The Mfceo Project

When it comes to sales, you can't settle for mastering product knowledge.That's too myopic. You have to broaden your approach to include a comprehensive knowledge and expertise, not just of a particular product, but of the whole industry or field of which your product is one part. As Andy Frisella says, you have to be "the guy."  You yourself have to be a holistic resource for your customer. Those who do that will reap benefits for your brand and bottom line.

You think you're making a sacrifice in the pursuit of your dream? You think you are giving up so much as you work to build your business? Andy Frisella says that you need to radically readjust your thinking on the matter. Pain and struggle and sacrifice are a normal part of achievement. You aren't doing anything that anyone who has ever achieved greatness hasn't done. You need to understand that. You need to quit your bitching and get work done.

What do you do when you have a business partner who can't get his head in the game? What do you do when you can't seem to motivate the other stakeholders in your business venture? In this episode, The MFCEO drops some truth bombs about the responsibility that every entrepreneur has to "paint the picture" that will cast a compelling vision that will motivate your team and create a winning culture. 

What do you have to do to impress Andy Frisella so much he gives you his phone number? Joe and Mike Maki of Brokkr Wood and Metal Working pulled it off. How? By creating a product of amazing value and coordinating a surprise delivery to The MFCEO - who was blown away. In this episode, Andy talks to the Maki Brothers and breaks down his thoughts on building something of value, taking initiative, and doing the work necessary to open up amazing opportunities for yourself.

How did Andy Frisella build a huge social media following and motivate millions of listeners to download The MFCEO Project every month? How did he become a highly sought after speaker and consultant? He did it by creating killer content: Instagram captions that punch people in the mouth, Facebook posts that speak the truth and light people on fire, and podcast episodes that motivate and educate. In this episode he shares his guiding principles and practical tips for putting together the kind of material that draws a crowd and makes you money.

What's next for Andy Frisella? In this episode, The MFCEO shares his plans for further developing the podcast and the mission of The MFCEO Project. From starting a new YouTube show to developing a new array of digital resources, the mission is the same: Provide value. Help people maximize the potential of their business and lives. Also in this episode, Andy shares the principle that "doing the inefficient is essential." Sometimes the things that take the most time are the most important.

Every entrepreneur feels at times as if they are going through hell. Whether it is experiencing the paralysis of self-doubt, a gnawing sense of isolation, or discouragement and depression, struggle is par for the course. In this episode, Andy Frisella serves as a guide through the underworld and provides his thoughts on confronting and overcoming the trials and tribulations that are faced by men and women who are serious about running their own business.

In spite of what The MFCEO has said countless times, people are always clamoring for the "next level content" and "the secret" to success. Andy Frisella says, "no." There's no "next level content" that only the elite know. There's no "secret" available to a chosen few. It's really basic: "make a list, do the list. win now." The problem is that people don't really want to do what is necessary to be successful. They are more in love with the idea of success.

What do you get when five entrepreneurs of varying ages win a contest and come hang with The MFCEO? You get an hour of great questions and incredible answers. In this episode of the podcast, Andy Frisella hosts a Q&A with the winners of The MFCEO Project's 100th Episode Contest. From building confidence and being an alpha male to the service industry's neglect of social media, the conversation is rich, wide-ranging, and packed with insight.

How do you make a real change--in business and in life? How do you negotiate transitions, exchange bad habits for good ones, and transform how you look at life? In this episode of The MFCEO Project, Andy Frisella and Vaughn Kohler talk about the art of metamorphosis for the sake of success. (And as a bonus, Andy provides his take on common sense and common mistakes in relationships.) 

"What if I get successful and lose all my friends?" That's a question that The MFCEO gets all the time. "Listen," says Andy Frisella. "As you move up the ladder of accomplishment, your peer group will change." Why? Because you will change. You will become a better, more badass person; and better, more badass people will be attracted to you and your life. It doesn't mean certain members of your old peer group are bad people. It just means that you've become very different people with different hopes, dream, and goals--and moving apart is natural. You better accept it. The alternative is keeping your friends--and staying average and mediocre.

Entrepreneurs are always asking how to get opportunities, how to network, and how to get opportunities. According to The MFCEO, the best way to find opportunities is to put yourself in motion: meet people, shake hands, get in conversations, and do sh*t! Bottom line: you don't find opportunities. You create them!

It's great if you are out there trying to build a business and life of value. But too many people out there are complaining that they have "haters." According to The MFCEO Andy Frisella, very few people have accomplished anything significant enough to have haters. The haters are imaginary; they exist in the minds of people who want to create excuses for their lack of progress. In reality, you might be on the receiving end of legitimate criticism. If that's the case, don't call it "hate." Accept it humbly. Learn from it. And use it to truly accomplish great things.

Mike Dillard is a dad, entrepreneur, thought-leader, and freedom fighter who has helped thousands of people build wealth to live the life of their dreams. Also the host of the "Self-Made Man" podcast, Mike joins the MFCEO crew to talk about the keys to success in business and life, with special attention paid to the process of self-development, as well as the finer points of online marketing and sales. Filled with Mike's practical insights and brave transparency, this episode is one of the best ever.

In entrepreneurship and in life, timing is vitally important. A good decision made at the wrong time is a wrong decision. Like a good NFL running back, you have to know when to let obstacles in your way pass--and when to move ahead and plow right through them. In this episode, Andy Frisella explains that while mastering the art of timing is very difficult, the very first step is to be aware of its incredible importance. 

Gerard Adams, known as "The Millennial Mentor," is a thought leader, serial entrepreneur, angel investor, and philanthropist, with a simple purpose: to inspire others to leverage their passions to create the successful lifestyles they dream of. In this episode, Adams joins Andy Frisella and The MFCEO Project crew to discuss everything from work ethic to personal branding.

What is personal branding? Is it only important for a chosen few or everyone? Recently, Andy Frisella was featured in an Inc. Magazine article on the topic. Whether it is being mindful of the online presence you have cultivated over time, transferring solid social skills from real life to digital platforms, or creating content that is an authentic reputation of who you really are, successful entrepreneurs have to be aware of the critical issues connected to personal branding. 

This is a 2-for-1 Thursday Thunder! First: are you an entrepreneur who likes to take "the shotgun approach?" Do you come out with a product, release it to the public, it goes "okay" but not good, so you just move on to another product--or even another company? According to Andy Frisella, most people don't understand that success takes time and tenacity. They don't have the aggressive patience necessary to succeed. Without it, they will bounce from one thing to the next and never enjoy the amazing results that are bound to come. Second: When it comes to personal branding, are you comfortable tooting your own horn? You need to be.  If you don't, nobody else will do it for you.

When you're in business, most of your revenue is generated by repeat customers. So it is not only important to gain customers, it is vitally important to keep them. You cannot think of customers as a one-time transaction; but rather think of them in terms of their lifetime value. In this episode of The MFCEO Project, Andy Frisella explains how to gain, maintain, and retain customers. Bottom line: if you want to move up in the world of business, you've got to learn how to follow-up and follow-through.

"I'm doing my best." That's what people say all the time. But Andy Frisella asks, "what is your best?"  According to The MFCEO, "your best" is always developing, always evolving. That's why you can't ever really say you've achieved your best. Instead, you should be constantly pushing yourself to your best, which will always be just out of your reach.