Maximize Your Social With Neal Schaffer

Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy.Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired by my work on revising "Maximizing LinkedIn for Business Growth" and my analysis of various content types, I've come to realize that the traditional approach of scheduling link-based content just isn't cutting it anymore. Platforms continue to deprioritize this type of content, and staying ahead means diving deeper into the feed and engaging in real-time. We'll explore why relying too heavily on scheduling tools can actually hinder your visibility and engagement, and discuss practical steps to become more nimble and present in your social media strategy. Plus, I'll share insights on which platforms and content types can still benefi

Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs).John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collaborate with multiple startups simultaneously and offer them critical strategic leadership. John shares insights from his recent survey on Fractional CMOs and offers a deep dive into the shifting landscape of marketing agencies. We discuss the importance of strategic thinking over mere tactics, the transformative role of AI in the industry, and the current challenges of scalability in the traditional Fractional CMO model.You'll also hear about the advantages of a hybrid approach for businesses aiming to enhance their marketing strategies. Whether you’re a business owner considering fractional marketing leadership or a marketer interested in this career path, our co

In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024.Whether you're a seasoned marketer, entrepreneur, or just looking to enhance your LinkedIn game, this episode promises to provide actionable tips and expert advice to help you thrive. Tune in for a sneak peek of my new book and a wealth of knowledge on leveraging LinkedIn for your business success!Book LinksBuy Maximizing LinkedIn for Business Growth on AmazonDirectory of Retailers Selling Maximizing LinkedIn for Business GrowthLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.

Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in promoting Kumospace, especially when LinkedIn’s targeting capabilities fell short. Dive into the innovative strategies that propelled this B2B product forward in a rapidly evolving digital landscape, emphasizing real-time collaboration and productivity for remote teams.This episode also delves into the mechanics of influencer marketing success. We dissect the role of performance-based payment structures, the challenges of multi-device attribution, and the synergy between brand and performance marketing. Learn how specific user targeting, like SMB owners and remote work executives, can significantly boost your campaigns. We wrap up with expert advice on scaling influ

Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundamental steps to effectively leverage digital marketing, including the importance of having a solid product, creating and repurposing content, building an email list, and utilizing SEO and social media strategies. Tune in to learn how to build a core platform, develop a warm audience, and explore the potential of podcasting and video content to elevate your digital presence.Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable advice you won't want to miss!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/

In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging communities, and driving fundraising efforts through digital channels. Our conversation highlights the universal applicability of these strategies, making this episode a must-listen for both nonprofit and for-profit professionals.Embrace the power of authentic storytelling and innovation in a post-pandemic world that values raw, unscripted content. Learn from companies like Candid and initiatives like the Malala Fund’s Assembly, and discover the art of leveraging email for meaningful two-way communication. We also tackle the challenges of transitioning to short-form video content and utilizing AI responsibly, ensuring your digital initiatives are not just effec

Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, and using the new "notify me" sticker on Stories to keep your followers hooked. I'll share tips on strategic hashtag use, crafting compelling three-second hooks, and innovatively transforming photos into Reels for better visibility. Plus, get creative with Instagram's voiceovers, text-to-speech, and sound collections to elevate your content.Don't miss out on these actionable tips to elevate your Instagram game and grow your brand.LINKS MENTIONEDSign Up to My Newsletter HereOpusClipSocialBeeDigital Threads (Free Preview)Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/me

Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secrets of mastering delegation. We'll explore how effective delegation, including outsourcing, can free up your time, reduce stress, and drive unprecedented growth in your business. In fact, it's so crucial that I have an entire chapter devoted to it in my book, Digital Threads. From overcoming emotional hurdles to leveraging the right platforms and people, we'll provide actionable strategies to help you delegate with confidence.In our conversation, we delve into Dave's transition from Likeable Media to his new venture, Apprentice. Learn how connecting entrepreneurs with talented college students for business tasks has proven to be a game-changer. Dave shares why effective delegation is crucial for both personal and professional growth, and how it can help you s

Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This week, I introduce my fifth book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing.I literally do a reading of the introduction and first chapter of the book to help set the stage of how the Covid-19 pandemic reshaped consumer behavior, pushing businesses to adopt a digital-first approach. I help you unlock insights on navigating the new digital landscape, with a special focus on creating genuine connections online. Grab a free preview of my new book here: https://nealschaffer.com/free-preview-ebook-digital-threads/ and join my Kickstarter campaign for exclusive rewards here: https://nealschaffer.com/kickstarterStay ahead, stay digital – check it out now!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth

Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collaborations can elevate both B2B and B2C companies.In our conversation, Bob Moore takes us on a journey from his early days as a data enthusiast to his groundbreaking work dismantling data silos with Crossbeam. Gain a deeper understanding of how B2B marketing has evolved since the 90s and learn why traditional account mapping methods are no longer sufficient in today's digital age. Bob shares how Crossbeam's platform enables companies to leverage shared data, enhancing decision-making, growth, and collaboration. We'll also examine the rise of ISV partnerships driven by the API economy and the cloud, highlighting how secure, third-party data escrow solutions can offer a competitive edge.Explore the power of ecosystem-qualified leads (EQLs) and how they can boo

On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringing it to Amazon.Learn how to leverage Kickstarter to create buzz and drive engagement for your next big project. I'll share my personal journey through self-publishing and crowdfunding, highlighting the strategies and decisions that led to this launch. Discover the importance of exclusive access, special discounts, and unique services for your business.Gain insights into the benefits and drawbacks of self-publishing versus traditional publishing, and get a sneak peek into my Kickstarter campaign's exclusive early bird specials and unique offerings. Embrace the power of experimentation in your marketing efforts and stay ahead of emerging trends.Whether you're an entrepreneur, marketer, or simply curious about digital marketing, thi

Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience and the role digital platforms play in bridging gaps for those with impairments. This episode sheds light on the importance of fostering better understanding and accessibility in the digital world, emphasizing the real-life impact of inclusive practices.We dive deep into the critical importance of digital accessibility, highlighting the ongoing challenges faced by individuals using screen readers like JAWS. Hear Mellissa's candid accounts of navigating various platforms, from the frustrations with inaccessible sites like Facebook to the praise for more accessible ones like LinkedIn and Twitter. We also explore the broader implications of creating inclusive digital spaces, emphasizing both the ethical and economic incentives for businesses to prioriti

Are you ready to unlock the secrets of creating short-form videos that captivate and engage? Today's episode is dedicated to the game-changing world of short form video editing. In this episode, I'll be sharing my hands-on experience with ten different video editing tools and revealing the standout performer—Opus Clip. We'll dive into its features, from auto framing and text editing to its AI-generated content capabilities, and how it has transformed my content strategy, allowing me to churn out high-quality videos for YouTube shorts, Instagram reels, and TikTok with minimal effort.LinksOpus ClipLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to

Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with actionable insights. Join me as I sit down with Andrew Maff from BlueTuskr, who reveals the secrets to driving more conversions with well-structured blog articles and targeting buyer-intent keywords. Learn how seven and eight-figure DTC brands optimize their blogs to not only attract organic traffic but also convert visitors into customers. Andrew shares practical tips on conducting CRO audits, adding custom banners, promoting products, and incorporating effective pop-ups and sidebars, ensuring your blog acts as a powerful conversion tool.Navigating Google's ever-changing algorithm can be challenging, but we've got you covered. We discuss the importance of producing high-quality, well-researched content and the role of human oversight in AI-generated writing. An

Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This episode promises to arm you with practical tips on leveraging AI for your marketing, business, and even personal life. Ever thought AI might make us lazy? Think again. Learn about Perplexity AI and other tools that are revolutionizing productivity without compromising human oversight. With major updates from tech giants Microsoft and Apple, the integration of AI into our daily workflows is inevitable. I'll explain how tools like ChatGPT can transform blog posts into engaging video scripts and refresh your online content, ensuring it stays relevant and optimized for SEO. I will also explain in detail how Chat GPT saves me countless hours and enhances content quality. At the same time, I will also talk about my commitment to maintaining a human touch in content creation

Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on all things content marketing, but our conversation did not stop there. In this episode, Robert shares his journey from the dot-com boom to becoming the CMO of a startup, leveraging content to outshine industry giants and co-founding the Content Marketing Institute with Joe Pulizzi. We also touched upon how the latest advancements in AI, including ChatGPT 4.0 and Claude AI, are revolutionizing content strategies and what these mean for businesses. We dissect Google's latest algorithm changes and explain why long-form content and a data-driven approach remain vital to staying ahead in the SEO race.We'll explore how the landscape of content marketing has evolved, why personal branding is crucial for small businesses, and the innovative integration of AI in marketing strategies. Robert emphasizes the need for a clear content process before adopting AI, illus

AI. It's not just a buzzword, it's a game-changer. But are you leveraging its full potential in your marketing strategy, or are you still just scratching the surface? Today’s episode is all about making the AI shift—learning how to work faster, smarter, and scale like never before. From optimizing your processes with AI-generated content to automating repetitive tasks and beyond, we’re diving deep into practical steps you can take to stay ahead in this rapidly evolving landscape. So stay tuned to this next episode of the Your Digital Marketing Coach podcast.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/neal

Step into the future of digital marketing where customers reign supreme, and their journey is the map to your success. Join me as I unpack the power and necessity of customer-centric strategies with a special nod to the wisdom of Debbie Levitt, author of "Customers Know You Suck." Get ready to transform your marketing with insights into customer research, actionable strategies for a devoted customer base, and the vital role of AI and ChatGPT in reshaping your approach to efficiency and paid media.Embrace the ecosystem of your customer's world! This episode takes you beyond mere demographics to understand the psychographics that truly drive your audience's behavior. Discover how to craft experiences that resonate deeply with your customers by avoiding stereotypes and focusing on the tasks they're trying to accomplish. Learn how businesses of all sizes can—and must—deliver exceptional customer experiences. I'll also share personal perspectives to underline why understanding the ind

Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry.  This episode is jam-packed with transformative strategies and the latest trends that are shaping the digital marketing landscape.We’ll explore everything from the importance of understanding your audience’s psychographics to effectively leveraging TikTok for business growth. You’ll hear from experts like Abigail Pumphrey and Michael Stelzner on creating impactful digital products and the challenges of keeping up with changing algorithms. Plus, we'll discuss the critical role of AI in content creation and how it can enhance efficiency and quality.My adventure yielded an abundance of insights—from AI's role in honing business efficiency to the subtle art of engaging your audience with digital products. You'll discover how leveraging tools like Guidde's AI for SOPs and Creator.io's smart chatbots can redefine your online engagemen

Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand's authenticity. As we navigate the Partnership Economy, you'll be fascinated by the story of Ticketmaster's Michael Chua and his innovative API integrations that connect music fans with live events through platforms they love, like Spotify and YouTube.Prepare to shift your perspective on traditional digital advertising as we pull back the curtain on its inherent shortcomings and illuminate the emergence of customer acquisition channels that truly resonate with user interests. You'll hear first-hand my critical thoughts on the evolving role of AI in content creation, underpinned by the need for expertise, authority, trustworthiness, and experience. Learn how Im