The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.” I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do!As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take ac

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting. Let’s jump into it...Links & Resources Mentioned:https://rickmulready.com/acceleratorhttps://rickmulready.com/trainingSee omnystudio.com/listener for privacy information.

My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today.Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about how all leads aren’t created equal.Let’s jump into it... Links & Resources Mentioned:http://rickmulready.com/acceleratorSee omnystudio.com/listener for privacy information.

For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting.In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective.The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be!To get a copy of the downloa

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.For today’s quick tip, if you do THIS in your Business, you’ll simplify and increase revenue.Let’s jump into it... Links & Resources Mentioned:https://rickmulready.com/acceleratorhttps://monday.com/https://www.process.st/See omnystudio.com/listener for privacy information.

Today’s guest is returning to the podcast for the second time, and as you’ll hear, not only does she have a goal of achieving the most guest appearances on The Art of Paid Traffic, but she also has some big goals for her business.Brandi Mowles manages Facebook ads for online experts, but she also has a membership program where she teaches service providers how to scale to consistent $10,000 months, without hiring a team to do it.The first time Brandi was on the show we broke down each side of her business, and she ran through the beta launch of her membership program that she had just completed. Since then she’s done a public launch and she absolutely crushed it, which is why I wanted to have her back to share how she did it, and what she learned in the process.You’re going to hear a step-by-step breakdown of how Brandi did this “full on” launch, including her ad budget, email sequence, and the 3 part-video series that worked so well for her.Although she fell short of her goal to get 1,000 webinar registratio

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hire a Facebook/IG Ads Manager.Let’s jump into it...Links & Resources Mentioned:Download the PDF at: https://rickmulready.com/313Facebook Ad Manager Inquiry Form: https://docs.google.com/forms/d/e/1FAIpQLSdjfTtbthib07itYKD6IBhDG3r4w5krB5V-xeyLU0FeUCA-Mg/viewformhttp://rickmulready.com/acceleratorhttp://instagram.com/rickmulreadyhttps://rickmulready.com/business-and-mindset-books/See omnystudio.com/listener for privacy information.

It takes a lot to get me nervous, but I’d by lying if I said I wasn’t nervous about publishing this episode. Today my friend Tiffany Lee Bymaster is flipping the script and turning the tables by interviewing me, and we go really deep with a lot of stuff in this one.You may remember that Amy Porterfield was on the podcast to interview me and give listeners some background on my life back in Episode 200. If you’re a regular listener you know that my life has changed so much since that episode was recorded (including the fact that I’m now a Dad!), which is why I wanted to air this recent conversation with Tiffany.It was several months ago when I reached out to Tiffany and asked her how I could be improving my social media, and she said she wanted to interview me for this show, and now we’re doing it!In this episode you’ll hear me talk about fatherhood, my business evolution, the big realizations I’ve made about business and success since becoming an entrepreneur in 2012, and Tiffany even asks me a series of ques

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is a simple mindset hack for when things aren’t going well.Let’s jump into it... Links & Resources Mentioned:http://rickmulready.com/acceleratorhttp://instagram.com/rickmulreadyhttps://rickmulready.com/business-and-mindset-books/Book Mentioned:The Practicing Mind by Thomas M. SternerSee omnystudio.com/listener for privacy information.

My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together! Hallie Sherman is a speech-language pathologist who works full-time in the public school system in New York, and for the last 8 years she’s also been selling digital resources for busy speech-language pathologists online, and I’m sure that her story will resonate with many of the listeners of this podcast.Hallie began selling her resources on a website called Teachers Pay Teachers back in 2012, and after realizing that she only had so many hours in a week, she has now shifted her focus to creating her own “mini-courses” to sell on her own website. Her products are reasonably priced, about $30 for one and $75 for a bundle, and Hallie recently had a very successful launch, generating 5-figures in revenue in just 5 days.In this episode you’ll hear how Hallie has made the transition from “hobby” to a true online business, and what really showed her that her

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about two Facebook/IG ads updates you need to know.Let’s jump into it... Links & Resources Mentioned:http://rickmulready.com/acceleratorhttp://instagram.com/rickmulreadyhttps://rickmulready.com/business-and-mindset-books/See omnystudio.com/listener for privacy information.

On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day!How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies. Before we start the show, I’ve got somethi

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is knowing your numbers – and why it’s All JUST Math… Let’s jump into it... Links & Resources Mentioned:http://rickmulready.com/acceleratorhttp://instagram.com/rickmulreadySee omnystudio.com/listener for privacy information.

Today’s guest is someone that I’ve looked to for mentorship, because he is literally one of my favorite people in the online business space. Casey Graham has started and sold three businesses, and he is now the founder and CEO of a company called Gravy. We started working with Gravy a few years back, and they are the leading experts in helping their clients recover failed payments for subscription-based businesses.Since starting Gravy, Casey and his team have learned a lot of lessons about business and customer psychology that he really opens up about here on this episode. Gravy is now viewed as the “Ritz Carlton of payment recovery”, and Casey does a great job explaining how they differ from collection agencies when I put him on the spot near the start of the interview by asking him that question.We cover a lot of different topics here, including one I’m really interested in right now, which is how we can learn to “turn the switch” off at the end of the day as busy entrepreneurs (and make the most of the tim

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Campaign Budget Optimization rollout being delayed. Let’s jump into it... LINKS & RESOURCES MENTIONED:http://rickmulready.com/traininghttps://rickmulready.com/business-and-mindset-books/See omnystudio.com/listener for privacy information.

I’m honored to bring a regular listener of this podcast, Jose Quiroz, on to the show to share a cool case study of how he helped a client of his, and I know a lot of people will benefit from the lessons Jose learned from it and what he discusses in this episode.Jose helps established businesses take their products and service online, and profit from it, and in this episode you’ll hear how he did this with his client Rich, a local fitness trainer who wanted to take his business online after previously doing in-person training and workshops.Jose reveals how Rich went from having very little presence online to selling 25 spots in his 3-month online fitness program, all in matter of just a few weeks. Jose reveals the process, or “personalized road map” he gave Rich that made this possible, including how his client ultimately decided to deliver his course content to the participants.Like me, Jose knew he had a bigger calling to do more than he was doing in the corporate world. He also had a lot of doubts and fears

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about how to tell if you’re getting distractions or money making opportunities.Let’s jump into it...LINKS & RESOURCES MENTIONED:http://rickmulready.com/traininghttps://rickmulready.com/business-and-mindset-books/https://rickmulready.com/quick-tip-stop-making-this-mistake-with-your-fb-ig-ads/See omnystudio.com/listener for privacy information.

Today on the show I’m bringing back my friend Craig Ballantyne to share more about how he’s crushing it using Instagram for his business. Craig appeared on the podcast back in May last year, where he talked about how he used Instagram Stories to sell over $500,000 at that time in “high ticket” workshops, but you won’t believe the further growth and success he’s seen using the platform since then!As you’ll hear, Craig just started using Instagram in February 2017, and he says he really didn’t know what he was doing for the first month. In April 2017 he made his first $5,000 sale using Instragram, and he hasn’t stopped learning and refining his approach since that time, revealing many of his strategies he now uses in this episode.Craig reveals the single most important thing about Instagram “swipe ups”, as well as giving a call to action that will get your prospects to take action, while allowing you to stay in integrity and fully aligned with your message.He discusses how he qualifies the people who DM him on

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about how to stop making this mistake with your FB & IG ads.Let’s jump into it...See omnystudio.com/listener for privacy information.