Maximize Your Social With Neal Schaffer

YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upload their videos, but when used strategically, YouTube can generate video views in the thousands (if not millions) that can lead to massive business for those that get it.Joining me today is the person that I can honestly call the world's expert on YouTube marketing, author of The YouTube Formula, Derral Eves. Listening to this very special episode will give you all you need to start leveraging YouTube as a strategic marketing channel.Key Highlights[02:17] Introduction of Podcast Guest, Derral Eves[05:41] How Derral Got Into YouTube[08:09] Derral's Love and Passion for Marketing[14:06] An Example of Brand That Leveraged User Generated Content[18:10] Doing Preparatory Things[24:03] Paying Attention to YouTube Analytics Data[32:46] Getting to the Tipping Point of YouTube?[38:01] Darrel's Advice on Making Sure People Stay in Your VideosNotable QuotesThat's how I&apo

Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored.While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so.You're probably already running campaigns on Facebook, but I am hoping that you can find a few things to focus on from this episode.Key Highlights[02:30] Facebook Statistics[04:12] Don't Give Up On Facebook[04:55] Ways Savvy Businesses Are Using Facebook[07:30] Why Facebook Is Still the Preferred Place for Marketers to Run Paid Ads[10:44] 3 Main Campaigns Most My Clients Use for Different Purposes[12:22] Different Ways of Leveraging Audiences[16:22] Narrowing Target Audience[17:31] Leveraging Custom Audiences[18:49] Facebook Ad Library[20:59] Think Mobile First[21:59]  Speak to Pain Points and Emotions[23:11] Consider Coupons[24:44] Leverage User-Generated & Influencer-Generated Content[

We have been hearing more and more a out Web3 and the so-called Ownership Economy, but what does it mean and how can it concretely be applied to marketing our product?Enter Ovi Negrean, Co-Founder of the social media management tool SocialBee, who has recently launched a new product, ACE Meetings, which has integrated Web3 as a core component of its product. Learn all about this fascinating case study and see how you can put the power of Web3 to use for marketing your business!Key Highlights[02:19] Introduction to Podcast Guest, Ovi Negrean[05:40] How Ovi Got Into Software and Entrepreneurship[10:12] Launching New Product[13:02] What is Web3 Space?[17:54] The Process and Tools of Integrating A Product Into Web3[20:39] The Value of Getting Into NFT Space[24:38] Group Ownership With Ovi's Product[28:44] Co-founding Decision[30:05] Group Decision Influence[35:06] Managing The Community[37:58] What is Discord[41:06] Connect With oviNotable QuotesSocial media is just like one part of the whole marketing toolk

With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand?While there are tools that can definitely help you, hear me out as I explain how to search for influencers yourself using the social networks themselves.This episode is actually a snippet from a new class I am teaching at UCLA Extension on influencer marketing. Hope you enjoy it!Key Highlights[02:08] How I Teach Influencer Marketing[03:29] How to Find Influencers[05:55] Where to Begin Your Influencer Search[07:33] Performing A Search In Facebook[08:48] Finding Different Niches Within the Same Niche[11:35] Performing A Search in LinkedIn[12:29] Influencer Search in Pinterest[14:08] The Core of Influencer Marketing[14:58] 99-1 RuleNotable QuotesIn other words, if we're looking at a week's worth of Hawaii travel tips, or maybe the last 20 posts, maybe there's two or three accounts that are getting 70% of the engagement. Those are the people obviously that

I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - there's nothing social about an ad, even if it is appearing on a feed in a social network.While I tend to talk about social media as being a place to collaborate with influencers, it is equally a critical arena that gives you the ability to deepen relationships with your own customers.Customer experience marketing expert Stacy Sherman joins me for this interview where she goes into the different ways brands can leverage social media to deepen customer relationships.Key Highlights[02:56] Introduction of Podcast Guest, Stacy Sherman[06:53] Stacy's Journey to Customer Experience[10:47] Stacy's Advise to Companies That Are Ready to Leverage Customer Experience[12:54] How to Start Customer Experience Audit[15:46] It's All About Response[18:11] The Power of Connection[24:15] Recommended Tools for Competitive Research[34:08] Connect with StacyNotable QuotesYou

The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have been doing it for years?It's time to change.I had the opportunity to attend the recent Meta Boost Small Business Studios event in Detroit, Michigan, and it was an excellent reminder both of the need to adjust and adapt our social media marketing strategy as well as an indication of how Meta promotes its social networks (Facebook, Instagram, WhatsApp) to small business owners.Listen in for my recap, and hopefully, you will begin the walk on the road of adjustment today.Key Highlights[01:39] Different Things You Need to Do in Digital Marketing[3:00] The 2 Big Takeaways from Meta Boost Event[05:19] Start Publishing Reels![07:42] The Focus on Mobile[09:24] Boost Option[09:40] Meta Blueprint[10:18] Meta Boost US[14:09] Messaging Tools Provided by Meta[14:33] The Standard Functionalities of Meta Messaging Tools[16:33] Great Case Studies on Messaging[20:27] Instagram

Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research.In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand:The intent of the search determines how you should rank for the keyword. 'Money' keywords are terms your audience is actually using (not necessarily industry words) with high volume and high intentDo not start a blog if you find money keywords - > make evergreen pagesIf you don't have money keywords --> you may want to start a blog or you may to put your resources into other forms of marketing and not SEOI think you will enjoy this holistic view on SEO as much as I did!Key Highlights[01:23] Introduction of Podcast Guest, Hilary Angrove[03:42] Hilary's Journey to Digital Marketing[09:48] Keyword Research As An S

Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker?You'd be surprised as to how often I hear this.How should you respond?While a knee-jerk reaction might be to shield your child from anything and everything social media, I recommend you look at the whole picture. Here are my thoughts on the subject - and even if you don't have a kid I think you'll find this short and sweet episode interesting!Key Highlights [02:10] My Advice I Give to Parents Whose Children Want to Become Influencers[04:08] Strategize With Your Kids[04:46] Handling Privacy Issue[05:26] Core Skills Your Kid Can Learn By Being An Influencer[06:55] Instilling Sense of Confidence and Achievement[09:03] Empowering New Generation With Skill SetNotable QuotesBecause I think a lot of parents really freak out about their children wanted to become an influencer, I don't want you to freak out about it, I want you to celebrate it. And I want you to encourage it. And

Have you thought about how little control we have over the consumer or buyer these days?With so many sources of information, a distaste for ads, and the popularity of social media, how does a company try to control the buyer's journey and buying cycle?You can't. But if you embrace that fact, you'll find a whole world of possibility in marketing to a new generation of millennial buyers and influencers as well as transforming prospects and customers into your own sales team.This fascinating interview with the author of The Revenue Zone: The Ultimate Playbook for The Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, Tom Burton, will have you building our own yellow brick road in no time - and finding success in the digital and social media marketing of today.Key Highlights[01:59] Introduction of Podcast Guest, Tom Burton[07:53] The Revenue Zone Defined[14:09] The Three Rules on Engagement With Younger Audience[16:21] Managing Expectations and Budget[18:07] The Yellow Brick Ro

I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode.A product-centric approach to social media marketing can yield effective results at many levels.When taking a product marketing perspective on how an organization can best promote their products, you will uncover new opportunities to leverage personal branding, content, and yield more influence than you might have found possible.Listen in for the details and how all of these aspects of digital and social media marketing can work together in harmony.Key Highlights[03:22] How Do We Get the Word Out of Your Product?[03:57] Talk About your Product![04:36] The Different Elements You Need to be Successful in Social Media[05:33] The Concept of Influence[06:00] Valuing Employee Influencers[07:30] Help Your Employees Create Personal Brands Aligned with their Expertise[08:04] Resources that Will Help You Optimize Your Profile[10:30] The Concept of Publishing Content for Influen

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy.Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is,  AI possesses the power to change everything.If you're in marketing, you need to invest in better understanding AI. Begin with this interview with Paul Roetzer, author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.Key Highlights[02:17] Introduction of Podcast Guest, Paul Roetzer[03:50] How Paul Start Getting Interested in AI and Marketing[06:10] What is Quantum Computing[08:05] Individual Use Case for AI[11:53] What You Can Do to Leverage AI[14:02] AI Tools in Marketing, Sales, and Influencer Marketing[16:57] Leveraging Anonymous Data Across Clients[19:57] 3 Areas That You Should Start Focusing[23:47] The Pitfalls of Marketers With AI Technology[28:36] Final Advice[29:40] Connect with PaulNotable QuotesI mean, yeah, AI is language. It is vision technolo

A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement.What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy.It's simple: The more data you have, the more effective your marketing will be.If you don't have enough data, it is worth investing in acquiring it.This is a short and sweet episode but I wanted to inspire you to put emphasis on data in your marketing.Key Highlights [02:49] Why Everything You Do Should Be Data-Driven As Possible[03:43] My First Experience With Understanding How Powerful Data Can Be[05:04] You Need to Experiment More[07:48] Be Aggressive in Getting the Data[08:44] How Data Can Help You Make Informed Decisions[09:15] I Encourage You to Spend A Little Money in Terms You Can Get More DataNotable QuotesBut we talk about in marketing a data driven strategy, I believe that everything we do should be as data driven as possible. Obviously, it's hard

Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do not prioritize it as much as they should.And there are those that do email marketing just to go through the motion without doing it in a strategic way and then wondering why there is no ROI or how to measure it.If you are in either of these boats, you will get A LOT out of this interview with Bobby Klinck, author of Email Marketing That Doesn't Suck, who will school you on everything you wanted to know about email marketing in this episode!Key Highlights[02:12] Introduction of Podcast Guest, Bobby Klinck[05:50] How Bobby Began Using Email Marketing[11:05] Shifting from Legal Industry to Marketing[17:13] How Bobby Finds Stories to Tell[17:58] Why Stories Are Powerful[22:00] How to Know If the Email is Impacting the Business In A Positive Way?[29:31] Why Email Is Stil the Best Platform[33:12] The CATCH Framework[39:15] Nurturer to Welcome[40:26] What Made Bob

In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks.But how does one get backlinks? And are the more links the merrier?I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they base the value of a link on the "domain authority" of the website. This is similar to valuing influencers just by the number of followers.Are many companies flat out doing SEO wrong? Here's my take - would love to hear what you think.Key Highlights[02:11] My New Mission Statement[05:20] Why SEO Is Important?[06:05] How Does Library of Content Help Your Business?[07:33] Off-page SEO[08:49] Will Content Alone Get You Ranked?[10:05] Critical Things to SEO[11:36] How Does Google Know Authority On Sites?[13:11] SEO Backlinks[13:26] Ways to Build Backlinks[18:48] Importance of Relevance[20:07] Only Get Backlink

If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you.Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing.Key Highlights[03:09] Introduction to Podcast Guest, Kate Ahl[05:33] How Kate Started on Pinterest[07:12] Special Characteristic of an Average Pinner[09:33] Companies That Would Best be Served by Pinterest[13:11] Understanding Pinterest Analytics[14:14] The First Steps You Should Do With Pinterest[15:33] Pinterest Guided Search[16:09] Pinterest Lens[18:28] What Makes Some Pinterest Accounts More Successful than Others?[22:51] Pinterest Image Trick[24:16] Pin Formats[29:33] My Pinterest Data[32:05] Why You Should Advertise on Pinterest[35:13] What to Look Out for on Pinterest in the Upcoming Months[42:12] Connect with KateNotable QuotesPinterest is a great informer of purchases.But oftentimes, what people fail

Welcome to Web3!I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help

Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today.Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis.Furthermore, there are a plethora of other "halo effect" benefits from this type of partnership marketing.Intrigued? Learn all about partnership from co-author, Matt Wool, who wrote the book on partnership marketing, Moving to Outcomes, and is also the CEO of the leading partnership marketing firm Acceleration Partners.Key Highlights[02:21] Introduction to the Podcast Guest, Matt Wool[03:42] How Matt Got Into Marketing and Writing Book[06:48] The Issues Matt Found With Affiliate Marketing[10:47] The Emergence of Influencer and Creator Economy[14:30] Affiliations on NFTs and Cryptocurrencies[16:57] What Prompted Matt to Write t

Can you summarize your current marketing program in a 30-second elevator pitch?And if you could what would it include?This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers!You are guaranteed to look at your marketing in a different way after listening to this episode...Key Highlights[01:54] What is a High School Shark Tank Competition[04:38] The Gaps Between Digital Marketing Resources and Materials[05:32] The Approach to Determining a Product to Sell[06:30] Some Compelling Presentations and Projects in the Competition[07:35] The Stages of Funnel[08:16] Stages of Funnel That Were Common From All Pitches[10:01] How Should We Do Influencer Marketing?[10:36] Leveraging UGC To Gain Credibility[10:47] Where Influence Becomes Important[11:58] The Biggest No-Brainer For Marketing Today[12:54] An Example of Simple Lead Magnet Equation[15:01] Do Your Own Shark Tank[15:36] The Component that H

Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company.Think Hubspot - they "own" the term for inbound marketing.If you want to achieve similar results for your company, you'll want to listen in to this interview.Key Highlights[01:24] Introduction of Podcast Guest, Mark Raffan[03:00] How Mark Got Into Content Marketing[08:04] What Does Establishing Your Own Category Means?[13:30] Importance of Content Marketing in Establishing Own Category[14:36] Create Quality Content[17:00] Timeline and Strategies for Establishing Category[21:01] Don't Forget About the Traditional Pieces[22:38] Difference between Content Marketing Agency from an SEO Agency[24:32] How to Structure Overall Strategy and Choosing the Platform to Post Content OnNotable Quo

Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this?Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward.The resource that I mention in the episode, my newest free book, The Definitive Guide to Guest Blogging: The Most Effective Link Building Strategy, can be downloaded here: https://nealschaffer.com/guest-blogging-guide/Key Highlights[03:07] My First Guest Blogger[05:54] The Power of Guest Blogging[06:33] Why Relevance is Important[07:30] Guest Blogging Survey Statistics[08:27] My Newest Ebook: The Definitive Guide to Guest Blogging[09:20] Relationship Building With Those that Have Influence[10:35] Example of an Influence[12:51] Influence of Blogs or Blogging[14:36] How Guest Blogging Can Nurture Positive Relationship[15:37] Best Practice for Link