The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group.So if you have a Facebook Group with more than 50 members, this one’s for you.See omnystudio.com/listener for privacy information.

Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses.You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started. At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going.  Want to win a 30-minute strategy session with me

Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business.I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.See omnystudio.com/listener for privacy information.

On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. I did that episode a few months ago, and it was called How to Use Facebook Lookalike Audiences With Custom Audiences.As you’ll hear, Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each

Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions.You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window?I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.See omnystudio.com/listener for privacy information.

On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.  I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing.  Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today.   You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. Want to win a 30-minute strategy session with me

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about:A new hack for finding new target audiences that you may not have thought of.And you have Facebook’s increased focus on transparency to thank for this hack.I’ve been using this strategy myself and I’ve uncovered some target audiences that I hadn’t thought of.So I’m really happy to pass along this quick tip to you today.See omnystudio.com/listener for privacy information.

So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data…This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc…Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now.  After Aug 15th, you won’t be able to create new ads with that targeting.Anything that’s running prior to Aug 15th -- Keep running until Oct. 1So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1.See omnystudio.com/listener for privacy information.

Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program.In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!You’re going to hear how she started her first online business in the fitness space 6 years ago when she was pregnant with her first daughter. Back then Rachel knew she wanted to create something fast online, and she was so successful running her own Facebook ads for her boot camp that other fitness trainers started approaching her for help growing their businesses.Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 mont

When you get to the end of your workday, how do you determine whether it was a “successful” work day?For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”.  And it was a struggle, feeling like I “should” have done more.And as I talked to more and more fellow business owners, this seemed to be a common struggle.So today I’m going to share with you what I’ve done to overcome this.And, I also asked this same question to the mastermind that I’m a part of and I thought I’d anonymously share the responses I got from them...See omnystudio.com/listener for privacy information.

I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students.Larissa Maclemon serves salon owners in the hair and beauty space through a membership program and a done-for-you service at her site, SalonOwnersCollective.com. Her program teaches members how to market their businesses and it helps take the overwhelm out of the tech side of marketing their salon businesses.As you’ll hear, she’s currently running warm traffic into a sales funnel, beginning with an opt-in that leads to an email sequence and eventually to a 3-day special offer to get 50% off the first month of her membership program.In this strategy session, we’re going to be breaking down Larissa’s funnel, which is pretty basic at this time and talking about the need to really know your numbers so that you have an accurate picture of how your funnel is performing. A lot of what we cover today is about buil

Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign.It’s actually a really simple thing to do but yet when I show people how to do it, they’re eyes always get wide and they’re blown away at how easy it was to do yet they had no idea they could do it.This tip is going to save you a ton of time in the Ads Manager.See omnystudio.com/listener for privacy information.

I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them.In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!On the Show Today You’ll Learn:The minimum audience size I recommend to target and why’s it’s necessaryW

Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield.You’ll hear Amy get down to business and ask me to share what my middle name is, the first concerts I attended and how I’m a coffee snob now (but wasn’t always), and much more.You’re going to hear the crazy story again of how I met my wife Amy, and what’s going through my mind as I’m getting set to become a dad for the very first time, as well as the influence my own dad has had on my life.I give the behind-the-scenes of starting a Facebook ads business, including what my motivation was back then and what my real motivation is now. I also open up about a health issue that’s brought me down in the past, and the story I made up in my mind about it, as well as my ongoing struggle with anxiety and perfectionism.If you tune in until the end of the episode, Amy even asks me what I predict my baby girl will grow

Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof.When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads.It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.See omnystudio.com/listener for privacy information.

On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager.I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Why Facebook has created and introduced Dynamic Creative to advertisers in the first place What objectives to

Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.See omnystudio.com/listener for privacy information.

If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business.We’re going to go behind the scenes of all aspects of her business here today. Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going.She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.As you’ll hear in the conversation, this is the most wide-ranging discussion I’ve had on the podcast on creating and growing a Facebook ads management business that lights you up and energizes you, and I can’t wait to share it with you here today.Want to win a 30-minute strategy session with me? I’ll be drawing

Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads.  I get asked all the time -- how big should my audience be?See omnystudio.com/listener for privacy information.

On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager.But before even doing this…Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them.I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them.  And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it.So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with c