Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
EP18: Preventing Facebook Ad Account Shut Down10/11/2015 Duración: 27min
Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts. In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline the information you need to run ads on Facebook without fear of being shut down. Press and hold link to visit the page Show Page Notes
EP17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns03/11/2015 Duración: 33min
Ezra Firestone has sold millions of dollars in physical products online. He’s sold everything from skin care products and coffee to Halloween masks and cheese. On this episode of the Perpetual Traffic podcast, Ezra joins the PT experts to teach you what he’s learned about driving targeted website traffic to physical product offers. Press and hold link to visit the page Show Page Notes
EP16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor27/10/2015 Duración: 24min
This week the Perpetual Traffic experts are answering listener questions about buying website traffic. The questions come from the Facebook Ads University and Digital Marketer Engage Facebook communities. Press and hold link to visit the page Show Page Notes
EP15: Selling Music Training with Paid Traffic20/10/2015 Duración: 36min
Graham English started building websites and learning digital marketing techniques to promote his jazz band. Today, Graham has turned his passion for music into profitable digital businesses in the music industry. Over the last 24 months, Graham has grown his business over 400% using the repeatable process he shares in this episode of the Perpetual Traffic podcast. Press and hold link to visit the page Show Page Notes
EP14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns13/10/2015 Duración: 36min
Are you making offers that require an in-person meeting or consultative sales call?Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services. Press and hold link to visit the page Show Page Notes
EP13: Creating Perfect Ads Part 2: Warm and Hot Audience Ads06/10/2015 Duración: 30min
In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves. Press and hold link to visit the page Show Page Notes
EP12: The Perfect Cold Traffic Ad: “Ad Scent”, the One-Two Punch, and the Guard Down Trick29/09/2015 Duración: 29min
How do you create a system that brings new leads and sales to your business day after day? You master the science (and art) of running ads to cold traffic. In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the coldest of prospects to stop what they’re doing and click. Press and hold link to visit the page Show Page Notes
EP11: Derek Halpern’s Traffic Strategy: Organic + Paid Traffic22/09/2015 Duración: 32min
Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business. Press and hold link to visit the page Show Page Notes
EP10: Content Marketing + Paid Traffic: Part 2 - Hooks, “Greased Chute” Intros and Johnson Boxes15/09/2015 Duración: 33min
In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion. Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content. Press and hold link to visit the page Show Notes Page
EP09: Content Marketing + Paid Traffic: Part 1 - Calls to Action, “Splintering”, and 5 Killer Blog Post Types08/09/2015 Duración: 35min
In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells. Press and hold link to visit the page Show Page Notes
EP08: Ad Targeting: Put Your Offer In Front of the Right People01/09/2015 Duración: 34min
The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting. In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience. Is it Facebook? Google? Pinterest? Bing? Press and hold link to visit the page Show Notes Page
EP07: Picking the Right Ad Platform: Where is Your Market Hiding?25/08/2015 Duración: 32min
Should you buy traffic from Google? Instagram? Bing? Facebook? It depends. In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer. The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode. Press and hold link to visit the page Show Page Notes
EP06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]18/08/2015 Duración: 34min
Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another. Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics. Press and hold link to visit the page Show Notes Page
EP05: Blog + Paid Traffic = ROI [Case Study: Betty Rocker Part Two]11/08/2015 Duración: 37min
In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns. She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week --- all while making an enormous difference in the lives of her customers. In Part 2 of The Betty Rocker Case Study Bree reveals how she is using valuable content to drive sales using a process the Perpetual Traffic experts (Keith, Molly and Ralph) call Blog Amplification.
EP04 : Your First 3 Steps: Facebook Ads [Case Study-Betty Rocker-Part One]01/08/2015 Duración: 35min
In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.
EP03 : Facebook Video Ad Game Plan27/07/2015 Duración: 34min
Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad? Facebook video ads are the answer. There are now 4 billion video views per day on Facebook, 65% of those views being on mobile. Facebook has finally caught up with YouTube in desktop video minutes watched per month, and Facebook is crushing YouTube in mobile video. Keith reveals the secrets behind Dominate Web Media’s highest performing Facebook video ad campaigns. Get a peek inside the presentation Keith & Ralph attended, where Facebook revealed best practices for video ad information to big time spenders.
EP02 : CPP: Are You Tracking this Game Changing Metric Yet?24/07/2015 Duración: 27min
If you walked up to a stranger on the street and asked them to marry you, that may be a bit creepy - right? Building relationships takes time and multiple “touches." The same can be said for building relationships with your customers online. In this episode, Molly explains the idea of “Traffic Temperature” and how to use paid traffic to create an automated system for building these relationships. We’ll take a prospect all the way from the point of “pixel” to a repeat buyer and brand evangelist.
EP01 : The Future of Paid Traffic24/07/2015 Duración: 26min
We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store…. you just have to know which store is best for your business! You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers). This episode is all about the future of paid traffic. Where online advertising is heading, and what can you do to make sure you’re ahead of the game.
EP00 : Perpetual Traffic Trailer24/07/2015 Duración: 02min
We’re excited to announce the Perpetual Traffic podcast! Here is a quick trailer of what you have in store. You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers).