his evidence-based approach. However, some have also taken issue to his black and white approach.Sponsored by Salesforce. Hosted on Acast. See acast.com/privacy for more information.

Is marketing considered a career destination? We surveyed more than 8,000 students about whether they would consider marketing to be a career destination. And the results have proven to be a wake up call for the industry. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week discusses key insights from our annual Career and Salary Survey, including why marketers in the gaming and gambling sector are so happy and what can be done to address the gender pay gap. Hosted on Acast. See acast.com/privacy for more information.

Mark Ritson on the biggest stories of 2017 by Marketing Week Hosted on Acast. See acast.com/privacy for more information.

The Marketing Week team discuss the campaigns, high and low lights of the year and look forward to 2018. Hosted on Acast. See acast.com/privacy for more information.

Careers doctor episode 4: Workplace diversity by Marketing Week Hosted on Acast. See acast.com/privacy for more information.

Microsoft’s Helen Tupper and Direct Line's Mark Evans join Marketing Week’s Russell Parsons for the latest careers podcast. Hosted on Acast. See acast.com/privacy for more information.

Microsoft’s Helen Tupper, Sainsbury’s Sarah Ellis and scholars from The Marketing Academy join Marketing Week’s Russell Parsons for the latest careers podcast. Hosted on Acast. See acast.com/privacy for more information.