The Mfceo Project

I don't know about you, but with all the crazy sh*t going on in the world & all the things going on in my own life, sometimes it's hard not to go insane or feel stuck & overwhelmed...not just professionally, but personally, too. The good news is that my guest on today's podcast is an incredibly insightful & brilliant woman who has a real gift for helping people live with peace & power & purpose. Dr. Nicole LePera, aka The Holistic Psychologist, is in the house!

The longer I live, the more I believe that people's success is determined by the questions they ask themselves. There's a bunch of people out there who really aren't succeeding & really aren't getting the results they say they want, because they don't have the right answer to the question, "will I put in the work when no one's looking?" And there are other people who are paralyzed with fear & regret because they constantly ask "what if?" Listen, regardless of the question, the answer is always GO HARD.

It's amazing to me how most people have an excuse for why they aren't winning. They have every tool...resource...opportunity. But there's a factor in the way they think & how they operate that is going to ruin them. Our culture is cursed & the mindset of the majority is hellbent on mediocrity. As sick & tired as I am about all this, I can't stop caring, & I won't stop working to make sure that the people who really, truly want to succeed know the hard truth about what it's going to take to do that.

Nike running shoes? Check. AirPods? Check. Weighted vest? Check. Alright...let's f*cking GO! Yes, that's right...today we made podcast history as the first episode recorded *while* doing the SECOND of TWO workouts, after an already long & busy day of running a 9-figure business. Was I tired? F*ck yeah, I was tired. But that doesn't mean I can't execute...& what you need to understand is that if want to enjoy your best possible life, you have to learn to push yourself hard, even after you're exhausted.

What can you learn about business from two guys from Tupelo, Mississippi? A lot. Josh West & Nick Weaver are two of the most incredible entrepreneurs I’ve met in a long time! They were best friends as kids & are now the founders of Blue Delta Jeans, a company that makes the best blue jeans I've ever worn in my life! We talked about their story, their struggle, & the lessons every entrepreneur can apply. You're not just going to learn a lot in this episode. You're going to laugh, too. A lot.  

If you could take a time machine back to your biggest win in life…would you? If you’re thinking “Of course! I'd love to rocket back to Yesteryear to relive the Glory Days," then your chances of being a real success in life are probable zero. ZERO. Truly successful people have a completely different mindset. They are guided by a major rule in life: The 24-Hour Rule of Bragging. This rule protects you from mediocrity and helps you move on from massive mistakes.

Just "winning" isn't enough. "Winning" doesn't earn you glory or the right to brag. You have to DOMINATE. That's the mentality you have to have to truly be successful on an elite level...& this isn't an ego thing, either. It's not about just trying to prove you are way better than somebody else. It's not about feeling good because you decimated your competition. It actually has to do with YOU...your potential..& whether or not you die feeling proud of how you lived.

What if you could retrain your thought process to actually go the extra mile to the point where even if you were sleeping, your dreams would be driven by a sub-conscious commitment to excellence? I’ve actually experienced that & you can too. While everybody else is conditioning their minds to do the least that is still acceptable...YOU can condition your mind to do the most to WIN. You can actually become the person you want everybody to believe you really are.

How can you develop the kind of mindset that goes all in, all the time? I’m talking about the mentality that can keep the pedal on the gas…to get optimal results…regardless of whether things are going great for you, or you’re slogging your way through tough times. My guest Jason Khalipa is a Crossfit icon & a hugely successful entrepreneur. He’s won competitions at the highest levels, made millions of dollars, & led his family through his little daughter’s brutal encounter with leukemia. Through ups & downs, he knows what it takes to consistently crush it in business & life.

Do you feel alone? I’ve met thousands of people online & in-person who tell me they feel isolated & detached from average society because they personally have extremely high standards, a killer competitive attitude, & an extreme commitment to making the most of their lives...& it feels like nobody else does. The good news is there are others who are truly committed to excellence in everything they do. If you want to connect with them & be part of an incredible movement & family...take a listen to this podcast.

Every now and then, average people do win. But they don't keep winning...they don't make a lifestyle out of winning...because they make a huge mistake. In their moments of victory, they do something that causes them to lose focus & actually ends up being counter-productive to their long-term success. True winners don't do this. That's why all they do is win. What is it? Take a listen & find out.

As a guy who started with $0 in the bank 20+ years ago & now personally earns well into 8 figures a year, I've been around the broke & the ballers, losers & winners...& I can tell you this: those who never experience all the valuable things in life...the stuff money can buy & the stuff it can't...definitely suffer from an either/or mentality. They believe in a false choice & they even believe something false about God. So they waste their lives. Don't want that to happen to you? Listen to this podcast.

There’s a lot of you guys out there who think you can tolerate a little compromise or deviation in your performance or integrity…what I call “a hole in your bucket”…& still succeed. The reality is, some of the giants of history have been reduced to f*cking ruins because they allowed a hole in their bucket. What was it?…why is it so lethal?…& most important, how do you protect yourself from it? Take a listen & find out.

There are days that nothing in you wants to do anything productive. You have these huge goals, but you feel like being a lazy f*ck.  You’d rather lay on the couch & eat donuts instead of run 20 miles. You’d rather watch Netflix for hours than invest the time & energy needed to build your business. Other “experts” talk about how to power through those negative emotions & perform. I can tell you how to do that, too…& more than that. I can teach you how to LOVE the days that test your will.

We all have bad days.We all have days where nothing seems to be going right, at work & in our personal lives. On those days, average people get their cages rattled, lose their focus, get derailed, & end the day with nothing accomplished. But the reality is, it doesn’t matter how much crap & chaos your day holds. You can keep your mind right, your attitude on point, & your day productive. In this episode, I tell you how I do it & how you can, too.

What would it be worth to you if you could 100X traits in yourself like confidence, self-belief, discipline, & grittiness...& completely transform your life? These are not traits you are born with, but skills you develop. I've spent more than twenty years figuring out how to master mental toughness & I'm putting everything I've learned into a program I call 75HARD. What's it all about & how can it help you become who you are meant to be & get the life you want? Take a listen.

What do you think is impossible? Pretty much everybody told my guest & friend James Lawrence that doing 50 Iron Mans in 50 days in 50 different states was impossible. But he did it. Not because he is a gifted athlete or had access to special resources, but because he learned how to create a mental toughness that is 1000 times stronger than iron. This episode will show you that you really can crush the absurdly huge goals that everybody else thinks you can't.

“You have to care about your customers.” If you’re in business, you hear it & say it all the time. But the reality is, deep down most people thinks it’s just a buzzword...a catchphrase entrepreneurs use to feel good about themselves. But I can tell you from building my business into 9-figures, it’s not a cheesy cliché...& you need to understand why it’s an essential key to dominating sales.      

Do you want to succeed, but don't feel like you have the resources? Building a multi-million-dollar business from the ground up, there were tons of times I felt desperate & without options. I eventually found out why that was a good thing.

If you’re overwhelmed by what you think you need to know to master social media influence…relax. If you feel confused about what exactly you’re suppose to do to achieve massive results on Instagram and other platforms…don’t sweat it. In this episode, I boil everything down to the nuts & bolts & give you a simplified list of dos and don'ts. If you take seriously what I tell you & put it into practice, you’ll become the kind of influencer that generates massive amounts of impact & income.