Roleyshow

There are three waves to podcasting: The Marketers, the Storytellers, and you. Podcasting was here long before the marketers found it. Back at the beginning, advertisers and marketers wouldn’t touch podcasts with a nuclear ten foot cattle prod because they couldn’t see the money in it. The pioneers in the space seemed to do fine, the Keith and the Girls, The Dan Carlin’s, the Free Talk Lives, they seemed to do just fine asking for listener support, they got enough of an audience to keep the lights on, and then they started charging for premium content, and people paid for it, and that gave them the ability to be full time podcasters. Adam Curry tried what I think could generally be called a con job today with Podshow. Lots of effort on the part of people who bought the hype of “quitting your day job”, and not a lot of return, and let’s be real, they took that user generated content, ran ads off it, and made enough money to pivot to a different company, forgetting about all the podcasters they got them there.