The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design templates for online entrepreneurs, and she is actually a new member of my Accelerator mastermind group, starting this July.I asked Sarah to come back on the show because her business has really evolved over the past 14 months since she was last here. She’s now doing multiple 5-figures a month in her business, while only spending a couple of thousand dollars on Facebook and Instagram ads each month.As you’ll hear, it’s really just Sarah working in the business at this point in time, and she’s handling everything from the ads management to customer service. This has been a challenge and she talks about her plans to get support, as well more systems in place, to scale her business going forward.In this episode Sarah dives into how she’s built her business, from first launching on Etsy to validate the business to the mistakes she made getting while it off the ground.We

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about which “conversion window” you should choose for your FB/IG Ads.Let’s jump into it...Links & Resources Mentioned in this Episode:https://rickmulready.com/acceleratorSee omnystudio.com/listener for privacy information.

On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using Facebook and Instagram ad stories.When I was brainstorming ideas for that episode though I came up with four more “bonus” lessons, and I thought it would be a bit too much to cover them all at one time, which is why I’m sharing them with you today.The best part is that these lessons too are applicable to getting your business to 6-figures as well as 7-figures, if you’re at the point in your business where you’re trying to do that.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!Want to win a 30-minute strategy session

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about Facebook and Instagram Ads Campaign Budget Optimization Tips.Let’s jump into it...Links & Resources Mentioned in this Episode:https://rickmulready.com/acceleratorhttps://rickmulready.com/facebook-ads-campaign-budget-optimization/See omnystudio.com/listener for privacy information.

When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years. On today’s episode I’ll be going into what it took, including things like building a team, positioning myself as an expert, creating and launching courses, memberships and in-person events, and a whole lot more. I’ll be looking at the mindset shifts I had to master, and essentially what it’s taken for me to become the actual CEO of my business.To create sustainable growth, it takes a more holistic strategy than most experts are using today. Yes, ads are important, but they’re really just one piece of the puzzle needed to get to that next level.So today I’m going to be sharing 7 key lessons that I’ve learned on the way to 7-figu

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about how the one thing that might be killing your sales…Let’s jump into it...Links & Resources Mentioned in this Episode:https://rickmulready.com/acceleratorSee omnystudio.com/listener for privacy information.

On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors can grow their business with Facebook and Instagram ads, but this time is different. We’re talking about how she took her business online and launched her very first online program, and what Jennifer had to get past to make it a success.Paid traffic is important, but they’re just one piece of the puzzle in order to have a successful business, and as you’ll hear you need to have things like the right mindset, positioning and the ability to communicate your value proposition to get to that next level.Once Jennifer had these things in place, she finally launched her online program for the first time and did $30,000, with an email list of just 350 people at that time.Jennifer had a lot of mental blocks she had to overcome to take her business online though after building such a successful realty brokerage over the last number of years, which you’ll find out today.This i

On today’s Quick Tip episode, I share THE #1 quality you need as a business owner to ensure the growth of your business.  And I do it by sharing 3 lessons that I learned through a big time mess up that I recently  created in my business. I’m getting real with you today as I’m always looking to show you the bad with the good when growing an online business to 7-figures +. Please make sure to subscribe to the podcast and if you’re so inclined, leave an honest rating and review for the show as it’s a big help in reaching more people who need this info.  Thanks!Links & Resources Mentioned in this Episode:https://rickmulready.com/impactSee omnystudio.com/listener for privacy information.

Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during and after she sat on the “hot seat” at our recent Accelerator retreat.Lea is a happiness expert who has studied wellness as an anthropologist, looking at different cultures around the globe. She has taught college, and realizing she wanted to apply more of the knowledge she gained over the years, she began teaching yoga before starting her online business to help women like her who felt “stuck.”As you’ll hear, Lea has a unique voice and niche, and she puts together the science of happiness with what she calls the “soul” of it. In this episode Lea shares the process she went through getting ready to launch her first online program, Shine, and she talks about all of the struggles she had in having a lot of information about her product, but not the clarity in her positioning and message to sell it effectively. A big part of what Lea shares is about the value she found

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s quick tip I’m asking if you ARE targeting these lookalike audiences, right?Let’s jump into it...Links & Resources Mentioned in this Episode:https://www.instagram.com/rickmulready/https://rickmulready.com/impactSee omnystudio.com/listener for privacy information.

Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list.Today’s guest is Tarzan Kay, and her story is proof that when it comes to email lists, the quality of your subscribers matters much more than the quantity.Tarzan is a launch strategist and copywriter who also teaches others how to have a healthy relationship with money. She recently finished in an impressive fourth place for affiliates of Amy Porterfield’s Digital Course Academy, with a list of 3,000 people (compared to other affiliates with much bigger lists)!In fact, she generated about $35,000 in affiliate commissions from the promotion, which shows that you absolutely do no need a big email list to make big money in your business.Today Tarzan shares all of her secrets of how to engage a smaller email list for maximum results. We talk about the segmenting to use to increase engagement and sales from your l

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about how to double your email open rate in two simple steps.Let’s jump into it...Links & Resources Mentioned in this Episode:https://rickmulready.com/impacttraininghttps://www.instagram.com/rickmulreadySee omnystudio.com/listener for privacy information.

Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with you today. Colin is a brilliant coach, International speaker, business mentor and an authority on influence, persuasion and communication, and he shares how you can use speaking to grow and scale your business, in an authentic way.By “speaking” we’re not just talking about from the stage though, even though Colin considers speaking from stage “the mecca.” Speaking also means when you do live video, Instagram Stories, webinars and all the other ways you are communicating with your audience in verbal form.In this episode Colin is going to reveal the 6 levels of structuring your speaking, so you can better connect with your audience and drive them to take whatever actions it is that you want them to take.He talks about what selling actually is when it comes to presenting

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about my top tools to streamline your business.Let’s jump into it...Links & Resources Mentioned in this Episode:http://rickmulready.com/traininghttp://rickmulready.com/slackhttp://rickmulready.com/mondayhttps://zoom.us/https://www.loom.com/http://rickmulready.com/kajabihttp://rickmulready.com/convertkithttp://rickmulready.com/deadlinefunnelhttp://rickmulready.com/opestahttps://www.helpscout.com/http://rickmulready.com/lastpasshttps://www.dropbox.com/businesshttps://www.google.com/drive/https://www.apalon.com/clipomatic.htmlhttps://chrome.google.com/webstore/detail/full-page-screen-capture/fdpohaocaechififmbbbbbknoalclaclhttps://chrome.google.com/webstore/detail/emoji-keyboard-emojis-for/fbcgkphadgmbalmlklhbdagcicajeneihttps://rickmulready.com/jack-born-scarcity/See omnystudio.com/listener for privacy i

Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast. Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign? He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist.By this end of this episode you’re even going to have an equation for calculating your exact cost for acquiring a customer, which then tells you exactly how much you can be spending per lead. Not only has Tom created a framework for calcu

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s quick tip I show you how to avoid a common “mistake” with Instagram Story ads.Let’s jump into it...Links & Resources Mentioned in this Episode:http://rickmulready.com/trainingSee omnystudio.com/listener for privacy information.

On today’s episode I welcome back Steve Loiselle, a student of mine who is absolutely crushing it for his local business clients with his Facebook Messenger campaigns. I asked Steve to come back so he could take you through 3 case studies where he’s getting amazing results, including one for a local real estate agent, one for a restaurant owner in a small town, and the campaign Steve is doing for his martial arts gym that’s opening soon.You’re going to hear how the real estate campaign led to the sale of two houses, including one that was $600,000, in only 5 days and with a small ad spend of just $260. The restaurant owner more than 10X’d the initial ad spend of $250, and Steve sold 20 new memberships at $657 for his marital arts gym that doesn’t open until June 2019, with an ad spend of $300!Steve has become the “go to” person for advice in our Facebook group when in comes to Facebook Messenger campaigns, not only is he doing so well for his clients, but because he’s doing it in some very small local markets

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s quick tip we’ll look at if you are you doing a disservice to your audience.Let’s jump into it...Links & Resources Mentioned in this Episode:http://rickmulready.com/traininghttps://rickmulready.com/kayse-morris-online-business/ (#234)https://rickmulready.com/whats-your-why/See omnystudio.com/listener for privacy information.

In this episode you’ll hear a conversation with Ethan Sigmon, who is the founder and CEO of Opesta, a Facebook Messenger marketing automation tool. I asked Ethan to come back on the podcast to share a really cool Facebook Messenger case study of a campaign he worked on with our mutual friend, John Lee Dumas of Entrepreneurs on Fire, who also happens to be a past guest of The Art of Paid Traffic.Ethan reveals the strategy they used to help John become on of the top affiliates for Russell Brunson’s Expert Secrets book campaign, topping huge names like Tony Robbins in the process.He shares why this strategy worked so well, and how you could be doing the same thing in your business right now. If you’re a regular listener of the show you know that I’m a huge fan of marketing with Facebook Messenger, which is another reason why I wanted to bring Ethan back to talk more about it.Make sure to stick around to the end of the episode, as I’m going to give you the details on a special live training Ethan and I will be do

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about understanding cold, warm & hot traffic.Let’s jump into it...Links & Resources Mentioned in this Episode:http://rickmulready.com/trainingSee omnystudio.com/listener for privacy information.