Roman Prokopchuk's Digital Savage Experience

This is Roman Prokopchuk and in this episode I wanted to share with you some of the digital marketing tools I use in 2019 in terms of analytics, conversion rate optimization, social media, paid search, seo, and more. You can be the best digital marketer, but your tool set makes the job easier and can save tons of time. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing. 

We got to take a road trip with our foster kids this past weekend to Kentucky. We traveled through Pennsylvania, West Virginia, Ohio, and Kentucky and saw things like EnterTrainment indoor model train experience, The Ark Experience which is a life sized replica of Noah's Arc made to biblical proportions, the Children's Museum of Pittsburgh, and Amish Country in Lancaster County, PA. All in all it was a great trip with great experiences. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Search engine optimization has been around almost as long as websites have. You are going to have a choice between SEO practitioners and generalists. Do your research about who can add value to your business and what their results are. Results speak for themselves. It's not enough to just read a report, it says more about the professional if they can actually get hands on and fix a problem. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

This is Roman Prokopchuk and this episode 45 of the Digital Savage Experience Podcast, "Strive for Success Not Perfection". Success is attainable failure is not. You can be a failure and succeed, but not fail in perfect. As soon as you take your first L is whatever you are trying to pursue the chase for perfection is over. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Happy New Year 2019. Just because it is a new year doesn't mean you will or you won't succeed. Time is a human construct, work towards your goals. Move forward one step at a time and don't stay stagnant. Pursue your goals aggressively and don't set resolutions you can't keep. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

We are a few short days away from 2019. Some things change and some things stay the same in the seo landscape, but with changing times, you need to prioritize your focus. You need to be aware of what to focus on based on the climate. Things like algorithm changes, device prioritization, and machine learning are just a few. I would like to get into five specific things you should be aware of and focus on in the new year. Mobile Site Compliant to Mobile Standards With mobile first indexing pretty much the norm, and increasing numbers of search traffic coming from mobile, you need to make sure your mobile experience is compliant to mobile search standards from a design and development standpoint. Run your site to see where it stands with the Google Page Speed Insights tool. Be mindful of what shows up on mobile vs desktop. Some of the suggestions that come back you may not be in control of, but things like caching issues, code issues, and element spacing you should be able to fix right away. RankBrain Getting Sm

This is Episode 42 of Roman Prokopchuk's Digital Savage Experience podcast. My wife and I got to spend Christmas Eve with our foster children's biological mom. We made their mom a promise weeks ago that we would meet, take pictures with Santa, and exchange gifts. We kept our promise and had a great time together. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

It's a few short weeks from the new year. With all the advances in technology, the way we consume information is forever changing in terms of new platforms and smart home tech applications. The easiest method of consumption, and the only one you can technically multi-task with is audio. Audio is taking over the search and home assistant use is growing now and in the years to come. The numbers don't lie. The attention is moving to voice and smart speakers with or without you. Will you take advantage of this wave? 50% of all searches will be voice searches by 2020, per comScore. There will be an estimated 21.4 million smart speakers in the US by 2020, per Activate. 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, per Google. Mobile voice-related searches are 3X more likely to be local-based than text-related searches, per Search Engine Watch. The number of millennials who use voice-enabled digital assistants will climb to 39.3% in 2019, per eMarkete

Many attorneys are still reluctant to market and engage on social media Some of the fears are because of bar association policies. Some lawyers simply don't have the time or the budget. Regardless of what the reason is, it shouldn't dissuade you from tapping this rich source of leads and traffic. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Watch Out For Several Instagram Updates Late 2018 and Early 2019 Like every social platform, Instagram has seen major changes over time.  Some of those changes benefit the user, and some benefit the platform. The Layout of Your Profile Will be Changing So some of these changes may be just tests and very subtle in terms of layouts like buttons, icons and navigation between tabs. Instagram said the grid displaying your photos and videos won’t change, but the icons above the grid could be changing to words.  The words that would replace them would be grid, posts, IGTV, and tagged. Your profile picture could possibly move to the right corner, pushing your username, in larger font, to the top of the page. It looks like your followers and following will be less prominent than before, and the number of posts you’ve made will no longer show at all. A side-by-side “Follow” and “Message” button may even be tested on profile pages, with possibly even more options being available to business pages. The statemen

Attending The NJ Ad Club Innovation Summit at Bell Works I got the chance to attend the NJ Ad Club Innovation Summit October 11th. There were 3 session blocks with six sessions per block. Attendees picked the 3 sessions they liked to attend. The format was a presentation, with questions, and a round table discussion in each session. This was my first NJ Ad Club event, and I enjoyed the format and the vibe. The 6 Session Choices Were: Terracycle – Recycling your company’s purpose without losing its mission By & Large – Using Augmented Reality on Facebook & Snapchat Paul Pierson (former Managing Partner, Carbone Smolan Agency) – Brand Coalitions: Building Brands from The Bottom Up New Haircut – Digital-first Collaboration by Remote Teams InSites Consulting – The Agile NextGen Consumer Mind David Levin, VP, CX and Innovation, Bob’s Discount Furniture – Next-Generation Brands Driven by Customer Experience I attended: The Agile NextGen Consumer Mind, Next Generation Brands Driven by Customer Experience, an

I recently met my foster kid's biological mom and began bridging the gap as they say. My wife and I thought we would never meet her or stay angry in terms of what happened to the kids, but as much as we wanted to hate her, we couldn't and think we had a productive meeting. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Link building has been a core ranking factor in seo since the beginning, and it won't be going away anytime soon. The communities that link to you still tell search engines and individuals how credible you are in your field in most instances. Core backlink ranking factors like domain age, authority of linking domains, and diversity of links types will continue to hold true. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

I got to attend the Google Cloud Summit in NYC. The main focus was AI and machine learning as it applies to the Google Cloud. The key industries that were highlighted were healthcare, financial services, and media. Listen for some of the key learnings from the summit. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Regardless what you do in life, do your best. It is something you can control and will help you reach your goals. If you want to be in a dream job one day, treat your current role that you may not like in the same way. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Perspective is everything. It will define the path you take and the way you look at things. In life and business, the perspective you have dictates success or failure. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

It seems everyone has an opinion about the Colin Kaepernick Nike campaign regardless if you are against it or support it. But Nike did a great job taking a gamble on this campaign from a marketing standpoint and it seems to have paid off. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Everyone is motivated at times and other feel like they can't do anything at all. It's all temporary and if you think of it being short term it'll last alot shorter. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Hi everyone this is Roman Prokopchuk, and I just wanted to update you on our foster care journey that we've been on with the boys for the past 12 weeks and the things we've faced along the way. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.    

Majority of the spammy stuff that once worked in terms of link building for seo either has no value or has a negative effect. Stop these low quality efforts and focus on promoting content that adds value and relationship building with relevant communities. This episode is brought to you by Nova Zora Digital.  See what Nova Zora Digital can do for your business with digital marketing.