Critical Mass Radio Show

Dr. Chiranjeev Kohli, Professor California State University Fullerton discusses the importance and impact of brand identity for a business regardless of the firm's size

Dr. Tom Boyd of Mihaylo College of Business and Economics discusses the process used and the implementation of the brand position and strategy for the California State University Fullerton School of Business and Economics.

Mike Thomas Owner of Choices discusses how his firm has built a business serving start-up firms. Rachel Pradhan President of blaze interactive discusses how small and mid-sized businesses can grow their business through the use of social media.

Michael Keddington of Permlight discusses how his firm, which is in the green industry, is using a diversified strategy for growth.

Leslie MacMillan of Chris Lindsay Designs discusses how she came into an industry with no experience and has built a premier firm. Michael Keddington of Permlight discusses how his firm, which is in the green industry, is using a diversified strategy for growth.

Wil Welliver of Welliver & Associates discusses how a business owner or top executive can benefit from better pre-employment screening and loss prevention. Dr. Tom Boyd of Mihaylo College of Business and Economics discusses the process used and the implementation of the brand position and strategy for the California State University Fullerton School of Business and Economics.

Stacie Clifford-Kitts of Clifford Kitts CPA discusses how her use of social media has affected her CPA practice. Kelly Adams of KJA & Associates discusses the importance performance management is to a firm's long term success and the role the top executive/business owners play in setting the tone regarding performance management.

Tom Newmeyer of Newmeyer & Dillion discusses his views on how the legal profession has been transformed by the lastest economic slowdown.

Larry Peterson Managing Partner of Peterson, Oliver & Poll discusses information a business owner can use to approach the possibility of litigation in a legal dispute.

David Baker of MessageBroadcast discusses the evolution of his firm to meet the constantly changing client requirements combined with the advancements in technology.

Rita Ferguson of G&F Concrete Cutting discusses how she and her husband, Greg Ferguson, have built a successful family-owned business in the highly competitive construction industry.

  Scott Capifoni, Founder of Focus Financial Management discusses how business owners can benefit from engaging a part time CFO.

Doug Schulein, Founder of Schulein Fit Enterprises discusses the strategies he is using to differentiate his business in the highly competitive fitness industry.

    Dick Leffler President of Nils discusses how his firm is addressing the changing buying trends in the women's fashion ski apparel industry.

  Linda Griggs Owner of Dimensional Design discusses the challenges and opportunities with building a business based on your passion and expertise. Mark Friedman Owner The Velos Goup discusses how business owners can improve the value of the businesses through implementing sales process tools to achieve predictable revenues.  

Rob Dodson President Vail Dunlap discusses how his background in sales and marketing helped prepare him to build a successful firm together with his partner

Jim Reinig, Owner of RAVCO Construction discusses the lessons he has learned and applied to his business to enable him to ride out the downturns and capitalize on the upturns in the Orange County construction industry. Jon Korbonski, President of SDI discusses how what he has learned in transforming his business by expanding the product offerings and geographic markets.

Rick Rogers Owner of Harline Enterprises talks about how his business is preparing to capitalize on the construction industry's eventual recovery. Frank Esposito, President of Kendon Industries talks about the challenges and opportunities he is facing as the new President of Kendon Industries

  Oli Thordarson of Alvaka Networks discusses the lessons he learned by surviving the DOTCOM bubble.

Craig Kausen of Linda Jones Enterprises discusses the evolution of his art gallery based family business that serves collectors of legendary film director and creator Chuck Jones and related artists' creations. Peter Stephan of The Pension Group discusses how to understand the complex subject of 401k retirement plan administration.