Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I



Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.


  • The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

    12/04/2024 Duración: 45min

    Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.Chapters:00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility00:07:51 How Google’s Performance Max Scales the Unscalable00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact00:13:58 Case Study Insights: Real Results from Implementing Performance Max00:17:01 Performance Max Cas

  • Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals

    09/04/2024 Duración: 47min

    Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigating the early chaos of startup life or looking for the sweet spot between professional achievement and personal fulfillment, this conversation is your guide to the less traveled paths of success. Join us as we uncover why the real magic of entrepreneurship lies in embracing the unpredictable, finding depth in the dialogue, and laughing all the way to your goals. Get ready for a mix of wisdom, wit, and a fresh perspective on what it means to build something truly impactful. Welcome to a world where business meets life, minus the script.Chapters:00:00:00 - Kickoff: Unconventional Wisdom Ahead00:02:23 - Therapy's Role: Navigating Personal and Professional Growth00:05:21

  • The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

    05/04/2024 Duración: 41min

    Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development.Chapters:00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit00:03:55 - Digital Marketing Maze: Navigating Complexity for Success00:0

  • Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers

    02/04/2024 Duración: 34min

    Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they embark on a quest to unravel the enigmatic realm of New Customer Acquisition Costs (NCAC), throwing the gauntlet down at the feet of the age-old marketing monarch, Return On Ad Spend (ROAS).With wit sharper than a spreadsheet's edge, they explore the alchemy of accurate attribution, transforming raw data into golden insights for scaling and nurturing your business garden. This episode is a pilgrimage to the holy grail of marketing metrics, offering a fresh map to navigate the digital age's growth landscapes. Tune in to elevate your marketing metrics wisdom, decode the mysteries of customer acquisition, and perhaps, find the secret passage to sustainable growth. This is

  • Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business

    29/03/2024 Duración: 43min

    In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.Chapters:00:00:00 Déjà Vu Intro: Kicking It Old School with a Modern Twist00:00:48 The Price of Fame in Business: Deciphering the Da Vinci Code of Costs00:05:54 The Great Scale Debate: Why Bigger Isn’t Always Richer00:08:39 T

  • From Votes to Views: The Election’s Effect on Ad Spend

    26/03/2024 Duración: 42min

    Kasim and Laurengetting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!Chapters:00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo00:01:52 - Election Years Meet Advertising: An Unlikely Romance00:03:29 - Politicians on the Roasting Rack

  • The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson

    22/03/2024 Duración: 55min

    Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively. Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a product or service to create compelling copy. Jon showcases the tool's capabilities by applying it to various scenarios, including generating ads and VSL leads, illustrating its versatility and power in crafting messages that resonate with target audiences. Kasim expresses his concern about the potential homogeneity in copy generated by widespread use of AI tools like Benson AI. Jon addresses this and you’ll have to tune in for his answer. Overall, Jon gives us a compelling look at the future of copywriting, showcasing how AI ca

  • (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

    19/03/2024 Duración: 35min

    Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.Chapters:00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran00:01:59 - Beyond ROAS: Seeking Deeper Ma

  • (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

    16/03/2024 Duración: 43min

    Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.Chapters:00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran00:04:41 - Connect with Us: How to join our community for real-time discussions.00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models

  • The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch

    12/03/2024 Duración: 24min

    John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.Chapters:00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing00:04:45 - Is a Fractional CMO Worth It? 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO00:19:09 - Navigating the Hurdles: Tips f

  • Are We In a ’Phantom Recession”?

    08/03/2024 Duración: 37min

    Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.Chapters:00:00:00 Introduction: Unraveling Today's Economic Enigmas00:02:03 The Phantom Recession: Decoding Economic Contradictions00:04:07 Global Impacts: How World Events Reshape Marketing00:06:18 Agency Insights: Marketing's Predictive Power on Economy00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times00:10:31 Supply Chain Dynamics: Navigating Through Disruptions00:12:27 Forward-Looki

  • 5 Reasons Why You Should Be Hiring in South America

    05/03/2024 Duración: 26min

    Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive in a competitive marketplace by gathering the best talent, regardless of geographical boundaries, making a compelling case for the strategic and ethical dimensions of global hiring practices.Chapters:00:00:00 - Kickoff: Introductions & Light-hearted Start00:00:55 - Evolution: From Agency Owner to Global Talent Scout00:02:31 - Discovering Talent: The Argentine Advantage00:04:18 - Global Talent: Unlocking Business Growth & Innovation00:10:58 - Why Latin America? Exploring Regional Opportunities00:13:05 - Cost-Effecti

  • Off-The-Record: Marketers Unleashed

    01/03/2024 Duración: 40min

    Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wisdom and entertainment. Featuring insights from marketing luminaries like Kobi Topaz, Alisha Conlin-Heard, and Perry Marshall, we explore everything from the importance of content repurposing to innovative approaches to digital marketing. This blend of humor, candid discussions, and actionable marketing advice offers listeners a rare peek into the lighter side of marketing mastery, making it a must-listen for anyone looking to deepen their understanding of the field while being thoroughly entertained.Chapters:00:00:00 - Welcome to the Behind the scences!00:02:40 - Episode 571: How To Build Create Crack-Like Offers To 2x-10x Your Leads With Alisha Conlin-Hurd00:14:45 - Episode 565: AI: The Future Is More Predictable Tha

  • How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd

    27/02/2024 Duración: 52min

    Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. ​Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!Chapters:00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!0006:46 - Marketing Dynasties: The Secret Sauce00:07:04 -

  • (Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

    23/02/2024 Duración: 51min

    Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.Chapters:00:00:00 - Welcome: Unveiling the Secrets of Persuasion with Jason Fladlien00:03:11 - Mastering the Craft of Persuasion and Sales00:04:05 - Key to Selling: Understanding Who You're Talking

  • 3 Major ecommerce Trends That Will Shape Your Marketing in 2024

    20/02/2024 Duración: 38min

    Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.Chapters:00:00:00 - Kickoff: The Evolution of E-commerce Marketing00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat00:07:56 - Newsjacking: A Modern Twist on Marketing00:09:03 - Engaging Audiences: Gamification in Learning00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing00:13:59 - From Traffic to Tribes: Prioritizing Community00:19:45 - The Community Effect: Transforming E-commerce D

  • Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

    16/02/2024 Duración: 39min

    We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game!Chapters:00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise00:05:46 - Level Up: Marketing Strategies for the Digital Savvy00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing00:18:42 - AI Disrupted: How AI is Changing the Game of Business and

  • The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu

    13/02/2024 Duración: 48min

    Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet  explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspi

  • Mastering the 3 Key Pillars for Digital Marketing Success in 2024

    09/02/2024 Duración: 35min

    Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of marketing with the latest technology and a touch of humor, to create ads that rock.Chapters:00:00:00 Unveiling the Magic: A Fresh Take on Marketing Basics - Ralph and Kasim kickstart the journey into redefining marketing fundamentals.00:01:09 Podcast Panorama: Standing Out in the Marketing Mix - A look at what distinguishes "Perpetual Traffic" in the marketing podcast landscape.00:02:44 Core Concepts Uncovered: The True Power of Marketing Basics - Delving into why mastering the basics is crucial for innovative marketing.00:04:01

  • AI: The Future Is More Predictable Than You Think with Perry Marshall

    06/02/2024 Duración: 36min

    What if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Perpetual Traffic podcast. Perry joins us to share his insights on how AI is transforming the digital marketing space, and how to ask the right questions to stay ahead of the curve. He also explains the Lindy Effect, a powerful concept that helps you predict the longevity and relevance of your business ideas. Whether you are a marketer, an entrepreneur, or a curious listener, this episode will blow your mind with Perry’s vision of the future, and equip you with the tools and strategies to succeed in the age of AI. Listen and learn how Perry Marshall’s crystal ball can help you master AI, marketing, and the future.Chapters:00:00:00 Introduction: Setting the Stage with Perry Marshall00:07:54 AI's Game Changer: Transforming

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