Salesforce Posse Podcast

The week between Christmas and New Year is the most underrated window to pay down Salesforce technical debt. Fewer meetings. Quieter inbox. Bigger impact. In this episode, Andy (Andre van Kampen) and I share 7 focused clean-ups that de-risk your org and set you up for a faster 2025.You’ll learn:The silent killers of mature Salesforce orgs, and how to spot them quickly.Why redesigning in Flow beats “lift-and-shift” every time.A permissioning sweep that closes more gaps than any shiny tool.A one-pager to brief your execs on debt without the jargon.

What happens when a marketing leader gives his team permission to fail and actually celebrates it?In this episode of the Salesforce Posse Podcast, we sit down with Jon Dytor, Head of Digital Marketing at Close Brothers Asset Finance, who has quietly built one of the most data-driven, fearless marketing cultures in financial services.Jon reveals how he connected Salesforce, Account Engagement and CRM Analytics to track every click from campaign to conversion, transforming marketing from a cost centre into a growth engine. But more importantly, he’s built a culture where experimentation is mandatory, where “failure” isn’t a dirty word, it’s how innovation happens.We dive deep into:✅ The fail-fast mindset that fuels Jon’s marketing team✅ How Close Brothers turned 9 websites into one Experience Cloud powerhouse✅ The dashboards and KPIs that finally united Marketing and Sales✅ Why AI in marketing is both overhyped and underused, and where it’s truly powerful✅ How to build psychological safety so your team can crea

Most companies rush into AI pilots… and stall. Ronald Starreveld has spent 30+ years turning “good ideas” into enterprise-scale reality. In this candid chat we cover:* The ONE question to ask before any AI spend* Why industry-specific LLMs will change everythingHow to measure ROI when the goalposts keep movingStream on Spotify or watch right here. Hit

Curious about how to succeed on the Salesforce AppExchange?

In this episode of The Salesforce Posse Podcast, host Francis Pindar sits down with Shane Smyth, CTO of Saltbox and Salesforce B2B Commerce expert. Shane shares his fascinating journey into the Salesforce ecosystem, starting back in the days of ExactTarget, and dives deep into the world of B2B Commerce. From the evolution of Salesforce Commerce Cloud to practical tips for creating successful storefronts, this conversation is packed with valuable insights. Key topics include: The history and differences between Salesforce B2B and B2C Commerce Best practices for storefront design and platform integration Navigating product pricing, order fulfilment, and checkout complexities Future trends in B2B Commerce and the impact of Salesforce innovations like Hyperforce and Data Cloud Whether you're a seasoned Salesforce professional or new to B2B Commerce, Shane’s advice and experience will provide actionable insights to help you elevate your digital commerce strategy. Don't miss this knowledge-packed

In this episode of the Salesforce Posse podcast, host Francis Pindar sits down with Ian Gotts, founder and CEO of Elements.cloud, for an eye-opening conversation that every Salesforce professional needs to hear. Ian takes us on a journey from his early days as one of Salesforce’s first customers to the cutting-edge innovations in Data Cloud that are shaping the platform's future. Curious about how Salesforce is evolving to handle the massive amounts of data that drive today’s business decisions? Want to know how Data Cloud can finally deliver on the promise of Customer 360? Ian doesn’t just talk theory—he shares practical insights and real-world examples that can help you navigate this complex landscape. From understanding the critical importance of planning and data strategy to avoiding costly pitfalls, this episode is packed with advice that could make or break your next Salesforce project. But that’s not all. Ian and Francis dig into why the days of being a Salesforce generalist are over and why spec

Step into the forefront of Salesforce innovation in this captivating episode of the Salesforce Posse podcast. Recorded at the heart of London’s Calling, this episode features host Francis Pindar in conversation with Salesforce experts Vanessa Grant and Adam Olshansky, exploring the architectural advancements and strategic insights driving Salesforce's next era. Amid the vibrant atmosphere of London's premier Salesforce event, this episode unravels the journey from traditional Salesforce roles to the cutting-edge realms of AI and architecture. Vanessa, with her extensive consulting experience, and Adam, hailing from his technical architect role at Google, shed light on the evolving Salesforce landscape, highlighting the critical role of business analysis and the transformative power of AI. "Architecting Success" offers a deep dive into the pivotal shifts and emerging trends in the Salesforce ecosystem, providing listeners with a roadmap to navigating and excelling in this dynamic environment

In this episode of the Salesforce Posse podcast, host Francis Pender engages with Vanessa Grant, a Los Angeles-based business analyst and consultant with over 13 years in the Salesforce ecosystem. Vanessa discusses the critical role of quality business analysis in Salesforce projects, sharing insights from her experience and emphasizing the importance of effective stakeholder management. Ideal for Salesforce professionals seeking to enhance their BA skills or understand its impact, this episode is packed with valuable advice and fun anecdotes from Vanessa's career journey. What you will learn What is a Salesforce Business Analyst? Why developing strong business analysis skills is crucial for Salesforce admins and developers. The significance of quality business analysis in Salesforce projects. Vanessa Grant's journey from music to Salesforce and her approach to business analysis. Strategies for managing complex stakeholder relationships effectively. The challenges business analysts face in

Welcome to another episode of the Salesforce Posse Podcast! In this episode, we're diving deep into the fascinating intersection of Salesforce and the nonprofit sector. Our special guest is Lawrence Newcombe, a Lead Technical Architect and Certified Technical Architect (CTA) at giveclarity.org. With years of experience in the charity and nonprofit sectors, Lawrence is the go-to expert on how Salesforce architecture is being leveraged to bring about positive change. What You'll Learn: Getting Started: Lawrence shares his journey of how he entered the nonprofit world and the role Salesforce played in that evolution. Salesforce and Nonprofits: Discover the primary reasons why nonprofits and charities are adopting Salesforce for essential tasks like fundraising and program management. Implementation Nuances: Learn about the distinct strategies employed when implementing Salesforce in small vs large nonprofit organisations. Career Tips: Hear Lawrence's advice for anyone looking to gain experie

Welcome to the inaugural episode of our "State of Salesforce Implementations" Webinar Series!

Join us in this captivating podcast episode, where we engage in a conversation with Kristian Jorgensen, an accomplished Salesforce professional and author of the 'Salesforce End-to-End Implementation Handbook.' Kristian offers invaluable insights and knowledge about Salesforce implementation and project management, making this conversation enlightening and informative. Kristian is a skilled business and IT leader who excels in building high-performing teams that enjoy their work. With extensive experience in both commercial roles and expertise in Salesforce, Kristian has a comprehensive understanding of the challenges faced by enterprises. This unique perspective enables him to provide valuable guidance to organizations as they plan, execute, and expand their Salesforce initiatives. Kristian delves into the intricacies of navigating Salesforce projects, from initial planning stages to successful execution. He shares his expertise in designing effective solutions, managing technical debt, aligning wi

“Confidence is coming from a place of feeling comfortable.” Andrea Pacini In this episode of the Salesforce Posse Podcast, I have a conversation with Andrea Pacini. He is a presentation coach and Head of Ideas on Stage UK. He specialises in working with business owners, leaders and their teams who want to become more confident presenters.  Since 2010 Ideas on Stage has worked with thousands of clients around the world, including companies like Microsoft, Lacoste, The World Bank and over 500 TEDx speakers.  Andrea is on a mission to stop great ideas from failing just because of the way they are presented. His vision is to help hundreds of thousands of business leaders share their message so they can grow their business, increase their influence and make a positive impact in the world.  We start the conversation with Andrea’s childhood, career journey, and why he wanted to become a presentation coach. Communication is how we share thoughts, ideas, and feelings. To establish good communication between people,

A brand new episode of the Salesforce Posse podcast is now live. I, Francis Pindar, had the honour of hosting Lars Malmqvist, Partner at Implement Consulting Group, a #Salesforce CTA from Denmark, who is the master of Salesforce anti-patterns and generative AI.

Improving the maturity of the Salesforce DevOps process is essential for increasing work productivity and delivering value to an organization in a timely manner. A key aspect of enhancing DevOps involves prioritizing testing and shifting it to the early stages of development. It is crucial to choose the right functional testing tool, comprehend quality, and optimize release quality in Salesforce implementation projects. In this podcast episode, we have Samuel, a product manager and architect at Provar, a leading Salesforce testing tool, who shares his expertise on various quality and testing topics in the Salesforce ecosystem. He also explains how to integrate quality into all aspects of a Salesforce project. Samuel is a respected figure in the Salesforce community, serving as a product manager and architect at Provar. He is known for his proficiency in developing apps on the Salesforce platform and his emphasis on quality. Provar is an automation testing tool that is integrated and code-free, tailored parti

Whether you are an experienced Tableau user or are just starting your data visualization journey, this episode will provide valuable insights and inspiration. So sit back, relax, and join us for an exciting conversation where we will discuss everything about Tableau with Sarah Bartlett and Zach Bowders. In this episode, we will dive into the Tableau ecosystem, explore the vibrant community surrounding the tool, and discover how to learn more about Tableau. Sarah Bartlett is a Tableau Visionary with over 12 years of experience partnering with clients to deliver analytical solutions to solve complex data challenges. She is passionate about data community building, user enablement, data strategy, and helping organizations embrace a modern data culture. Sarah is a Tableau Public Ambassador, a Tableau Desktop Certified Professional, and has experience working with other BI tools. She is the founder of the famous #IronQuest community project and co-leads the London Tableau User Group. In 2020, she was recognized a

In this video, Noz Urbina from Noz Urbina Consulting will discuss the importance of exceptional onmnichannel Customer Exerpeices. Noz will share techniques to help you design and achieve a great omnichannel customer experience. Noz Urbina has years of experience in omnichannel architecture and design, and he'll be discussing how his experiences have helped him design exceptional customer experiences. If you want to improve your omnichannel customer experience, this is the video for you! Salesforce Posse Podcast often features interviews with thought leaders or significant Salesforce ecosystem members. Yet, in this episode, we interview someone less involved in the Salesforce ecosystem. Noz Urbina, the founder of Urbina Consulting and OmnichannelX, joins today's conversation to share his knowledge and expertise on omnichannel customer experiences. We begin with understanding what omnichannel is. Noz elaborates on the application of personalization and customer-centricity to omnichannel. He explains tha

The Salesforce AppExchange is a marketplace for cloud-based applications that can be used with Salesforce's customer relationship management (CRM) software. No matter where you are on your Salesforce journey, you'll have access to tried-and-tested apps, that will help you tackle your particular business challenges and speed up your digital transformation. Luca Benini, COO and co-founder at Nativevideo a Salesforce AppExchange Partner and features in today's episode of the Salesforce Posse podcast to share his incredible experience at Salesforce. Luca has been in the Salesforce ecosystem for many years and was MD of Europe for Buddy Media, a social media tool that Salesforce acquired in 2012. Today, we started the conversation by discussing how Luca got into the Salesforce ecosystem and the world of App Exchange apps. We delve into the many types of Salesforce App Exchange apps, the creation process at a high level, the various ways in which you may monetize your app, and the best practices for making a succes

When thinking of a Salesforce Architect, people usually jump to the need for a deep technical knowledge of Salesforce. But that’s only part of the picture and there are so many other skills that are important to become a highly successful Salesforce Architect. Keir Bowden, Chief Technical Officer at BrightGen, features in today's episode of the Salesforce Posse podcast to share his incredible experience at Salesforce. Today, we talk to Keir Bowden about the value of people skills, how to handle difficult situations, and the significance of effective communication across organizational levels. We discuss the need to make things as easy to use as possible and the design principles behind this philosophy.  Also, Keir explains critical things you need to know and where to begin your training to become an architect. At last, we reach a point in the conversation where we talk about learning to say no. Keir has worked in the information technology sector for the past three decades and is currently the Chief Tec

A clear vision leads to understanding what an organization wants to achieve as a business. Gemma Blezard joined us today to discuss aligning salesforce architecture to organizational vision. Gemma Blezard is the founder of The Architect Club & Ladies Be Architects. She is also a Salesforce MVP, entrepreneur, and an influencer of Salesforce architects around the world. She has talked at Salesforce and community-led conferences, including user groups, Dreamforce, Salesforce World Tour London, the Salesforce Partner Forum, French Touch Dreamin', and many more. She has won several awards, including Salesforce's Golden Hoodie (May 2018), WeAreTheCity's TechWoman100 award (2018), Salesforce MVP, BIMA100 Digital Champion for Change & Computing's ENT Role Model of the Year. In 2020, she delivered a free online salesforce training course for the unemployed and won the Digital Revolution award for Outstanding Contribution to the Salesforce ecosystem. Gemma lives in Bedford, England, United Kingdom. During today