Well Made

By definition, an heirloom has proved that it's resilient, timeless, and special enough to have been passed down for generations. That's how Schoolhouse started, with the discovery of a collection of cast-iron molds that stood the test of time. For the past 18 years, Schoolhouse has designed and manufactured high quality home goods with "heirloom quality" as the guiding light.As President, Sara Fritsch works across teams to lead the company mindfully without wavering on quality. Their supply chain is a big part of their value statement and their competitive advantage. They manufacture as much as they can in the US, with the majority of their wares being manufactured and shipped from their very own factory in Portland.With transparency and control over their supply chain, and a high mix / low volume approach to their catalog, Schoolhouse stays true to the task of making modern heirlooms.In this episode, hear how Sara defines the criteria of making an heirloom, why employee engagement is their most important dr

In April, Shopify launched Shop, the consumer-facing counterpart to Shopify. In the app, buyers have direct access to thousands of companies selling through Shopify. The Shop app not only connects shoppers to brands of all sizes, but it makes the checkout flows we're used to feel incredibly arduous and clunky. Even with its intuitive UI, simple payments, and transparent shipment tracking, Shop General Manager Carl Rivera says this is just version 0.5. Since selling his company Tictail to Shopify in 2018, Carl has continued on his mission to help brands and shoppers discover each other. To make a marketplace that brings companies straight to customers without the rising costs of acquisition.In this episode, Stephan talks to Carl about building a platform that gives brands the power of customization while giving customers the ease of streamlined simplicity. They discuss how the Shop team is prioritizing upcoming features, and why email is their main competitor. Carl also shares why the Shopify acquisition was t

Emily Singer is the creator of the newsletter Chips + Dips. A couple times a month, she shares news about consumer brands and marketing trends, but her insights get deeper than data. She draws perceptive connections amidst brands, but she also gets personal, making the newsletter feel like a DTC diary.In the newsletter's 26th issue, Emily is four months into the COVID-19 pandemic and reflecting on a shift in perspective and an overall lack of excitement for new brands — How could I get excited about a skincare company’s content strategy when thousands of people were dying and when I, myself, was doing the bare minimum to care for my skin?Emily wasn't the only one in a brand rut. If you're immersed in the world of DTC ecommerce brands, you may have noticed that many of them fall within certain archetypes. These archetypes are well documented in a Bloomberg article titled Welcome to Your Bland New World. From fonts and photography to mission and story, the opinion piece chronicles similarities that make some of

The slow pace of the pandemic has given many of us the opportunity to take a step back and reexamine our impact on people and the planet. This slower pace may seem counterintuitive in the face of urgent crises like climate change and systemic racism, but Céline Semaan and her team at Slow Factory have decided that it's the right pace for real, lasting progress.  Systemic change, Céline says, comes first with unlearning old systems, then relearning by way of open education. In fact, she plans to help boost the public's sustainability literacy with peer-to-peer initiatives like Study Hall, Open Education, and Landfills as Museums — an initiative to show product designers, firsthand, the impact and potential of waste (pictured above).In this episode, Céline walks us through the perspective shift she's seen in the past nine months, and how optimism and progress can only come with discomfort. See links and images on the Lumi blog.

At the beginning of the pandemic, we all discovered that toilet paper is a product that we've taken for granted. But since 2012, Danny Alexander, Co-founder and CPO of Who Gives A Crap has unraveled the true potential of the stuff.From launch, Who Gives a Crap has had purpose built into their business. They donate half of all their profits to non-profit organizations that are working to improve access to hygiene, water and basic sanitation in developing countries. With a 1,100% increase in sales, that's totaling out to a staggering $4m donation this year.On top of that, the bulk of the toilet paper they sell is made from 100% recycled paper, and the rest is made from bamboo.Their witty toilet humor and playful patterns may not be what you'd expect from a brand so grounded in giving back, and that's exactly the idea. In this episode, Danny talks sourcing, branding, and scaling to meet the demands of a pandemic.You can find images and link on the Lumi Blog.

In the US, more people are shopping online than ever. This stark jump in ecommerce has left a lot of industry experts asking how new ecommerce businesses can successfully launch in the midst of a pandemic, where does the ecommerce experience still falls short, and if the pandemic has permanently changed how we shop. To answer all these questions, we're talking to Dan Frommer. Dan is the founder and Editor-in-Chief of The New Consumer where he researches and writes about why and how people spend their money. (You may remember him from Episode 94.)Head over to the Lumi blog for links and images.

Most of the spices you buy at the grocery store are several years old, but that's only part of the problem. When Diaspora Co. founder  Sana Javeri Kadri discovered how disconnected US spice pantries are from their origins, she started a company to change how we think about our spice supply chains. Diaspora Co. is one of only a few direct trade spice companies out there, and sourcing these spices has been a lesson in disconnecting heirloom spices from the influence of Western colonization. For example, indigenous varieties of turmeric were introduced to the Western world under names which simply reduced them to a color, but with Diaspora Co., Sana is bringing story to Indian spices. In this episode, Sana shares how a more transparent supply chain can be a huge step for food justice. 

Five months into a pandemic, going to the grocery store requires much more than a reusable tote. You're probably suiting up with a mask, hand sanitizer, and a grocery list to make sure that you're in and out as quickly as possible.Ithaca Hummus can only be found in grocery stores but the founder, Chris Kirby, built the brand to be flexible so they could adapt to times like these. He's always been focused on making sustainable, scalable choices for the business, and that hasn't changed in the pandemic.On this episode, Chris talks about how the packaging challenges of DTC made them focus their efforts on brick-and-mortar grocery, his biggest takeaways from being part of the Chobani incubator, and how they've had to shift their strategies to adapt to the new expectations of shoppers entering grocery stores.

"Intersectional environmentalist." You may have heard those two words separately, but Leah Thomas was the first person to put them together. "Intersectional" is a powerful framework that, when combined with the environmentalist movement, illuminates issues of inequity in climate change.As Leah Thomas talks about in this episode, Eric Garner's last words, "I can't breathe" take on an even bigger meaning when considering that poor air quality disproportionately affects the lives of people of color.Leah Thomas studied environmental science and communications before joining the team at Patagonia. With several years experience learning how to message the urgency of climate change, she started her company, Intersectional Environmentalist to provide people with resources that dismantle systems of oppression in the environmental movement.In this episode, Leah talks about how intersectional environmentalism has gone viral and how she's embracing the moment to build communities and resources for progress.

One of the biggest obstacles for True Botanicals was the preconceived notion that natural products don't work as well as those riddled with toxins. To prove the potency of natural ingredients, True Botanicals invested in top notch suppliers promoting biodiversity and clinical trials to prove that these ingredients outperformed leading skincare products.On this episode, True Botanicals founder Hillary Peterson talks customer education, pricing high performing products, her transition away from CEO, and how True Botanicals had to change their plans amid the pandemic.Go to the Lumi blog for links and images.

Every time you order an item from a seller on Etsy, the company offsets the emissions created from shipping that order. Since the start of this initiative in February of last year, Etsy has invested in offsetting 173,000 metric tons of CO2. While offsetting these emissions accomplishes a big goal for the Etsy Sustainability team, Director of Sustainability, Chelsea Mozen says it's not the first or last item on their to-do list.Go to the Lumi blog for links and images.

On our podcast, we talk about changing patterns of consumption to mitigate the risk of climate change, but we've overlooked a huge blindspot — how climate change disproportionally and profoundly harms communities of color.Full episode transcript available.

A fridge that's full of Methodology meals isn't stacked with disposable trays. A Methodology fridge is stocked with columns of colorful foods, visible through glass jars.Founder Julie Nguyen knows that the Methodology audience is niche — busy people who value high quality, sustainable ingredients — but since they launched five years ago, she's seen their dedicated customer base grow.Every week with her co-founder Stephen Liu and their R&D team, Julie is sourcing new ingredients, while keeping their supply chain quality consistent. She's testing new menu items while continuing to produce customers' go-to favorites. And she's making health swaps while keeping their meals comforting and fulfilling.In this episode, Julie talks about walking the line between keeping standards incredibly high while staying sustainable, finding a stride with automated marketing, traveling to expand the palate, and her discoveries about people's relationship with food.Go to the Lumi blog for links and images.

The tile industry moves slowly, but when Eric Edelson joined the Fireclay Tile team, he was set on speeding things up. They were making a phenomenal product and it felt like they’d hit their limit in wholesale. In a sort of eureka moment, Eric penned a new manifesto/business model for a going direct to consumer. That was in 2008.With new flexibility and freedom, Fireclay Tile has experimented with all kinds of upcycled materials (from toilets to monitors), software for customization, sample processes, and sustainability initiatives. In 2015, they became the first tile company to be B Corp certified. Even in the midst of a pandemic, they didn’t lose speed. They were prepared with a plan of action, grounded in their core values: the health and safety of employees, business and client stability, love and kindness. Go to the Lumi blog for links and images.

If you already know that kombucha is fermented tea, you're in the minority. If you drink it, you're in an even smaller minority. In the US, only 17% of US households drink kombucha. The idea of a fermented tea made from a hunk of slimy-looking culture is not immediately appetizing, but the taste and health benefits have appealed to people for thousands of years — it's only in the past decade that it's become a mainstay in every health foods store.When Health-Ade Kombucha launched in Los Angeles farmers' markets in 2012 Vanessa Dew and her co-founders had to explain it to health food early adopters. Fast forward eight years, and you can find their bright, colorful, nautical-themed bottles in grocery stores and health food stores across the country, but Vanessa realizes they still have a lot of space to make kombucha a household name. In this episode, Vanessa shares their strange path to kombucha, how they've seen buying habits shift dramatically since people have quarantined, and what they're doing to make kom

The very nature of an emergency is that you don't know when it's coming. It's this vast unknown that paralyzes most people from making plans for worst-case scenarios. Simon Huck, CEO and co-founder of Judy says that people who are unprepared often fall victim to thinking that emergencies could never happen to them or being overwhelmed by all the preparation that has to be done. Judy’s emergency kits and preparedness content are setting out to change that. Judy launched weeks before the spike in coronavirus cases in the U.S. On one hand, a pandemic is certainly a worst-case scenario, so the prevalence of an emergency is not hard to imagine. But on the other hand, Simon and his team had a huge responsibility to build a genuine brand that isn't fueled by hysteria, but instead, guided by facts.In this episode, Simon shares how bite-sized guidance plays a huge part in preparedness, how COVID-19 affected their supply chain, and plans for expanding their product line.Go to the Lumi blog for links and images.

Another Tomorrow launched in January, and already they've built an impressive criteria of sustainability standards to keep their supply chain ethical for human, animals, and the planet. Those are the three pillars of their business.Vanessa Barboni Hallik didn't start in fashion. She started in finance, but as she was researching more sustainable finance, she uncovered the huge disparities in the supply chain ethics of fashion fashion brands and luxury sustainable brands. The gap felt unsurmountable, but Another Tomorrow is taking on the challenge, backed by science, data, and an incredible eye for fashion design.In this episode, Vanessa shares how are patterns of apparel consumption can shift and she takes us into the depths of a carefully considered, ethical apparel supply chain.Go to the Lumi blog for links and images.

Davis Smith is the founder of Cotopaxi and to grow his team, he's built an environment where people can create. One of the most physical manifestations of those creations is the Del Dia Collection of bags. They're repurposed from remnants of fabric and each bag is a one-of-a-kind colorway, designed by the craftspeople sewing them.As they've grown for the past six years, the Cotopaxi mission to Do Good has extended to new geographies with systemic supply chain shifts to start eradicating poverty in communities around the world. In this episode, Davis shares how he's always faced tough decisions by focusing on people first.Go to the Lumi blog for links and images.

In the midst of a pandemic, businesses and consumers are prompted to hurry up and wait. Meanwhile, the definition of essentials is governed, retail locations are ordered to close, and more and more people are out of work. While a period of in-between can feel stagnant, Rhone founder Nate Checketts decided to take action. He recruited 20 brands to join BRANDS × BETTER — a new coalition of companies that have pledged to donate a portion of their funds to COVID-19 relief organizations. This not only supports to relief efforts, but keeps businesses up and running. From "Not another coronavirus email" to unwavering product launches, Nate and his team at Rhone have opted for action instead of reaction and adapted with solutions that are right for their business and their customers.Links and images on the Lumi blog: https://www.lumi.com/wellmade

With fewer cars on the road, COVID-19 could lead to the biggest drop in emissions since WWII, but this stat doesn't paint a full picture of the pandemic's environmental impact. Sustainability is complicated, and journalist Alden Wicker is an expert in navigating the nuances.Alden worries that the strain on businesses could set back environmental progress by a decade. In Bangladesh, one million apparel factory workers have been laid off due to a shortage of new orders and huge businesses like JCPenney, Kohl's and Walmart declining to pay for orders — over $3B worth. Through the lens of sustainability, Alden is not only concerned about where those clothes might end up, but how these dire circumstances have already lead to the suspension of significant environmental regulations.In this episode, Alden and Stephan discuss how these challenges have magnified issues in the apparel supply chain and Alden shares her three-prong solution for true environmental impact that's not solely reliant on conscious consumerism.F