The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy.Kind of a "dos and don’ts" of Facebook ad copy.See omnystudio.com/listener for privacy information.

This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses.So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.I’m doing something a bit different today, as I’ll be teaching for the first half of this episode and then I’ve invited one of my Accelerator Group Coaching students

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about the new update to the Facebook pixel that’s rolling out on October 24th. See omnystudio.com/listener for privacy information.

On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.As one of my students, Lize recently attended my FBA Live event here in San Diego and you’ll hear some of the big breakthroughs she made there, and the massive action she’s taken in her life and business in just the last few days since the event took place.She reveals the importance of the customer journey (along with a hack for using Amazon to really get to know your ideal customer), and how this all applies to the sales funnels she now uses.You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Faceboo

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about why are so many Facebook ad accounts getting shut down lately and what you can do about it.See omnystudio.com/listener for privacy information.

A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more.Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business. You’re going to hear abou

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about why are so many Facebook ads getting disapproved lately and what you can do about it.See omnystudio.com/listener for privacy information.

Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises (as you’ll hear he’s now getting $30,000 for each franchise).Bedros is a best-selling author, speaker and business consultant, as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises with nearly 700 locations worldwide.In this episode he talks all about his journey to get to where he is today, coming to the United States as a young immigrant with his family from Armenia. You’ll hear how Bedros learned the value of good customer service at such a young age, why he got into fitness and the role that having mentors played in his learning of marketing and sales techniques.After starting out as a personal trainer, Bedros moved online promoting his Fit Body Boot Camps and he’s now teaching their franchisees to position themselve

Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel.There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results.And specifically, I’m going to share a recent example that an FB ADmanager student of mine brought to a recent coaching call.See omnystudio.com/listener for privacy information.

I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. When I think of challenges Zach is the person who comes to mind, and he’s here today to dive into the framework he has created that not only has worked for him but so many of his students.Zach’s been doing challenges for a few years now, and a challenge actually gave him his first 6-figure launch, but you’ll hear how he started out online doing everything from paid surveys, to freelance writing, to direct sales and then running a food blog.In this episode, you’re going to learn how this self-professed “marketing nerd” discovered Facebook ads management in 2015, and was then able to get a number of clients quickly. This led to the creation of his first online course around live streaming to help other marketers get clients, and since then he’s added a number of offerings along with his flagship challenge program.Zach has a love of systems, marketing and making t

Today’s quick tip is about how to overcome the enemy of progress in your business.This slows down so many people and they don't even know it!See omnystudio.com/listener for privacy information.

I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.You’re going to hear how this conversation is like one that two friends sitting down for coffee would have. David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. W

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is about what objective to choose when you’re retargeting warm traffic.See omnystudio.com/listener for privacy information.

Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. I received a lot of feedback on the last show with Jim, titled How to Ethically Use Subconscious Selling to Improve Your Marketing and Sales, and today I wanted to take the next step in that conversation.You’ll hear us talk about the reasons why hard work won’t necessarily give you the results you’re looking for in your business. We also look at how we’re all affected by our habits, and where the results we see really come from.I’ve been working with Jim for most of this year, and it’s been hugely transformational for myself and my business. In this episode, we discuss how control is really an illusion and the ways it was holding me back in my business, and we also share something that has been another huge gamechanger for me and can be for you too.This is definitely one of those episodes to go back and listen to a couple of times to really grasp the wisdom that Jim is sharing. I’m hosting a live training

Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group.So if you have a Facebook Group with more than 50 members, this one’s for you.See omnystudio.com/listener for privacy information.

Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses.You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started. At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going.  Want to win a 30-minute strategy session with me

Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business.I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.See omnystudio.com/listener for privacy information.

On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. I did that episode a few months ago, and it was called How to Use Facebook Lookalike Audiences With Custom Audiences.As you’ll hear, Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each

Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions.You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window?I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.See omnystudio.com/listener for privacy information.

On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.  I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing.  Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today.   You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. Want to win a 30-minute strategy session with me