The Boagworld Ux Show

What Does 2025 Hold for UX?As we approach the new year, it's time to reflect on the state of user experience design and look ahead to what 2025 might bring. In this episode of the Boagworld Podcast, Marcus and I dive into the trends, challenges, and opportunities that lie ahead. Here are the key takeaways from our discussion.The Rise of Seamless AI Integration2024 marked a pivotal year for artificial intelligence, with tools like ChatGPT, MidJourney, and Claude reshaping workflows across industries. However, much of the focus has been on the technology itself, often at the expense of usability. In 2025, we predict a shift toward creating seamless, user-friendly AI interfaces that integrate into our daily workflows.What This Means for DesignersAs designers, we need to think beyond basic AI chat interfaces and envision ways to incorporate AI into broader user experiences. Imagine:Dynamic image generation: Tools like KREA allow precise control over visuals, ensuring images guide users' attention effectively.Smar

In this episode, we dive into the frustrating world of Invitations to Tender (ITTs), explore why Notion might be the only app you need, and discuss treating AI like your newest intern. We also share our thoughts on Adobe's latest AI innovations and why UX seems to have lost its shine.The Problem with Traditional TendersOur main topic for this show is Invitations to Tenders (ITTs). We've spent years dealing with ITTs, and frankly, we're tired of a system that doesn't serve anyone well. For agencies, they're incredibly time-consuming and costly to complete, often with no guarantee of success. What's worse, sometimes you're just there to make up the numbers because procurement needs three quotes.The limited information provided in ITTs makes accurate pricing challenging, and their rigid specifications leave little room for the flexibility digital projects need. When usability testing suggests a major change in direction, you're stuck navigating complex change control procedures instead of doing what's best for t

Hello and welcome to the Boagworld Show, the longest-running web design podcast where we look at user experience design, conversion optimization, and working in the web. This week, we've got quite the lineup for you.WP Engine vs WordPress: A Cautionary TaleWe kick things off with a look at the recent controversy between WP Engine and WordPress. It's a bit of a mess, to be honest. WordPress.org has banned WP Engine from accessing its resources, including plugin and theme updates. This has left a lot of WP Engine-hosted sites in a bit of a pickle.The whole debacle seems to stem from an attempt by WordPress to extract money from WP Engine. It's a stark reminder of the dangers of building your business on someone else's platform. We've seen this happen before with companies like Tweetbot and various Amazon sellers. It's a risk that many businesses take, often without fully considering the potential consequences.While we hope this situation resolves quickly, it's a valuable lesson for all of us in the web industry

The State of the Industry and AI's ImpactWe kick off this episode by delving into the current state of the tech industry, particularly focusing on the widespread budget cuts we're witnessing. What's driving these cuts? Is it the rise of AI, economic uncertainties, or perhaps a tech bubble bursting? We explore these possibilities and ponder whether UX might be falling out of fashion.See Also: The Shifting Landscape of UX: What’s Really Happening?Speaking of AI, we couldn't resist discussing a fascinating conversation between Cleo Abram and Mark Zuckerberg. It's a prime example of how some tech leaders are approaching innovation - starting with what's technologically possible rather than addressing actual user needs. This approach raises important questions about the direction of tech development and its impact on user experience.App of the Week: Framer - More Than Just a Website BuilderThis week, we're shining a spotlight on Framer. While it positions itself as a website builder, we've found it to be an incred

Transforming UX Teams - From Reactive to StrategicIn this episode, we explore how UX teams can evolve from firefighters to strategic leaders, revolutionizing their impact on organizations. We also review Maze, a versatile UX testing platform, and share insightful reads of the week.Revolutionizing UX Teams: From Firefighters to Strategic LeadersIn today's episode, we delve into the evolving role of UX teams within large organizations. We've noticed a recurring issue: UX teams are often understaffed and overwhelmed, struggling to keep up with the demands of multiple projects and numerous developers. This situation leads to a reactive approach, where UX professionals find themselves constantly putting out fires rather than driving strategic initiatives.Redefining the UX Team's RoleWe propose a shift in thinking about UX teams. Instead of viewing them as implementers who should be involved in every project, we suggest repositioning them as leaders, educators, and enablers of UX practices across the organization.

This week on the Boagworld Show, we’re diving deep into user-focused content creation, leveraging AI, optimizing web copy for better UX and conversions, and discussing the importance of community and balancing work-life commitments. Get ready for some insightful tips and strategies!Embracing User-Centric Content CreationIn this episode, we break down how to transform user questions into actionable, engaging web content. By focusing on the needs of your audience, you can ensure your content is both relevant and effective.AI-Powered Content DraftingCreating content that truly resonates with your audience can be challenging, especially when you're starting from a blank page. That's where AI comes in. We explore how AI tools like ChatGPT can help you streamline content creation and make the process more efficient, ultimately resulting in higher quality and more engaging web copy.Here’s how we approach content with AI:Start with User QuestionsWe begin by gathering the most pressing questions that users have. This

We're back with another episode of the Boagworld Show, where we dive into all things user experience, conversion optimization, and digital leadership. This week, we are discussing some exciting topics that will grab your attention.Embracing AIWe've been exploring the world of AI. We've been experimenting with tools like Claude AI and Fathom, which have proven incredibly useful for summarizing meetings and generating action points. If you haven't tried Fathom yet, we highly recommend giving it a go. It's a game-changer for anyone who spends a lot of time in meetings!Microsoft Clarity: A Free Analytics PowerhouseOur app of the week is Microsoft Clarity, and it’s impressive! This free analytics tool competes well with Google Analytics. Here’s why we love it:It provides insights on user behavior, including dead clicks, rage clicks, and excessive scrolling.You can create filters to focus on specific user actions.It offers heat maps for visual representation of user interactions.The tool records sessions, allowing

We're back with another episode of Boagworld, the longest-running web design podcast in the world. Well, maybe we took a bit of a holiday, but who's counting? In this week’s show we discuss the dangers of perfectionism, the pros and cons of AI platforms and why empathy is the key skill for UX professionals.A Trip to Apple Vision Pro LandHowever, I kick off the show with a little adventure I had recently. I took a detour during a shopping trip to try out the new Apple Vision Pro. Now, I need to caveat my comments by setting some expectations:It's not £3000 amazing (but when has that stopped us from buying Apple products before?)It's a bit heavy and can leave you feeling hot and sweatyDespite those caveats, it's absolutely mind-blowing technology. The immersion level is unlike anything I’ve experienced before. Watching movies? Better than the cinema. Working with multiple screens? It's like being surrounded by your own personal command center.The demo experience itself was slick, albeit a bit too "American" for

Guess who's back? That's right, the Boagworld Show has returned after a five-year hiatus! We're thrilled to be back in your earbuds, bringing you the longest-running podcast about digital services and all things web-related.Why Are We Back?Well, to be honest, we missed hanging out with each other and chatting about the ever-evolving digital landscape. But more importantly, Marcus realized that his knowledge was getting a bit rusty without our regular podcast discussions. So, in a way, this is a selfish endeavor to keep ourselves sharp!But don't worry, we haven't been twiddling our thumbs for the past five years. We've grown and evolved along with the industry. While we used to focus on simple web design topics back in 2010, we've now expanded the show to cover areas like:User experience designConversion optimizationDigital marketingLeading digital teamsRunning agencies and freelance businessesSo whether you're a UX specialist, marketer, content guru, team lead, or agency owner, we've got something for you!Wha

You can find more information on the return of the show here.

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/how-to-become-a-good-ux-designer/

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/managing-ux-projects 

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/post-launch

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/episode/test-during-a-website-redesign/

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/design-approval/ 

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/prototyping/

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/episode/create-wireframes/

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/creating-an-information-architecture/

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/online-value-proposition/

You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/define-your-digital-success/