Online Marketing Made Easy With Amy Porterfield



How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.


  • #387: 7 Email Copywriting Tips To Convert Subscribers

    29/07/2021 Duración: 37min

    What to do when your email list isn’t buying... I’m not a chef. If you’ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!) But every now and then, on a special occasion, I’ll break out my old 1990’s apron from my single apartment days and cook something for Hobie. (Okay, maybe by “cooking” I mean preheating the oven and peeling off plastic wrap but it’s totally the thought that counts, right?) Well, let me tell you about a dark day in our marriage. I decided that I’d push myself out of my comfort zone, don my apron, pour a glass of white wine, and see if there was any pasta in the pantry that wasn’t past expiration.  By the time my hunky man was due to arrive home, dinner was ready and I was prepared to accept my well-deserved award. But time went on… and no Hobie. Wife confession: I was mad.  I’d done all this work, tried something new, put myself out of my comfort zone… for nothing.  Now, Hobie eventually came home and we worked it all out. (

  • #386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz

    22/07/2021 Duración: 41min

    Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag...’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it.  And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business.  But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers. I know, I know...bold statement. But we mean it. And here’s why... Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors. It establishes what you stand for as a business. It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world. And when they feel like they belong in your world, they stay in your world. Which is suuuuuper important because, according to stats from Outboard Engine, it’

  • #385: Is A Blog Valuable To Your Business? With Glo Atanmo

    15/07/2021 Duración: 36min

    Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business. Sometimes there’s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless. Speechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before.  Glo Atanmo is one of those people. Featured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first “big girl” domain and taught herself coding basics -- fast forward to today, a decade later, and she’s running a 7-figure business, traveling the world and blogging about it as she goes.  In this episode we talk about Glo’s tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about succeed

  • #384: Should You Write A Book? With Gabby Bernstein

    08/07/2021 Duración: 41min

    Get ready to access behind the scenes tips for book writing success. If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen.  Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process. In this episode we cover a lot of ground around what you need to know including: How to overcome the dreaded writer’s block Ways to think about turning your digital course into a book (it can be done!) How to access her FREE training “4 Secrets To Your Best Selling Book”  Let me tell you, this conversation was a journey! Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.)  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

  • #383: Am I Giving Away Too Much Free Content?

    01/07/2021 Duración: 26min

    And the Not-So-Mysterious Breakdown of Free vs. Paid Content  Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content.  Sounds amazing, right? Well, I’m going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free. Because look, I get it. As an entrepreneur, it’s the ultimate rock and hard place.  Why would my audience ever be willing to buy from me if I’m teaching them concepts for free? How would they ever trust that I know my stuff if I don’t share anything with them until they fork over the cash?  That’s why I’m taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all.  In this episode, I’m giving you the down-to-the-decimal details on:  How much free content you should be sharing with your audience (and I’m talking specifics!) 3 questions to ask

  • #382: Step-by-Step Systems To Eliminate Overwhelm & Work Less

    24/06/2021 Duración: 43min

    People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems. In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems. Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year! And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams. We'll talk about... The virtual filing system I swear by that actually saves me time How I make my project management program work for me, and not the other way around The number one communication tool I adore and the magic of SOPs Three ways to scale your business brilliantly If you want to know my secrets for going from a constant state of busy

  • #381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk

    17/06/2021 Duración: 42min

    Fear of charging too much? Yeah… we’re gonna talk about.  If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint.  Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, and creating consistent revenue streams. Jereshia has helped over 350 entrepreneurs double their package prices, convert more sales calls, and increase their revenue growth within 12 months. Plus, she’s a huge advocate for women of color in leadership positions which is part of her entrepreneurial WHY.  During our chat, Jereshia talks about the 10 questions to know exactly how much more you should be charging. Questions we should all answer that are simple, straightforward, and get results.  I had sooooo many questions for Jereshia and I think you’re going to love the takeaways she gives as we go through them all. Get ready for note taking goodness and tips for *finally* knowing just wh

  • #380: 4 Strategies To Create A High Converting Sales Page

    10/06/2021 Duración: 23min

    Are you ready to boost your sales and crack the code on customer conversions?  Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code. That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it. In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes. That’s a lifetime when it comes to viewer stats. It also means that the sales page is working wonders when it comes to keeping leads engaged. As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like: A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face The one section every sales page needs to help customers feel confiden

  • #379: Cure Writer’s Block: The Content Structure My Team Swears By

    03/06/2021 Duración: 16min

    Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content.  Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day.  Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again.  Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat. That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online. Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on: How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity Ways you might be missing out on consistency and a

  • #378: Could A 4-Day Work Week Fit Your Business?

    27/05/2021 Duración: 41min

    If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing. When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable. And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment.  Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you.  Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week.  You’ll also learn more about: WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you Processes to s

  • #377: How To Re-engage Your Email List

    20/05/2021 Duración: 23min

    It’s never too late to hit send and connect with your subscribers again. If your email list has been on your mind (maybe a little more time has passed than you’d like to admit since you’ve last landed in their inbox) and you know it’s time to hit ‘send’ but you’re afraid that you’ll be met with crickets and unsubscribes -- today’s episode is just what you need to gain back your confidence. Here’s the thing, when it comes to engaging with your email list after a long absence, there are a few simple things you can put into place to make a seamless re-entry. But first, I have to tell you: you’re not alone. Life happens and sometimes we have to hit pause on our regular systems and processes. I get soooo many questions about this topic -- so, it’s time we talk about it.  In today’s episode, I’m going to walk you through how to organize and put together a re-engagement campaign, including how many emails to send, how far apart, and what to include in each email. You’ll also learn everything you need to know to succ

  • #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start

    13/05/2021 Duración: 25min

    The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs. This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully. And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must. On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past.  Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn: The core values you must know before even thinking about getting started Platforms you’ll want as your best friends so the funnel runs without a hitch What must-have content s

  • #375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship)

    06/05/2021 Duración: 31min

    Content creation, visibility in your business, and how life will steer you in the right direction (whether you’re ready for it or not!) New York Times Best-selling author, award-winning blogger, and “professional troublemaker,” Luvvie Ajayi Jones is here and she’s ready to help you take action on your big dreams, move through the fear that’s holding you back, and use your voice to support your audience. I loved my interview with Luvvie, and I know you will too. We chat about... How her skydiving experience helped her become comfortable with being uncomfortable Why content creation and getting noticed online looks different than you think  The reason getting a “D” in college was the sign she needed to say goodbye to her dream of becoming a doctor and start a blog instead There are so many "a-ha", "WOW", and jaw-dropping moments in this episode, I wish I could name them all... you’ll just have to join us over on the podcast to find out what they are. Sometimes a conversation just takes on a life of its own an

  • #374: Take Your Hands Off The Wheel: Automation For The Smart Business Owner

    29/04/2021 Duración: 19min

    Creating automation in your business can help you streamline your tasks and save time every single day. Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed.  The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of.  I know, I know, you might be thinking, “But Amy -- this sounds too good to be true!” And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will be yours!  In this episode you’re about to learn my favorite tips and tools to create: Auto-responders in your emails for all the FAQs that land in your inbox Seamless scheduling systems (no more headaches!)  Social media content creation so you can batch and post with ease Standard operating procedures -- every j

  • #373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet

    22/04/2021 Duración: 41min

    Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do.  This week, I have quiz building expert, Chanti Zak, on the show.  Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz -- she’s SO good she’s even written quizzes for me! If you’re excited about this, get ready to dive in, my friend, because I believe a million percent that this episode is just what you need to get started. During our time together, Chanti walks us through everything you need to know about: How to select the PERFECT topic so your audience can’t wait to see their results How to layout your results so they are fun and informative  And how to get your quiz up and converting so you can start building your email list right away Chanti pulls out all the stops in this episode to help you fast track to hitting publish and turning your fans into email subscribers.  Psst… if you’re not sure what’s next once your audience gets their results, well, we

  • #372: How Much Does It Actually Cost To Start & Successfully Grow A Biz with Jamie Trull

    15/04/2021 Duración: 36min

    In this episode, she and I help you get clear on finances and the secrets to saving money, so you can run a successful (and lucrative) business.  If you’re anything like me you may have fallen for shiny object syndrome a time or two while running your business.  Raise your hand if you’ve found yourself buying courses or subscriptions that weren’t what you really needed to get your business off the ground... Yep. I’ve been there, too. Here’s the thing, knowing what financial investments to make when you’re running an online business can be confusing. And it can be easy to invest in a product, service, or tool you think you need but isn’t actually what you need at all. If you’re just starting out as a business owner or you’ve been at this for a while, figuring out your finances is an essential part of your journey.  This is why I have my peer, student, and financial expert, Jamie Trull on the show today.  During the episode, we dive into what it looks like to actually start a business from a financial standpoin

  • #371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey

    08/04/2021 Duración: 21min

    An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood. Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and aren’t just another number or subscriber. In today’s podcast episode, I’ll teach you the four phases you need to consider when thinking about the journey of each of your loyal fans. Phases that include: Phase 1: Attraction Phase 2: Nurture Phase 3: Promotion Phase 4: Onboarding (don’t miss the one element in phase four you can’t skip but many entrepreneurs do!)  I’ll also show you how to put together your business pathway (or revitalize the pathway you already have) in order to keep your loyal fans on track through the entire time they’re with you on your business journey. Get ready to knock the socks off your customers and create a journey they can remember with to

  • #370: Behind-The-Scenes: How I Collect Money-Making Testimonials

    01/04/2021 Duración: 31min

    Customer testimonials can help you grow your business online and expand your reach.  Your digital course and online business success will skyrocket when you have glowing testimonials to share with the world.  Are you interested in significantly increasing your sales, boosting your lead magnet sign-ups and email subscribers, or growing your audience exponentially? I have a feeling you’re saying, “Come on, Amy! Of course, I am!” Well my friend, listen up because I’m going to tell you one simple strategy that will help you do all of those things I mentioned.  Two words… glowing testimonials.  They are simply the bread and butter of your business, and today, I’m giving you my behind-the-scenes, step-by-step process for finding and gathering testimonials that will be so top-notch that they do the selling for you.  And yes, there is a process -- trust me! In this episode, you’ll learn… why testimonials are worth spending time collecting how to find them how to request them how to conduct an interview the

  • #369: Common Strategies For Uncommon Success With John Lee Dumas

    29/03/2021 Duración: 37min

    John Lee Dumas teaches his most successful online business strategies Get ready to take action and accomplish your entrepreneurial goals Success secrets? Out-of-the-box thinking? Business plans that work wonders?  Ok, friend, you know what that means. Today’s podcast guest is FIRE. I’m so excited to welcome John Lee Dumas back for his 4th appearance on the podcast. This episode is a must-listen, especially if your entrepreneurial and digital course goals include time and location freedom, financial independence, personal fulfillment… and more.  As an entrepreneur that has helped set the foundation for business success in the online marketplace and who has interviewed thousands of the world’s most successful entrepreneurs on his podcast, Entrepreneurs on Fire, John Lee Dumas is giving us his best secrets when it comes to: Building a content plan Diversifying your revenue streams Increasing traffic (um, YES PLEASE!)  Plus… John reveals his business success tips and his out-of-the-box thinking when it comes to

  • #368: Kick These Excuses To The Curb: 5 Digital Course Myths Debunked

    25/03/2021 Duración: 19min

    Here’s a glance at this episode... [03:58] Myth#1: Creating a digital course takes too much time. If you want to create a course, you're going to have to set aside some devoted time and effort. [07:18] Myth #2: You need a huge email list to sell a digital course. You can launch with a small list and still achieve success. It's about quality over quantity.  [09:09] Myth #3: You have to be a video or webinar expert. You don't have to be an expert to begin, my friend. You'll get more comfortable over time -- trust me! [11:38] Myth #4: You have to have everything figured out before you get started. Where will you be one year from now if you keep waiting? The longer you wait, the less likely you'll ever start. Just start somewhere! [14:00] Myth #5: It's really expensive to create and launch a digital course. You don't need to spend very much to do your first few launches. In fact, you can even sell your course before you create anything -- something I teach in Digital Course Academy! Rate, Review, & Subscrib

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