A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Amy specializes in helping interior designers pitch for press publicity. She follows a proven method of evaluating your press potential, current marketing materials, identification of storylines, and designing a strategic method for your media outreach plus specific recommendations for implementing such method.  She also helps designers in personalized pitch development for your current and future pitching on print and online. She is an editor and contributor to some of the biggest magazines on the news stand (Lucky, Country Living, Condé Nast Traveler, InStyle, Better Homes & Gardens). Amy authored the book Recipe for Press (Pitch Your Story and Create a Buzz) and then took to the road, sharing her editorial insights with creative entrepreneurs.  Her book  has been called “the small business blueprint for DIY publicity,” packed with good, no-nonsense advice on how to get your story or product onto the pages of influential publications. Amy conducts lectures and workshops to further educate entrepreneurs on

Hi Welcome to another episode of  A Well-Designed Business. On the show today I have Brook Devenport. Brook is the owner of Blinds & More located in Minnesota. We are going to hear Brook’s personal story and how she took a business that practically started by accident and after nearly 6 years she transformed it into a well run, profitable business with 7 team members who together do both custom window treatments and interior design in Southern Minnesota and Northern Iowa. Show Notes  The business didn’t magically grow into a high earning business. It took a lot of planning and tool-using Initial sales targeting was $60,000 in yearly sales. On the second year annual sales was $178,000. Current sales run to $650,000 annually Sales goal was but sales was Things they did differently to achieve the sales goal Her husband’s role in the success of her business Tracking appointments and tracking dealer’s performance All the tools they installed to track and monitor the business Their “ahah” moment Col

I have another fun show for you today! Taylor Spellman is with us today. Taylor is a New York based interior designer and staging expert. She is also the host of Bravo’s new TV show “Yours Mine or Ours”. No matter what she is designing- whether it be a 10-million-dollar penthouse, the lobby of a high-rise or the showroom for a fashion client-- her super down to earth personality combined with her bold style makes her a stand out in our interior design community. Taylor has the unique and unteachable talent using high end one of a kind pieces to an afternoon spent at the Goodwill. Today you will learn how she came from humble beginnings and now has million dollar clientele in New York City. Show Notes: Did Taylor go to school for interior design? What are some pros for an interior designer that was not classically trained in the interior design field? What do Taylor’s clients have in common? How did she decide she wanted to work with men for her niche? How long did she research her idea for her niche be

Welcome back to another power talk Friday! I am happy to introduce to you Lindsey Anderson who is also known as One Click Lindsey. The reason for this is that she is a professional coach, counselor and her business is in helping. Lindsey is the founder and CEO of Trafficandleads.com. Today we are going to talk about how to get your web presence to work for you. Show Notes: How can you capture the email address of a potential client? What does it mean to capture an email address of someone who visits the website? Are most of the people that visit the website ready to commit? What is an e-book? What is email marketing? Are there other ways besides eBooks to resource your website? What is Fiverr and how can it be helpful? How often should you email the email addresses you receive? What does it show when you email people who have given you an email address? After getting the email address do you need to hire a professional to help manage the emails? What is MailChimp and how can this be helpful? Wha

Kate Greunke  is with us today! Kate is a published author, entrepreneur and founder of Kate the Socialite. Kate the Socialite is a marketing firm and niches in marketing for interior designers, window treatment professionals and remodelers. After two years of watching interior designers be taken advantage of by big companies and listening to her clients say and tell her how difficult it was to keep up with their email and social marketing, Kate decided to create a solution. She had already been designing custom newsletters and social media content for years. Not everyone could or would spend big bucks on a custom package. She decided to create a marketing solution that was affordable and easy to use, something that could be easily customized and sent in just a few clicks. Then a short time later, Socialite Subscribe was born! Check out Kate's website at  www.katethesocialite.com. Show Notes: How did Kate arrive at her platform niche? Who were her best customers? What happened to her business when Kate

Something must be in the air, I keep running into fourth generation business owners! Last week Scott Kravet was here for our 100th episode and he told us about the history of the Kravet family. He is part of the fourth generation of the Kravets to work and run Kravet Inc. Today we have Jake Baer on the show with me and he is the twenty-eight-year-old CEO of Newel. Newel is the home of the largest decorative art collection and furniture in the US. Newel has been known for many years for its prop rental business since the 1930s. Jake was named the CEO of Newel in 2015 and he has really spearheaded change with a brand-new gallery in Manhattan. He has recently moved their collection to a massive warehouse in Long Island City in Long Island. We are going to talk about how he is moving Newel into a new age. Show Notes: What was it like for Jake growing up in a family business? Who did he work with to learn the business? What sort of challenges has Jake faced being a young CEO? Are his siblings involved in th

Welcome to another power talk Friday! We have Shauna Lynn Simon with us again today! If you listened to a previous power talk Friday, we started talking about how to host a successful home consumer event. In the first episode, we talked about the first three things that you need to do to set up a successful event. This included choosing your title, choosing the venue for the workshop, how to market your event and securing sponsors. Today Shauna Lynn is going to take it further with us and talk about content creation, managing and selecting guest speakers if it’s not yourself, handouts that you should possibly do using your event for a lead generation machine. Show Notes: How can you create a good visual at your event? If you don’t access to electronic presentation what are some other ways to present? How can you prepare for your speaking part? Do you want audience participation? How should the area for seating be set up? When should you ask for donations at an event? How can you use your vendors to e

Before I introduce our guest on the show today, Joni Vanderslice I have a big announcement! I am happy to introduce a new sponsor to the show: Mydoma Studio. If you remember a couple of weeks ago we had Sarah Daniele, the CEO of Mydoma Studio who told us about her company, how she came to found it, and all the features it has for you to help run your interior design projects more efficiently. If you missed that show you should go back and listen to Sarah and all about Mydoma Studio! In the meantime, thank you Mydoma Studio for recognizing these fabulous interior designers that we have here at A Well Design Business. As I said we have Joni Vanderslice with us today and she is the owner and president of J. Banks Design Group in Hilton Head, South Carolina. Joni founded her firm thirty years ago! Since then she has nurtured the Hilton Head Island-based operation into an internationally recognized force of residential and resort design. J. Banks Design takes on a global portfolio of projects that translates reso

This is a celebratory episode dear loyal listeners! This is our 100th podcast episode and it’s time to celebrate! It’s certainly a very optimistic number as the podcast prognosis goes:  If you make it to the 7th episode, you can make it to the 45th … and if you make it to the 100th you’ll make it for a while! Our guest for this landmark episode is Scott Kravet, the great grandson of Samuel Kravet, the founder of Kravet Inc.  Kravet Inc. will be celebrating its centennial anniversary in 2018. Another 100th reason to celebrate! Kravet Inc. was established in 1918 by Samuel Kravet, and it has grown to be  the industry leader in the home furnishings industry -- fabrics, furniture, carpets, drapery, trimmings, wall coverings, and others. The family’s commitment to innovation has helped the company transform from a small fabric house to a global leader, representing brands and designers from all over the world. Kravet Inc. owns Kravet, Lee Jofa, Groundworks and GP & J Baker, all high-end fabric houses that special

It’s power talk Friday again! I have a treat for all of you today. I found our guest, John Muldoon while I was doing research, and I got jazzed up when I saw what John is doing! We are going to be talking to him about his “business” (a consulting firm) that he has had for twelve years! But we are really going to get into his powerful blog called The Monthly Experiments Project. Show Notes: What is his description of his job and why are there two versions? How did he come up with his brand? What is his blog The Monthly Experiment about? How did he come up with his blog: The Monthly Experiment? Why is he doing his blog The Monthly Experiment? What happened when John finally found a balance between work and life? What did he do to help pick up the business when he started working less? How do you get more referrals according to John? How can you make your blog or podcast more successful and what is the most important quality a blog can have? How can you be more helpful? What are the two things that

Today on the show I have Carrie Leskowitz! Carrie brings a unique perspective to her work. She is not only an interior designer but she is also a certified Marth Beck life coach. Carrie combines her background in fashion and psychology with twenty years in the interior design industry. She shows her clients how our living space often mirrors our inner space. Her blog: Carrie’s Design Musings, is in its sixth year and has a very loyal following! Show Notes: How did Carrie come to interior design? What was her experience at Design Bloggers Conference? Why should you go to the Design Bloggers Conference? What are the requirements to qualify for the Design Bloggers Conference? How often is the Design Bloggers Conference held and where is the conference venue? Do you get paid or is there money involved going to the Design Bloggers Conference? What were her observations at the Design Bloggers Conference? What did Carrie do while at High Point at the Design Bloggers Conference? Why did she start her bl

Our guest today on the show is Linda Holt! Linda was recommended to me by a listener of the podcast! Thank you, Marie! She suggested Linda because she admires her work and she loves the interesting bit that she comes from a twenty-year career in photography and she specializes in modeling and celebrity head shots. Linda has worked with more than 3000 celebrities, actors and models as one of Boston’s top headshot photographer. So today she is going to talk to us about why she made the switch from photography to interior design. Show Notes: What degree did she earn first in college? Why didn’t Linda get a degree in interior design when she went to college? What niche made her so successful in photography? How did she arrive at her systems that she used in her photography business? Why is it important to pay attention to personal details and remember them with clients? How does she use Pinterest and Pinterest Boards for her business? How does she bill for her work and what are the factors that determine

We are back with another power talk Friday and we have Fred Berns with us again! As you know Fred Berns has been on the show two other times. We have talked about our bio briefing, our website once over because Fred is a leader in the interior design business coaching arena. He has twenty-five years of experience specializing in helping interior designers grow their interior design firms through more effective websites, more effective programs,  and more effective introductions and bios. Today we are going to talk about selling methods of the masters. Show Notes: What do financially successful firms have in common? What is the “daily dozen” and how is this helpful to your business? What is saving the best for first and how does it work? What is the number one financial obstacle for designer firms? Treat obstacles as opportunities! What are closing questions and how can they help close a sale? Always talk about a phase two before you talk about phase one! How do you make sure there is “no money left

Today I have someone whom I’m sure many of you are familiar with his businesses or platforms. You have probably heard of at least one of them and maybe you know Adam Japko through one of these. He is the founder and CEO of Esteem Media but prior to Esteem Media he was the president of DigitalSherpa. Esteem Media is the home of leading national and local media brands that specialize in luxury home design and fine wine. Through Adam Japko, Esteem Media leads the industry in community and initiatives that help business professionals just like you navigate the shift between traditional and digital media. Adam also has a wine blog called WineZag. I hope you enjoy this interview with Adam Japko as he talks about his business Esteem Media and all about the Design Bloggers Conference! Show Notes: Where does the commerce happen? How did Adam come up with the model he uses in his businesses? What extra value does Adam put into his work? What is the Design Bloggers Conference? Why did Adam launch the Design Blogg

Our guest on today’s show is Debi Pinelli and the way we got connected is such a funny story! I have a very dear friend named Rachel who is the cousin of Debi’s husband! A few months ago, we had Tim Templeton on a power talk Friday show and he was talking to us about influencers and connectors that you will have in your circle of influencers. Rachel is that connector! Today we are going to talk about Debi’s business, A&J Interiors. She came to interior design through her specialty in designing her own window treatments. Debi has been designing and fabricating window treatments for over 20 years! She is the president of the New Jersey chapter of Window Coverings Association of America. Show Notes: How did she decide to make her window treatments into a business? How important is it to have good rapport with your vendor? What are some things that she did when she started to become successful? What are some ways you can reach out to others for help in running a business? Who does she have on her staff?

Welcome back to power talk Friday! I am so happy that Stacy Brown Randall is back here with us today! Stacy was with us a couple of weeks ago. She talked about organization and how to make your business more effective and gave us lots of tips and specific details. One of the things she talks about is how she coaches us and organizes our business into quads. We talked a little bit about the details last time but today we are going a little deeper into each of the quads. We are really going to pick apart Stacy’s advice on how we maximize and take control of our client’s experience. Show Notes: What does it mean to take control of your client’s experience? What are the four quads for the four- quad strategy? “What is it like to work with you?” How should you look at the customer’s experience? What is a “sticky” client experience and why should you strive to have it? What are work touch points and why should you have them? What four things come from having sticky clients? What is a client’s experience?

On the show today I’m happy to have Karen McKenna: the principal of KMCK Designs in Idaho Falls, Idaho. Karen has been in the interior design industry for over 21 years. In addition to running her own firm, she is the principal interior designer for Classic Interiors, a retail showroom in Idaho Falls also. Karen studied interior design and architecture and earned a bachelor’s degree at the University of Idaho. She has extensive experience in both commercial and residential interior design. Karen also acts as a buyer and a merchandise coordinator for Classic Interiors. The way Karen has positioned her firm and aligned it with the retail store Classic Interiors is rather unique. I’m going to let Karen explain it to you. Let’s see what you think! Show Notes: How did Karen come to work with KMCK Designs and Classic Interiors? Who are Mark Collard and Mike Jensen and what is their relationship to Karen? How does her relationship with the designer’s work? What is her payoff? What is the process for the quota

On the show today you are going to meet Sarah Daniele! Sarah was recommended to me by a previous guest and my friend, Rachel Moriarty. So, who is Sarah Daniele? She is a very smart, take- the- bull- by- the- horns type person, interior designer and also happens to be the co-founder and CEO of Mydoma Studio!  Sarah has a degree in interior design, has worked for others and then eventually started her own business, Mydoma Studio. Her business focuses on residential renovations, add-ons, kitchen, and bath. Today she is going to share with us a little about her career. Show Notes: When did Sarah start her new software? What were her guidelines for her new software system? Was her software originally for other designers? When did she decide to let other designers use her program? What changes were made to her software program to fit other designers? How did she know that other designers would need a different program than herself? How did she build her beta team to test the new product? Is Mydoma Studio

Welcome to another power talk Friday! Nicole Holland is on the show today and she is part of the Business Building Rockstar Show! This is another podcast that is one of my favorites and let’s face it Nicole is a rockstar! She is out there trying to help other people create bigger and better businesses for themselves. She is a master coach and marketing strategist. Nicole is launching on November 1st a summit for The Business Building Rockstar. What is a summit? Listen to this episode and find out. Show Notes: What is a summit in podcast terms? What is the summit that Nicole is launching on November 1st going to be about? What is the difference in what you are “supposed” to do and what you “should” do when starting a business? How can social media be valuable to your business? What are some tools she recommends and uses herself? Is this summit going to be free? What are some special deals you can get when you upgrade? What are some of the topics that are going to be discussed on The Business Buildi

I have Marie Flanigan from Texas with me on the show today! Marie is an award winning designer whose background includes a BA in Architecture and Masters in Business Administration. She has over a decade of work experience in architecture and design industry and you can see how she uses these qualities beautifully in her work. While working with a previous firm she realized her love for architecture and interiors together. She quickly realized how she can achieve more in-depth creativity when the two are intertwined. Her trademark style is evident with the sophisticated texture, color, light and creating environments that people love to live in. Her distinguished designs can be found in luxury homes and commercial spaces throughout the country. Today we are going to talk about Marie’s marketing strategies and how they have worked for her and how they can work for you too!   Show Notes: What is her marketing philosophy? What are the roots of her business, Marie Flanigan Interiors? What are some of the se