Sinopsis
From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joes has grown to become a national chain of 475 (and counting) neighborhood grocery stores, employing more than 41,000 Crew Members. How? By being comfortable with being different. For the first time, our Captains (store managers) and Crew Members (employees) are taking you Inside Trader Joes in a new 5-part series. Go inside:* A private Tasting Panel, where decisions are made about new Trader Joes products.* A wine tasting tour to Napa Valley, California, looking for great wines and great values.* An overseas adventure, where new Trader Joes flavors are discovered.* The mind of Joe himself to find out why the Crew Members wear Hawaiian shirts.* The values that make Trader Joes so different.Are you a Trader Joes fan? Want to know what keeps people coming back? Go Inside Trader Joes. Thanks for listening.
Episodios
-
Episode 1: It's About The Products
01/05/2018 Duración: 19minPeople can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe anywhere!), traveling the world in search of new flavors. What went wrong (and turned out right) when we introduced Mandarin Orange Chicken, among our most popular products ever. How a customer got a laugh from our CEO and changed the way we sell bananas. What’s NOT in Trader Joe’s products? Episode 1 Transcript (PDF)
-
Trailer
23/04/2018 Duración: 02minHere's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like Trader Joe's. Now you can go behind-the-scenes to find out why Trader Joe's is... Trader Joe's. Trailer Transcript (PDF)