Bulletproof Dental Practice

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!   Bulletproof Dental Practice Podcast Episode 60 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Debra Englehardt-Nash   Watch full video of the interview by clicking here!   Key Takeaways: Private practice dentistry is NOT going to go away. We must learn how to stop commoditizing our patients. Instead we should learn to value appreciation of our patients. Passionate dentists make great leaders. They create the vision and enlist the help of a supportive team to put that vision in action. When a new patient calls start out asking “inspirational” questions, instead of asking about insurance first. Listen to what the patient wants. Help your team and patients understand how fees are based: Skill required to do it right Time it takes to do it well Materials used so treatment endures Dentistry used to be all about efficiency, now it’s all about experience. Thou

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018! Bulletproof Dental Practice Podcast Episode 59 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Darren Shaw, owner of Whitespark Watch full video of the interview by clicking here! Key Takeaways: Google has been ramping up their local SEO features so they can improve their local ad sales. Google posts are new and allow you to push out more content. They expire weekly so you need to stay current with new content. Google Q&A allows you to address some of the most frequent FAQ’s right in google search. Google Insights show who has clicked through to your website, who has called you, etc. Engagement metrics are real. The more engagement you get with your google content the better you will show up in search. Add videos, posts, attributes, etc. What makes up a good local search strategy? Get your Google & Google My Business listings are correct. Make sure your primary categ

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!   Bulletproof Dental Practice Podcast Episode 58 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Tarun Agarwal, owner/dentist Raleigh Dental Arts, owner T-Bone Speaks   Watch the full video of the interview by clicking here!   Key Takeaways: Make sure you’re not being oversold by predatory companies offering horrible insurance and investment planning. Review your estate plans every couple years. It’s not about how rich or poor you are, it’s about preventing your loved ones from inheriting a storm. The cost of maintaining a healthy office is significantly higher than it was 15 years ago. We should be shooting for profitability in the 10-20% ballpark. Profitability should be based on all your normal expenses, plus the following: Each dentist (including yourself) should be paid as an associate Build in an escrow dollar or percentage amount (2-3%) for future improvements, renovat

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018! Bulletproof Dental Practice Podcast Episode 57 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dan DelMain, owner of DelMain Analytics Watch full video of the interview by clicking here! Key Takeaways: DelMain Analytics is a full-service digital marketing agency. It’s no longer possible to gamify your way to a great digital marketing strategy. Google is humanizing their search engine more and more to reward sites who are giving value to consumers. It’s all about creating the best user experience. The amount of advertising noise is staggering. Voice search is a much more targeted way to search out information. Voice search is evolving into longer conversations. Evolution of internet platforms has been: desktops – laptops – mobile phones – mobile phone voice search – home devices Evolution of SEO has been 7-pack to 3-pack to 1-pack Who are the players in voice search? Siri – Apple

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018! Bulletproof Dental Practice Podcast Episode 56 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Elijah Desmond Watch full video of the interview by clicking here! Key Takeaways: There is a commonality in all successful people. It’s hunger for more. If you aren’t making mistakes or haven’t made one in the last year, you are playing it too safe. Elijah Desmond runs a Facebook page called Trapped in an Op for those professionals who want to venture from the traditional clinical setting in dentistry. The main issue dental teams are suffering from is drama. Either you have the wrong people or the wrong culture in the office. If you are lacking alignment how can you work well as a team? Everyone is a consultant these days. Business owners are more self conscious than ever with social media outlets being readily available with information. Stop listening to everyone else. Focus on your

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018! Bulletproof Dental Practice Podcast Episode 55 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Key Takeaways: Four Pillars of a Bullet Proof Dental Practice Vision and Leadership As a leader/owner of the practice you set the tone You must give your team a road map Be intentional in explaining your goals to your team Make a descriptive vision Self-managing teams Team and Culture Culture is a foundation of a lot of our marketing When your team is happy they are more resourceful Happiness is good for business. Money is the lagging indicator of creating an exceptional experience and exceptional dentistry. Daylight is very important to incorporate in healthcare environments. It affects mood and purchasing decisions. Marketing and Reputation The average person has 318 friends on social media Make sure you are getting mentions Use Hootsuite for tracking all social media channels Faceboo

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!   Bulletproof Dental Practice Podcast Episode 54 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guests: Alan Mead, Dental Hacks Podcast / Brian Colao, Dykema Law Firm   Key Takeaways: Should you have a DSO? If you don’t have a DSO and you’re a doctor owned practice, who can you sell to? You can only sell to other licensed dentists in your state, and that’s a very narrow, deflated market that is getting smaller every day. If you have a DSO your market is the world. A DSO deal with established DSO might pay 5-7x EBITDA and is a low-risk deal. A private equity deal will require ongoing involvement, and is higher risk, so may pay very high single digits to double digits. Private equity deals are performance based. There’s an evolution and consolidation in the dental marketplace. The evolution is from doctor owned single practices to DSO’s. The market is being flooded with private equity fund

Bulletproof Dental Practice Podcast Episode 52 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Michael Apa, Partner Rosenthal Apa Group, Founder Apa Aesthetic in Dubai   Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!   Watch the full video of the interview by clicking here!   Key Takeaways: Apa travels back and forth from New York City to Dubai, focusing on creating amazing cosmetic cases. The small details in dentistry are best answered by people who are doing it in and out every day. Apa figured out how to take a lot of time in planning and prep, so the design and implementation of a case works PERFECTLY with no complications. After so many cases Dr. Apa’s team now works like a symphony. To have such high output you must have the driving passion and dedication. For Dr. Apa the work itself, and seeing patient’s reaction is very rewarding. When you do so much dentistry, you start amassing an audience of people who help to

Bulletproof Dental Practice Podcast Episode 51 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Blake McClellan, CEO and co-founder of Implant Compare Watch the full video of the interview by clicking here! Text ‘bulletproof’ to 345345 to stay in the know about upcoming book release and Bulletproof Summit in fall 2018! Key Takeaways: Implant Compare live-streams dental education and surgeries. We’re just now discovering the great many capabilities of blockchain, and how it can be applied to everyday life. It’s the algorithm behind bitcoin that is the most powerful. This episode is not investment advice. Bitcoin is a byproduct of a blockchain. Blockchain is a distributed ledger that is decentralized. Every time a transaction happens it’s added to the block. Essentially, it’s an ecosystem of a network of computers that validate every transaction. Decentralizing this process creates a lot more complexity and provides protection against data attacks. Blockchains aren’t just currency, every different algor

Bulletproof Dental Practice Podcast Episode 50 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Eric Rea, CEO of Podium Watch the full video of the interview by clicking here!  Key Takeaways: Podium is a reputation management platform, helping to significantly boost your practice’s online reviews, and Podium has funding invested from Google. Podium focused on creating a great experience for the patient. This helps boost conversion rates and gets you more & better reviews. Reviews are made simple, and are targeted to platforms that are most popular with the user and the practice. Podium has access to parts of Google’s API that other competitors don’t, which gives them unique access into how their review system works. Recentness of reviews is important to Google’s algorithm so it’s key to continue getting rave reviews from your patients. User generated content (reviews, social media postings from patients, etc) is a way better predictor of your SEO rank than how many links you have to your website.

Bulletproof Dental Practice Podcast Episode 49 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Christian Coachman, founder of Digital Smile Design (DSD) Watch the full video of the interview by clicking here! Key Takeaways: The world is moving at a very rapid pace, and it’s each of our responsibility to roll with the change and grow to meet the expanding demands of our patients. Millennials aren’t looking for great products, they’re looking for great experiences. Marketing in dentistry has changed. People now expect a story of what they’re going to experience. You can no longer rely solely on being the best at doing dentistry, you’ve got to be able to connect with patients and show them what’s in it for them. Being good and doing decent dentistry is an obligation, but is not the only thing you need to do to be successful. The human brain has evolved to listen to stories. Make your patient the hero and the guide. The first step in telling your story is to open the communication channels and connec

Bulletproof Dental Practice Podcast Episode 48 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Chad Cooper, LEGENDARY LIFESTYLE™ Coach Watch the full video of the interview by clicking here! Key Takeaways: People really want to move beyond happiness & material possession, and find FULFILLMENT. We don’t want work/life balance, we want work/life harmony. The one great equalizer is we all get 168 hours in a week. We are all equal that way. How we use that time is what separates the amateurs from the professionals. Creating space in your life and calendar is where your creativity comes alive. Creativity occurs within empty space. Retirement should be doing what you want, on your own terms. Learn and understand what your purpose is. It’s all about how you want to feel, not what you want to achieve or own. To find your purpose sit down and write down 7-10 of your happiest memories. Write 1-2 paragraphs on each of those memories. Add the emotions and feelings within each memory. Go back and circle the

Bulletproof Dental Practice Podcast Episode 47 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Paul Etchison, founder of The Dental Practice Heroes Podcast Key Takeaways: Self-managed teams are a great way to allow your team members authority to create – and reach – goals that benefit your practice. Learn more about Dr. Spodak’s practices that led Spodak Dental Group to be within the top 1% of Invisalign providers in the US. Occlusion, malocclusion, and crowding are incipient diseases from which problems will arise over the long term. High volume Invisalign production cannot be done by the doctor alone, it requires the support of the entire team. Your mouth isn’t optimally healthy with just the absence of caries or periodontal disease. Keep your focus on educating patients, not on trying to sell services. Your team needs to understand why you do what you do, and make sure they’re on board with your overall vision. Otherwise they’ll never help you grow and meet your goals. We’re in the Participatio

Bulletproof Dental Practice Podcast Episode 46 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. David Phelps, founder of Freedom Founders and host of Dentist Freedom Blueprint Podcast Watch the full video of the interview by clicking here! Key Takeaways: Building freedom into your business can take many forms. Learn skill sets that are transferable. Becoming the orchestrator of your business is key. Be careful about picking another lane to diversify. First, pick the right people and form strategic alliances. It’s much easier to diversify and become an expert if you have the right support systems. The best return on an investment will always come from optimizing a business. Diversifying into real estate is a common avenue for dentists looking to expand their portfolio. The most profitable seat at the closing table is the lender’s seat. Tweetables The “who” is more important than the “what.” – Dr. David Phelps There’s a difference between investing and speculating – Dr. David Phelps

Bulletproof Dental Practice Podcast Episode 45 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Bill Williams, founder of Suwanee Dental Care and author of The $10,000 A Day Dentist Watch the full video of the interview by clicking here!   Key Takeaways: Bill William’s book “The $10,000 A Day Dentist” details 50 ways he has identified to create a highly successful dental practice. Dentistry can be broken down into 5 areas: Mindset, Team, Facility, Marketing, and Capacity. Mindset is the beliefs you have and paradigms you operate under. Significant growth can’t happen without the right mindset. Team – it’s important to surround yourself with team members who support your goals and offset your strengths and weaknesses. A lot of dental offices are understaffed. Not having enough staff can be a big impediment to growth. The average revenue per employee across all industries is $200,000 per employee. To get good associates you generally need to enlist a headhunter. To keep them you have to educate the

Bulletproof Dental Practice Podcast Episode 44 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Reposted from: Thriving Dentist Podcast Show w/Gary Takacs Key Takeaways: There are many different models of success in dentistry. In this Thriving Dentist Show, Gary interviews Dr. Craig Spodak about his practice model. Craig’s model is a single location group practice that produces over $10M per year driven by a Noble Cause. In this episode they discuss: Craig’s experience as a 3rd generation dentist His vision of an ideal building which is LEED (Leadership in Energy Environmental Design) Gold Certified The importance of creating a ‘Noble Cause’ Craig’s 14 Core Values in his practice The power of intention, and the importance of learning from mistakes Craig’s model of a single location vs. building a group of multiple locations How Craig discovered that he was paying excessively high fees in his pension plan The influence of Tony Robbins on Craig’s life The meaning of ‘Geek Chic’ References Receive a free copy

Bulletproof Dental Practice Podcast Episode 43 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Reposted from: The Dentist Freedom Blueprint Podcast w/Dr. David Phelps Key Takeaways: 6:12 – Where Craig found the inspiration to do something different. 13:29 – How to get serious about looking at your practice as a business. 16:30 – What makes a good leader. 20:15 – The difference between achievement and fulfillment (and why it’s important not to confuse the two). 25:45 – Why ROI isn’t the best dictator of good choices. 28:46 – Ways to make your practice thrive even if you’re not in an affluent area. 30:30 – How to out-serve, out-perform, and out-deliver the competition. 32:15 – What patients really want.  33:38 – Craig’s advice for young dentists to make those first few years really count.   References GOTT Summit All Star Smiles   Tweetables  “There’s room in dentistry to express yourself no matter what you want to do.” – Dr. Craig Spodak “We’re all just buying time, so live the life you want to live; don’t w

Bulletproof Dental Practice Podcast Episode 42 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Watch the video here!  Key Takeaways: People want to have passion & purpose, and they want to feel secure & taken care of. Taking care of your employees helps your business’s bottom line. It builds loyalty, let’s them know you care about them, and improves productivity. Millennials don’t want a manager, they want a coach. Implement strategies that speaks to their desire for engagement and self-autonomy and they’ll reward you with loyalty and hard work. Employees raving about their place of work on social media is a massively effective way to bring in new patients. The gold standard is to have an engaged workforce; people who have their brain turned on while they’re at work. 80% of the workforce is actively seeking another job. Give people parameters to express their humanity. The workplace has changed, and the marketplace is changing. Be obsessed with adding value to your patients. Your team must feel value

Bulletproof Dental Practice Podcast Episode 41 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Harry Nelson, CEO of Dansereau Dental Key Takeaways: Dental buildouts can be out-of-control expensive. Dansereau started in 1964, and offers quality, American-made dental equipment. Look to simplify when purchasing dental chairs and delivery systems. The less that can break, the better. Also keep overhead costs in mind when choosing equipment. Pay attention to space planning when doing a buildout. Cabinets especially tend to get overly complicated and cluttered. Make sure your equipment vendors are involved in the process starting with blueprints. They may have valuable install suggestions that will help your office work smoother. Many doctors use compressors that are larger than necessary. You may not need as much air, and a larger compressor will take up a lot more space. Vacuums are often under-qualified and it’s very common to see mistakes made in vacuum system builds, they are often engineered wrong. Be

Bulletproof Dental Practice Podcast Episode 40 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Watch the full video of interview by clicking here! Key Takeaways: Marketing today can seem convoluted. You must be more strategic with marketing, rather than tactical. Fifteen years ago, you could literally buy your way to the top. People now want credibility and a story. You can either pay someone to craft a story for you, or become remarkable enough that you’re worth talking about. Find out what the authentic expression of your brand is, and exploit that. Read your reviews to see what the public is saying about you. That’s a great hack for finding your why. Scared money don’t make none. Fear psychology can really mess with your business. Take advantage of technology to create and post easy, not super polished videos and content that will help patients identify with your practice and feel as comfortable as possible making the decision to come see you. Video shows your humanity. Unfortunately, in our digital day a