Entrearchitect Podcast With Mark R. Lepage

How to Brand a Modern Residential Architecture Firm A quarter century of experience in the world of design and construction comes to bear on Toby Witte’s work. German by heritage and upbringing, born in Peru, Toby has had the privilege to study architecture, building science, drafting, and construction in Germany and in the USA. Between various employments with architect, engineering, and construction firms, he graduated cum laude from the School of Architecture at UNCC. He ran his previous design/build companies Dialect Design and Qube11 for over a decade until he founded Wittehaus. In 2004 he received the Medal & Henry Adams Certificate of Merit by The American Institute of Architects. And in 2018 the 3rd People’s Choice Award of the North Carolina Modernist Houses Matsumoto Prize. To learn, grow , and contribute Toby has been an active member of the American Institute of Architects, the National Organization of Minority Architects, Brick & Wonder, EntreArchitect ASG Mastermind, and the

Scanning Existing Conditions with the Canvas App Kevin Stephens started programming on an Apple II+ at the age of four, which established his love of technology. After earning his degree in computer science at the University of California, San Diego, Kevin spent time as a software engineer at Apple before joining Google in its early days. There, he worked on a variety of products and helped build Google's presence internationally. He later co-founded and led Blink, the first consumer ephemeral text messaging app, which was acquired by Yahoo. Kevin subsequently led product teams at GoToMeeting and Thumbtack before joining Occipital as CEO. At Occipital, Kevin leads its two business units: Canvas, a mobile app that saves home improvement professionals days of work on every project by turning a simple iPhone or iPad scan into accurate measurements through its Scan To CAD service, and Structure, which brings the power of mobile 3D scanning to medical practices. Kevin also serves as an angel investor and advi

How To Terminate a Project with a Difficult Architecture Client Rebecca is a licensed architect and attorney with deep experience in both fields. Her areas of expertise include in small business risk management, insurance, technology, and contracts. She is a Partner in Policyholder Pros, LLP, representing insurance policyholders in negotiating homeowner claims and litigation against their insurance companies. Rebecca is well versed in the AIA and ConsensusDOCS contract forms, and understands the insurance and claims implications of construction contracts. She provides consulting contract review services for architects, owners, and developers nationwide. Rebecca spent six years as the Director of Building Information Modeling for a large A/E firm before entering the legal profession, and has applied her unique experience as a Change Agent with implementation assisting construction clients with administrative changes due to technology and innovative, collaborative, contracts and processes. Rebecca is well-known

RODE Architects Kevin Deabler began studying design at North Carolina State University's College of Design in Raleigh, North Carolina where he graduated with Bachelor degrees in Environmental Design in 1995 and Architecture in 1996. While enrolled at NCSU, Kevin also managed an internship with the sculptor Thomas Sayre and the architectural studio at Clearscapes PA. After arriving in Boston in 1996, Kevin held positions at Benjamin Thompson Associates, Perry Dean Rogers, and CBT/Childs Bertman Tseckares. His project work included a theater complex in New York's Times Square, the master planning of a new campus for Olin College, and several mixed-use urban developments in Greater Boston such as Russia Wharf and Kendall Square. At CBT, Kevin also worked as a project manager on high-profile museums with renowned architects such as Renzo Piano for the Isabella Stewart Gardner Museum, Norman Foster for the Museum of Fine Arts- Boston, and Daly Genik for the Harvard University Art Museums. In 2004, Kevin

Sales Intelligence for Architects Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world’s most famous brands. Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of persons around the world. Sam's programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced. What Sam teaches is a very unique yet incredibly important part of any sales process: Sales Intelligence. Knowing how to do your homework to find the right prospects at a time when they are ready to hear your message, in ways that are relevant to what the prospect cares about, can dramatically increase results. Sam loves to teach about the importance of Sales Intelligence and

 AIA Contract Documents for Custom Residential Architects Leonard Kady is a principal of Leonard Kady Architecture + Design in New York. Their work includes residential, commercial and retail projects in New York, Connecticut, nationally and abroad in: London, Paris and Prague. Their Architecture addresses the challenges of both modern design and historical context. Leonard earned his M. Arch. from the Graduate School of Design, Harvard and a B. Arch University of Toronto. He is actively involved with AIA national, in educational and organizational activities. Leonard currently serves as Chair of the Residential Contract Documents Task Group (2019-present) which just published AIA A-110 and B-110 Custom Residential Documents. Leonard as a member of the Interiors Documents task group helped to create and published the new suite of Interiors Documents. Michael J. Bell, FAIA practices architecture as President of Bell Architecture, which he founded in 1993. His firm specializes in full service residential design

How To Improve Your Architecture Firm Website SEO Bryon McCartney is the co-founder and Chief Creative Strategist at Archmark Architect Branding and Marketing. Archmark has studied more than 550 architecture firm websites to learn how architects can improve their online presence. Archmark's programs and resources have helped more than 2,000 architects use branding and marketing to increase their firm's visibility and influence so they can win better projects. Bryon has more than 30 years of experience working with major clients, including Clavin Klein, General Motors, Lipton Foods, and many others. Bryon has traveled to more than 160 cities around the globe, and considers himself an Archi-Geek.  Bryon is the lead instructor at SEOforArchitects.com, and is a featured contributor and speaker for AEC Leadership Today, Architect Marketing Institute, Business of Architecture, Entrearchitect, Zweig Group, and many others. This week at EntreArchitect Podcast, How To Improve Your Architecture Firm Website

Match Your Owner Architect Agreement With The Way You Work Jason Lambert is a Florida licensed attorney who focuses his practice on representing and advising contractors, subcontractors, and material suppliers in the construction industry throughout the state of Florida. Before law school, Jason spent a decade working in the construction industry, primarily as a project manager and operations director for both new construction and remodeling. He also has experience in the wholesale and retail electrical, flooring, and countertop industries. Now, as any attorney, Jason represents the same types of companies he worked for and with for many years. He represents contractors, subcontractors, and material suppliers around the state. His work includes assisting clients with contractor licensing applications and complaints, helping clients resolve payment disputes and construction liens, addressing defective work claims, and drafting and implementing new contracts and procedures to prevent problems from recurring. I

How She Started and Grew Yellow House Architects Elizabeth Graziolo is the award-winning founder and principal of Yellow House Architects in New York City, a collaborative-minded practice specializing in residential and commercial work. Prior to founding YHA, she was a partner at Peter Pennoyer Architects where she directed projects ranging from private homes to developments in the United States and abroad. Recent work includes a townhouse and mixed-use condominium on New York City’s Upper East Side, a private estate in the Midwest, an apartment in the world-renowned Woolworth Tower, and a house renovation in Turks and Caicos. Elizabeth is a trustee of The Museum of the City of New York and The Cooper Union for the Advancement of Science & Art, and serves on the Delano & Aldrich/Emerson Fellowship Committee of the American Institute of Architects. She has spoken at international conferences for illustrious institutions such as L'ARDEPA, American Academy in Rome, The Institute of Classical

How To Develop Profitable Architecture Design Fees Ian Motley is a Design Fee Proposal Expert, Speaker, and Author specializing in design fees, conversion rates and scope creep. With a background in Project Management as well as experience working as a Fee Proposal Writer and Negotiator for Foster + Partners, he's co-authored 5 Design Fee and Appointment Guides that sell in 13 different countries. Ian has also been a key note speaker at over 150 Architectural conferences and private training sessions around the globe. He is passionate about helping Architects and Design Professionals write successful fee proposals. This week at EntreArchitect Podcast, How To Develop Profitable Architecture Design Fees with Ian Motley. Connect with Ian online at BlueTurtleMC.com, or find him on Facebook, Twitter, and LinkedIn. Do you want to work with Ian? Schedule a free call with him at EntreArchitect.com/BlueTurtle to answer your questions about the Fee Proposal Workshop Training Course and Mentoring Program. Please

Why Client Interviews Are the Missing Link in Your Marketing Melissa Harstine helps service providers improve their sales and marketing with research-backed copy and case studies. As a trained journalist, she leverages customer interviews to craft words that inspire people to take action. Melissa lives in Kansas with her husband, Nate, and a backyard full of songbirds. In her free time, she enjoys brushing up on her watercolor skills (pun intended!), taste-testing a new Instant Pot recipe, or blazing through a good book. This week at EntreArchitect Podcast, Why Client Interviews Are the Missing Link in Your Marketing with Melissa Harstine. Connect with Melissa on Instagram @melissaharstinecreative or on her website, www.melissaharstine.com. Check out her free guide to learn how to conduct an effective customer research interview here! Please visit Our Platform Sponsors ARCAT is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit

Black Spectacles Marc Teer, FAIA, is the founder and CEO of Black Spectacles, an award-winning architect formerly at Gensler, Assistant Adjunct Professor at the Illinois Institute of Technology, and Chair of AIA Chicago’s Young Architects Forum. Marc founded Black Spectacles in 2010 to advance the creative potential of architecture and design through online learning and career advancement. In 2020, Marc was elevated to the College of Fellows of the AIA and received the AIA Chicago Distinguished Service Award, for achieving a standard of excellence in the profession and making a significant contribution to architecture and society. Black Spectacles is the first and only NCARB-approved test prep provider for all six divisions of the ARE® 5.0 exam. The subscription-based software has established Black Spectacles as a preeminent figure in sophisticated online learning, generating subscriptions from 75% of the top 50 architecture firms. Additionally, the company was recognized by Inc. Magazine as the 11th f

When Small Firms Merge Leah Alissa Bayer, President of Operations & Culture of Architects FORA, is passionate about improving the quality of other people's lives by fostering connections and positive experiences. Skilled in creative business management and storytelling, Leah designs systems and teams that are transparent, equitable, and healthy, which then carries into the architecture that she creates. Prior to joining Architects FORA, Leah founded an award-winning, 100% women-led, virtual firm, EVIA Studio, creating housing along the Pacific Coast. She also worked for world-renown Perkins+Will and designed multifamily developments in the Bay Area during her early career after graduating from Cal Poly SLO with a Bachelor of Architecture (B.Arch) and a Minor in Fine Arts. Passionate about volunteering, Leah is AIA Silicon Valley's 2021-2022 Vice President/President-Elect, AIA California Board member, Chair of the National Council of Architectural Registration Boards (NCARB) Experience Committee

Experiencing the Profession from Two Unique Perspectives As a child Katherine knew two things for certain: she would become an architect, and she was not a boy. The path to architecture took her to the University of Wisconsin – Milwaukee School of Architecture and then into several prestigious midwestern architectural firms. Katherine's first architectural project was programming and designing the Milwaukee Repertory Theatre Complex. The award-winning project was the result of intense workshops and benchmarking sessions with everyone of MRT's company members. The project also proved that a non-profit theatre group could be the corner stone of a larger mixed-use development. The principles, of inclusive design and understanding the projects impact on the greater community informed her design process for the Over the next 30+ years. She has remained focused on designing performing arts venues around the country and in 2013 she founded ORCHESTRA Design Studio, to create spaces that encourage soc

TikTok for Architects Tom Reynolds is an architectural design professional with over 18 years of experience. Tom studied at NJIT following a passion for architecture, and currently at the Academy of Arts University continuing to pursue that passion. His professional career started with a major commercial real estate development company handling architectural work for their North Jersey, Southern New York and Eastern Pennsylvania portfolio. Tom has since moved on to MBA Architects focusing on historic restorations, residential, small commercial, and medical uses. Additionally, he utilizes LiDAR (Light Detection and Ranging) and drone photogrammetry to capture highly accurate existing site and building conditions. Tom has sat on the Zoning Board of Adjustments in Montclair, the Development Committee for HOMECorp (Homes of Montclair Ecumenical Corp), and many other organizations. Tom's projects with MBA have received the Bricks & Mortar Preservation Award and the Super Service Award. In his free time,

How Fogarty Finger Built a Thriving Architecture Firm Prior to founding Fogarty Finger in 2003, Chris Fogarty was a Senior Designer at Skidmore Owings and Merrill Architects (SOM) in the London, Washington DC and New York Offices, playing a significant role in national and international competitions and completing many award-winning office and mixed-use buildings. After studying architecture at University College's Bartlett in London, he received his Masters in Architecture from University of Edinburgh.  Chris' current and recently completed projects include the Dime Bank Building in Brooklyn: a new 23-story tower merging retail, commercial, and multifamily residential units adjoining the existing Dime Bank; the Jackson: a 56-unit condominium building near MoMA PS1 in Long Island City and The Lanes: the first co-living micro suites project in NYC. His ability to work across many building types is underpinned by the intellectual rigor with which every project is approached. Each design is seamlessly

The Power of Personal Branding for Women Joann Lui is a Registered Architect in NYC with 10 years of experience, and a Senior Content Strategist at Monograph – a practice operations platform for AEC professionals. Joann also founded the Women Architects Collective, a community of 3000+ women building careers they love. She helps women architects be heard, be seen, and be known in their work journey through the power of community and personal brand coaching.  This week at EntreArchitect Podcast, The Power of Personal Branding for Women with Joann Lui. Connect with Joann on her blog or follow her on Instagram @joannlui. Please visit Our Platform Sponsors ARCAT is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to ARCATECT Weekly and ARCATAlert. Freshbooks is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running yo

Reinventing a 100 Year Old Architecture Firm Through Technology Christian Giordano is the most innovative person in the architecture field today. A visionary who is radically changing the industry through tech-first innovation, he has been highlighted as one of Building Design + Construction's 40 Under 40 Class of 2013. Driven by a quest of disruption with 25+ years of experience, Christian the Anti-Architect is reimagining the building industry with a progressive approach as president and majority owner of Mancini Duffy, a NYC-based architecture and design firm. Giordano came to the 100-year-old firm with a vision to modernize the company, leaving any idea of a stuffy architecture outpost behind, noted Real Estate Weekly. To redefine Mancini as a top design firm, Christian has sparked industry wide change drawing inspiration from some of the tech-forward companies Mancini works with like Peloton, Disney, Verizon, and Soho House focusing on technology that can propel the world of design forw

Designing Supertalls Nicholas G Potts is an architect and designer who has led landmark projects at world-renowned firms covering a broad spectrum of scales and project types. His early training under Joan Soranno and John Cook at HGA in Minneapolis instilled a a deep rigor and empathetic framework that led to notable projects in their studio including the national AIA-Award winning Lakewood Mausoleum, and that continues to influence his work. While at the Harvard GSD, and later with AMO/OMA, he worked alongside Rem Koolhaas on the XIV Venice Architecture Biennale, eventually serving as one of the editors of a 1600-page encyclopedic history of the elements of architecture; he led SHoP Architect's team on 111 west 57th Street as it navigated a complicated regulatory and technical framework, and two concurrent towers with BIG including the Spiral at Hudson Yards –  that challenge preexisting assumptions about commercial real estate. Recently relocated from New York to Washington DC, he is pursui

How To Sell Your Architecture Firm John Warrillow is the founder of The Value Builder System, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your