Church Marketing Podcast

Who's visiting your website and what are they doing while they're there? If you don't know the answer to that question you're missing out on key criteria that can help you make decisions about every other area of your online communications (and offline for that matter). When you establish firm goals for what you want a webpage to accomplish and can measure those goals against analytic data, you have the information necessary to determine what you need to change about your website strategy. Also, discover the missing element that connects your church to Instagram.

School is back in session (though it seems earlier than when we were in school) and the fall is coming into focus. The You Episode is all about self-care. Entrepreneur Ahna Hendrix joins the Church Marketing Podcast from Vietnam to share how she practices self-care while living a lifestyle that demands nothing but complete and total focus. Also in the episode we look at the power of real photography on a website as well as an alternative way churches can approach using Pinterest.

It is much easier for a stakeholder to tell a story than it is to recite a mission statement. Communicators have the important role of telling the story of the organizations they represent in a compelling way so that when stakeholders walk away, they speak about the organization with language that is true of the mission. There are five elements of communication that we must use to filter every decision we make in what we do and do not say. If you’ve ever wanted a formula for being awesome at communications, this is the episode for you!

If you’ve had questions about how to recruit and use communication volunteers in your church, this is the podcast episode for you! Phil Bowdle lends his voice and experiences from West Ridge Church in Georgia, sharing from what he has done well and not so well as it relates to volunteers. We also touch on the topic of maintaining healthy relationships between the communication department and the rest of the church staff.

It’s completely normal for church communicators to feel alone in their role. It is a role fairly new to any church under 5,000 people. While many folks on a church staff have experience as a youth pastor, associate pastor, children’s director, executive administrator or any other given position… very few have ever been a church communication director.Our conversation guest today is Justin Wise and he represents just one of the many voices in the growing church communication community. Our conversation centers around the need for an organization to have a big idea or their “why” defined before moving onto the "how."I also discuss what to do if your organization lacks a big idea or if the stated big idea does not have an affect on what the church does.

This episode is in response to a request made in the comment section of a previous episode requesting information on Facebook and Facebook Ads. Josh Burns and I discuss our experience with ads as well as some best practices for getting started and using ads in the church world.

In our final sneak peek episode we talk about how to cater a message to your audience, balancing service times for attendance, knowing your audience and an item of recommended reading.

In this third sneak peek episode of our new podcast our conversation with Gerry True zero's in on planning ahead for Easter and other big events.

The second sneak peek of our new podcast includes a conversation with Josh Burns about social media invites for Easter.

An early sneak peek at our new podcast with special guest Phil Bowdle. We talk about Easter, invite cards, Facebook and more.