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Welcome to today's show! We are very happy to introduce you to Catherine Hersacher, the founder of Bespoke Fine Interiors in Aiken, South Carolina. On the show today Catherine talks to us about how she translates and brings her worldly exposure and background to the small-horse community of Aiken. Running an interior design firm in a small, tight-knit community has some very specific challenges, but there are pro's to it as well. On today's show, Catherine also talks a bit about her consultation process. She is able to achieve a design for any project that is cogent with her client's tastes and context. Listen in today to find out more about working as an interior designer in a smaller market.              Catherine, originally from Massachusetts, founded Bespoke Fine Interiors in Aiken South Carolina in 2012, with fourteen years of design experience behind her. She previously worked for some of the top firms in the country, in the high-end residential and ultra-exclusive hospitality sectors of the design in

Welcome! Today we're really excited to have Chaney Widmer, the founder of Mix and Match Design Company, back with us- and she is also the sponsor of today's show!  (She was previously in episode #260.)  We were really impressed when we first met Chaney because she was so well-spoken, so poised, and so directed and focused about her business. We were also really impressed with the way that Chaney's whole business is completely E-design and that she doesn't do any client-facing in-the-house work at all. Listen in today to find out more about Chaney's niche. Mix & Match Design Company was founded by Chaney Widmer in 2015 with the goal of making interior design services accessible and affordable for everyone. By harnessing the power of technology and using innovative online tools, Mix & Match has been able to help folks create homes that they love in a fun and efficient way - all online through "e-design" -while maintaining a personal touch. She wants to take the intimidation out of interior design - whether you

Download The Skills Assessment! Welcome to today's episode of Design Biz Live! As many of you know, this means that I have Judith Neary and Corey Klassen with me and that we're going to have an in-depth discussion about the intricacies of running your interior design business. Listen in to find out more! On the show today we are going to be talking about the important personality traits that you need to master in order to be really successful as an interior designer. Judith gives a fabulous description of what is and what isn't a successful interior designer and Corey discusses the specific questionnaire that he sends out to his clients before their first consultation, along with his specific eleven step 'What I will do and what I won't do' document that he attaches and goes over with them when they sign the contract. Listen in today to find out what it takes to create a smooth and easy process for your clients. Show Highlights:   Some of the overarching traits that are really important for interior d

Welcome to another Power Talk Friday! We have Claire Jefford back on the show with us today (she was previously on #237) and we will be talking to her about how to create products, courses, and the kinds of things that designers can sell to consumers on their websites. She will explain what this looks like, how to do it, why you should be doing it, and also, some steps that you can follow in the process. LuAnn really enjoys talking to Claire and she loves having her on the show because it means that it's going to be a seriously good one, so listen in today to find out what Claire has to share with you. Claire started her interior decorating business in 2011 and her firm specializes in 3D design as well as custom residential projects. Claire has a very keen eye for detail and she particularly loves to mix patterns and fabrics. Her company was named one of the top thirty interior design firms in Ontario in 2017 and she is very proud to be the highest reviewed design professional in the greater Toronto area on

Welcome to today's episode! I have Steven G, of Interiors By Steven G, with me today and we will be talking about how and why Steven G came to the decision to leave the first interior design firm that he partnered with and how he launched his own company, based on the lessons (or the negatives, as he calls them) that he learned there. He will also discuss how he established his company and reputation with the luxury property developers in the South Florida region. Today's show is a fantastic example of gambling on yourself and of calculating the risk vs your return on investment, so please listen in carefully to what Steven has to share with you today. Interiors By Steven G is one of South Florida's most outstanding interior design firms. Steven leads a team of more than eighty professionals, which include licensed interior designers who are fluent in seven languages, interior design renderers, a full Autocad department, design assistants, an in-house marketing and PR department, as well as a full warehouse

Welcome to Power Talk Friday! Last Friday we started a great conversation with Ashley Hotham-Cox, the editor-in-chief of Home Design & Decor in Charlotte, about how to pitch yourself and how to get press. Today we are really happy to continue the conversation with Amy Flurry. Amy has appeared once before on the show, on episode #108 and she's really a smart lady, so if you haven't met her yet, you are really in for a treat! Listen in now to find out more! Amy has two decades of editorial experience, conceiving ideas for stories, producing shoots, and writing copy for magazines and online publications. These include Country Living, In Style, Refinery 29, Conde Nast Traveller, Better Homes and Gardens, and Lucky Magazine. Amy authored Recipe For Press- Pitch Your Story and Create A Buzz, (which we spoke about in episode #108) after being inspired by her career in publishing. She has now written her second book, Recipe For Press- Designer Edition. This book is filled to the brim with tools for interior designer

Welcome to today's episode! On the show today we are going to be having an in-depth conversation with Deborah Von Donop, an interior designer, and well-known blogger. We will be talking to Deborah about monetizing your blog and also about how and why it is really important to create a content-rich blog, in order to drive readers and design enthusiasts to your website for the opportunity to monetize through affiliate links and sponsored content. Listen in to find out more about networking as your biggest resource for growth.               Deborah is the principal of DVD Interiors in Connecticut and she is the editor and founder of the national blog DVD Interior Design. Deborah also guests blogs for a number of other sites, including Westchester Magazine, I blog Magazine, Blissfully Domestic.Com and more. She writes weekly posts about design resources, highlights from industry events and also interior design topics which are aimed to educate and inspire her readers. Deborah's experience includes a BFA in Inter

Welcome to today's episode! We are really happy to have Ashley Hotham Cox with us and she's going to be a really hot topic on the show today!  Ashley comes with a significant level of experience. She used to be with Traditional Home and now she is the newly appointed editor-in-chief of Home Design & Decor. Listen in today to find out what Ashley has to share about promoting your design work through features in interior design magazines.       Ashley is a long-time Charlotte local- with a twist. As a North Carolina native, she graduated from the University of South Carolina with a bachelor of arts degree in fashion and a master's degree in journalism before earning her experience as a writer at Charlotte, Charlotte Wedding, and Charlotte Home & Garden magazines, and also as an editor at Traditional Home in New York. She is also a designer, having earned her certificate in interior design from the Parsons School of Design. Ashley returned home in 2016 to join the team of Home Design & Decor. Listen in now to f

Welcome to today's show! We are really happy to have Jo Buckerfield with us today. She is the designer and project manager for the UK based design firm Your Space Living and her husband, Mike Buckerfield, is their studio manager. Mike has been Jo's champion in getting her onto the podcast and it's been no easy task because it's just not her thing to go out and be interviewed! Mike emailed LuAnn a few months back, saying that he'd been listening to the show and that he loves it! He explained that having Jo on the show would really bring it so much value because she is truly an amazing designer in the UK, so listen in to find out what she has to share on the show today. When the home design company that Jo had been working for as a furniture designer for many years went out of business unexpectedly in 2012, she wanted to ensure that the clients who had been left with unfinished projects still got their dream homes. That was when Your Space Living was born. Working tirelessly and out-of-pocket for six months, J

There is a new landscape to how consumers are shopping for design products. More and more design clients are choosing products and features online. It might seem like the heyday of the local Design Center is over, but that is far from the truth. Your local design center is an ever-evolving resource for you and all of your design products. How can you properly utilize a design center to keep up with a changing industry? How do they remain a designer-focused tool, rather than a consumer-focused tool? My guest, Kristan McLaughlin, is going to answer all of this and more! Kristan McLaughlin is the General Manager of Leasing & Partnerships at the Boston Design Center (BDC), the region’s preeminent destination for luxury interior furnishings. For the last 4 years, she has been overseeing the massive 350,000 sq. ft. space that houses 70 home and contract showrooms. Kristan is also the President of the Design Centers International, a Board Member of the Decorative Furnishings Association and a partner to many such a

Welcome to today's show! We are delighted to introduce you to our guest for the show, Jill Zarin. Jill is a  veteran of the TV show Real Housewives of New York, and wife of the late Bobby Zarin, owner of Zarin Fabrics in New York. We will be talking to Jill today about Zarin Fabrics, about the rug line that she has recently launched with Unique Loom, and about her luxury ladies lunch that she hosts every year in the Hamptons for charity. Jill has also promised to give us a tour of her apartment in New York City, which boasts some pieces from DXV for the faucets, and all her rugs are there, too! Listen in to find out more! Last fall, Unique Loom, one of the most plentiful sources of handmade and power loomed rugs in the world, teamed up with Jill to create their very first rug collaboration. It's a vibrant collection, offering bold, colorful options with an airy and modern feel. This collection delivers quality design at an attainable price, which is a priority shared by both Jill and Unique Loom. The collect

Welcome to Power Talk Friday! We are very excited to have Nicole Heymer back on the show today! Nicole is the owner of Curio Electro, a boutique creative agency that specializes in branding and websites for interior design firms and other interesting and creative businesses. Nicole is the genius behind my LuAnn Nigara website- and I really love it! There are certain things that we do that really represent who we are and what we do and my website is one of those things for me! And one of the reasons for Nicole coming back on the show is rooted in my own experience of being part of her company and going through the whole discovery process of building my website with her.  Listen in today as Nicole takes us through her entire, really organized and actionable process- it's just like therapy for your business! Nicole's clear and actionable approach to branding has been featured by some of the design industry's favorite resources and organizations. From ASID's Tech Talk series to the New Jersey chapter and also to

Welcome to today's show! We have Wendy Woloshchuk with us today and she's the principal of Details Full Service Interiors located in rural western Massachusetts. Wendy is a real inspiration for designers! She lives and works in a rural area almost two hours away from the nearest design center and yet she's killing it! This is because she knows exactly who her ideal client is and she's claimed it without wasting any time on ideas and pursuits that are not authentic to her client base and all her marketing is intentionally created to attract this client to her every day. It was really no easy task starting an interior design business in a very small community, in the middle of a recession! Wendy is known for her no-nonsense approach and for her creative style with it's attention to detail. Nothing makes her happier than when her clients see how she's managed to infuse their personalities into the design and they love the finished space! Listen in today and become inspired by Wendy, her business model, and h

Are you ready to harness the secrets of the best in the industry to create consistently amazing results in your business? this Power Talk Friday is Madeline MacRae. Madeline was LuAnn’s guest in episode 283, and returns for this episode. Madeline is the CEO, founder and chief innovator for MM MacRae, a national learning, coaching and consulting firm. MM MacRae specializes in the development and growth of pros and companies specializing in the home professionals industry. She is such a high energy, driven person, and she shares a wealth of knowledge on this episode. If you’re ready to do what it takes to achieve freedom and long-term growth in your business, you will want to absorb Madeline MacRae’s information like a sponge!    What you’ll hear in this episode: Madeline and LuAnn led a seminar on goal setting at the International Window Covering Expo in Tampa, FL, and discovered their ideas on goal setting are identical! 5 Day Sales Challenge (see 5 Day Sales Challenge Facebook Page) to help you learn t

What does it look like to be so committed to the success of your business that failure simply CANNOT be an option? For some, there is a crutch to fall back on, but for others, the welfare of their family depends on the level of commitment—and there is no Plan B. Today’s guest is passionate about her design business and there is no doubt about her commitment to success and claiming her niche. Kristen Thomas is the principal designer and owner of Studio Thomas, a full-service interior design firm based in Denver. With a degree in interior design and a background in real estate and home building, Kristen has spent the past 20 years honing her ability to transform homes into spaces that truly enhance and elevate the lives of her clients. When you hear Kristen on the show today, you will understand how the term “elevating and enhancing the lives of clients” is a true goal for her—a true mission. She has given careful and thorough thought to knowing very clearly who her ideal client is, what her ideal project is,

Welcome to another Power Talk Friday! Financial planning may seem boring, however, the results of it certainly are not! Today we're very happy to introduce you to Hilary Hendershott, a CFA (certified financial adviser) with a lot of street cred. Hilary, who has been nicknamed The Investor's Voice of Reason, is the founder of Hilary Hendershott Wealth Management, a leading financial advisory firm for women and her mission is to motivate women and their loved ones to be financially empowered through wealth building. On the show today Hilary explains why you really don't need to feel intimidated, as a woman, at the thought of consulting with a financial adviser, so listen in to find out what she has to share with you today about money mindset and the importance of proper financial management. Hilary is also the host of Profit Boss Radio, a weekly podcast where she and her guests offer inspiration, advice, and support for women in their financial journey. She's a TedX speaker, she's been featured in the Wall Str

I recently received an e-mail from Colleen from Colleen Knowles Interiors in Mercer Island, WA. Colleen says she is in the process of getting her back of the house systems more organized, and requests that we do a show on purchasing. So, on today’s show, Judith, Corey and I will address all the winding trails you may find yourself on when dealing with all the many facets of purchasing. For many designers just starting out in the industry, purchasing and pricing can sometimes be a volatile topic. Industry norms along with the best practicing of purchasing can overwhelm you if you don’t have good systems in place.  Show Highlights: •    Corey explains three different models for purchasing and pricing. •    Learn some of the pitfalls of the kickback model.  •    Steering away from legal problems. •    A designer can act as a sales consultant..  •    A professional approach to pricing  •    Project minimum, flat fee and hourly pricing •    Collecting retainer and consultation fees •    How to incorporat

Welcome! Jason Byrne of Jason Byrne Design joins us today for the second airing of The Things I Learned From A Well-Designed Business- the listener version. Jason has been a really kind supporter of the show over the last few months and he's been keeping in touch regularly via email. One time he sent an email with a list of the things that he's done in his business based on what he learned from listening to this podcast and he has sent others, with the specifics about the shows that he really liked and what he gained from listening to them. He particularly enjoyed the solo show about vendors and he sent LuAnn the most amazing, heartfelt email the next day to thank her for the show and to tell her how well it resonated with him! Listen in today to find out more. On the show today Jason starts out discussing his mission statement- Delivering excellence through communication and design- and what it really means to him, because sometimes mission statements can be quite a stumbling block for new designers. Jason,

Welcome to the show! We are really delighted today to have Beth Dotolo and Carolina Gentry back again! (Episode #176) These brilliant ladies run a truly amazing design firm, Pulp Design, both in Seattle and in Dallas and on the show today they have some really fun news to share with you! They are about to realize a dream that they've had since starting their business eleven years ago. They are super-excited to finally be launching a licensed fabric collection with S Harris! Listen in now to get the latest! The work of Pulp Design has been recognized and published by  Architectural Digest, The Traditional Home and New York Times Magazine. Both Beth and Carolina have been recognized as rising stars in interior design by Fashion Group International and they have both won awards for their fabulous work. Listen in to find out what this dynamic duo has to share with you today. Show highlights: All about the launch of their licensed fabric collection. As designers, Beth and Carolina have always wanted to have a

As Interior Designers, we spend a lot of our time thinking about and choosing color. Have you ever stopped to wonder how that color is actually made? No, we are not talking about mixing pigments at the paint store. Today, I want to dive into the amazing topic of color data. What are the measurable ways that one color is distinct from another? Is there a quantity we can use to describe why some colors work better together than others? Here to help you unravel your Color DNA is Lori Sawaya, the podcast’s newest sponsor, and my amazing guest this week. Lori got her start in graphic design, and as color printing became more readily available, she started to become obsessed with the color management aspects of her career. This obsession turned into several years of dedicated training and study, which led Lori to a whole new understanding of color and how we measure it. From there, Lori developed a course that would teach other designers how to not just measure color data but use it within their design process. L