Marketing Week

In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in organisations.We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence.The team then explores the media models that have the scope to save publishing. Sparked by the fact Marie Claire is becoming digital-only, we look at what the brand, and other publications, need to do to succeed in today's digital world. Hosted on Acast. See acast.com/privacy for more information.

The Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA's gender rules have gone too far. Hosted on Acast. See acast.com/privacy for more information.

Cindy Gallop is a consultant, entrepreneur and activist. She is also one of the highest profile figures in the advertising industry.After bowing out of advertising in 2005 following a stint as president and chair of BBH in the US, she set up a brand consultancy and several businesses including MakeLoveNotPorn, the “world’s first user-generated social sex video-sharing platform”.She is a passionate advocate for diversity in the ad industry and stamping out the sexual abuse and harassment she believes is common.In this podcast, Gallop discusses the business case for diversity, the virtues of being self-employed and why pornography is currently substitute for sex education.Highlights include:· Why you should work out your values before your career choice· Why the ad industry’s glory days could still be ahead· The folly of ageism· Why 45 is the age to leave corporate life Hosted on Acast. See acast.com/privacy for more information.

The latest edition of the Marketing Week Explores podcast was recorded during the School of Marketing’s inaugural event, set up to get young people from diverse backgrounds to consider a career in marketing.In it, senior writer Charlotte Rogers asks a panel of guests to reflect on their experiences and perceptions about working in marketing. Hosted on Acast. See acast.com/privacy for more information.

In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and senior writer Charlotte Rogers discuss how brands are opening up their businesses to new ideas and collaborating to bring fresh innovations to the table. Hosted on Acast. See acast.com/privacy for more information.

Scott Galloway is an academic, author and entrepreneur. He is also one of the world’s best known and most respected voices on modern marketing.The NYU marketing professor's first book, The Four, was a dissection of the rise of tech giants Google, Facebook, Amazon and Apple. His latest, The Algebra of Happiness, tries to distil the pursuit of success, love and the meaning of it all.In this podcast, Galloway discusses his career choices, the route to fulfilment and the state of marketing. Highlights include:· The virtues of starting a business during a recession· Why you should not “follow your passion”· Why “woke washing” in marketing is disingenuous · The threat of algorithms to marketing and society Hosted on Acast. See acast.com/privacy for more information.

Julia Goldin is Lego’s chief marketing officer, responsible for leading an 1,800-strong team on its mission to inspire the “builders of tomorrow” and give as many children as possible access to the developmental benefits of Lego. A keen pianist and scuba-diver, Goldin moved from Russia to the US in the late eighties to study communications at the University of Illinois before going on to do an MBA in international marketing and finance. Her marketing career began at Quaker Oats shortly after that, which was followed by 13 years at Coca-Cola and then Revlon, before she joined Lego in 2014. Five years later and Julia and her team are working on projects with NASA and sea life rescue in France. In this wide-ranging interview, Goldin discusses everything from how her early life influenced her move into marketing and the most pivotal moments of her career to what she hopes her legacy will be. Topics include: •Her biggest marketing influence (clue: it’s not a marketer)•“Growing up behind an iron curtain” - her expe

In the latest Marketing Week Explores Podcast news editor Sarah Vizard sits down with senior writer Charlotte Rogers to discuss how increased attention has been put on determining the impact of media, meaning creativity has appeared to be in decline, but new methods and a renewed focus could reignite the spark. Hosted on Acast. See acast.com/privacy for more information.

Jan Gooding is one the best known and highest regarded marketers in the UK. After leaving university, she began her career on a management training course at Selfridges before embarking on a 12 year career in advertising. She moved client side in 2004, first with BT before moving to British Gas and then Aviva. After leaving last year, she now enjoys an archetypal portfolio career. She continues to champion gender equality in business and is a supporter of more inclusive working environments. In a wide-ranging interview she discusses: Why her skills as a marketer helped her become an "accidental activist". Her "career limiting" inability to stand by and keep quiet on issues.The "shameful" sexism and racism she saw in 80s ad land. Why markers have a responsibility to help drive societal change. Her biggest bugbear - "obsession" with digital tools of questionable effectiveness. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland is vice chairman of Ogilvy, where he has spent almost the entirety of his 30 odd years in advertising. He is also a Radio 4 regular and Ted TALK star.The 'Don Draper of the UK’ as some describe him is also one of the world’s most acclaimed behavioural economists, on which he consults for some of the world’s biggest brands. He is also now an author with his book "The surprising power of ideas that don’t make sense’ soon to be released. In this episode of the podcast Sutherland discusses what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing, and the battle between effectiveness and efficiency. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market. Hosted on Acast. See acast.com/privacy for more information.

Keith Weed is one of the highest-profile marketers in the world. As CMO of Unilever he oversees one of the biggest marketing organisations in the world. He is also a vocal advocate for change in the industry and is currently president of the Advertising Association, where he is leading efforts to increase trust in advertising. He has also rallied to improve the veracity of digital ad metrics and end gender stereotypes in advertising, among other things.In a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019. Topics include: •The relationship marketers must have with their CFOs•The folly of the digital moniker•The risk data poses to creativity Hosted on Acast. See acast.com/privacy for more information.

From the benefits of bringing new thinking to an unfamiliar sector to driving change as an interim marketer, Marketing Week explores the opportunities and challenges of taking an alternative path. Hosted on Acast. See acast.com/privacy for more information.

Nicola Mendelsohn is Facebook’s Vice-President for Europe, the Middle East and Africa and as such one of the most influential executives at one of the world’s biggest brands and significant marketing channels. Starting her career in advertising BBH in 1992 she rose to business development director before leaving to join Grey London as its deputy chairman in 2004. In 2008 she left to join then independent agency Karmarama as partner and executive chairman, a position she held for five years before leaving to join Facebook. In a wide-ranging interview Mendelsohn discusses:· How she coped when diagnosed with cancer· How BBH’s approach to creativity has helped shape her career· Why more needs to be done to help women reach leadership positions· Brand safety, political advertising, data use and Facebook’s role and responsibility · What Facebook needs to do to restore trust in its brand Hosted on Acast. See acast.com/privacy for more information.

Fernando Machado is a marketer on the up. Since joining Burger King in 2014 after 18 years at Unilever he has been celebrated for the brand’s quirky creativity and its willingness to take a stand on societal issues, achieved on limited budget. He was recently named 'Grand Brand Genius of the Year' by Ad Week in the US, an award that followed Burger King being crowned Creative Marketer of the Year at Cannes in 2017.In this wide-ranging interview, Machado discusses:· Why the “great idea” is everything in marketing· The importance of having a challenger mindset· Why data-led companies don’t need marketers· His quest to convince people that fast-food is “not evil” · Why Burger King’s brand DNA justifies its purpose driven campaigns Hosted on Acast. See acast.com/privacy for more information.

How does company size impact on career development? Do you need a marketing degree to break into the industry? Are businesses catching up to the demand for flexible working and which sectors offer marketers the highest wage packets?The 2019 Marketing Week Career and Salary Survey gets under the skin of these issues as the UK's biggest analysis of the state of marketing as a career destination.In the latest edition of the Marketing Week Explores podcast, editor Russell Parsons, features editor Lucy Tesseras and senior writer Charlotte Rogers wrap up the key takeaways from the survey and explore what it reveals about the marketing industry in 2019.........The 2019 Marketing Week Career and Salary Survey analysed the responses of 4,415 marketers from 24 different industries including agencies and consultancies, the automotive sector, entertainment, FMCG, financial, telecoms, sport and travel. The seniority of the respondents ranged from graduates and marketing assistants to senior managers, board directors and p

In the latest Marketing Week podcast, editor Russell Parsons and reporters Ellen Hammett and Molly Fleming share their marketing moments of 2018, predictions for the year ahead and what they would like to consign to Marketing Week's Room 101 in 2019. Hosted on Acast. See acast.com/privacy for more information.

Sara Bennison is a marketer with almost 30 years of experience. Starting her career as a graduate trainee at JWT in the late 80s she rose to become managing partner at Grey London in 2003. She jumped client-side to BT and then into financial services, first at Barclays, where she was CMO of its personal and corporate bank, then to Nationwide in 2016 where she works today.    She is an active advocate for change with various industry bodies and was named Visionary Marketer of the Year at Marketing Week's Masters of Marketing awards. In a wide-ranging interview, Bennison discusses:· Why brands need to give their agencies the time and space to have “the crazy idea”· Why the financial crash was good for branding in the financial services industry· Why the true test of a marketer is when things aren’t going to plan · The virtues of testing yourself in an alien environment· Overcoming marketing’s “obsession with numbers” and focusing on the long term· Why it’s important to work for a company aligned with your value

In a world overwhelmed with ideas, propositions and things, what role should marketing play when it comes to building a brand from scratch? When launching a new venture, budgets can be tight and the founders’ focus is usually on developing a product a building a customer base as quickly as possible, any way they can. Here, MW reporter Ellen Hammett and features editor Lucy Tesseras discuss building a brand from scratch. Hosted on Acast. See acast.com/privacy for more information.

Seth Godin has the eyes and ears of marketers throughout the world. He is the writer of the world’s most read marketing blog, and has written several best-selling books on marketing, business and personal development. He is also an entrepreneur and a marketer of significant note, taking his place in the Marketing Hall of Fame, an induction no doubt helped by a stint as Yahoo VP of direct marketing in the 90s. In a wide-ranging interview Godin discusses:Why his advice for young marketers is “Do marketing”.The limitations of 'big data' and why it will only ever lead to incremental gains.What marketers can learn from The Grateful Dead about targeting and segmentation.The battle between good and evil that will define the future of marketing.How marketing helped end the cold war.Why more focus should be on the customer’s purpose and not the company’s. Hosted on Acast. See acast.com/privacy for more information.