The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during and after she sat on the “hot seat” at our recent Accelerator retreat.Lea is a happiness expert who has studied wellness as an anthropologist, looking at different cultures around the globe. She has taught college, and realizing she wanted to apply more of the knowledge she gained over the years, she began teaching yoga before starting her online business to help women like her who felt “stuck.”As you’ll hear, Lea has a unique voice and niche, and she puts together the science of happiness with what she calls the “soul” of it. In this episode Lea shares the process she went through getting ready to launch her first online program, Shine, and she talks about all of the struggles she had in having a lot of information about her product, but not the clarity in her positioning and message to sell it effectively. A big part of what Lea shares is about the value she found