Salesforce Posse Podcast

In this episode of The Salesforce Posse Podcast, host Francis Pindar sits down with Shane Smyth, CTO of Saltbox and Salesforce B2B Commerce expert. Shane shares his fascinating journey into the Salesforce ecosystem, starting back in the days of ExactTarget, and dives deep into the world of B2B Commerce. From the evolution of Salesforce Commerce Cloud to practical tips for creating successful storefronts, this conversation is packed with valuable insights. Key topics include: The history and differences between Salesforce B2B and B2C Commerce Best practices for storefront design and platform integration Navigating product pricing, order fulfilment, and checkout complexities Future trends in B2B Commerce and the impact of Salesforce innovations like Hyperforce and Data Cloud Whether you're a seasoned Salesforce professional or new to B2B Commerce, Shane’s advice and experience will provide actionable insights to help you elevate your digital commerce strategy. Don't miss this knowledge-packed