Sinopsis
In this podcast, Greenleaf Book Group CEO Tanya Hall discusses all things book publishing, from how to write your book and build your author brand to getting your book into book retailers. Each episode will feature an expert guest, including editors, designers, publicists, and branding strategists.
Episodios
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Published Podcast Ep. 31 | Elements of Nonfiction Books with AprilJo Murphy
10/04/2019 Duración: 17minToday I'll speak with Greenleaf Editor AprilJo Murphy about the elements that comprise nonfiction books and how authors can approach writing them.
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Published Podcast Ep. 30 | The Rise of Audiobooks with James Adams
27/03/2019 Duración: 35minIn this episode I talk to James Adams, founder of audiobook producer Bee Audio, about the impact of audiobooks on the publishing industry and the process for authors to create their own audiobooks.
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Published Podcast Ep. 29 | How Speakers Bureaus Work With Authors with Ken Sterling
12/02/2019 Duración: 28minIn this episode I'll talk with Ken Sterling of BigSpeak about how authors can work with speakers bureaus to build their books and brands.
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Published Podcast Ep. 28 | Navigating Permissions for Outside Content with Carrie Jones
15/01/2019 Duración: 16minToday I’ll speak with Greenleaf’s Director of Production, Carrie Jones, about the process of seeking permissions to use already-published content in your book.
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Published Podcast Ep. 27 | Building an Author Brand Through Social Media with Corporate Communications and Business Development Manager Kesley Smith
04/12/2018 Duración: 11minIn this episode I speak with Greenleaf Corporate Communications and Business Development Coordinator Kesley Smith about how authors can build their brands through social media.
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Published Podcast Ep. 26 | Distribution to Independent Bookstores with Meg Moster
08/11/2018 Duración: 18minIn this episode I speak with Independent Sales Representative Meg Moster about the process of selling books to independent bookstores.
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Published Podcast Ep. 25 | How Authors Can Optimize Their Amazon Strategy with Olivia McCoy
02/10/2018 Duración: 16minIn this episode I speak with Greenleaf Marketing Associate Olivia McCoy about ways authors can optimize their Amazon strategies.
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Published Podcast Ep. 24 | Exploring Publishing Options with Jane Friedman
04/09/2018 Duración: 21minIn this episode, I speak with publishing expert Jane Friedman about the most prominent publishing options in today's market.
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Published Podcast Ep. 23 | Golden Rule Marketing with Justin Foster and Emily Soccorsy
07/08/2018 Duración: 26minIn this episode, I speak with Justin Foster and Emily Soccorsy of Root + River branding about following the Golden Rule when marketing your book.
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Published Podcast Ep. 22 | Creating a Strong Book Outline with AprilJo Murphy, Editor at Greenleaf Book Group
05/07/2018 Duración: 24minIn this episode, I speak with Greenleaf Editor AprilJo Murphy about creating a strong outline that will help you get started on your book and reach the right audience.
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Published Podcast Ep. 21 | Launching an Online Mastermind Group with Ann Sheybani and Walt Hampton
05/06/2018 Duración: 37minI speak with Ann Sheybani and Walt Hampton about launching an online mastermind group, including how to know when you're ready, how to format your offering, and how to attract clients.
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Published Podcast Ep. 20 | How to Launch an Online Learning Course with Stacy Ennis
08/05/2018 Duración: 19minI speak with author and ghostwriter Stacy Ennis about launching an online course to monetize your content, including what resources to consult, how to build a curriculum, and how to promote the course.
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Publishing Podcast Ep. 19 | Creating a Cookbook with Jill Grunewald & Lisa Markley, authors of The Essential Thyroid Cookbook
25/04/2018 Duración: 24minAuthors of The Essential Thyroid cookbook, Jill Grunewald and Lisa Markley, discuss the process for creating a four-color cookbook from scratch, what they looked for in a publishing house, and how they collaborated with their book designer.
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Published Podcast Ep. 18 | Launching a Blog with Corrin Foster, Director of Marketing and Branding at Greenleaf Book Group
04/04/2018 Duración: 19minIn this episode, I discuss why authors should consider blogging and how to get started with Corrin Foster, Director of Marketing and Branding at Greenleaf Book Group. Corrin coaches authors on how to build their author brands and platforms.
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Published Podcast Ep. 17 | Branding Conversation with Novelist Monica McGurk, Author of the Archangel Series
16/01/2018 Duración: 18minIn this episode, I speak with novelist Monica McGurk about working with a brand strategist to develop her author brand and how that influenced her social media and book marketing. She also shares writing tips for writing a fiction series.
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Published Podcast Ep. 16 | Event Planning for Authors with Ashland Viscosi of Creatives Meet Business
15/12/2017 Duración: 26minIn this episode, I discuss event planning for authors, covering topics like what type of event to plan, whether to do a book signing, how to sell books at events, and how to handle sponsorships. I'm joined by Ashland Viscosi of Creatives Meet Business.
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Published Podcast Ep. 15 | Thought Leadership with Peter Winick, CEO of Thought Leadership Leverage
21/11/2017 Duración: 20minIn this episode, I speak with Peter Winick, CEO of Thought Leadership Leverage, about what it means to be a thought leader, how to become one, and how to leverage your book in the process. We talk about thought leadership strategies and tools.
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Published Podcast Ep. 14 | Interview with Books-a-Million Buyer Margaret Terwey about Book Sales & Distribution
25/10/2017 Duración: 26minIn this episode, I interview Books-a-Million Senior Buyer Margaret Terwey about brick-and-mortar book distribution (how to get books into stores, what book buyers look for, and more)!
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Published Podcast Ep. 13 | Book Sales & Distribution with Howard Love, Author of The Start-Up J Curve
03/10/2017 Duración: 20minIn this episode, I interview Howard Love, the author of The Start-Up J Curve, about book sales and distribution.
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Published Podcast Ep. 12 | All About Book Publicity with Sandy Smith of Smith Publicity
19/09/2017 Duración: 39minIn this episode, I discuss the ins and outs of book publicity with Sandy Smith of Smith Publicity.