Roleyshow

There have been some big changes to Apple Podcast landing Pages and Google Search. Both mean good things for podcasters. Apple have changed their podcast landing pages so that podcasts can be played right from the Apple Podcast page for your podcast. Google search has begun indexing podcasts. This means that your podcast can come up in seach results right next to websites, blog posts, and videos. Like Apple, you can play the podcast right from the search results page. Both of these things mean great things for you as a podcaster, if you've invested some time in making sure your podcasts are optimized for search, and tagged appropriately. Have you done that. This is a great time to make sure.

After doing some client work this past week, I bring up some simple rules for recording and editing guests on your podcast. LINK: http://soundcloud.com/OutlawHistory

Have you ever noticed that some of our favorite podcasts follow a certain path on every show? For example, one of my favorite tech podcasts follows a very predictable pattern. There’s a small preshow banter, followed by any announcements or housecleaning issues. Next they go into follow up, then they get to the News or Featured Topics of the week. Finally, they have a Q&A segment, and possibly some post credit banter. Strangely, this format is also done by the majority of long form tech podcasts, and at least one comedy podcast co-hosted by someone who also appears on these same tech podcasts. Go figure. I say all of this to say that this didn’t come along by accident. One podcast started this format, and a co-host or a guest on that show liked it, and used it on their podcast, and so on. It’s easy and predictable. Also, because a lot of these particular podcasts are produced on Macs, they can embed chapter marks in their podcasts so that the listener can scrub through things they don’t care about. Using

Just because you don't hit a home run when the first episode drops doesn't mean you failed at launching a podcast. You're just placing a very large and unnecessary expectation on yourself. Just Do Your Show.

There are three waves to podcasting: The Marketers, the Storytellers, and you. Podcasting was here long before the marketers found it. Back at the beginning, advertisers and marketers wouldn’t touch podcasts with a nuclear ten foot cattle prod because they couldn’t see the money in it. The pioneers in the space seemed to do fine, the Keith and the Girls, The Dan Carlin’s, the Free Talk Lives, they seemed to do just fine asking for listener support, they got enough of an audience to keep the lights on, and then they started charging for premium content, and people paid for it, and that gave them the ability to be full time podcasters. Adam Curry tried what I think could generally be called a con job today with Podshow. Lots of effort on the part of people who bought the hype of “quitting your day job”, and not a lot of return, and let’s be real, they took that user generated content, ran ads off it, and made enough money to pivot to a different company, forgetting about all the podcasters they got them there.

It's been about three years, but I did something about a month ago that got me thinking. So, let's go back to a little corner of reality that we've been to before. Bubba and Al are upset about being bored An edition of Mr. Roley's Neighborhood Ellie is pissed that she got left with Bubba and Al Fitzroy is the A-Hole now, Dawg! Music: (from Epidemic Sound) Conditional -- Bring Out The Thunder Wellmess -- I Know We Got To Get It Social TW: @krisroley IG: krisroley And if you're needing some help with your podcast ideas, or your podcast, I can help you. head to ScrappyGull Media for more info.

Today, we'll catch up from last week's podcast shortfall, and we'll address the podcast going forward. Spoiler: Making from for some opportunities.

Every once in a while I like to break stuff and see if I can make it better. Sometimes I get a little pushback. Sometimes, those people are surprised.

Compare and Contrast: Bernie spoke in generalities. Elizabeth came out with a plan and how to pay for it. Your move. Also, an op-ed by Philip Klein sets off a Rantasm of generational proportions. LINKS: https://hackernoon.com/how-to-survive-the-next-financial-crisis-student-loan-debt-566e1ab2eec4 https://medium.com/@teamwarren/im-calling-for-something-truly-transformational-universal-free-public-college-and-cancellation-of-a246cd0f910f https://www.washingtonexaminer.com/opinion/elizabeth-warrens-plan-to-cancel-student-loan-debt-would-be-a-slap-in-the-face-to-all-those-who-struggled-to-pay-off-their-loans https://twitter.com/philipaklein/status/1120343808837935105

So, the Mueller Report is out, and depending on your point of view the system is working the way it's designed to. Also, Trump is working as he is designed to, which makes some people very happy indeed. LINK: http://crookedtimber.org/2019/04/21/transactional-trumpism/

Day 5 of the Vacation. I'll be back on Monday with more. It was important to get my brain reset this week, so thanks for understanding. But, it was important to me to keep this promise. It's also important to me to present a truthful version of myself to you. So here we are.

Day 4 of my time away. England will have set itself on fire, or it will have figured out how to kick the can down the road a bit farther. No one ever solves the problems, because then they have nothing to blame the other guy for. We delay, and defer. Then we elect the same people because they tell us they can solve the problem they've deferred. Yes, we're all crazy.

A bit on Self Doubt. I had a moment of that this week which derailed a bucket list item of mine. I chickened out. However, I think there are times when I think self doubt can be useful.

Day 2 of my Vacation, and I want to talk a little about the anti vaxx idiots in California. Anti-Vaxxers Are Paying Doctors for 'Fake' Vaccine Exemptions in California https://tonic.vice.com/en_us/article/nexae7/california-vaccine-law-parents-paying-doctors-for-fake-exemptions

I'm on vacation this week. But, I made some stuff for you to chew on while I'm gone. Today, a little bit of a deep dive on the Sovereign Citizen Movement, something I have a passing experience in mocking over the course of 25 years or so. Sean David Morton https://en.wikipedia.org/wiki/Sean_David_Morton Raymond Karczewski https://www.youtube.com/channel/UC8XkQtdv8_kIPQdCLHWTwtg

I almost never have Spring Allergies. Almost Never. Some random thoughts and some thanks as we close out this week and I go on vacation.

I'm getting ready to take a week off from everything next week, and that seems like a perfect time to delete a bunch of stuff from my phone and figure out exactly what it is I'm using.

Here's a simple rule that should be easy enough to live by: If you don't know who you're talking to, there's a chance they know more about a certain subject than you do. So, speak less, listen more.

It's not personal. I'm just not dropping everything to take care of your issue. I have issues of my own.

Poddlement is late today, and there's a reason. This bare bones 'cast is to talk about it.