Maximize Your Social With Neal Schaffer

The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins me to share everything on how to launch your podcast and use it to grow your business. Key Highlights[4:30] Why podcast is now being preferred as a business tool[7:50] Strategic ways of leveraging your podcast[12:25] Using podcast for expert interviews[14:41] Using your podcast to build relationships and connections[16:49] Interviewing influencers in your podcast[19:18] All about Podcast Domination[20:20] How to grow and monetize your podcast[21:43] Podcasting trends you should be aware of[24:26] Podcasting for SEO purposes[26:27] Connect with Luis[27:08] Final thoughtsNotable QuotesIt’s the relationship th

We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today? In fact, let's take this thought one step further: Have you digitally transformed yourself?In today’s episode, Khaled ElAhmad joins us to talk about how you can digitally transform your personal branding. Khaled is a “guide” based out of Jordan that helps business professionals with not just personal branding but also in Social Media Marketing in general.  He has worked with the Jordan government and Zain telecommunications network before opening his own consultancy on the same. Tune in to listen to the interview as he shares his journey, and how you can transform your own personal brand.Key Highlights[02:57] About Khaled ElAhmad[04:07] Where it all started with personal branding and digital marketing[07:28] Shifting from content creation to creating own content[07:54] The three types of content[09:22] Moving

Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how.It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, when you involve a team. Working together builds success in its own unique way. The same concept applies in creating and leveraging content to build a successful business. In today’s episode, I share with you how you can take advantage of the opportunities available and maximize your ROI by having a team help you with your content creation efforts. Whether you’re seeking to create content for your websites, social media, or YouTube, this episode explores why having a team can really be crucial in maximizing your potential. Notable Quotes●      I believe that there’s not enough good content in the top search results. If you can create great content that represents the

Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase, you can make your work faster, easier, and ultimately better.In this episode, Neal Schaffer speaks with Bill King, the Director of Marketing at Frase, an end-to-end SEO content creation that helps you “go from content ideas to SEO results faster and easier.” Bill has also worked with HubSpot as the Senior Inbound Marketing Consultant, and as the Acquisition Marketing Manager with Drift. Tune in and listen to Bill sharing about Frase and trends in content and SEO that you need to know in 2021.Notable Quotes●      The process of going from an idea to an article that gets traffic from google, the easiest thing you can do is keyword research.●      We’re not trying to just give you tools to do stuff faster, better, and cheaper. That’s already helpful.

There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration.This episode will take a deep look at paid social media advertising on sites like Facebook, Instagram, LinkedIn, Twitter, and Pinterest and give you a solid framework for planning and measuring the increased influence you can obtain from Paid Social.Key Highlights[01:38] Ways to Expand Social Influence[03:03] Fundamental Things About Advertising on Social Media That We Tend to Forget[05:33] The Objectives[06:06] cost Per Click vs Cost Per Impression[09:20] Ad Set Level[11:34] Interest/Demographics[13:17] Funnel of Social Media Engagement[19:05] How Paid Social Media Works[19:42] The Creatives[24:00] Getting People Closer Down to the Funnel[25:56] Making Customer An AdvocateNotable QuotesWhen we think about influence, we ideally want to at

Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies.Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today.Key Highlights[01:49] Introduction of Podcast Guest, Tom Augenthaler[03:47] Tom's Journey to Influencer Marketing[06:47] Little Case Study[09:19] How Have Things Changed Today[14:12] Tom's Advice on Approaching Influencers[15:45] Ways You Can Begin Collaboration with Influencers[21:02] The Education Curve[23:34] Must Have Tools[27:38] Final Thoughts[29:47] Connect with TomNotable QuotesIt's not really so much about social following, which can matter depending upon the the objective of the campaign, of course, but it's more about expertise and knowledge and street cred. So do the influencers have the chops? As I like to call it? Do they? Do they have that expertise and ex

The Age of Influence is on the horizon, and the entrepreneurial perspective starts to shift from traditional marketing to digital marketing. How do you apply a people-centric strategy to leverage the power of word of mouth at little to no cost? In this episode, I share my insights about employer branding, employee advocacy, personal branding, as well as digital and social media marketing in general.Employer Branding[02:43]Employer branding is a crucial concept to understand if you work in human resources or a corporate executive. It is about branding your company as a place where people would love to work. With the economy starting to open up, the labor market will be as intense as before the pandemic began. [04:56]You can say all the great things about your products and services, but when someone else has an opinion about you, as a company, that begins to have an impact. Companies like Google and Facebook already have tremendous brand equity where they don’t even need employer branding. [05:25]To implement e

Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one.If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your business.If you are intrigued by the potential or running a virtual summit or event for your business, this episode is for you. I interview one of the thought leaders in the space, Liam Austin, where we discussed:which virtual event is right for youhow to sell more of your signature offer from your eventhow to get recurring revenue on autopilotThis interview actually influenced me to begin preparing my own virtual summit which I hope to unveil in the near future! If you are interested in launching your own virtual summit, in addition to reaching out to Liam, make sure you check out HeySummit [affiliate]!Also, if you are a fan of the podcast and want to join my free mont

If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own business.As a content creator, the greatest respect you can pay me is in implementing what I teach.In launching my group coaching membership community Digital First, I realize that many people get stuck with their digital marketing and simply don't execute. You can listen to as many podcasts and read as many blog posts and watch as many YouTube videos as you like - the information you need is all there, but if you don't begin on the journey of execution you can't be on your way to business success. Yes, this is a topic you've probably heard before, but I wanted to send you all a reminder based on recent conversations and executions I have seen in my own community. You don't have to join my community to become successful at digital marketing, but if you don't have a network of "doers" to surround yourself with and be inspired by,

You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content?Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media content and what insights for our social media strategy we can find from doing so.Some of the things we talked about in this episode include:Finding an effective social content strategy is hard. It's a blend of art and science that requires constant experimentation and refinement. To do so effectively, you need strong tools at your disposal that go beyond the limited analytics available natively from social platforms.The first 24 - 72 hours are critical for assessing content performance. You want to establish a strong early trajectory for your content to rank highly in search and boost organic discovery.Benchmarking content perform

I don't pretend to be a YouTube expert by any means, but if you are new to the platform like I am, how successful you can be there is all about the details.Strategically creating, editing, and uploading my first YouTube video ever made me feel like I "finally" started taking podcasting seriously back in 2019, 6 years after my launch!Similarly, I have had a YouTube channel for some time, but it is only very recently where I have decided to be a little more strategic and intentional about the videos I post.I am still very early in my journey, but these are the 13 actionable tips for YouTube that I wish someone had taught me, and they are tips that I don't see in the blogosphere.Hope you'll join my on my YouTube journey here:  https://youtube.com/nealschafferKey Highlights[3:17] How to Strategically Approach YouTube[7:33] First Tip to Maximize YouTube Influencer[9:03] Second Tip: Finding Role ModelsThe importance of finding role models in your niche.[11:13] Third Actionable Tip in Approa

Look at your social media analytics, and you will probably notice that those posts that were or included a video component probably performed the best. This should be no surprise as video is perhaps the most powerful form of content that helps to create trust and connections unlike any other content medium.There is no better person to guide us on how to leverage videos in our social media TODAY than Kate Skavish, co-founder of the video marketing platform Wave.video. Listen in as Kate teaches us how to be relevant by including videos in our marketing content mix and helping us stand out by providing tips on how to make better videos consistently.Key Highlights[1:12] The Power of Video[3:36] Introduction of the guest, Kate Skavish[5:01] How Kate Started with Video Marketing[6:43] Leveraging Video Content to Create Trust and Connection to Your AudienceIn what way video can help create trust and communicate feelings to your audience?[11:11] The First Step to Including Video In Your Marketing StrategyThe differen

Instead of always trying to figure out what to write your next blog post on or wonder why you aren't ranking for strategic keywords, take my advice and learn how to plan out and build one year's worth of blog content which will become your strategic library of content. This content will not only help you rank higher for SEO but also give you a social "voice" and allow you to engage with both prospects and clients in social media as well as your email subscribers. I will show you the exact steps I have taken to outrank formidable competitors in building my own Library of Content in this episode.Key Highlights:[02:07] Library of contentHow can I strategically create a library of content in one year?[7:22] How Am I Going to Get Discovered on Google?[09:46] Targeting Relevant KeywordsThe library of content starts with understanding what are the relevant keywords to target[12:24] Importance of Curating the Right Keywords[13:33] Creating a Content Schedule[15:12] What is Search Intent?[17:19] Pl

For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions.That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing.If this is a need your company has, you are in for a special treat. B2B marketing thought leader and best-selling author Pam Didner joins us today to give us some creative ways to set up your B2B sales team for success, including:Identify how you can help sales via different sales stagesMap marketing content to a sales cycleUnderstand the collaboration process between sales and marketingKey Highlights[01:02] Introduction of podcast guest, Pam Didner[04:44] Pam Didner's Book[4:57] What is Sales Enablement?[7:08] Different Sales Stages[10:30] Best Content Strategy Practice[13:07] The Importance of Building Relationship With Your Sales Peopl

If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you.Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire organization.Key Highlights[03:31] Why and How Every Business Should Become More Influential[04:24] Become The InfluencerYou, as the leader of the company or brand, should be the influencer. Leverage your title and be more active in social media because you are indirectly representing your company or employee.[06:22] Setting Yourself As A Role Model To Your Employees[08:12] Leverage Others ContentUse your employee's success stories and use their content as part of your social media profile and make them a hero.[10:37] The Importance of Having an Internal Training System[11:42] Invest and Empower Your EmployeesIf you want your employees to do better and shine

If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly.In this episode we talk about something that you might not have considered before: The SEO value of your social media. Specifically we discussed:SEO applied to your YouTube channel and videosGetting SEO value from social media postsContent marketing strategies: coming up with hooks, getting links not just social shares, etc.This is a longer than average episode as I got a TON of value from this interview - I am confident that you will as well!Key Highlights[2:13] Introduction of Podcast Guest, Stephan Spencer[4:43] Who is Stephan?[8:03] The Value You Can Get from SEO[11:09] Stephan's Advice on Getting Started at YouTube for SEO[16:13] The Best Tactic in Embedding YouTube Videos in Your Blog[18:44] Ninja Techn

"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business.More importantly, learn why there is no one-size-fits-all approach to the subject and how you need to be creative in designing funnels that truly serve and deepen relationships with both your prospective and present customers.Key Highlights[03:07] What Are Funnels?[04:40] How Do Funnels Works?[06:55] The Process of Looking at Funnels[09:41] Other Definitions of FunnelsAside from the traditional definition of funnels, what are the other definitions that apply to funnels?[12:15] Why Retargeting Is Effective?[13:09] How to Build Relationship With PeopleBuilding relationships with people and your target audience is critical if you are trying to offer products and services to them. How do

Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it?Christoph will help you better understand and utilize livestreaming with his advice on:The evolution of livestreaming as a differentiatorHow to integrate livestreaming into your strategyTools and tricks of the tradeKey Highlights[01:21] Introduction of Podcast Guest, Christoph Trappe[03:13] Christoph's Journey of Content Marketing and Storytelling[05:50] Why Do I Need to Always Tell A Story?[08:20] Rules on Paragraphs[10:02] Tools for Content Writing[14:34] Why Livestreaming Is A Strong Strategic Differentiator in Content Marketing[21:56] Integrating Live Streams into Marketing Strategy[23:47] Content Repurposing[24:26] Christoph's Recommendations on Content Repurposing[26:51] NPR Approach[27:48] Tools and Tricks You Can Use for Live Streaming[33:

Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do.So what are you waiting for? Listen to this episode and build your own influence as a company or brand!Key Highlights[03:15] Employee Advocacy[03:56] How Can I Make My Business More Influential?[04:26] Building Influence[06:36] Other Approaches Where You Can Yield Influence[09:30] Things People Look At When Collaborating[10:43] Why Building A Large Following Is Better Than Small Following?[11:28] The Funnel of Social Media Relationships[14:36] How You Can Build Better Influence Than Your Competitor[15:27] Leveraging Social Platforms[16:49] Micro-targeting Options[17:44] The Things You Should Be Looking At When Setting Up Social Media Dashboards[19:25] Why Do You Need To Delineate Marketing From Your Social Media?[19:59] Things You Can D

Why are some entrepreneurs successful while many others fail?Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment".John shares some of his findings with us and teaches us the steps we need to take to find whatever uncommon success we are looking for.Key Highlights[01:26] Introduction of Podcast Guest, John Lee Dumas[05:47] What is Entrepreneur on Fire?[08:17] Why Some Entrepreneurs Succeed And Some Fail[11:50] The Importance of Niching Down[14:15] The Next Steps To Being A Successful Entrepreneur[16:16] 17 Chronological Steps Roadmap to Financial Payments[19:14] John's Favorite Step to Financial Payments[22:05] The End Goal[27:16] What Is The Common Path?[29:25] How John Lee Came About Writing His Book[