Sinopsis
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
Episodios
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810: The Complete Ladder of Services from LuAnn Nigara Inc
20/09/2022 Duración: 39minToday on A Well-Designed Business Welcome to A Well-Designed Business. Today, LuAnn lists all the different services and products she offers through the LuAnn Nigara Inc platform for you to enjoy! What’s new with LuAnn Nigara Power Talk Friday Tour at High Point Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
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809: Power Talk Friday: Michelle Rohrer-Lauer: Turning Eco-Friendly Design into a "Green" Bottom Line
16/09/2022 Duración: 01h02minToday With Michelle Rohrer-Lauer: Welcome to A Well-Designed Business. Have you been noticing brands in all industries going more “green?” Are you wondering how you can contribute as a designer? Today I am chatting with Michelle Rohrer-Lauer a.k.a “The Green Queen”, owner of Michelle Interiors. Michelle will answer all of your questions on how you can learn about sustainability (clue: her 50 Shades of Green events) and how to sprinkle in eco-friendly design to your clients. Make sure to tune in because sustainability is a growing concept and you don’t want to miss out. Pick It Apart [1:45] Michelle explains how sustainability is a growing consumer mandate. [6:27] Michelle gives advice on how to sprinkle in information to clients. [23:20] Michelle talks to us about her 50 Shades of Green approach and events. [31:51] Michelle explains how a designer can learn more about sustainability. LuAnn Nigara and Michelle Rohrer-Lauer's Ah-Ha Moments “You don’t have to be 100% green. You can be 10% green and yo
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808: Hailey Kolbe: How to Vet Inquiries, Spot Red Flags, and Attract Your Ideal Client
13/09/2022 Duración: 01h18minToday With Hailey Kolbe: Welcome to A Well-Designed Business! Today I am joined by Hailey Kolbe, the founder and principal designer of her referral-based design firm, Hailey Kolbe Design, which specializes in full-service design for new builds and remodels. Do you know the value of a thorough client work-up? Today, Hailey and I discuss the importance of a thorough evaluation of your client inquiry forms, how to spot red flags, and set expectations with your clients so you set yourself, and your client, up for success. Tune in today to hear how these critical steps can ultimately help you attract your ideal client and be more profitable. More About Hailey Kolbe: Hailey Kolbe Design is a referral-based design firm ran by founder and lead designer Hailey Kolbe. HK Design specializes in full-service design for new builds and remodels. At the heart of the business is Hailey’s devotion to serving others and creating a unique design experience tailored to each client project. Through developing long lasting relat
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807: Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business
09/09/2022 Duración: 55minToday with Claire Jefford: Welcome to a Well-Designed Business. In today’s sponsored show, I’m sitting down with Claire Jefford—a seasoned designer, a business coach, and one of my trusted Power Talk Friday experts. Claire knows that the foundation of a successful business is trust and experience—and she’s formed the Interior Design Boss Academy to teach you how to build those two vital pieces for your business. Pick It Apart [13:38] Claire discusses why trust matters so much in business and how to build it from the very first touchpoint with a client. [23:25] Claire and LuAnn talk about the importance of the client experience. [30:51] Claire breaks down the modules of her course and how they help designers build a strong foundation for their business. [45:25] Claire shares what you get when you join the Interior Design Boss Academy. LuAnn Nigara and Claire Jefford's Ah-Ha Moments: “The quicker you can build trust, the faster clients will hand over the reins to you and not micromanage. You’ll j
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806: Rebecca Hay: The Power of the Process
06/09/2022 Duración: 01h01minToday With Rebecca Hay: Today on A Well-Designed Business I am joined by Rebecca Hay, CEO of Rebecca Hay Designs. Through her podcast Resilient by Design and her course Power of Process, Rebecca is tapping into her experience with running her own business. She is sharing how she has learned to have a clear, organized, and thorough process of services resulting in success in every design project. Of course, it wasn’t always ‘success’ with Rebecca’s business. She had some eye-opening experiences, including what she calls a “lemon job” which, along with A Well-Designed Business and her peers, really opened her eyes to put proper focus on building a process of services. Listen in as Rebecca and I discuss processes and how through trial and error and the knowledge that process is constantly evolving she has managed to confidently run her business. Pick It Apart [6:30] Rebecca goes into how she learned that processes are important. [10:03] Rebecca explains how she felt that systems and processes seemed too
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805: Power Talk Friday: Jeannie Andresen: Turning Down Interior Design Business
02/09/2022 Duración: 01h16minToday With Jeannie Andresen: Welcome to a Well-Designed Business. I often hear from designers who struggle to turn down undesirable businesses. That makes sense—it can be hard to say no to the wrong fit. It takes work on your own mindset to learn how to do that. Today, business coach Jeannie Andresen joins me to guide you through a straightforward process to determine your own worth, charge accordingly, and turn away the business that doesn’t align with it. Pick It Apart [7:52] Jeannie breaks down the art of the 10-minute phone call for crisis communication. [19:47] Jeannie explains why removing emotion makes business decisions easier. [38:22] LuAnn and Jeannie discuss why undercharging hurts both you and the client. [45:18] Jeannie shares how to overcome feeling bad about saying no. LuAnn Nigara and Jeannie Andresen's Ah-Ha Moments “If you’re going to convince yourself of a story, why don’t we just try a different story? Let’s say that if you say $6,000 then they thought it was going to be $10,
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804: Sherry Schmidt: Closing the Sale in Commercial Interior Design
30/08/2022 Duración: 01h15minToday With Sherry Schmidt: Today I am joined by Sherry Schmidt, owner of Form and Function. With 20 years of experience in the industry, Sherry offers individualized one-stop residential and commercial design services. Today we are covering all things commercial design. Sherry puts all of her sales staff through a step by step training to teach them the art of conversation with clients. Whether you do commercial design, residential design and thinking about adding commercial, residential only, or you just think sales in general are scary, this episode will provide you with a ton of takeaways. You will also learn about Sherry’s course, the Consumer Centered Sales Method for Design Professionals, that will take sales training even farther giving you the confidence to close each and every sale. Pick It Apart [6:15] Sherry breaks down what she will be covering in our conversation about commercial design. [15:00] Sherry explains what territorial restrictions refer to in commercial design. [17:30] Being
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803: Power Talk Friday: Amber De La Garza: Productivity is Personal - How to Create Systems that Will Work for You!
26/08/2022 Duración: 59minMore About Amber De La Garza: Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk podcast, and creator of Leverage Lab®. She helps business owners improve their time management and elevate their productivity to maximize profits, reduce stress, and make time for what matters most! Connect with Amber De La Garza Website Instagram Facebook Listen to Amber’s podcast! What’s new with LuAnn Nigara Power Talk Friday Tour at High Point Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Exp
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802: Gillian Segal: How and Where to Build a Professional Community
23/08/2022 Duración: 01h12minToday With Gillian Segal: Welcome to A Well-Designed Business. Today I am sitting down with Gillian Segal, owner of Gillian Segal Design and HUGE supporter of relationships. But that’s not Gillian’s only passion. Gillian's skill of sourcing has also contributed to her company’s success. Tune in to learn how strong relationships in all aspects of her business and how growing her ‘black book’ of vendors has made Gillian’s firm successful in six years. Pick It Apart [3:00] Gillian starts us right off on what developing community means to her. [7:38] How Gillian develops her supportive and collaborative team. [26:36] Gillian brings the same principles in strengthening relationships with her clients. [33:23] What comes to mind for Gillian in terms of the community with vendors and peers. LuAnn Nigara and Gillian Segal's Ah-Ha Moments “Design is a team sport because it definitely takes a village.” - Gillian Segal “Some things are out of our control, but what is in our control is how we conduct ourselv
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801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation
19/08/2022 Duración: 54minToday’s Show Sponsored by the “Interior Design Standard.” Welcome to a Well-Designed Business. On today’s sponsored show, Sandra Funk is here to share all the details of her upcoming course, the “Interior Design Standard”. I’m so excited to share Sandra Funk’s business program, the “Interior Design Standard”, with you because I know it will be the best investment for your business. Enroll here: https://interiordesignstandard.com/luann Today with Sandra Funk: Sandra's back on the show today, and we are talking all about growth and change. Mistakes and obstacles can lead to growth and transformation. Find out why Sandra never asks a client for their budget, and what she does instead. This is one you don't want to miss! This will also be your exclusive invitation to sign up for the Interior Design Standard, so you can achieve the same transformation as Sandra's design firm, without having to make all the mistakes yourself. More About Sandra Funk: Sandra Funk is the CEO and Principal Designer of House
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800: Richelle Plett: How to Sell Upholstery Without a Sit Test
16/08/2022 Duración: 56minToday With Richelle Plett: Welcome to A Well-Designed Business, with Richelle Plett, seasoned interior designer, and expert in upholstered furniture. We talk about her proprietary course, Upholstery Uncovered, which is accompanied by her, literally beautiful, book by the same name. We also talk about her exciting new 3-hour intensive course available through LuAnn University starting fall 2022, called "Close more upholstered furniture sales: No sit test required!". This episode and her courses are for you if you have ever struggled to sell upholstered pieces to your clients without a “sit test”. When you know the ergonomics of upholstered pieces and the construction of them, you can confidently specify comfortable, beautiful upholstered furniture without the stress and anxiety of “will they like it”? Be the expert and learn how to confidently sell upholstered furniture even when your client cannot try it themselves. Pick It Apart [4:00] LuAnn and Richelle explain the importance of how you can build trust
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799: Power Talk Friday: Jamie Van Cuyk: What You Need to Consider When Making Your Next Hire
12/08/2022 Duración: 01h18minToday With Jamie Van Cuyk: It seems like everywhere I turn, businesses in our industry are hiring. And yet, just as many of them are struggling to find the right way to hire and onboard for long-term success. Today, Jamie Van Cuyk of Growing Your Business joins me to discuss the ins and outs of hiring the best fit employee for your team. Pick It Apart [2:14] Jamie discusses why hiring has changed so drastically in the last year and what it means for businesses looking to hire. [20:05] Jamie shares her insights on the interview process, beginning with the job description. [34:55] Jamie and LuAnn discuss the importance of the onboarding process. [52:30] Jamie breaks down the importance of flexibility in work schedules for the modern workforce. LuAnn Nigara and Jamie Van Cuyk's Ah-Ha Moments “Just like in our design projects, the more clarity we can have upfront and the more we can create that in the job description and the job posting and the interview, the better match we’re going to ultimately en
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798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business
09/08/2022 Duración: 01h03minToday With Brook Perdigon: Welcome to A Well-Designed Business. Today I am joined by Brook Perdigon, artist, designer, and owner of Brook Perdigon Textiles (BPT). Brook emailed me describing her transition from creative artist, to creative business owner. She explains there is an artist identity and a business owner identity. And how do we navigate that? Well Brook and I discuss all of her aha moments along her seven years in a creative business, along with the different approaches she took to those stubborn recurring challenges. Enjoy! Pick It Apart [3:20] Brook starts off with how she learned the hard way the difference between the two business identities; artist and business owner. [22:53] Brook gives multiple ways you can reach a customer when one way doesn’t work. [40:10] Brook talks about Design Social Popups and how they’ve been beneficial in her business. LuAnn Nigara and Brook Perdigon's Ah-Ha Moments “The creative mind always finds a way.” - Brook Perdigon “Having a goal with a timel
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797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense.
05/08/2022 Duración: 01h07minToday With Andrea Liebross: Welcome to A Well-Designed Business. Today, Andrea Liebross, certified business and life coach, podcaster and owner of Andrea Liebross Coaching, LLC. is here to talk about self worth. She provides some great tips, strategies, and facts that will help us ditch our doubt in our skills and what we charge, and come out with one hundred percent assurance in how we conduct our business. Even I took a page out of Andrea’s book from the great tips she was offering. This is definitely worth the listen if you ever feel stuck or if your business feels stagnant due to not recognizing your own worth. Pick It Apart [4:30] Andrea shares how she approaches the subject of worthiness with her clients. [15:30] Andrea starts to explain what to do next when you aren’t believing in yourself and your self worth. [31:49] Andrea shares how to find emotional and financially mature clients. [51:50] Andrea tells us about her podcast Time to Level Up and how you can reach her. LuAnn Nigara and And
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796: Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year
02/08/2022 Duración: 01h01minToday With Allison Handler: Welcome to A Well-Design Business. Today I am joined by Allison Handler, owner of Allison Handler Design. Through listening to AWDB, taking courses at LuAnn University, facing hard challenges and creating important relationships, Allison earned $1 million in gross sales, in her first year of business. Allison reached out to me and I was impressed with her work ethic and story. She wanted to share with you everything she learned in that first year, including what she learned about systems and processes, forming relationships, and the hard lessons along the way. Enjoy! Pick It Apart [13:18] Allison starts to share her story. [27:19] Allison provides tips on how she navigates the conversation regarding budget. [37:05] Allison shares struggles and aha moments along the way. [39:20] What Allison would suggest for someone who doesn't feel like they have a good trade support team. LuAnn Nigara and Allison Handler's Ah-Ha Moments “I can’t be successful, if I don’t know the bud
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795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data
29/07/2022 Duración: 01h29minToday With Katie McFarlan: Welcome to a Well-Designed Business. What does it take to be successful? We talk about it week in and week out on the show. There are so many details, so many facets to business success. But there are a handful of business practices that every successful designer puts into place—the things that set them apart from those who struggle. Today, Katie McFarlan of Dakota Design Co joins me to share the six business practices she believes are key to a well-designed business. Pick It Apart [11:54] Katie breaks down why setting a project minimum is important and the different ways to do it. [22:57] LuAnn and Katie discuss the value of clear service offerings and processes. [32:57] Katie shares why investing in yourself is vital. [47:42] LuAnn and Katie talk about professional photography and why it matters even if you don’t have projects yet. [51:28] Katie highlights how setting boundaries helps with business success. LuAnn Nigara and Katie McFarlan's Ah-Ha Moments “The more c
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794: Renee Biery: Do Clients Know You Can Handle Project Management?
26/07/2022 Duración: 01h05minToday With Renee Biery: Welcome to A Well-Designed Business. Today I am chatting with Renee Biery, owner of deVignier Design, Inc. and Only Girl On the Jobsite podcast. Renee works in restoration as well as new construction and she wanted to share with my listeners how renovation management is a stable income for interior designers throughout the year, as procurement and decorating ebbs and flows per job. A lot of takeaways here. Enjoy! Pick It Apart [3:50] Renee describes the scope of renovation management in her business. [14:26] Renee shares how she changed the initial conversations with her clients, so that they would consider her for renovation management as well. [22:53] Renee shares another way we can position ourselves to clients as their one stop shop. [32:40] Renee gives us tips as designers on how we can confidently show up at a typically male dominated job site. LuAnn Nigara and Renee Biery's Ah-Ha Moments “Many designers are doing renovation management, but don’t necessarily lead with
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793: Window Treatment Friday: How To Breakdown Pricing for Your Customers
22/07/2022 Duración: 01h05minToday with Vita Vygovska Welcome to A Well-Designed Business! Today is Window Treatment Friday, and we are debuting part 4 of our Pricing Window Treatment Series. Vita is back with some great tools that she has learned to use when pricing a window treatment to a consumer. Today, we are talking about how to breakdown your pricing for a client. How much detail do you include? How do you explain labor, fabric, hardware, and installation costs? We talk about it all! Tune in to learn how to have this tough conversation like a pro. More About Vita Vygovska Vita is the CEO and founder of Vitalia Inc., a nationally recognized authority on quality window treatments and soft furnishings, located in the Metro Philadelphia area of Pennsylvania. Vitalia Inc. is your workroom and your partner for custom window treatments. Their mission is to provide value to their clients and improve their lives. Vita would love to talk to you. Share your feedback, questions, problems, and challenges with her, and also your wins. You c
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792: Jessica Davis: How to Establish Client Accountability
19/07/2022 Duración: 01h14minToday With Jessica Davis: Welcome to a Well-Designed Business. Today, Jessica Davis of JL Design in Nashville, Tennessee is joining me to share her tried and true strategies to hold clients accountable at the beginning, middle, and end of your project. We’ve all been on a tense phone call with a client about something not going their way. You think about all the ways this could have been avoided. Today Jessica shares her strategies to hold your clients, and yes sometimes even holding yourself accountable. More About Jessica Davis: Jessica Davis founded JL Design in 2005. She is a graduate of Watkins College of Art in Nashville Tennessee, and brings 18 years of Interior Design experience to the JL Design team. “I knew I wanted to be involved in Design at a very young age, when I realized there were always new challenges to overcome. I have always been surrounded by the arts and I have always felt that my inner creativity would ultimately guide me in my career. I wanted to be a part of something t
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791: Power Talk Friday: Carrie Flynn: Launching an Online Product or Service With Simplicity
15/07/2022 Duración: 01h03minToday With Carrie Flynn: Welcome to a Well-Designed Business. Today Carrie Flynn, owner of Virtual Simplicity, LLC. is joining us to talk about all things, launching. Listen, I’ve launched a lot of successful programs; Money, Mindset & Sales, the Power Talk Friday Tour…but I would be lying if I said I did it all by myself and knew exactly what I was doing in terms of the TECH side. Thank God for my team! We, as creatives, have the brains, expertise, and superpower, but launching can be overwhelming. Carrie is a certified Master Marketer and Launch Manager and is here to prepare us for what to expect (including the roller coaster of emotions), do, and not to do when it comes to launching a new product or service. Enjoy! More About Carrie Flynn: Carrie Flynn is the owner of Virtual Simplicity, LLC., which specializes in helping our clients get their online programs created, designed, and ready to launch with simplicity and ease, so they can launch + maximize profits fast. We offer custom funnel